SuperFresh

{{Short description|Supermarket brand}}

{{Infobox company

| name = SuperFresh

| logo = Image:Super Fresh.svg

| logo_size = Subsidiary

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| industry = Supermarket

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| foundation = {{start date|1982}} in Philadelphia, Pennsylvania

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| location_city = Staten Island, New York, U.S.

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| locations = 20

| area_served = New Jersey, New York

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SuperFresh is a supermarket brand owned by Key Food Stores which operates in New York City and its New Jersey suburbs. The company currently operates twenty supermarkets.

The name previously belonged to a chain of stores run by A&P, based largely in the cities and suburbs of Philadelphia, Baltimore, and Washington DC.

History

=A&P ownership (1982–2015)=

A&P and its unionized employees created the supermarket brand in 1982 and converted its Mid-Atlantic region stores to the new name.{{cite web| title=Our History| url=http://aptea.com/our-company/our-history| access-date=2013-09-03| publisher=The Great Atlantic & Pacific Tea Company, Inc.| url-status=dead| archive-url=https://web.archive.org/web/20140606210824/http://aptea.com/our-company/our-history| archive-date=2014-06-06}} Employees were offered profit-sharing benefits and given more control over individual stores, allowing the local market to more directly affect a store's offerings.{{Cite news |last=Mayer |first=Caroline E. |date=2023-12-29 |title=Super Fresh Breathes Life Into A&P |url=https://www.washingtonpost.com/archive/business/1986/12/08/super-fresh-breathes-life-into-a38/50daf966-e788-4d74-84cc-46b647727c83/ |access-date=2024-09-01 |newspaper=Washington Post |language=en-US |issn=0190-8286}}

By 1986, SuperFresh stores were located in the Philadelphia area, Delaware, Maryland, southern New Jersey, Washington, D.C., and northern Virginia.{{cite news| title=A&P moves to realign Super Fresh division| url=| work=Supermarket News| date=19 September 1988| publisher=| access-date=}} SuperFresh stores also operated in Baton Rouge, Louisiana, until 2003, when they were rebranded to A&P's Sav-A-Center banner. In December 1994, A&P Canada converted five locations to low-cost versions of the SuperFresh concept. Another 20 stores were converted in February 1995.{{Cite web |last=Zwiebach |first=Elliot |date=1994-12-12 |title=A&P CANADA BEGINS STORE CONVERSATIONS |url=https://www.supermarketnews.com/archive/ap-canada-begins-store-conversations |access-date=2024-09-01 |website=Supermarket News |language=en}}

In 2006, A&P acquired six Clemens Family Markets, which were located in Montgomery and Bucks counties in suburban Philadelphia, converting them to the SuperFresh banner.{{cite news |last=Brubaker |first=Harold |date=4 November 2006 |title=6 Clemens markets get new owner SuperFresh will take over the Montco and Bucks stores, now closed for renovation |url=http://articles.philly.com/2006-11-04/business/25406595_1_superfresh-montgomery-and-bucks-counties-new-stores |archive-url=https://web.archive.org/web/20140616021954/http://articles.philly.com/2006-11-04/business/25406595_1_superfresh-montgomery-and-bucks-counties-new-stores |archive-date=June 16, 2014 |access-date=2013-09-03 |work=The Philadelphia Inquirer |publisher=Philly.com}}

