Superbreak
{{Short description|Travel agency in the United Kingdom}}
{{Use dmy dates|date=April 2022}}
{{primary sources|date=February 2012}}
{{Infobox dot-com company
| name = Super Break
| logo = Super Break logo.png
| logo_size = 200px
| type = Subsidiary
| genre =
| foundation = {{start date and age|1983}}
| founder =
| location = York, UK
| locations =
| area_served =
| key_people =
| industry = Travel
| products = Hotels, attractions, theatre, travel
| services =
| market cap =
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| net_income =
| owner = [http://www.malvern.group/ Malvern Group]
| num_employees =
| parent = Malvern Group
| divisions = LateRooms (sister company)
| subsid =
| url = {{URL|superbreak.com}} {{dead link|date=August 2019}}
| alexa =
| screenshot =
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| registration = Optional
| num_users =
| launch_date = 1983
| current_status = Shutdown 1 August 2019
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}}
Super Break was a British holiday company based in York which specialised in UK and European short breaks for over 30 years, including theatre breaks, rail packages and concerts at the O2 Arena in London. On 1 August 2019, they announced they had been placed in Administration.{{cite news |title=Super Break and Late Rooms holiday firms in administration |url=https://www.bbc.co.uk/news/uk-england-49200999 |accessdate=2 September 2019 |work=BBC News |publisher=British Broadcasting Corporation |date=2 August 2019}}{{cite web
|title = Malvern Group Website CEASE TRADING NOTIFICATION
|url = http://malvern.group/
|date = 2019-08-02
|archiveurl = https://archive.today/20190802083958/http://malvern.group/
|archivedate = 2019-08-02
|access-date = 2019-09-02
|url-status = live
}}
History
Super Break was founded in 1983. It initially promoted 100 hotels and this number grew rapidly with the release of the bookable website in 1999.{{citation needed|date=February 2012}} Super Break acquired several businesses including Golden Rail in 1989, Hotelnet and Rainbow Holidays in 2000, Bookit in 2004 and West End Theatre Bookings in 2007, West End Theatre Bookings was sold to Encore Tickets in June 2011.
Awards and recognition
Super Break won many awards including the 2012 Travel Weekly Globe Awards for:
- Best Operator UK Holidays {{Cite web|url=http://www.globetravelawards.co.uk/globetravelawards2012/winners-2012|title = Globe Travel Awards 2019 - Globe Travel Awards landing page}}
- Best Accommodation Only Supplier
2011 Globe Travel Awards for:
- Best Operator UK Holidays—The company have won this award for the last 20 years.{{Cite web|url=http://www.globetravelawards.co.uk/globetravelawards2012/winners-2011|title = Globe Travel Awards 2019 - Globe Travel Awards landing page}}
- Best Accommodation-Only provider
- Favourite European Short Break Operator
Super Break won the 2010 Advantage award for:
- Best Agent Friendly Leisure Travel Company{{citation needed|date=February 2012}}
In 2009, Super Break won three awards in The Co-operative Travel Star Awards:
- Best UK Operator {{citation needed|date=February 2012}}
- Best Accommodation-Only Supplier{{citation needed|date=February 2012}}
- Best Online Booking site{{citation needed|date=February 2012}}
Short Breaks
Super Break offers a range of short breaks which include attraction, rail breaks and Eurostar breaks. Bookings are made using a credit or debit card with no credit card or booking fees. SuperBreak is a member of the Association of British Travel Agents
Types of accommodation and board basis
Super Break provided a wide range of accommodation from 2 star budget hotels or apartments to 5 star luxury boutiques with a range of bed and breakfast, room only or dinner, bed and breakfast offers available.
Employment
Super Break employed 200 staff with the main office based in York city centre.[http://www.thebusinessdesk.com/yorkshire/news/3679-building-briefs-july-7.html?news_section=42 The Business Desk]
References
{{Reflist}}
External links
- [http://www.superbreak.com SuperBreak official website]
- [http://www.malvern.group Malvern Group official website]
{{Tourism in the United Kingdom}}
{{Authority control}}