Super.com

{{Short description|American technology company}}

{{Notability|1=Companies|date=March 2025}}

{{Infobox company

| name = Super.com

| image = Super Primary Blk.png

| former_name = SnapTravel
Snapcommerce

| type = Private

| industry = Technology

| founded = 2016

| founder = Hussein Fazal and Henry Shi

| hq_location_city = San Francisco

| hq_location_country = United States

| services = {{Unbulleted list|Financing|Travel agency}}

| num_employees = 225

| num_employees_year = 2025

| website = {{URL|super.com}}

}}

Super.com (formerly Snapcommerce and SnapTravel) is a technology company headquartered in San Francisco and co-founded by Hussein Fazal and Henry Shi. The company provides financial services, including reward programs and travel bookings.{{Cite web |last=PYMNTS |date=2023-04-24 |title=Super.com Raises $85 Million for Savings-Focused Super App and Card |url=https://www.pymnts.com/news/retail/2023/super-com-raises-85-million-for-savings-focused-super-app-and-card/ |access-date=2025-02-13 |website=PYMNTS.com |language=en-US}}

The company has received venture capital funding from firms including iNovia Capital, Titanium Ventures, and Acrew Capital. Individual investors include basketball player Steph Curry, Shopify president Harley Finkelstein, and software engineer Neha Narkhede.{{Cite web |last=Paris |first=Martine |title=When Steph Curry Has Your Back: The SnapTravel Story |url=https://www.forbes.com/sites/cognitiveworld/2019/10/03/when-steph-curry-has-your-back-the-snaptravel-story/ |access-date=2022-12-28 |website=Forbes |language=en}}{{Cite web |title=Startups |url=https://harleyf.com/startups/ |access-date=2025-02-13 |website=harleyf.com}}{{Cite web |title=Neha Narkhede's Investing Profile - Angel |url=https://signal.nfx.com/investors/neha-narkhede |access-date=2025-02-13 |website=Signal |language=en}}

History

Super.com was officially founded by Hussein Fazal and Henry Shi in April 2016.{{Cite web |title=Alumnus' Company Tops $1 Billion in Sales, Recognized Among Fastest Growing in Tech {{!}} College of Computing |url=https://www.cc.gatech.edu/news/alumnus-company-tops-1-billion-sales-recognized-among-fastest-growing-tech |access-date=2022-12-28 |website=www.cc.gatech.edu |date=7 February 2022 |language=en}} The company's first product was SnapTravel, a platform for finding and booking hotel deals via SMS and messaging platforms like WhatsApp.{{Cite web |last=Jenny |date=2020-08-17 |title=Snaptravel uses AI to let travellers book hotels via WhatsApp |url=https://globetrender.com/2020/08/17/snaptravel-book-hotel-whatsapp/ |access-date=2025-02-17 |website=Globetrender |language=en-GB}}{{Cite web |last=Brady |first=Paul |date=2016-07-13 |title=This Is the Best New Way to Get a Hotel Deal |url=https://www.cntraveler.com/stories/2016-07-13/snaptravel-is-the-best-new-way-to-get-a-hotel-deal |access-date=2025-02-17 |website=Condé Nast Traveler |language=en-US}} In July of the same year, the company raised $1.2 million during a seed round.{{Cite web |date=2017-07-25 |title=SnapTravel raises $10 million to enhance hotel booking chat service and expand team {{!}} BetaKit |url=https://betakit.com/snaptravel-raises-10-million-to-invest-in-machine-learning-capabilities-for-travel-chatbot/ |access-date=2022-12-28 |language=en-CA}}File:TechCrunch Disrupt San Francisco 2019 - Day 1 (48835097902).jpg, Stephen Curry, and TechCrunch Senior Reporter Megan Rose Dickey during TechCrunch Disrupt San Francisco 2019]]

In 2021, according to Deloitte, the company was named the 5th fastest growing company in North America.{{Cite web |title=Technology Fast 50 winners 2021 |url=https://www2.deloitte.com/ca/en/pages/technology-media-and-telecommunications/articles/fast50-winners.html |access-date=2022-12-28 |website=Deloitte Canada |language=en}}{{Cite web |date=2022-02-04 |title=Co-op students play an integral role in Canada's fastest-growing tech company |url=https://uwaterloo.ca/news/global-impact/co-op-students-play-integral-role-canadas-fastest-growing |access-date=2022-12-28 |website=Waterloo News |language=en}} It raised $85 million in a Series B round in the same year led by Inovia Capital and Lion Capital.{{Cite web |last=Wiggers |first=Kyle |date=2021-03-04 |title=Snapcommerce raises $85M for AI-powered ecommerce messaging |url=https://venturebeat.com/business/snapcommerce-raises-85m-for-ai-powered-ecommerce-messaging/ |access-date=2022-12-28 |website=VentureBeat |language=en-US}}{{Cite web |last=Azevedo |first=Mary Ann |date=2021-03-04 |title=Snapcommerce raises $85M to make over your mobile shopping experience |url=https://techcrunch.com/2021/03/04/snapcommerce-raises-85m-to-help-consumers-find-good-deals-over-chat/ |access-date=2022-12-28 |website=TechCrunch |language=en-US}}