In 2007, A&P acquired the Pathmark supermarket chain.{{Cite web |last= |date=2007-03-05 |title=A&P Agrees To Buy Pathmark For $677.3 Million |url=https://www.cnbc.com/2007/03/05/ap-agrees-to-buy-pathmark-for-6773-million.html |access-date=2024-09-02 |website=CNBC |language=en}} By June 2008, it announced plans to convert eight of the 13 Philadelphia-area SuperFresh stores to its new Pathmark Sav-A-Center banner.{{Cite web |last=Boss |first=Donna |date=2008-06-30 |title=A&P Takes Price-Impact to Philly |url=https://www.supermarketnews.com/retail-amp-financial/ap-takes-price-impact-philly |access-date=2024-09-02 |website=Supermarket News |language=en}}{{Cite web |date=2008-06-27 |title=A&P to Switch Most Philly SuperFresh Stores to Pathmark Sav-A-Centers |url=https://progressivegrocer.com/ap-switch-most-philly-superfresh-stores-pathmark-sav-centers |access-date=2024-09-02 |website=Progressive Grocer |language=en}} The company planned to renovate the remaining SuperFresh stores into its successful "Fresh" format (used in its A&P Fresh Markets). The change would re-position the Superfresh brand as an upscale banner.{{cite press release| title=The Great Atlantic & Pacific Tea Company Takes Price Impact's Pathmark Sav-A-Center| url=https://www.reuters.com/article/2008/06/26/idUS136594+26-Jun-2008+BW20080626| archive-url=https://web.archive.org/web/20150610224855/http://www.reuters.com/article/2008/06/26/idUS136594+26-Jun-2008+BW20080626| url-status=dead| archive-date=10 June 2015| date=26 June 2008| publisher=Reuters| access-date=2013-09-03}}

Following its Chapter 11 bankruptcy reorganization, A&P announced in early 2011 its intention to sell or close 32 stores across its six supermarket banners. Included in the group were eight SuperFresh stores and one former SuperFresh store in Glasgow, Delaware, which had just been converted to the Pathmark Sav-A-Center brand two years prior.{{Cite web |date=March 2011 |title=A&P Looks To Close 32 Stores, Unveils New Management Team, Seeks Re-Org Extension |url=http://best-met.com/news/ap-looks-to-close-32-stores-unveils-new-management-team-seeks-re-or-extension/ |archive-url=https://web.archive.org/web/20160315091247/http://best-met.com/news/ap-looks-to-close-32-stores-unveils-new-management-team-seeks-re-or-extension/ |archive-date=March 15, 2016 |website=Best Met}}

On April 13, 2011, A&P announced plans to close or sell 25 additional SuperFresh stores: 22 in Maryland, two in Delaware (Dover and Milford), and the only store in Washington, D.C.{{Cite web |date=April 13, 2011 |title=The Great Atlantic & Pacific Tea Company, Inc. to Sell 25 Superfresh Stores as Part of Turnaround Strategy |url=http://aptea.com/media/press-release/great-atlantic-pacific-tea-company-inc-sell-25-superfresh-stores-part-turnaround |archive-url=https://web.archive.org/web/20130920090459/http://aptea.com/media/press-release/great-atlantic-pacific-tea-company-inc-sell-25-superfresh-stores-part-turnaround |archive-date=September 20, 2013 |website=The Great Atlantic & Pacific Tea Company}}{{Cite web |last=Waters Jr. |first=Ed |date=2011-05-18 |title=Super Fresh closings to leave 78 jobless |url=https://www.fredericknewspost.com/archive/super-fresh-closings-to-leave-78-jobless/article_c97d9350-840a-5cbc-8bc6-d023f942d7d6.html |access-date=2024-09-02 |website=The Frederick News-Post |language=en}} After holding an auction in May, 13 stores were shut down because no buyer was found.{{Cite web |date=2011-05-26 |title=Superfresh To Shut Down 13 Md. Stores, Sells 12 - CBS Baltimore |url=https://www.cbsnews.com/baltimore/news/superfresh-to-shut-down-13-md-stores-sells-12/ |access-date=2024-09-02 |website=www.cbsnews.com |language=en-US}} These supermarkets closed by July 15 and were replaced by Shoppers Food & Pharmacy, ShopRite, and Fresh & Green's.

