Sur Televisora Itapúa

Work was underway in 1975 for the creation of Paraguay's first inland television station, which was under the control of channel 9 in Asunción.

TV Itapúa started broadcasting on December 3, 1976, as the first of two SNT relays that served as affiliates - the latter of which, the later Paraná TV, started in 1980 - broadcasting a VHF signal on channel 7.{{cite web |title=Sur TV, "Televisora Itapúa SA" cumplió 40 años de transmisión |url=https://www.adndigital.com.py/sur-tv-televisora-itapua-sa-cumplio-40-anos-de-transmision/ |access-date=22 March 2024 |website=ADN Paraguayo |date=3 December 2016 |archive-url=http://web.archive.org/web/20161223205922/https://www.adndigital.com.py/sur-tv-televisora-itapua-sa-cumplio-40-anos-de-transmision/ |archive-date=23 December 2016}} Until 2013, thanks to an agreement, the two SNT stations outside Asunción relayed much of the network's schedule, yet were affiliates in their own right, producing their own local programming for up to six hours each day.

Among the local programs that stood out during the SNT affiliate phase was Reporteritos, a program aimed at children, in the second half of the 2000s.{{cite web |title=¡El sueño que se le cumplió a Solange! |url=https://www.cronica.com.py/2021/01/30/el-sueno-que-se-le-cumplio-a-solange/ |access-date=22 March 2024 |website=Crónica |date=23 August 2023 |archive-url=http://web.archive.org/web/20210130053959/https://www.cronica.com.py/2021/01/30/el-sueno-que-se-le-cumplio-a-solange/ |archive-date=30 January 2021}}

In early August 2013, the two SNT affiliates were to be converted into two new national television channels, Televisora del Este (channel 8, Presidente Franco) and Televisora Itapúa SA (channel 7, Encarnación). Marcelo Fleitas, president of SNT, claimed that the two stations were unable to expand their coverage due to technical considerations. Moreover, SNT decided not to have affiliates outside of Asunción, unifying the capital's feed with the rest of the country, under the grounds that when the decision was taken, only Ciudad del Este was still considered a strategic location for Paraguay's economy. The president of the network, raising concerns over Albavisión controlling four television channels in Paraguay, said that SNT, Paravisión, PTV and Sur were independent channels, and that "it's wrong to say that the owner of Channel 9 now has four channels".{{cite web |title=Dos canales de TV entran a competir a nivel nacional |url=https://www.ultimahora.com/dos-canales-tv-entran-competir-nivel-nacional-n710465 |access-date=22 March 2024 |website=Última Hora |date=5 August 2013 |archive-url=http://web.archive.org/web/20240322144557/https://www.ultimahora.com/dos-canales-tv-entran-competir-nivel-nacional-n710465 |archive-date=22 March 2024}} Facing this situation SNT's national service announced that it would start broadcasting on the frequencies formerly held by the affiliates in Alto Paraná and Itapúa, whereas TVP and Sur would start broadcasting to Asunción (and nationwide) by means of Conatel decree nº. 1631/2012. This decree stipulated that Sur TV should broadcast in Asunción on channel 10 and PTV, on channel 12. Local programming on these two stations was limited, due to lack of budget.{{cite web |title=Canal 9 incorpora repetidoras en Alto Paraná e Itapúa |url=https://www.ultimahora.com/canal-9-incorpora-repetidoras-alto-parana-e-itapua-n710884 |access-date=22 March 2024 |website=Última Hora |date=6 August 2013 |archive-url=http://web.archive.org/web/20240322144826/https://www.ultimahora.com/canal-9-incorpora-repetidoras-alto-parana-e-itapua-n710884 |archive-date=22 March 2024}}

Concerns were being raised at Conatel over the legality of these licenses mere days after the decision was taken. The issue lied in the relays the three stations wanted to build in each other's coverage areas, which did not appear in the 2011 regulations, whose primary intention was to give incentives for the installation of digital terrestrial television signals in the country. A modification was accepted to Catelpar in 2012, after a rejected petition in 2011, under the grounds that the guidelines suggested only new relay stations and not new licenses.{{cite web |title=Conatel afirma que licencias a canales tienen respaldo legal |url=https://www.ultimahora.com/conatel-afirma-que-licencias-canales-tienen-respaldo-legal-n711233 |access-date=22 March 2024 |website=Última Hora |date=7 August 2013 |archive-url=http://web.archive.org/web/20240322145954/https://www.ultimahora.com/conatel-afirma-que-licencias-canales-tienen-respaldo-legal-n711233 |archive-date=22 March 2024}} In September, members of the Chamber of Deputies demanded an inquiry to the situation. SNT was granted channel 9 in Presidente Franco and channel 8 in Encarnación (adjacent to the existent channels), PTV was granted channel 12 in Fernando de la Mora, channel 9 in Encarnación and channel 13 in the Ybytyruzú Hills, and Sur TV, channel 10 in Fernando de la Mora, channel 7 in Presidente Franco and channel 11 in the Ybytyruzú Hills.{{cite web |title=Diputados pide informe sobre licencias a canales de tevé |url=https://www.ultimahora.com/diputados-pide-informe-licencias-canales-teve-n723827 |access-date=22 March 2024 |website=Última Hora |date=18 September 2013 |archive-url=http://web.archive.org/web/20240322144826/http://web.archive.org/web/20240322150232/https://www.ultimahora.com/diputados-pide-informe-licencias-canales-teve-n723827 |archive-date=22 March 2024}}