In October 2022, Snaptravel was renamed Super Travel, and the parent company Snapcommerce was renamed Super.{{Cite web |last=Redação |date=2022-10-18 |title=Snapcommerce pega sua capa e se torna Super |url=https://teg6.com/71658/noticias/snapcommerce-pega-sua-capa-e-se-torna-super/ |access-date=2022-12-28 |website=TEG6 |language=pt-BR}}{{Cite web |date=2022-10-19 |title=SnapCommerce rebrands to Super, expands to fintech with the launch of SuperCash cashback card |url=https://techstartups.com/2022/10/19/snapcommerce-rebrands-super-expands-fintech-launch-supercash/ |access-date=2022-12-28 |website=Tech News {{!}} Startups News |language=en-US}} The domain name Super.com was acquired for an undisclosed amount.{{Cite web |last=Iles |first=James |date=2022-10-19 |title=Snapcommerce rebrands to Super with Super.com - "We knew having our domain name match our brand name was paramount" |url=https://jamesnames.com/2022/10/super-rebrand/ |access-date=2022-12-28 |website=James Names |language=en-US}}{{Cite web |last=Danner |first=Ben |date=2022-10-19 |title=Super Launches a New Credit-Builder Debit Card Called SuperCash |url=https://www.paymentsjournal.com/super-launches-a-new-credit-builder-debit-card-called-supercash/ |access-date=2022-12-28 |website=PaymentsJournal |language=en-US}}

In 2023 Super launched new financial products, including cash advance, earning products, loyalty programs and credit building tools.{{Cite web |last=Lawler |first=Opheli Garcia |date=2023-12-14 |title=The Ultimate Guide to Saving Money on Travel in 2024 |url=https://www.thrillist.com/news/nation/saving-money-on-travel-expert-tips |access-date=2025-02-23 |website=Thrillist |language=en}}{{Cite web |title=Snapcommerce Expands To Fintech, Launches SuperCash Building On $145M of Consumer Savings |url=https://landing.super.com/press/snapcommerce-expands-to-fintech-launches-supercash-building-on-145m-of-consumer-savings |access-date=2025-02-23 |website=www.super.com |language=en}} Later that year, Financial Times ranked Super.com as the 11th fastest growing company in North American region.{{Cite web |date=2023-03-28 |title=FT ranking: The Americas' Fastest-Growing Companies 2023 |url=https://www.ft.com/americas-fastest-growing-companies-2023 |access-date=2025-02-23 |website=Financial Times |language=en-GB}}

In 2024 Super.com launched its Super+ membership program, offering members additional savings and exclusive products.{{Cite web |last=Staff |first=Journiest |date=2024-05-02 |title=We Tried Super+ For Our Couples Holiday — Here's What Happened |url=https://www.journiest.com/super-affordable-travel-2668135192 |access-date=2025-02-23 |website=journiest |language=en-US}} Super.com has processed over $2 billion in sales since launch.{{Cite web |date=2023-10-06 |title=The rise of the theme-based super app |url=https://www.finextra.com/newsarticle/43077/the-rise-of-the-theme-based-super-app |access-date=2025-02-23 |website=Finextra Research |language=en}}

= Investments =

Super.com has raised around $150 million in venture capital to date beginning in 2016 with a $1.2 million seed round. This was followed in 2017 by a $8 million Series A round.{{Cite web |last=Perez |first=Sarah |date=2017-07-24 |title=SnapTravel raises $8 million for a hotel booking service that works over chat |url=https://techcrunch.com/2017/07/24/snaptravel-raises-8-million-for-a-hotel-booking-service-that-works-over-chat/ |access-date=2022-12-28 |website=TechCrunch |language=en-US}} In 2021 the company raised an $85 million Series B round led by Inovia Capital and Lion Capital and another $85 million Series C round in 2023, also led by Inovia Capital.{{Cite web |last=Dorbian |first=Iris |date=2023-04-25 |title=Savings super app Super.com nets $85m Series C led by Inovia |url=https://www.venturecapitaljournal.com/savings-super-app-super-com-nets-85m-series-c/ |access-date=2025-02-17 |website=Venture Capital Journal |language=en-US}} Later that year Super.com was named under Forbes fintech 50 list.{{Cite web |title=Super.com {{!}} Company Overview & News |url=https://www.forbes.com/companies/super-com/ |access-date=2024-10-27 |website=Forbes |language=en}}

Publications

  • Satchu, Reza, and Tom Quinn. "SnapTravel: Betting on 'Super.com'." Harvard Business School Case 824-196, June 2024.{{Cite web |title=SnapTravel: Betting on 'Super.com' - Case - Faculty & Research - Harvard Business School |url=https://www.hbs.edu/faculty/Pages/item.aspx?num=66056 |access-date=2024-10-28 |website=www.hbs.edu}}

References