Super Shy
{{short description|2023 single by NewJeans}}
{{For|the English musician known as "Supershy"|Tom Misch}}
{{good article}}
{{Use American English|date=July 2023}}
{{Use mdy dates|date=July 2023}}
{{Infobox song
| name = Super Shy
| cover =
| alt =
| caption =
| type = single
| artist = NewJeans
| EP = Get Up
| language = {{hlist|English|Korean}}
| released = {{Start date|2023|07|07}}
| recorded =
| studio =
| genre = * Liquid drum and bass
| length = 2:34
| label = ADOR
| composer = * Erika de Casier
- Frankie Scoca
- Kristine Bogan
| lyricist = * Gigi
- Danielle
- Kim Dong-hyun
- Erika de Casier
- Kristine Bogan
| producer = Frankie Scoca
| chronology = NewJeans
| prev_title = OMG
| prev_year = 2023
| next_title = Cool with You
| next_year = 2023
| misc = {{External music video|{{YouTube|ArmDp-zijuc|"Super Shy"}}}}
}}
"Super Shy" is a song by the South Korean girl group NewJeans, featured as the first of three singles from their second extended play, Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023, alongside the prologue song "New Jeans." Later, "Super Shy" was sent to contemporary hit radio in the United States through Interscope Records on August 15, 2023. It is a mix of liquid drum and bass, bubblegum, and Jersey club, featuring a staccato kick drum pattern. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, it is about a shy person who expresses their feelings to a crush.
Music critics praised "Super Shy" for its innovative and captivating production. Many publications including NME, The Guardian, Pitchfork, and Rolling Stone ranked the song in their 2023 year-end lists. The single was NewJeans' third number-one hit on the South Korean Circle Digital Chart. It also reached number one on the Singaporean chart and on Billboard{{'s}} Hits of the World charts for Hong Kong, Malaysia, and Taiwan. Elsewhere, it became the group's best-charting song on the Billboard Global 200 peaking at number two and on charts of several countries including the United Kingdom and the US Billboard Hot 100.
Directed by Shin Hee-won, the music video features NewJeans flash mobbing in Lisbon, Portugal. Critics noted its vibrant visuals, blending Y2K nostalgia with modern trends. The choreography, by Black.Q and Eunju Kim, showcases the members performing waacking and easy to follow moves, with NewJeans dressed in youthful outfits. To promote the single, the group appeared on various South Korean music programs, resulting in six first-place music program awards, including a triple crown on Inkigayo.
Background and composition
Following the release of OMG — their first single album — in January 2023, ADOR CEO and creative director Min Hee-jin revealed NewJeans was preparing a new album in an interview with Cine21 later that month.{{cite magazine |last=Lim |first=Soo-yeon |date=January 21, 2023 |title=[인터뷰] 민희진 어도어 대표 ① '나는 공식을 깨고 싶은 사람' |trans-title=[Interview] Min Hee-jin, CEO of ADOR ① 'I'm a person who wants to break the formula' |url=http://m.cine21.com/news/view/?mag_id=101903 |url-status=live |archive-url=https://web.archive.org/web/20230121092217/http://m.cine21.com/news/view/?mag_id=101903 |archive-date=January 21, 2023 |access-date=June 21, 2023 |magazine=Cine21 |language=ko}} In April, Min stated in an interview with Billboard that the group had finished recording earlier that month.{{cite magazine |last=Kim |first=Soy |date=April 24, 2023 |title=K-Pop star to watch: NewJeans |url=https://www.billboard.com/music/pop/newjeans-kpop-star-profile-1235310398/ |url-status=live |archive-url=https://web.archive.org/web/20230502145602/https://www.billboard.com/music/pop/newjeans-kpop-star-profile-1235310398/ |archive-date=May 2, 2023 |access-date=June 20, 2023 |magazine=Billboard}} South Korean media outlets reported that the album would be released in July 2023, preceded by a prerelease track set to be released on July 7.