Super Retail Group

{{Short description|Australian retail company}}

{{Use dmy dates|date=December 2017}}

{{Use Australian English|date=December 2017}}

{{Infobox company

| name = Super Retail Group Limited

| logo = Super Retail Group logo.jpg

| type = Public

| traded_as = {{asx|SUL}}

| foundation = {{Start date and age|1972|df=yes}}

| founder = Reg Rowe

| key_people = Anthony Heraghty (CEO)

| location = Strathpine, Queensland, Australia

| locations = 759 stores{{Cite web | url=https://media.supercheapauto.com.au/corp/files/documents/FY22%20Full%202c325ba2.pdf | title=FY22 full year results presentation | website=media.supercheapauto.com.au}}

| num_locations_year = 2024

| num_employees = 16,000

| num_employees_year = 2024

| industry = Retail

| revenue = A$2.71 billion{{cite web|url=https://www.insideretail.com.au/news/super-retail-group-sees-growth-across-the-board-201908|title=Super Retail Group sees growth across the board|date=15 August 2019|first=Dean|last=Blake|work=Inside Retail}}

| revenue_year = 2018-19

| profit = A$139.3 million

| profit_year = 2018-19

| homepage = {{url|https://superretailgroup.com.au}}

}}

Super Retail Group Limited is an Australian-based company which owns and operates a portfolio of retail brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac and BCF and sporting retailer Rebel (formerly Rebel Sport).

History

File:Supercheap Auto Lawnton.jpg]]

The company was founded in 1972 as a mail-order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe. The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010.{{cite web|url=http://www.superretailgroup.com.au/about-us/our-journey/|title=Our Journey|accessdate=6 December 2017}}{{cite web|url=http://www.couriermail.com.au/business/rich-list/reg-and-hazel-rowe/news-story/58b6eb6b594d5e8f8e6088d99b36c5d6|title=QLD Rich List 2013: Reg and Hazel Rowe|work=The Courier-Mail|date=25 August 2013|accessdate=6 December 2017|first=Daryl|last=Passmore}}

In July 2004, the company was listed on the Australian Stock Exchange as Super Cheap Auto at $1.97,{{Cite web |date=2005-02-18 |title=Super Cheap Auto's sales growth in line |url=https://www.smh.com.au/business/super-cheap-autos-sales-growth-in-line-20050219-gdkrdz.html |access-date=2024-11-13 |website=The Sydney Morning Herald |language=en}} which earned the co-founders $81.8 million.{{cite web |date=16 August 2006 |title=Super Cheap Auto grinds to a halt |url=https://www.intelligentinvestor.com.au/super-cheap-auto-grinds-halt |url-status=dead |archive-url=https://web.archive.org/web/20171206141634/https://www.intelligentinvestor.com.au/super-cheap-auto-grinds-halt |archive-date=6 December 2017 |accessdate=6 December 2017 |work=Intelligent Investor}} In December 2004, Super Cheap Auto Group acquired CampMart, a camping and outdoor leisure retailer with four stores in Brisbane.{{Cite web |date=2004-12-13 |title=Super Cheap Auto buys up CampMart |url=https://www.smh.com.au/business/super-cheap-auto-buys-up-campmart-20041214-gdkb52.html |access-date=2024-11-13 |website=The Sydney Morning Herald |language=en}} It used the acquisition as the foundation to launch its BCF Boating Camping Fishing business in October 2005.{{Cite web |last=Shoebridge |first=Neil |date=2007-10-01 |title=Wooing Scott, Dick and Barry |url=https://www.afr.com/companies/media-and-marketing/wooing-scott-dick-and-barry-20071001-jdat1 |access-date=2024-11-13 |website=Australian Financial Review |language=en}}

File:BCF, Cannington 02.jpg]]

In 2010, the company acquired Rays, a camping and outdoor goods store. In 2011, the company acquired Rebel Sport and Amart Sports. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.{{cite web|url=http://www.news.com.au/finance/business/retail/amart-sports-to-merge-with-rebel/news-story/59920256c0998cbe84e3008ed570e9da|title=Amart Sports to merge with Rebel|date=25 July 2017|accessdate=6 December 2017|work=news.com.au|first=Frank|last=Chung}} The merger was designed to allow a focus on a single sporting goods brand and reduce costs.{{cite web|url=https://www.businessnewsaus.com.au/articles/super-retail-group-stays-afloat-in-turbulent-industry.html|title=SUPER RETAIL GROUP STAYS AFLOAT IN TURBULENT INDUSTRY|date=25 August 2017|accessdate=6 December 2017|work=Business News Australia|first=Yasmin|last=Bonnell}} In April 2018, several Rays began to be liquidated, with the remainder stores planned to be merged with its recently acquired, New Zealand chain Macpac.{{cite web |date=April 17, 2018 |title=Ray's Outdoors has a 60-year history, but it's closing in Ballarat |url=https://www.thecourier.com.au/story/5346516/rays-outdoors-to-close-its-ballarat-store/ |accessdate=2019-10-26 |website=thecourier.com.au}} In December 2019 the group moved into their new $75 million office building situated on 6 Coulthards Ave in Strathpine.

Super Retail Group has also expanded into online sales.{{cite web|url=http://www.couriermail.com.au/business/super-retail-group-explores-its-options-in-the-market-and-is-improving-digital-offerings/news-story/e910ecdb916fc513837c5c33437f4e9b|title=Super Retail Group explores its options in the market and is improving digital offerings|first=Stephanie|last=Bennett|work=The Courier-Mail|date=27 August 2017|accessdate=6 December 2017|url-access=subscription}}

Operations

= Current store formats =

= Defunct store formats =

References

{{Reflist}}