Surulere (song)
{{Short description|2013 single by Dr SID}}
{{Infobox song
| name = Surulere
| cover = Dr Sid Surulere cover.jpeg
| alt =
| type = single
| artist = Dr SID featuring Don Jazzy
| album = Siduction
| recorded = 2013
| studio =
| venue =
| genre = Afropop
| length = {{Duration|m=03|s=5}}
| label = Mavin Records
| writer = {{flatlist|
- Sidney Onoriode Esiri
- Michael Collins Ajereh
}}
| producer = Don Jazzy
| prev_title =
| prev_year =
| next_title =
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}}
"Surulere" (Yoruba: "Patience is Rewarding" or "Patience is Profitable") is a song by Nigerian singer Dr SID. It was released on November 13, 2013, as the lead single from his second studio album, Siduction (2013). Don Jazzy produced the song and was featured on it. "Surulere" peaked at number one on MTV Base's Official Naija Top 10 chart for the week of March 21 through March 27, 2014.{{cite web | url=http://www.dailytimes.com.ng/article/dr-sid-shares-hilarious-scoop-%E2%80%9Csurulere%E2%80%9D-video-mtv-base%E2%80%99s-official-naija-top-ten | title=Dr Sid Shares Hilarious Scoop On "SURULERE" Video On MTV Base's Official Naija Top Ten | publisher=Daily Times of Nigeria | date=24 March 2014 | accessdate=2 June 2014 | author=Opeoluwani, Akintayo | archive-date=6 June 2014 | archive-url=https://web.archive.org/web/20140606222604/http://www.dailytimes.com.ng/article/dr-sid-shares-hilarious-scoop-%E2%80%9Csurulere%E2%80%9D-video-mtv-base%E2%80%99s-official-naija-top-ten | url-status=live }} It also peaked at number two on the Pulse Nigeria Music Video chart.{{cite web | url=http://pulse.ng/music/charts/pulse-music-video-chart-dbanj-african-allstars-debut-top-of-the-list-id2776155.html | title=D'Banj & African AllStars Debut Top Of The List! | publisher=Pulse | date=4 April 2014 | accessdate=2 June 2014 | author=Akan, Joey | archive-date=31 May 2014 | archive-url=https://web.archive.org/web/20140531212110/http://pulse.ng/music/charts/pulse-music-video-chart-dbanj-african-allstars-debut-top-of-the-list-id2776155.html | url-status=live }} "Surulere" won Best Collabo of the Year at the 2014 City People Entertainment Awards and was nominated for Song of the Year at both The Headies 2014 and MTV Africa Music Awards 2014.
Background
"Surulere" translates to "Patience is Rewarding" or "Patience is Profitable". In a nutshell, the song is a reflection of Dr SID's musical journey.{{cite web | url=http://www.fuse.com.ng/2014/05/21/surulere-complete-story-dr-sids-music-career-far-photostory/ | title=Why 'Surulere' Is The Complete Story Of Dr. Sid's Music Career So Far… | publisher=Fuse.com.ng | date=21 May 2014 | accessdate=3 June 2014 | archive-date=6 June 2014 | archive-url=https://web.archive.org/web/20140606225910/http://www.fuse.com.ng/2014/05/21/surulere-complete-story-dr-sids-music-career-far-photostory/ | url-status=live }} While on the set of MTV Base's Official Naija Top 10 chart in March 2014, Dr SID said "Surulere" represents one's desire to achieve their goals and aspirations. He also said the song's music video addresses the need for patience among parents who pressurized their children to have kids right after marriage.{{cite web | url=http://www.pmnewsnigeria.com/2014/03/26/dr-sid-explains-surulere/ | title=Dr. Sid Explains 'Surulere' | publisher=P.M. News | date=26 March 2014 | accessdate=2 June 2014 | archive-date=6 June 2014 | archive-url=https://web.archive.org/web/20140606205415/http://www.pmnewsnigeria.com/2014/03/26/dr-sid-explains-surulere/ | url-status=live }}
In January 2014, Dr SID's fans began uploading pictures of themselves transitioning from grass to grace and tagged their pictures with the hashtag "Surulere". Musicians such as Tiwa Savage, Don Jazzy, Jude Engees Okoye, Wizkid, Banky W., D'Prince and Ice Prince also uploaded pictures of themselves to social media.{{cite web | url=http://www.nigerianwatch.com/celebritywatch-with-michael-tubes/3814--qsurulereq-hitmakers-dr-sid-and-don-jazzy-share-images-of-themselves-from-grass-to-grace | title="Surulere" hitmakers Dr. SID and Don Jazzy share images of themselves from grass to grace | publisher=Nigerian Watch | date=3 February 2014 | accessdate=2 June 2014 | archive-date=6 June 2014 | archive-url=https://web.archive.org/web/20140606220203/http://www.nigerianwatch.com/celebritywatch-with-michael-tubes/3814--qsurulereq-hitmakers-dr-sid-and-don-jazzy-share-images-of-themselves-from-grass-to-grace | url-status=live }}