{{cite news|url=https://koreajoongangdaily.joins.com/2023/05/23/entertainment/kpop/NewJeans-ADOR-HYBE/20230523141202674.html|title=NewJeans' new album currently in works, agency says|last=Cho|first=Yong-jun|date=May 23, 2023|access-date=June 21, 2023|archive-date=June 18, 2023|archive-url=https://web.archive.org/web/20230618060458/https://koreajoongangdaily.joins.com/2023/05/23/entertainment/kpop/NewJeans-ADOR-HYBE/20230523141202674.html|newspaper=Korea JoongAng Daily|url-status=live}} ADOR announced in June that NewJeans would release their second extended play, Get Up, on July 21, 2023,{{cite magazine|url=https://www.nme.com/news/music/newjeans-mini-album-get-up-release-date-teasers-3457710|title=Hear a preview of NewJeans' sophomore mini-album 'Get Up'|last=Ziwei|first=Puah|date=June 19, 2023|magazine=NME|access-date=June 21, 2023|archive-date=June 19, 2023|archive-url=https://web.archive.org/web/20230619114228/https://www.nme.com/news/music/newjeans-mini-album-get-up-release-date-teasers-3457710|url-status=live}} which would feature six songs. These include the triple title tracks "Super Shy", "ETA", and "Cool With You",{{Cite web |last=Ji |first=Min-kyung |date=July 1, 2023 |title=뉴진스 'OMG', 스포티파이 스트리밍 4억 돌파..신드롬 |trans-title=New Jeans' 'OMG' surpasses 400 million streaming on Spotify...Syndrome |url=https://m.entertain.naver.com/article/109/0004880587 |access-date=June 19, 2024 |website=Osen}} along with the prologue song "New Jeans".{{Cite web |last=Ahn |first=Yun-ji |date=July 7, 2023 |script-title=ko:뉴진스 여름이 돌아온다..'어텐션'과 또 다른 새로움 [★FOCUS] |trans-title=The summer of NewJeans is back... a freshness different from 'Attention' [★FOCUS]|url=https://m.entertain.naver.com/article/108/0003165260 |access-date=June 24, 2024 |website=Star News}}{{Cite web |last=Lee |first=Jaehoon |date=July 7, 2023 |script-title=ko:[여름 구름 뉴진스①] 민희진의 진심, 담대함과 자신감 |trans-title=[Summer Clouds New Jeans ①] Min Hee-jin's sincerity, boldness and confidence |url=https://m.entertain.naver.com/article/003/0011958997 |access-date=June 24, 2024 |website=Newsis}} In an interview with Rolling Stone, member Hanni described the upcoming tracks as "fresh", saying that the EP "definitely has a lot more variety to offer, in not just genre of music and dance style, but what we are striving to express and show to you".{{cite magazine |last=Kwak |first=Kristine |date=June 26, 2023 |title=The exhilaratingly fast rise of NewJeans |url=https://www.rollingstone.com/music/music-features/newjeans-new-music-minji-hanni-danielle-haerin-hyein-1234770863/ |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20230626144937/https://www.rollingstone.com/music/music-features/newjeans-new-music-minji-hanni-danielle-haerin-hyein-1234770863/ |archive-date=June 26, 2023 |access-date=June 26, 2023 |magazine=Rolling Stone}}
"Super Shy" was composed by Erika de Casier, Kristine Bogan, and Frankie Scoca, who also served as producer.{{cite web |title= |script-title=ko:곡 정보 – NewJeans 'Super Shy' |trans-title=Song Information – NewJeans 'Super Shy' |url=https://www.melon.com/song/detail.htm?songId=36599950 |url-status=live |archive-url=https://web.archive.org/web/20230708025001/https://www.melon.com/song/detail.htm?songId=36599950 |archive-date=July 8, 2023 |access-date=July 7, 2023 |website= |publisher=Melon |language=ko}}{{cite news |last=Guy |first=Zoe |date=July 7, 2023 |title=Get Up — we got that new NewJeans |url=https://www.vulture.com/2023/07/newjeans-super-shy-music-videos.