SureStop
{{short description|American cycle parts manufacturer}}
{{Infobox company |
name = SureStop|
logo = |
type = |
foundation = {{start date and age|2009}} as Slidepad Technologies|
parent_company = |
location = Irvine, California|
key_people = Brian Riley CEO, co-founder,
Andrew Ouelett Co-founder,
Al Nordin Executive Advisor |
industry = |
products = Bicycle brakes|
revenue = |
operating_income = |
net_income = |
owner = |
num_employees = |
homepage =
}}
SureStop is an anti-lock bicycle brake technology and manufacturing company. It was founded in 2009 in Palo Alto, California, as SlidePad by Brian Riley and Andrew Ouellet.O’Conner, Brian. [http://www.kineticshift.com/2011/slide-into-more-control-with-slidepad Slide Into More Control with Slidepad]. Kinetic Shift. June 22, 2011.Jurries, Amy. [http://www.thegearcaster.com/the_gearcaster/2011/03/endo-crashes-a-thing-of-the-past.html Endo Crashes A Thing Of The Past]. The Gear Caster. March 17, 2011.
As of 2021, SureStop is headquartered in Irvine, California, with a subsidiary in Shenzhen.{{cite web |url=https://surestop.bike/ |title=SureStop Brake System |accessdate=13 October 2021}}
History
Slidepad was started by Riley and Ouellet while students at Cal Poly, San Luis Obispo. Ouellet received inspiration for the product after he crashed his bicycle when applying too much pressure on his front brakes, resulting in front wheel lockup. In 2009, Riley and Ouellet entered their initial design in Cal Poly’s Business Plan competition and won 1st place.[http://www.bicycleretailer.com/news/newsDetail/5151.html New Company Launches Brake System]. Bicycle Retailer and Industry News. February 25, 2011. In 2013 Alan Nordin, former president of Fallbrook Technologies' bicycle division, joined the company as an executive advisor.{{cite web|title=Nordin joins Slidepad Technologies as advisor|url=http://www.bicycleretailer.com/industry-news/2013/02/25/nordin-joins-slidepad-technologies-advisor|publisher=Bicycle Retailer}}
In 2011, Slidepad Technologies formed an agreement with a Taiwanese manufacturer to build a Slidepad braking system for OEM distribution.[http://www.bicycleretailer.com/news/newsDetail/5559.html Slidepad Secures Taiwan Manufacturing]. Bicycle Retailer and Industry News. June 10, 2011. Jamis Bicycles was the first bike-manufacturer to specify the technology on their 2013 models.{{cite web|title=Slidepad wraps up 'Save Your Teeth Tour'|url=http://www.bicycleretailer.com/north-america/2012/11/30/slidepad-wraps-save-your-teeth-tour#.UMEnbIO_F8E|publisher=Bicycle Retailer|date=November 30, 2012}} Stanford University and Jamis Bicycles currently use Slidepad technology.Smith, Chip and Alex Strickland. [http://www.slidepadbrake.com/docs/PR_Jamis.pdf Jamis Bicycles Latest Manufacturer to Feature Slidepad]. SOAR Communications. November 9, 2011.
In November 2012, the company took a 40-day, 11,000 mile, "Save Your Teeth Tour" across 90 bike shops from Palo Alto, California, to New Jersey.
In 2014 the company rebranded from SlidePad to SureStop.{{cite journal |url=https://www.bicycleretailer.com/north-america/2014/09/08/slidepad-rebrands-surestop#.YWeb59rMLIU |title=SlidePad rebrands as SureStop |journal=Bicycle Retailer and Industry News |date=8 September 2014 |accessdate=13 October 2021}}
On April 14, 2017, the product was on Season 8 Episode 21 of Shark Tank. Brian Riley and Kyle Jansen, another founder, accepted a deal with Mark Cuban.{{Cite web |last=Shatzen |first=Max |date=2018-06-24 |title=What's It Like Working with Mark Cuban After Shark Tank? |url=https://guardianbikes.com/blogs/around-the-block/what-is-it-like-working-with-mark-cuban-after-shark-tank-1 |access-date=2023-10-18 |website=Guardian Bikes® |language=en}}
Description
SureStop is a system for bicycles aimed at making the correct application of braking force easier for novice or casual cyclists. It integrates into V-brake systems to provide single-lever braking for front and rear brakes. It modulates the front brake force in real time, based on the road surface and rider weight position, and avoids front wheel lockup accidents when applying the front brake.Reid, Carlton. [http://www.bikebiz.com/news/read/single-lever-brake-system-gets-asian-production-slot/01137 Single lever break system gets Asian production slot]. Bike Biz. June 8, 2011. It was designed to prevent riders from flipping over their handlebars when applying the front brake. Once the brake pads make contact with the rear wheel, the Slidepad slides forward, which pulls a cable that is connected to the front brakes. Similar to the anti-lock brake system in cars, the mechanism prevents the front wheel from locking, no matter how hard the brake is pressed or how slippery the road conditions are.Overholt, Zach. [http://www.bikerumor.com/2011/05/16/one-lever-two-brakes-slidepad/ One Lever, Two Breaks: Slidepad]. Bike Rumor. May 16, 2011.
See also
References
{{reflist}}
{{American bicycle manufacturers}}
Category:2009 establishments in California
Category:Companies based in Irvine, California
Category:Manufacturing companies established in 2009