On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City, and Wildwood as the only remaining stores in New Jersey.{{Cite web |last=Bishop |first=Chris |date=November 13, 2012 |title=Last Super Fresh in county to close in January |url=https://www.burlingtoncountytimes.com/story/news/2012/11/14/last-super-fresh-in-county/17417885007/ |access-date=2024-09-02 |website=Burlington County Times |language=en-US}}

On July 20, 2015, A&P announced that it was filing for bankruptcy for a second time.{{Cite news |last=Abrams |first=Rachel |date=2015-07-21 |title=A&P Files for Bankruptcy and Aims to Sell 120 Stores |url=https://www.nytimes.com/2015/07/21/business/ap-files-for-bankruptcy-and-aims-to-sell-120-stores.html |access-date=2024-09-02 |work=The New York Times |language=en-US |issn=0362-4331}} Acme Markets acquired 75 A&P, SuperFresh, and Pathmark stores across Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania.{{Cite web |date=2015-07-21 |title=Stop & Shop, Acme to buy A&P stores |url=https://chaindrugreview.com/stop-shop-acme-to-buy-ap-stores/ |access-date=2024-09-02 |website=Chain Drug Review |language=en}}{{Cite web |last= |date=2015-07-21 |title=A&P Stores to Be Sold & Closed: The Complete List |url=https://couponsinthenews.com/2015/07/20/ap-stores-to-be-sold-closed-the-complete-list/ |access-date=2024-09-02 |website=Coupons in the News |language=en-US}} The company liquidated in late 2015, selling as many stores as possible to competitors, and closing the remainder. During this process, all Superfresh stores were either closed or re-bannered as Acme or ShopRite.

=Key Food ownership (2016–present)=

In February 2016, Key Food Stores acquired the trademark and rights to the SuperFresh brand name during the A&P bankruptcy auction.{{cite web |last=Springer |first=Jon |date=9 February 2016 |title=Key Food acquires SuperFresh banner from A&P |url=http://supermarketnews.com/ap-bankruptcy-2015/key-food-acquires-superfresh-banner-ap |access-date=2 December 2017 |website=Supermarket News}} On March 11, 2016, Key Food relaunched the SuperFresh brand from their location in Paterson, New Jersey.{{Cite web |last=Fagan |first=Matt |date=October 25, 2022 |title=SuperFresh owner plans stores for Clifton, Passaic to compete with larger chains |url=https://www.northjersey.com/story/news/passaic/2022/10/25/superfresh-grocery-stores-planned-for-passaic-and-clifton-nj/69586039007/ |access-date=2024-09-02 |website=North Jersey Media Group |language=en-US}} By June, the company had a store in Bloomfield and on Staten Island.{{Cite web |date=June 9, 2016 |title=Key Food to celebrate NYC SuperFresh debut {{!}} Supermarket News |url=https://www.supermarketnews.com/retail-financial/key-food-celebrate-ny-superfresh-debut |access-date=2024-09-02 |website=www.supermarketnews.com |language=en}}

All Key Food locations in the state were rebranded under the SuperFresh banner in 2017.{{Cite web |last=Murtha |first=Jack |date=January 20, 2017 |title=New Brunswick's Key Food Supermarket to Change Name |url=https://www.tapinto.net/towns/new-brunswick/sections/business-and-finance/articles/new-brunswicks-key-food-supermarket-to-change-na |access-date=2024-09-02 |website=TAPinto |language=en}} In July 2021, a SuperFresh opened in North Baldwin on Long Island, replacing the Pathmark that had closed in 2015.{{Cite web |last=Rodriguez |first=Cristina Arroyo |date=2021-07-30 |title=SuperFresh finally opens its doors to North Baldwin |url=https://liherald.com/stories/superfresh-finally-opens-its-doors-to-north-baldwin,133787 |access-date=2024-09-02 |website=Herald Community Newspapers |language=en}}

Slogans

Image:SuperFresh-oldlogo.png

  • Doing More for You
  • The great store...just next door!
  • We Built A Proud New Feeling (mid-to-late 1980s; also used by parent chain A&P during this time)
  • We're Fresh... We're Super Fresh
  • We're Fresh Obsessed
  • I Love This Store! (2002–2010)
  • You want lower prices, we hear you. (2010–2011)
  • Better Store, Better Living. (2011–Present)
  • The Savings Never Stop. Every Aisle, Every Item, Every Day. (2016–Present)

References

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