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230707191515/https://www.vulture.com/2023/07/newjeans-super-shy-music-videos.html |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=Vulture}} It is a liquid drum and bass and bubblegum Jersey club song that features a staccato kick drum pattern.{{cite web |last=Kim |first=Joshua Minsoo |date=July 24, 2023 |title=NewJeans: Get Up EP album review |url=https://pitchfork.com/reviews/albums/newjeans-get-up-ep/ |url-status=live |archive-url=https://web.archive.org/web/20230724043724/https://pitchfork.com/reviews/albums/newjeans-get-up-ep/ |archive-date=July 24, 2023 |access-date=July 24, 2023 |website=Pitchfork}} The Guardian{{'s}} Ben Beaumont-Thomas said that the production "sits somewhere between liquid drum'n'bass, UK garage and Jersey club", and Pitchfork{{'s}} Olivia Horn wrote that the drums evoked "a hiccuping heartbeat". The lyrics of the song were written by de Casier and Bogan along with Gigi, Kim Dong-hyun, and NewJeans member Danielle. The song's lyrics depict a shy person expressing their feelings to a crush.{{Cite web |last=Cruz |first=Jashley Ann |date=July 11, 2023 |title=NewJeans drops groovy music video for 'Super Shy' |url=https://www.gmanetwork.com/entertainment/showbiznews/news/103399/newjeans-drops-groovy-music-video-for-super-shy/story |access-date=June 24, 2024 |website=GMA |language=en}}
Release and performances
Two days before the release, ADOR posted a video teaser on YouTube Shorts featuring the instrumental version of the song in the background and showing NewJeans' official light stick, the hashtag "ImSuperShy", and the release date.{{cite news |last=Lee |first=Seul |date=July 5, 2023 |script-title=ko:뉴진스, 유튜브와 글로벌 프로젝트…'Super Shy', 7일 선공개 |trans-title=New Jeans, YouTube and global projects... 'Super Shy', pre-release on the 7th |url=https://entertain.naver.com/read?oid=311&aid=0001612432 |url-status=live |archive-url=https://web.archive.org/web/20230707203159/https://entertain.naver.com/read?oid=311&aid=0001612432 |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=Xports News |language=ko |via=Naver}} In an accompanying press release, they presented "Super Shy" as the perfect song for the summer. It was released by ADOR for digital download and streaming on July 7, 2023.{{cite web |title= |script-title=ko:곡 정보 – NewJeans 'Super Shy' |trans-title=Song Information – NewJeans 'Super Shy' |url=https://www.melon.com/album/detail.htm?albumId=11281456 |url-status=live |archive-url=https://web.archive.org/web/20230707130023/https://www.melon.com/album/detail.htm?albumId=11281456 |archive-date=July 7, 2023 |access-date=July 7, 2023 |website= |publisher=Melon |language=ko}}{{cite news |last=Koh |first=Seung-hee |date=July 7, 2023 |script-title=ko:뉴진스, ‘슈퍼 샤이’ 선공개…유튜브 댄스 챌린지 스타트 |trans-title=New Jeans, pre-release of 'Super Shy'... Youtube dance challenge start |url=https://n.news.naver.com/article/016/0002166652?sid=103 |url-status=live |archive-url=https://web.archive.org/web/20230707125940/https://n.news.naver.com/article/016/0002166652?sid=103 |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=Herald Economy |language=ko |via=Naver}} NewJeans promoted the song in partnership with YouTube Shorts through a dance challenge released under the hashtag "ImSuperShy". For the campaign's design, YouTube won silver at the 2024 Clio Music Awards.{{cite web |title=Youtube – #ImSuperShy |url=https://clios.com/music/winner/fan-engagement/youtube/imsupershy-508885 |access-date=January 12, 2024 |publisher=Clio Awards}} "Super Shy" was sent to US pop radio format by NewJeans' local distributor Interscope on August 15, 2023.