Supporters Direct

{{short description|Organization}}

{{Use dmy dates|date=April 2025}}

{{Use British English|date=March 2014}}

{{Infobox organization

|name = Supporters Direct

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|image = Supporters Direct.png

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|formation = January 2000

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|location = London

|region_served = United Kingdom

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|leader_title = Chief Executive

|leader_name = Ashley Brown

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|website = {{URL|www.supporters-direct.org}}

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Supporters Direct was an umbrella organisation set up originally by the British government (with cross-party support) to provide support and assistance for its member trusts to secure a greater level of accountability and deliver democratic representation within football clubs and within football's governing structures. Its first managing director was Brian Lomax, founder of the first supporters' trust at Northampton Town F.C. Supporters Direct also worked in other sports, most notably rugby league, as well as ice hockey. It was also funded by UEFA to work in football across Europe.

Amongst other things, Supporters Direct promoted the value of supporter and community engagement and helped supporters' trusts to secure influence and become a constructive voice in how their club is run. There are now over 200 supporters' trusts in the UK; clubs owned in partnership with supporters' trusts such as Swansea City A.F.C. and over 50 clubs owned by their supporters including Enfield Town FC, the first ever supporter owned football club in the United Kingdom, AFC Wimbledon, Exeter City F.C., Newport County and Wrexham F.C.{{cite web|url=http://www.supporters-direct.org/homepage/aboutsupportersdirect/|publisher=supporters-direct.org|title=About SD – Supporters Direct|accessdate=11 April 2017}}{{cite web|url=http://www.supporters-direct.org/homepage/aboutsupportersdirect/facts-figures/|publisher=supporters-direct.org|title=Facts & Figures – Supporters Direct|accessdate=11 April 2017}}

Existing as a Community Benefit Society, Supporters Direct was owned by its members and funded by a combination of the Fans Fund of the Football Stadia Improvement Fund, The RFL, UEFA. the Scottish Government, and member trust subscriptions. The consultancy Club Development allowed SD to expand its work in other sports at all levels of the game.

Unfortunately SD ran into some financial difficulties and was placed under pressure by the Fans Fund (which is run by the Premier League to merge back office operations with the Football Supporters Federation. Some felt that this was due to Supporters Direct often being critical of the way football is governed. However, on 28 July 2018 a full merger was approved by both organisations at their AGMs. On 22 November the merger was finalised at an EGM with the former FSF chair elected as chair of the newly merged organisation.{{cite web | url=https://www.sportsthinktank.com/news/2018/11/football-supporters-and-supporters-direct-merge | title=Football Supporters and Supporters Direct Merge | date=24 November 2018 }}