Sun Mobile

{{Infobox company

| name = SUN Mobile

| logo = SUN Mobile logo.png

| type = Joint venture

| industry = Telecommunications

| founded = 1997 (as brand)
1998 (as company)

| former_name = New World Mobility Limited

| hq_location_city = Hong Kong

| services = Mobile network operator

| owner = {{Unbulleted list|HKT (60%)|Telecom Digital (40%){{cite web|url=http://www.hkexnews.hk/listedco/listconews/SEHK/2017/1113/LTN20171113370.pdf|title=Interim Report 2017/18|date=13 November 2017|access-date=28 February 2018|publisher=Telecom Digital|location=Hong Kong|via=Hong Kong Exchanges and Clearing website}}}}

| website = {{url|sunmobile.com.hk/eng/|www.sunmobile.com.hk}}

| module = {{Chinese|child=yes|t=新移動通訊|order=ts|altname=former Chinese name|t2=新世界傳動網}}

}}

Sun Mobile Limited (branded as SUN Mobile), formerly known as New World Mobility Limited, is a mobile network operator brand and company in Hong Kong. It is a joint venture of HKT and {{ill|Telecom Digital|zh|電訊數碼}}.

File:HK Sheung Shui 彩園邨 Choi Yuen Estate Plaza shop Electronic Telecom Sun mobile Jan 2017 Lnv2.jpg.]]

New World Mobility Limited and New World Mobility was a subsidiary and a brand of New World PCS respectively; New World PCS itself was a subsidiary of New World Development. However, New World Development sold the shares of its successor CSL New World Mobility in 2013. The brand New World Mobility was active until 2014, which was changed to SUN Mobile in the same year; but the legal person New World Mobility Limited was once dormant until re-active again in 2008Data in Hong Kong Companies Registry as a joint venture of CSL New World Mobility and Telecom Digital.{{rp|11}}{{primary source inline|date=February 2018}} During the period of dormant, the brand was operated by sister company of New World Mobility Limited.

History

=New World Mobility=

New World Mobility Limited was launched in 1998 and previously parented by New World PCS Limited,{{citation needed|date=February 2018}} which the latter was incorporated in 1995. New World Mobility, as a brand, was launched in 1997.{{cite book|chapter-url=http://www.hkexnews.hk/listedco/listconews/SEHK/2005/1026/00862/F103.pdf|chapter=Corporate Profile|url=http://www.hkexnews.hk/listedco/listconews/SEHK/2005/1026/LTN20051026097.htm|title=2004–05 Annual Report|date=26 October 2005|publisher=New World Mobile Holdings|location=Hong Kong|via=Hong Kong Exchanges and Clearing website}}{{primary source inline|date=February 2018}} New World Mobility Limited later became dormant in 2003, which the brand was operated by New World PCS directly. New World PCS was also the licence holder of personal communication services since 1996.{{cite web|url=http://tel_archives.ofca.gov.hk/en/telecom_fact/milestones/main.html|title=Telecom Milestones|access-date=18 March 2018|publisher=Office of the Telecommunications Authority|publication-place=Hong Kong}}

New World PCS became a public company indirectly, via a backdoor listing. A listed company Asia Logistics Technologies acquired New World PCS Holdings (parent of New World PCS) from New World Development and renamed itself into New World Mobile Holdings in 2004.{{cite press release|url=https://www.nwd.com.hk/sites/default/files/pr040401e1.pdf|title=Proposed Acquisition of New World PCS Holdings Limited by Asia Logistics Technologies Limited|date=1 April 2004|access-date=27 February 2018|publisher=New World Development|location=Hong Kong}}{{primary source inline|date=February 2018}}{{cite press release|url=http://www.hkexnews.hk/listedco/listconews/SEHK/2004/0402/LTN20040402040.pdf|title=Joint Announcement|date=2 April 2004|access-date=28 February 2018|publisher=New World Development and Asia Logistics Technologies|location=Hong Kong|via=Hong Kong Exchanges and Clearing website}}{{primary source inline|date=February 2018}}

In March 2006, New World PCS Limited merged with Hong Kong CSL Limited to form a new intermediate holding company called CSL New World Mobility,{{cite press release|url=https://www.nwd.com.hk/content/new-world-pcs-and-hong-kong-csl-mobile-merger-completed|title=New World PCS and Hong Kong CSL Mobile Merger Completed|date=31 March 2006|access-date=28 February 2018|publisher=New World Development|location=Hong Kong}}{{primary source inline|date=February 2018}} whose shareholders are Australian telecommunications company Telstra (76.4%){{citation needed|date=February 2018}} and New World Mobile Holdings (23.6%). New World Mobility became one of the brands of the holding company's mobile services. In October 2006, New World Mobile Holdings sold its 23.6% stakes of the intermediate holding company to New World Mobile Holdings' parent company New World Development.{{citation needed|date=February 2018}}