{{cite web |title=Top 40/M Future Releases |url=https://www.allaccess.com/top40-mainstream/future-releases |url-status=live |archive-url=https://web.archive.org/web/20230803173920/https://www.allaccess.com/top40-mainstream/future-releases |archive-date=August 3, 2023 |access-date=August 2, 2023 |website= |publisher=AllAccess}} NewJeans performs "Super Shy" with 20 backup dancers. They first showcased this performance, along with the song "New Jeans," on the South Korean Music Bank show on July 14, 2023.{{cite news |last=Kim |first=Na-yeon |date=July 14, 2023 |script-title=ko:'뮤직뱅크' (여자)아이들, 샤이니 꺾고 1위..뉴진스→엑소 컴백[종합] |trans-title='Music Bank' (G)I-dle beats Shinee to win 1st place.. New Jeans → Exo comeback [Comprehensive] |url=https://entertain.naver.com/read?oid=108&aid=0003167218 |url-status=live |archive-url=https://web.archive.org/web/20230715123925/https://entertain.naver.com/read?oid=108&aid=0003167218 |archive-date=July 15, 2023 |access-date=July 21, 2023 |work=Star News |language=ko |via=Naver}} They also performed both songs on Inkigayo on July 16, 2023.{{cite news |last=Kim |first=No-eul |date=July 16, 2023 |script-title=ko:'인기가요' 뉴진스, 청량하고 산뜻한 컴백 "'슈퍼샤이' 에너지 넘쳐" |trans-title='Inkigayo' New Jeans, refreshing and refreshing comeback "'Supershy' overflowing with energy" |url=https://entertain.naver.com/read?oid=108&aid=0003167475 |url-status=live |archive-url=https://web.archive.org/web/20230723095536/https://entertain.naver.com/read?oid=108&aid=0003167475 |archive-date=July 23, 2023 |access-date=July 21, 2023 |work=Star News |language=ko |via=Naver}} NewJeans appeared on Music Bank to perform all three singles from Get Up on July 23, 2023, the day of the EP's release.{{cite news |last=Choi |first=Hee-jae |date=July 21, 2023 |script-title=ko:'뮤직뱅크' 엑소, 출연 없이 1위…제로베이스원 데뷔·NCT DREAM 컴백 [종합] |trans-title='Music Bank' EXO, 1st place without appearing... Zero Base One Debut NCT DREAM Comeback [Comprehensive] |url=https://entertain.naver.com/read?oid=311&aid=0001618952 |url-status=live |archive-url=https://web.archive.org/web/20230723095629/https://entertain.naver.com/read?oid=311&aid=0001618952 |archive-date=July 23, 2023 |access-date=July 21, 2023 |work=Xports News |language=ko |via=Naver}}
Reception
{{Music ratings
| rev1 = IZM
| rev1score = {{Rating|3|5}}{{cite magazine|url=http://www.izm.co.kr/contentRead.asp?idx=32013&bigcateidx=8&subcateidx=10&view_tp=1|title=Super Shy|magazine=IZM|access-date=July 27, 2023|archive-date=July 20, 2023|archive-url=https://web.archive.org/web/20230720215025/http://www.izm.co.kr/contentRead.asp?idx=32013&bigcateidx=8&subcateidx=10&view_tp=1|url-status=live}}
| rev2 = The Singles Jukebox
| rev2score = 7.6/10{{cite web|url=https://www.thesinglesjukebox.com/?p=30969|title=NewJeans – Super Shy|date=November 27, 2023|website=The Singles Jukebox|access-date=December 5, 2023}}
}}
"Super Shy" was met with critical acclaim from music critics. Kim Ho-hyeon of IZM highlighted the song's minimal sound with dynamic elements showcasing technical skill. Noting how the vocals blend with the overall sound, supporting enigmatic lyrics, he mentioned that the track's lack of a strong melody may not immediately captivate listeners. "Super Shy" was named the best K-pop song of 2023 by Billboard and NME, and appeared within the top 10 on multiple other critic lists. Times of India opined "the song [...] encapsulates the innovative spirit of K-pop in 2023, leaving an indomitable imprint on the musical landscape.{{Cite web |date=December 29, 2023 |title=Jimin's 'Like Crazy', NewJeans' 'Super Shy' and more: Unveiling the top 10 K-pop songs that dominated this year |url=https://timesofindia.indiatimes.com/entertainment/k-pop/music/news/jimins-like-crazy-newjeans-super-shy-and-more-unveiling-the-top-10-k-pop-songs-that-dominated-this-year/articleshow/106378999.cms |access-date=January 3, 2023 |newspaper=Times of India |archive-date=May 8, 2024 |archive-url=https://web.archive.org/web/20240508043748/https://timesofindia.indiatimes.com/entertainment/k-pop/music/news/jimins-like-crazy-newjeans-super-shy-and-more-unveiling-the-top-10-k-pop-songs-that-dominated-this-year/articleshow/106378999.cms |url-status=live }}
