Surpass

Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn.{{Cite web |title=Setting a New Pace |url=https://www.sec.gov/Archives/edgar/data/108601/000010860102000002/c66535.htm |access-date=2023-05-04 |website=www.sec.gov}}

Wrigley Healthcare began shipping the gum on February 19, 2001.{{Cite web|url=https://pink.pharmaintelligence.informa.com/PS092215/Wrigley-Healthcares-Surpass-Antacid-Gum-Shipping-Feb-19|title=Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet|date=19 February 2001 |access-date=2023-05-04|archive-date=2023-02-20|archive-url=https://web.archive.org/web/20230220125459/https://pink.pharmaintelligence.informa.com/PS092215/Wrigley-Healthcares-Surpass-Antacid-Gum-Shipping-Feb-19|url-status=live}} Sales were below the company's expectations. Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.{{Cite web|url=https://www.confectionerynews.com/Article/2003/02/24/Wrigley-to-discontinue-Surpass|title=Wrigley to discontinue Surpass|website=confectionerynews.com|access-date=2023-02-20|archive-date=2020-08-10|archive-url=https://web.archive.org/web/20200810155349/https://www.confectionerynews.com/Article/2003/02/24/Wrigley-to-discontinue-Surpass|url-status=live}}{{Cite web|url=https://pink.pharmaintelligence.informa.com/PS093709/Surpass-Antacid-Gum-Marketing-Strategy-Shift-Planned-By-Wrigley|title=Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet|date=4 March 2002 |access-date=2023-02-20|archive-date=2023-02-20|archive-url=https://web.archive.org/web/20230220115229/https://pink.pharmaintelligence.informa.com/PS093709/Surpass-Antacid-Gum-Marketing-Strategy-Shift-Planned-By-Wrigley|url-status=live}}

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• {{Cite web |url=http://www.wrigley.com/wrigley/products/products_surpass.asp |url-status=dead |archive-url=https://web.archive.org/web/20050209012008/http://www.wrigley.com/wrigley/products/products_surpass.asp |archive-date=2005-02-09 |title=Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated}} Wrigley's page on Surpass

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Category:Chewing gum

Category:Wrigley Company brands

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