Super Greg

{{Short description|Fictional DJ}}

Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999.{{Citation

| last=Baar

| first=Aaron

| title=Creative: Campaigns - Fashion Statement

| publisher=All Business

| date=31 July 2000

| work=Ad Week

| url=http://www.allbusiness.com/marketing-advertising/4188697-1.html

| accessdate=27 April 2008

}}{{Cite web

| title=Can't Bust 'Em

| publisher=ZDNET Australia

| date=10 January 2001

| work=Business News

| url=http://www.zdnet.com.au/news/business/soa/Can-t-bust-em/0,139023166,120108076-1,00.htm

| archive-url=https://web.archive.org/web/20070929083551/http://www.zdnet.com.au/news/business/soa/Can-t-bust-em/0,139023166,120108076-1,00.htm

| url-status=dead

| archive-date=September 29, 2007

| accessdate=25 April 2008

}} The campaign launched with a one-page website (www.supergreg.com)[http://supergreg.dodonetwork.net/ "Mirror" (online copy) of original website] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.

Super Greg was portrayed by Sacha Baron Cohen.{{Citation

|last = Lauerman

|first = Kerry

|title = It's Borat Day!

|publisher = Salon

|date = 3 November 2006

|work = Video Dog

|url = http://archive.salon.com/ent/video_dog/comedy/2006/11/03/supergreg/index.html

|accessdate = 27 August 2008

|url-status = dead

|archiveurl = https://web.archive.org/web/20090707020754/http://archive.salon.com/ent/video_dog/comedy/2006/11/03/supergreg/index.html

|archivedate = 7 July 2009

}} Super Greg might have contained inspirational elements in creating his next persona, Ali G.

Super Greg was a site in a set of 3 sites, they were:

• [https://web.archive.org/web/20010301090317/http://www.supergreg.com/ Super Greg, Concept Site]
• [https://web.archive.org/web/20000815064734/http://www.rubberburner.com/ Curry, Rubberburner]
• [https://web.archive.org/web/20000815104542/http://www.borntodestroy.com/ Roy, Born to Destroy]

They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.