= Commercial performance =
"Super Shy" debuted at number 27 on South Korea's Circle Digital Chart in the issue dated July 2–8, 2023.{{cite web|url=https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=27&hitYear=2023&termGbn=week&yearTime=3|title=Digital Chart – Week 27 of 2023|publisher=Circle Chart|language=ko|access-date=July 13, 2023|archive-date=July 13, 2023|archive-url=https://web.archive.org/web/20230713021009/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=27&hitYear=2023&termGbn=week&yearTime=3|url-status=live}} It rose to number one the following week. The song debuted at number one on Singapore's Top Streaming Chart, the Malaysia International chart, and the Billboard Hits of the World charts for Hong Kong and Taiwan, earning NewJeans their first number-one in Hong Kong.{{cite magazine|url=https://www.billboard.com/pro/newjeans-new-high-billboard-global-charts-super-shy/|title=NewJeans Hits New High on Billboard Global Charts With 'Super Shy'|last=Frankenberg|first=Eric|date=July 21, 2023|magazine=Billboard|access-date=July 24, 2023|archive-url=https://web.archive.org/web/20230721152304/https://www.billboard.com/pro/newjeans-new-high-billboard-global-charts-super-shy/|archive-date=July 21, 2023|url-status=live|url-access=subscription}} It also became NewJeans best-performing song in the United Kingdom, debuting at number 59 on the UK Singles Chart in the issue dated July 14–20, 2023.{{cite news|url=https://www.koreaherald.com/view.php?ud=20230719000676|title=NewJeans hits new highs with 'Super Shy'|last=Choi|first=Ji-won|work=The Korea Herald|access-date=July 21, 2023|archive-url=https://web.archive.org/web/20230719093632/https://www.koreaherald.com/view.php?ud=20230719000676|archive-date=July 19, 2023|url-status=live}} In the United States, it debuted at number 66 on the Billboard Hot 100 in the chart issue dated July 22, 2023, with 9.2 million official US streams and 2,000 downloads sold, becoming their highest-charting song in the country.{{cite news|url=https://www.billboard.com/music/chart-beat/newjeans-number-one-emerging-artists-chart-super-shy-1235373609/|title=NewJeans Hit No. 1 on Emerging Artists Chart Thanks to 'Super Shy'|last=Zellner|first=Xander|date=July 18, 2023|magazine=Billboard|access-date=July 28, 2023|archive-date=July 28, 2023|archive-url=https://web.archive.org/web/20230728192126/https://www.billboard.com/music/chart-beat/newjeans-number-one-emerging-artists-chart-super-shy-1235373609/|url-status=live}} A week later, the song peaked at number 64. The song debuted at number two on both the Billboard Global 200 and the Billboard Global Excl. US in the chart issue dated July 22, 2023, with 63 million streams and 6,000 downloads sold worldwide. It attained NewJeans' largest amount of one-week streams for a song, surpassing "Ditto"'s peak of 46.5 million one-week streams, and became NewJeans' best performing song on Billboard Global 200.
Music video
File:NewJeans – Super Shy music video(1).jpg in the streets of Lisbon, Portugal.]]
