Super C (supermarket)

{{Infobox company

| name = Super C

| trade_name = Super C

| logo = Superc grocery logo.png

| type = Division

| foundation = 1982

| former_name = Super Carnaval (1983–1991)

| location = Montreal, Quebec, Canada

| industry = Retail supermarket

| parent = Metro Inc.

| products = Bakery, beer, dairy, deli products, frozen foods, general grocery, liquor*, meat & poultry, produce, seafood, snacks, wine
* Select locations

| homepage = {{URL|https://www.superc.ca/}}

}}

File:Super C (Hull) - Gatineau, QC.jpg

Super C is a discount supermarket chain with 101 stores in Quebec. The stores average {{convert|4,103|m2|sqft|0}} in size.{{cite web|title=Super C Corporate Profile|url=http://www.metro.ca/corpo/profil-corpo/alimentaire/superc.en.html|access-date=24 April 2009}} Super C offers 8,000 products including some 1,200 products from the Super C private label brand.

Super C traces its origins as La Ferme Carnaval founded on September 15, 1982 which opened a supermarket under the trade name Super Carnaval in January 1983 in Beauport, Quebec.{{cite journal |url=http://collections.banq.qc.ca/retrieve/5186492 |journal=Gazette officielle du Québec |title=Partie 1: Avis juridiques |issue=42 |date=16 October 1982 |via=collections.banq.qc.ca |format=PDF}}{{cite news|title = Super-supermarket's coming and maybe a price-war is coming too|newspaper = Montreal Gazette|location = Montreal|page = D1|date= February 25, 1984|url = https://news.google.com/newspapers?nid=Fr8DH2VBP9sC&dat=19840225&printsec=frontpage&hl=en}} By January 1985, Super Carnaval had three stores in Quebec City and another three in the Montreal area.{{cite news|title = Super Carnaval to triple presence|newspaper = Montreal Gazette|location = Montreal|page = D1|date= January 19, 1985|url = https://news.google.com/newspapers?nid=Fr8DH2VBP9sC&dat=19850119&printsec=frontpage&hl=en}}

Super Carnaval's head office was relocated from Quebec City to Lasalle, Quebec on October 20, 1986.{{cite news|title = Super Carnaval to expand|newspaper = Montreal Gazette|location = Montreal|page = E4|date= September 18, 1986|url = https://news.google.com/newspapers?nid=Fr8DH2VBP9sC&dat=19860918&printsec=frontpage&hl=en}} The company was acquired by Metro-Richelieu on June 1, 1987 from Toronto-based Burnac Corporation.{{cite news|title = Metro-Richelieu buys major food chain|newspaper = The Globe and Mail|location = Toronto|page = B1|date =5 May 1987}}

In 1991, the 14 Super Carnaval outlets were converted in phases to the new banner Super C with the last stores renamed by May 1992.{{cite news|title = Metro-Richelieu earnings remain positive|newspaper = The Globe and Mail|location = Toronto|page = B8|date =19 October 1991}} Since then, Super C has expanded by either obtaining the lease of vacant shopping mall anchor spaces, building its own free-standing stores or replacing Metro-branded locations. Only a handful of today's Super C outlets are former Super Carnaval grocery stores.

In mid-2006, all but one of the nine remaining Ontario stores were converted to Food Basics or Loeb stores. The Pembroke, Ontario store closed, and the building is now occupied by Value Village.

Advertising slogans

1998–2004: "Alimentation aux Meilleurs Prix!" ("Food at the Best Prices!"; used in stores in Quebec)
1998–2004: "Fresh Food for Less!" (used in Ontario stores and in English media in Ontario and Quebec)
2004–2006: "Where food prices are lower every day" (used in Ontario stores and in English media in Ontario and Quebec)
2004-2009/10: "C'est le meilleur Marché" ("It's the best market", and has double meaning of "It's the best deal")
2009–present: "Beau, bon, pas cher" ("Beautiful, good, cheap")