By mid-September, PTV and Sur TV started experimental broadcasts earlier than expected. SNT spent US$2,5 million in the overall project of setting up relay stations.{{cite web |title=Canales de Encarnación y CDE ya se ven en Asunción |url=https://www.ultimahora.com/canales-encarnacion-y-cde-ya-se-ven-asuncion-n723500 |access-date=22 March 2024 |website=Última Hora |date=17 September 2013 |archive-url=http://web.archive.org/web/20240322150137/https://www.ultimahora.com/canales-encarnacion-y-cde-ya-se-ven-asuncion-n723500 |archive-date=22 March 2024}}

Sur TV started broadcasting as an independent service on November 25, 2013. The official launch of the reconverted service featured the presence of vice-president of Paraguay Juan Afara and notable guests from the press and political sectors, among them vice-governor of the province of Misiones Hugo Passalaqua and the channel's first director, Jorge Mateo Granada. The channel broadcast 18 hours a day, from 6am to midnight, in the new format.{{cite web |title=Sur TV Itapúa inauguró señal nacional |url=https://www.abc.com.py/nacionales/sur-tv-itapua-inauguro-senal-nacional-643406.html |access-date=22 March 2024 |website=ABC Color |date=26 November 2013 |archive-url=http://web.archive.org/web/20131210194321/https://www.abc.com.py/nacionales/sur-tv-itapua-inauguro-senal-nacional-643406.html |archive-date=10 December 2013}} The channel resumed broadcasting ABC Rural, produced by ABC Color, coinciding with its 600th program. At the time, all the other television stations that carried the program were local cable channels.{{cite web |title=ABC Rural TV vuelve al aire en Televisora Itapúa |url=https://www.abc.com.py/nacionales/abc-rural-tv-vuelve-al-aire-en-televisora-itapua-643749.html |access-date=22 March 2024 |website=ABC Color |date=27 November 2013 |archive-url=http://web.archive.org/web/20150711210956/https://www.abc.com.py/nacionales/abc-rural-tv-vuelve-al-aire-en-televisora-itapua-643749.html |archive-date=11 July 2015}}

The channel's oldest employee, Feliciano Espínola, left the channel due to his retirement on July 31, 2018.{{cite web |title=Funcionario se despidió luego de 43 años de servicios en el canal 7 de Encarnación |url=https://www.adndigital.com.py/funcionario-se-despidio-luego-43-anos-servicios-canal-7-encarnacion/ |access-date=22 March 2024 |website=ADN Paraguayo |date=31 July 2018 |archive-url=http://web.archive.org/web/20180731203418/https://www.adndigital.com.py/funcionario-se-despidio-luego-43-anos-servicios-canal-7-encarnacion/ |archive-date=31 July 2018}}

A fire broke out at the channel's facilities on the morning of August 21, 2022, affecting its equipment.{{cite web |title=TRAS INCENDIO LO PIERDEN PRÁCTICAMENTE TODO EN EL CANAL SUR TV |url=https://info.simplementecielo.com.py/2022/08/23/tras-incendio-lo-pierden-practicamente-todo-en-el-canal-sur-tv/ |access-date=22 March 2024 |website=Simplemente Cielo |date=23 August 2023 |archive-url=http://web.archive.org/web/20240322181330/https://info.simplementecielo.com.py/2022/08/23/tras-incendio-lo-pierden-practicamente-todo-en-el-canal-sur-tv/ |archive-date=22 March 2024}}

In 2023, the channel held, in association with the Catholic University of Itapúa, a course for journalists in training, between October and December of that year.{{cite web |title=Finalizó con éxito curso "Cómo hacer un noticiero" UCI-SUR TV |url=https://www.uci.edu.py/uciweb/public/vernoticia508 |access-date=22 March 2024 |website=Catholic University of Itapúa |date=18 December 2023 |archive-url=http://web.archive.org/web/20240322152457/https://www.uci.edu.py/uciweb/public/vernoticia508 |archive-date=22 March 2024}}

Since 2013, Sur Televisora Itapúa has been available over-the-air in three further locations outside of Encarnación. The OTA availability of the network as of 2019 is as follows:[https://www.conatel.gov.py/conatel/wp-content/uploads/2019/10/licencias-formato-general-rnst_250119_tv.pdf Servicio de Televisión]

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Category:1976 establishments in Paraguay

Category:Television channels and stations established in 1976

Category:Television stations in Paraguay

Category:Spanish-language television stations