Produced by Min Hee-jin, the music video for "Super Shy" was released on Hybe's YouTube channel in conjunction with the song.{{cite AV media |url=https://www.youtube.com/watch?v=ArmDp-zijuc |title=Super Shy |date=July 7, 2023 |type=Music video |publisher=Hybe Labels |access-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707031522/https://www.youtube.com/watch?v=ArmDp-zijuc |archive-date=July 7, 2023 |url-status=live |via=YouTube}} It was directed by Shin Hee-won, who had previously directed music videos for NewJeans' songs "Attention" and "Hurt".{{cite AV media |url=https://www.youtube.com/watch?v=js1CtxSY38I |title=Attention |date=July 22, 2022 |type=Music video |publisher=Hybe Labels |access-date=July 22, 2022 |archive-url=https://web.archive.org/web/20220721195421/https://www.youtube.com/watch?v=js1CtxSY38I |archive-date=July 21, 2022 |url-status=live |via=YouTube}}{{cite AV media |url=https://www.youtube.com/watch?v=tVIXY14aJms |title=Hurt |date=July 25, 2022 |type=Music video |publisher=Hybe Labels |access-date=July 25, 2022 |archive-url=https://web.archive.org/web/20220724150035/https://www.youtube.com/watch?v=tVIXY14aJms |archive-date=July 24, 2022 |url-status=live |via=YouTube}}{{Cite news |last=Yun |first=Hyeon-ji |date=2024-05-18 |title= |script-title=ko:"돼지같이 살쪄" 민희진, 뉴진스 폄하 논란에…'슈퍼 샤이' MV 감독 등판 [엑's 이슈] |trans-title="You're fat as a pig" Min Hee-jin, disparaging NewJeans controversy...‘Super Shy’ MV director steps in [X's Issue] |url=https://www.xportsnews.com/article/1860165 |url-status=live |archive-url=https://web.archive.org/web/20240525051422/https://www.xportsnews.com/article/1860165 |archive-date=2024-05-25 |access-date=2024-07-27 |work=Xportsnews}} The musical-style video starts with Danielle riding a red bicycle through the streets of Lisbon, Portugal, to go meet the other members in a park.{{cite magazine |last=Haddad |first=Hanan |date=July 6, 2023 |title=NewJeans just dropped 2 new stylish music videos — 'Super Shy' & 'New Jeans' |url=https://www.lofficielsingapore.com/culture/newjeans-dropped-2-new-music-videos-super-shy-new-jeans-kpop |url-status=live |archive-url=https://web.archive.org/web/20230707132806/https://www.lofficielsingapore.com/culture/newjeans-dropped-2-new-music-videos-super-shy-new-jeans-kpop |archive-date=July 7, 2023 |access-date=July 7, 2023 |magazine=L'Officiel Singapore}}{{cite news |last=Lee |first=Da-gyeom |date=July 7, 2023 |script-title=ko:‘이번엔 왁킹이다’...뉴진스, 청량 하이틴 ‘슈퍼 샤이’[MK뮤직] |trans-title='Wacking this time'... New Jeans, cool teen 'Super Shy' [MK Music] |url=https://entertain.naver.com/read?oid=009&aid=0005155282 |url-status=live |archive-url=https://web.archive.org/web/20230707125943/https://entertain.naver.com/read?oid=009&aid=0005155282 |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=Star Today |language=ko |via=Naver}} Later on, they notice that an exercise group is dancing to "Attention" and soon join them to perform "Super Shy", prompting flash mobs in squares, parks, streets, and markets among others.{{cite magazine |last=Yeo |first=Gladys |date=July 7, 2023 |title=NewJeans are 'Super Shy' in their new music video |url=https://www.nme.com/news/music/newjeans-super-shy-3464950 |url-status=live |archive-url=https://web.archive.org/web/20230707133151/https://www.nme.com/news/music/newjeans-super-shy-3464950 |archive-date=July 7, 2023 |access-date=July 7, 2023 |magazine=NME}}{{cite magazine |last=Bowenbank |first=Starr |date=April 7, 2023 |title=NewJeans hit intricate choreography in 'Super Shy' video, launches dance challenge |url=https://www.billboard.com/music/music-news/newjeans-super-shy-music-video-dance-challenge-1235368112/ |url-status=live |archive-url=https://web.archive.org/web/20230708034522/https://www.billboard.com/music/music-news/newjeans-super-shy-music-video-dance-challenge-1235368112/ |archive-date=July 8, 2023 |access-date=April 9, 2023 |magazine=Billboard}} Created by Black.Q and Eunju Kim,{{cite web |last=Pinder |first=Jaeden |date=December 21, 2023 |title=The best music video choreography of 2023 |url=https://pitchfork.com/thepitch/lists-and-guides/best-music-video-choreography-2023/ |access-date=December 24, 2023 |website=Pitchfork |archive-date=December 24, 2023 |archive-url=https://web.archive.org/web/20231224160344/https://pitchfork.com/thepitch/lists-and-guides/best-music-video-choreography-2023/ |url-status=live }} the choreography was based on waacking and purposefully includes simple movements. In the video, NewJeans are dressed in a youthful style, donning hairstyles like bleached blonde hair and bangs, and wear cheerleading uniforms and tennis skirts.{{cite news |last=Jung |first=Bit |date=July 7, 2023 |script-title=ko:뉴진스, 선공개 타이틀곡 ‘Super Shy’ MV 공개…신드롬 열풍 이어간다 |trans-title=New Jeans, pre-release title song 'Super Shy' MV released... Syndrome craze continues |url=https://entertain.naver.com/read?oid=076&aid=0004029018 |url-status=live |archive-url=https://web.archive.org/web/20230707191737/https://entertain.naver.com/read?oid=076&aid=0004029018 |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=Sports Chosun |language=ko |via=Naver}} David Renshaw of The Fader noted the influence of filmmaker Wes Anderson's visual style throughout the video.{{cite magazine |last=Renshaw |first=David |date=July 7, 2023 |title=NewJeans enjoy a summer getaway in their "Super Shy" video |url=https://www.thefader.com/2023/07/07/newjeans-super-shy-video |url-status=live |archive-url=https://web.archive.org/web/20230707133349/https://www.thefader.com/2023/07/07/newjeans-super-shy-video |archive-date=July 7, 2023 |access-date=July 7, 2023 |magazine=The Fader}}
= Reception =
Jaeden Pinder of Pitchfork named it the best music video choreography of the year, stating that it distinguishes itself amid the high-energy K-pop scene with its bashfulness and impressive synchronization. Vogue Singapore's Azrin Tan highlighted the video's imagery, which features NewJeans's signature aesthetic, blending Y2K nostalgia with modern trends. Tan noted Danielle's cottagecore look, Hanni's blonde hair, Hyein's "trendy" skunk stripes, Haerin's "innocent" floral accent, and Minji's tone-on-tone style; the writer opined that each member's style contributed to the video's visual appeal, along with their dynamic choreography and energy.{{Cite web |last=Tan |first=Azrin |date=July 10, 2023 |title=All the dazzling beauty moments from NewJeans's 'Super Shy' MV |url=https://vogue.sg/newjeans-super-shy-mv-beauty-moments/ |access-date=June 16, 2024 |website=Vogue Singapore |language=en-US |archive-date=April 9, 2024 |archive-url=https://web.archive.org/web/20240409072248/https://vogue.sg/newjeans-super-shy-mv-beauty-moments/ |url-status=live }} Similarly, W Magazine's Noh Gyeong-eon highlighted how NewJeans wore costumes featuring illustrations by Migo, emphasizing their girlish charm and creating a cohesive cheerleader aesthetic with a sporty and individualistic twist.{{Cite web |last=Noh |first=Gyeong-eon |date=July 22, 2023 |title=이번엔 또 어떤 유행이? 뉴진스 컴백 스타일 A to Z |trans-title=New Jeans Comeback Style A To Z |url=https://www.wkorea.com/2023/07/22/%eb%89%b4%ec%a7%84%ec%8a%a4-%ec%bb%b4%eb%b0%b1-%ec%8a%a4%ed%83%80%ec%9d%bc-a-to-z/ |access-date=June 19, 2024 |website=W Korea |language=ko-KR |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002124223/https://www.wkorea.com/2023/07/22/%EB%89%B4%EC%A7%84%EC%8A%A4-%EC%BB%B4%EB%B0%B1-%EC%8A%A4%ED%83%80%EC%9D%BC-a-to-z/ |url-status=live }}
Accolades
"Super Shy" won six first place music program awards, including a triple crown (or three wins) on Inkigayo.