New World PCS Limited was also renamed to CSL Limited, as a subsidiary of the new holding company in 2008. New World Mobility Limited was back from dormant also in 2008, which CSL Limited owned 60% stake since 2008–09 financial year.{{cite web|url=https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20A/tls696_2009annualreport.pdf|title=2008–09 Annual Report|date=11 September 2009|access-date=15 March 2018|publisher=Telstra|publication-place=Melbourne}}{{primary source inline|date=February 2018}}{{primary source inline|date=February 2018}} The rest of the stake of New World Mobility Limited, was acquired by {{ill|Telecom Digital|zh|電訊數碼}} also in 2008;{{rp|11}}{{primary source inline|date=February 2018}} the latter was a mobile virtual network operator of brands such as "Rabbit", which bought the network usage from other companies.{{cite press release|url=http://www.hkexnews.hk/listedco/listconews/SEHK/2017/0428/LTN201704282110.pdf|title=Transfer of listing from the Growth Enterprise Market to the Main Board of the Stock Exchange of Hong Kong Limited|date=28 April 2017|access-date=28 February 2018|publisher=Telecom Digital|location=Hong Kong|via=Hong Kong Exchanges and Clearing website}}{{rp|11–13}}{{primary source inline|date=February 2018}} New World Mobility Limited operated the brand New World Mobility{{cite book|chapter-url=http://www.cahk.hk/Publication/OfficialGuide2013/Member%20Listing/Telecom%20Digital%20Holdings%20Ltd.pdf|chapter=Members' Profile {{!}} Telecom Digital Holdings Limited|title=2013 Official Guide to ICT Industry in Hong Kong|url=http://www.cahk.hk/Publication/OfficialGuide2013/34.html|date=2012|access-date=28 February 2018|publisher=Communications Association of Hong Kong }}{{primary source inline|date=February 2018}} since circa 2008.

New World Development and Telstra sold the stake of CSL New World Mobility to HKT in December 2013.{{cite news|url=https://www.mpfinance.com/fin/daily2.php?node=1463627699909&issue=20160219|script-title=zh:剝離非核心資產鄭氏兩年套近400億|date=19 February 2016|access-date=27 February 2018|work=Ming Pao|publisher=Media Chinese International|location=Hong Kong|language=zh-hk}}{{cite press release|url=http://www.hkexnews.hk/listedco/listconews/sehk/2013/1220/LTN20131220071.pdf|title=Disclosable transaction {{!}} Disposal of 23.6% interest in CSL New World Mobility Limited|date=20 December 2013|access-date=27 February 2018|publisher=New World Development|location=Hong Kong|via=Hong Kong Exchanges and Clearing}}{{cite press release|url=http://www.hkexnews.hk/listedco/listconews/sehk/2013/1220/LTN20131220043.pdf|title=Joint Announcement|date=20 December 2013|access-date=28 February 2018|publisher=PCCW Limited and HKT Trust c/o HKT Limited|via=Hong Kong Exchanges and Clearing website}}{{cite news|url=http://www.scmp.com/business/companies/article/1435961/hkt-eyes-smooth-takeover-csl-new-world-mobility|title=HKT eyes smooth takeover of CSL New World Mobility|date=27 February 2014|access-date=28 February 2018|work=South China Morning Post|location=Hong Kong}} After the transaction, HKT owned New World Mobility, CSL, PCCW Mobile and other brands.{{primary source inline|date=February 2018}}

=SUN Mobile=

On 25 September 2014, New World Mobility Limited ceased to exist as HKT revamped the subsidiary under the name SUN Mobile Limited,{{cite news|url=http://www.thestandard.com.hk/news_detail.asp?pp_cat=1&art_id=149879&sid=43054360&con_type=1|title=HKT banks on SUNshine|newspaper=The Standard|location=Hong Kong|publisher=Sing Tao News Corporation|url-status=dead|archive-url=https://web.archive.org/web/20141012164303/http://www.thestandard.com.hk/news_detail.asp?pp_cat=1&art_id=149879&sid=43054360&con_type=1|archive-date=12 October 2014}} the company was jointly-owned by HKT (instead of CSL Limited) and Telecom Digital.{{cite press release|title=HKT and TDHL jointly unveil new SUN Mobile brand|date=25 September 2014|publisher=SUN Mobile|location=Hong Kong|url=http://www.sunmobile.com.hk/eng/sunmobilenews.jhtml|access-date=18 March 2018}}{{primary source inline|date=February 2018}} However, the pronunciation of Sun was similar to the Cantonese pronunciation of the Chinese character {{lang|zh|新}} ({{zh|j=san1}}) of the old brand; the new brand in Chinese, was also dropped the world "World" ({{zh|t=世界}}) and replacing the suffix to "Mobile Communications" ({{zh|t=移動通訊}}) only, instead of "Mobility Network" ({{zh|t=傳動網}}).