Sun Chips
{{Short description|American snack chip brand}}
{{Infobox brand
|name = SunChips
|logo = SunChips Logo.png
|logo_size =
|image = 2019-01-29 18 45 20 Garden Salsa Sun Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|caption =
|type = Chips
|currentowner = PepsiCo
|producedby = Frito-Lay
|origin = United States
|discontinued =
|introduced = {{start date and age|1991}}
|markets = Worldwide
|trademarkregistrations =
|website = {{url|https://www.sunchips.com/|sunchips.com}}
|tagline = "Deliciousness for all"{{cite web |title=Sun Chips Slogan |url=https://www.sloganlist.com/Food-Slogans/Sun-Chips-slogans.html |website=Slogan List |access-date=20 August 2020}}
}}
Sun Chips (styled SunChipshttps://www.sunchips.com/faqs or SUNCHIPShttps://www.fritolay.com/products/sunchips-original-whole-grain-snacks) is a brand of fried,{{cite web|title=Frito-Lay: Baked VS. Fried|url=http://www.fritolay.com/fl/flstore/cgi-bin/ProdDetEv_Cat_351852_NavRoot_306_ProdID_352987.htm|access-date=31 March 2012|author=Frito-Lay North America, Inc.|archive-url=https://web.archive.org/web/20081015034137/http://www.fritolay.com/fl/flstore/cgi-bin/ProdDetEv_Cat_351852_NavRoot_306_ProdID_352987.htm|archive-date=15 October 2008}} rippled, multigrain chips launched in 1991 and produced by Frito-Lay.
Ingredients
The ingredients for SunChips Original are:
- Whole corn
- Sunflower and/or canola oil
- Whole wheat
- Brown rice flour
- Whole oat flour
- Sugar
- Salt
- Natural flavor
- Maltodextrin (made from corn)
Flavors
Permanent flavors include Original, Harvest Cheddar, French Onion, Chili Lime, Garden Salsa, and Honey BBQ.{{cite web
|url=http://cjonline.com/stories/112006/bre_fritolay.shtml
|title=Frito Lay to expand, add 50 jobs
|last=Hooper
|first=Michael
|publisher=The Topeka Capital-Journal
|date=November 20, 2006
|access-date=2016-05-04}} In 2016, two Veggie Harvest flavors were added, Farmhouse Ranch and Tomato, Basil and Cheese that include vegetables.{{cite web|url=http://www.potatopro.com/news/2016/what-can-pepsicos-q2-results-tell-us-savory-snacks-market|title=What can Pepsico's Q2 results tell us on the savory snacks market?|date=11 July 2016|publisher=Potato Pro}} Limited edition flavors have included Cinnamon Crunch early in 2007 (the flavor is still produced as a seasonal item in the US, reappearing near the end of the year for the holidays), as well as Honey Graham and Apple 'n Caramel in 2009.{{cite web|url=http://www.preparedfoods.com/articles/105430-hitting-the-shelves-april-2007|title=Hitting the Shelves - April 2007}}
Internationally, other flavors have been introduced. An example includes bulgogi in South Korea.
Pork enzymes
In the past, some Frito-Lay brand seasoned products, including some flavors of Sun Chips, contained pork enzymes in addition to herbs, cheese, and other seasonings. Frito-Lay's web site{{cite web |title=U.S. Products Made Without Pig (Porcine) Enzymes |url=http://www.fritolay.com/your-health/us-products-made-without-porcine-enzymes.html |archive-url=https://web.archive.org/web/20130116071222/http://www.fritolay.com/your-health/us-products-made-without-porcine-enzymes.html |archive-date=2013-01-16 |access-date=2016-05-04}} states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack products to develop "unique flavors". The presence of pig-derived ingredients made them haram (forbidden) for Muslims, not kosher for Jews, and not vegetarian. As of April 5, 2011, Frito-Lay's online list "U.S. Products Made Without Pig (Porcine) Enzymes" catalogs nine flavors of Sun Chips "made and distributed in the U.S." that do not contain porcine enzymes.
Compostable bags
In April 2008, Frito Lay introduced compostable packaging for the SunChips product line.{{cite news|last=Fredrix|first=Emily|title=Hush! Frito-Lay to Pull Most Noisy SunChips Bags|url=https://www.nbcnews.com/id/wbna39519624|agency=Associated Press|access-date=25 August 2011}} The bag is made of plant-based material. It will break down within 14 weeks in a hot, active compost pile.{{cite web
|url=http://www.sunchips.com/healthier_planet.shtml?s=content_compostable_packaging
|archive-url=https://web.archive.org/web/20090427060642/http://www.sunchips.com/healthier_planet.shtml?s=content_compostable_packaging
|archive-date=2009-04-27
|title=Why make a better bag?
|publisher=Frito Lay North America Inc.
|access-date=August 4, 2009}}
=Noise complaints=
In October 2010, Frito-Lay stated that the compostable package would be pulled back in the United States. The bag created excessive noise when held or wrinkled, which led to complaints.{{cite news|last=Vranica|first=Suzanne|title=Sun Chips Bag to Lose Its Crunch|url=https://www.wsj.com/articles/SB10001424052748703843804575534182403878708|work=The Wall Street Journal|access-date=25 August 2011|date=6 October 2010}} In response to various complaints, Frito Lay announced that they would only use the compostable bag for original flavor chips from the SunChips US line moving forward. The other US flavors will use traditional SunChips packaging.
=Second attempt=
On February 24, 2011, Frito Lay announced that they were releasing a new, quieter biodegradable bag starting with the Original Sun Chip brand.{{cite news|title=SunChips Silences Its Earsplitting Bio-Bag|url=http://www.fastcompany.com/1731385/sunchips-silences-its-earsplitting-bio-bag|access-date=24 February 2011|newspaper=fastcompany.com|date=24 February 2011}}
Closely resembling traditional bags, the compostable packaging uses adhesives sandwiched between the outer and inner layers of the bag to substantially reduce the excessive noise.{{cite web|url=https://www.youtube.com/user/sunchips|title=SunChips|publisher=Frito Lay}} Current bags are not labeled as compostable, {{as of|alt=as of 2015|2015}}.
Popularity
Parent corporation PepsiCo reported that sales of SunChips had declined by double-digit percentages annually from 2011 to 2014.{{cite web
|url=https://www.sec.gov/Archives/edgar/data/77476/000144530513000278/pepsico201210-k.htm
|title=PepsiCo, Inc. Form 10-K for the fiscal year ended December 29, 2012
|publisher=PepsiCo, Inc.
|page=54
|access-date=February 16, 2015}}{{cite web
|url=https://www.sec.gov/Archives/edgar/data/77476/000007747615000012/pepsico201410-k.htm
|title=PepsiCo, Inc. Form 10-K for the fiscal year ended December 27, 2014
|publisher=PepsiCo, Inc.
|page=57
|access-date=February 16, 2015}} More recent figures in early 2023 have shown the product to have experienced double digit revenue growth.{{cite web |last1=Gelski |first1=Jeff |title=Frito Lay Market Share Increases |url=https://www.bakingbusiness.com/articles/58954-frito-lay-market-share-increases |website=Baking Business.com |publisher=Sosland Publishing Co. |access-date=January 4, 2024}}
References
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