| class="wikitable plainrowheaders sortable" style="text-align:center;"
|+Music program awards ! scope="col" | Program ! scope="col" width="120" | Date ! scope="col" class="unsortable" |{{Abbr|Ref.|Reference(s)}} |
| scope="row" |M Countdown
| July 13, 2023 |
|---|
| scope="row" |Show! Music Core
| July 22, 2023 | style="text-align:center" | {{cite news|url=https://entertain.naver.com/read?oid=609&aid=0000751288|script-title=ko:'음악중심' 뉴진스 데뷔 1주년에 1위, NCT Dream 컴백→전현무 스페셜 MC[종합]|trans-title=New Jeans wins on 'Music Core' on 1st anniversary of debut, NCT Dream comeback → Jeon Hyun-moo special MC [comprehensive]|last=Lee|first=Ha-na|date=July 22, 2023|work=Newsen|via=Naver|language=ko|access-date=July 22, 2023|archive-date=July 22, 2023|archive-url=https://web.archive.org/web/20230722095111/https://entertain.naver.com/read?oid=609&aid=0000751288|url-status=live}} |
| scope="row" rowspan="3"|Inkigayo
| July 23, 2023 |
| August 20, 2023 |
| August 27, 2023 |
| scope="row" |Show Champion
| August 16, 2023 |
Track listing
- "New Jeans" – 1:48
- "Super Shy" – 2:34
Credits and personnel
Credits adapted from the EP's lyric book.{{Cite AV media notes |title=Get Up |others=NewJeans |year=2023 |type=Lyric book |publisher=ADOR |location=South Korea |date=July 21, 2023}}
Locations
- Recorded, engineered and edited at Hybe Studio
- Mixed at Brecks Farmhouse Studios
- Mastered at Becker Mastering, Pasadena, California
Credits and personnel
- Frankie Scoca {{spaced ndash}}composition, instrumental, programming
- Erika de Casier {{spaced ndash}} composition, lyrics
- Kristine Bogan {{spaced ndash}}composition, lyrics
- Gigi – lyrics
- Donghyun Kim – lyrics
- Danielle {{spaced ndash}}lyrics
- Heejin Min {{spaced ndash}}vocal directing
- Jungwoo Jang {{spaced ndash}}vocal directing
- NewJeans {{spaced ndash}} background vocals
- Emily Kim {{spaced ndash}}background vocals
- Pyungwook Lee {{spaced ndash}}engineering
- Bakyeong Wang {{spaced ndash}}engineering
- Yeji Cha {{spaced ndash}}vocal editing
- Nathan Boddy {{spaced ndash}}mixing
- Dale Becker {{spaced ndash}}mastering
Charts
{{col-begin}}
{{col 2}}
=Weekly charts=
{{col 2}}
=Monthly charts=
| class="wikitable plainrowheaders" style="text-align:center"
|+ Monthly chart performance for "Super Shy" ! scope="col"| Chart (2023) ! scope="col"| Position |
| scope="row"| South Korea (Circle){{cite web |title=Digital Chart – July 2023 |url=https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=07&hitYear=2023&termGbn=month&yearTime=3 |access-date=August 10, 2023 |website=Circle Chart |language=ko |archive-date=August 10, 2023 |archive-url=https://web.archive.org/web/20230810231424/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=07&hitYear=2023&termGbn=month&yearTime=3 |url-status=live }}
| 1 |
|---|
=Year-end charts=
| class="wikitable plainrowheaders" style="text-align:center"
|+ 2024 year-end chart performance for "Super Shy" ! scope="col"| Chart (2024) ! scope="col"| Position |
| scope="row"| South Korea (Circle){{cite web|url=https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=2024&hitYear=2024&termGbn=year&yearTime=3|title=Digital Chart – 2024|website=Circle Chart|language=ko|access-date=January 10, 2025}}
| 37 |
|---|
{{col-end}}
Certifications
{{Certification Table Top|caption=Certifications for "Super Shy"}}
{{Certification Table Entry|region=New Zealand|award=Gold|type=single|artist=NewJeans|title=Super Shy|access-date=December 17, 2024|relyear=2023|certyear=2023|source=radioscope}}
{{certification Table Separator|title=Streaming}}
{{Certification Table Entry|region=Japan|type=single|title=Super Shy|artist=NewJeans|award=Platinum|streamsonly=true|certmonth=5|certyear=2024|access-date=June 25, 2023}}
{{Certification Table Entry|region=South Korea|type=single|title=Super Shy|artist=NewJeans|award=Platinum|streamsonly=true|certmonth=8|certyear=2024|access-date=August 9, 2024}}
{{Certification Table Bottom|nosales=true|noshipments=true|streamsonly=true|streaming=true}}
Release history
| class="wikitable plainrowheaders"
|+Release history for "Super Shy" ! scope="col" | Region ! scope="col" | Date ! scope="col" | Format ! scope="col" | Label ! scope="col" | {{abbr|Ref.|Reference}} |
| scope="row" | Various
| July 7, 2023 | {{hlist|Digital download|streaming}} |ADOR |
|---|
| scope="row" | United States
| August 15, 2023 |
See also
- List of Inkigayo Chart winners (2023)
- List of M Countdown Chart winners (2023)
- List of Show! Music Core Chart winners (2023)
- List of Show Champion Chart winners (2023)
- List of Circle Digital Chart number ones of 2023
- List of number-one songs of 2023 in Singapore
- List of number-one songs of 2023 (Malaysia)