Music video
The music video for "Surulere" was uploaded to YouTube on January 23, 2014, and features Don Jazzy and Dr SID dancing in front of an undisclosed house.{{cite web | url=http://www.mobo.com/video/new-video-dr-sid-surulere-ft-don-jazzy | title=New Video: Dr Sid "Surulere" Ft. Don Jazzy | publisher=MOBO.com | accessdate=2 June 2014 | author=Gboyega, Adenike | archive-date=6 June 2014 | archive-url=https://web.archive.org/web/20140606210350/http://www.mobo.com/video/new-video-dr-sid-surulere-ft-don-jazzy | url-status=live }}{{cite web | url=http://www.fuse.com.ng/2014/01/23/dr-sid-surulere-ft-don-jazzy-official-video/ | title=Dr SID – SURULERE ft Don Jazzy (Official Video) | publisher=Fuse.com.ng | date=23 January 2014 | accessdate=2 June 2014 | archive-date=3 June 2014 | archive-url=https://web.archive.org/web/20140603205703/http://www.fuse.com.ng/2014/01/23/dr-sid-surulere-ft-don-jazzy-official-video/ | url-status=live }} The video stars Funke Akindele, Helen Paul and Blossom Chukwujekwu, and tells the story of a young couple who struggles with childbearing. Despite Chukwujekwu's mother (Akindele) attempt at ending her son's marriage, the couple overcame the stigma of childbearing that young couples often experience. The video for "Surulere" was ranked fourth on YouTube's most watched Nigerian videos for the first quarter of 2014.{{cite web | url=http://www.vanguardngr.com/2014/05/davidos-aye-watched-video-youtube/ | title=Davido's 'Aye' most watched video on YouTube | publisher=Vanguard | date=8 May 2014 | accessdate=3 June 2014 | author=Alade, Abiodun | archive-date=10 May 2014 | archive-url=https://web.archive.org/web/20140510121001/http://www.vanguardngr.com/2014/05/davidos-aye-watched-video-youtube/ | url-status=live }}
Reception
=Critical reception=
"Surulere" received positive reviews from music critics. Uche Briggs of YNaija praised the song's hook and said it "has a flavour that reminds one of Yam and palm oil – with salt, of course".{{cite web | url=http://www.ynaija.com/music-review-with-dr-sids-surulere-its-don-jazzy-again-and-forever/ | title=Music review: With Dr. SID's 'Surulere', it's Don Jazzy again and forever | publisher=YNaija | date=13 November 2013 | accessdate=2 June 2014 | author=Briggs, Uche | archive-date=23 April 2014 | archive-url=https://web.archive.org/web/20140423134049/http://www.ynaija.com/music-review-with-dr-sids-surulere-its-don-jazzy-again-and-forever/ | url-status=live }} On the contrary, the music video for "Surulere" received lukewarm reviews. Jim Donnett called the video "vanity" and said it "mirrors nothing close to the patience virtue."{{cite web | url=http://ynaija.com/magazine/video-review-dr-sid-and-don-jazzys-surulere-is-an-empty-show-of-lifes-unnecessities/ | title=Video Review: Dr Sid and Don Jazzy's 'Surulere' is an empty show of life's unnecessities | publisher=YNaija | date=28 January 2014 | accessdate=2 June 2014 | author=Donnett, Jim | archive-date=6 June 2014 | archive-url=https://web.archive.org/web/20140606230500/http://ynaija.com/magazine/video-review-dr-sid-and-don-jazzys-surulere-is-an-empty-show-of-lifes-unnecessities/ | url-status=live }}
=Accolades=
Live performances
Dr SID and Don Jazzy performed the song for the second time at the Fire of Zamani album launch concert, which took place at the Eko Hotel and Suites on November 23, 2013.{{cite web | url=http://thenet.ng/2013/11/video-dr-sid-watch-him-perform-surulere-feat-don-jazzy-at-foz-concert/ | title=VIDEO: Dr SID – Watch him perform 'Surulere' feat Don Jazzy at #FOZ concert... | publisher=Nigerian Entertainment Today | date=24 November 2013 | access-date=3 June 2014 | author=Alonge, Osagie | archive-date=7 June 2014 | archive-url=https://web.archive.org/web/20140607103941/http://thenet.ng/2013/11/video-dr-sid-watch-him-perform-surulere-feat-don-jazzy-at-foz-concert/ | url-status=dead }} On April 20, 2014, Dr SID performed "Surulere" at the Easter edition of AY Live.{{cite web | url=http://www.thisdaylive.com/articles/ay-live-day-of-happiness/177661/ | title=AY Live –Day of Happiness | publisher=Thisday | date=3 May 2014 | accessdate=3 June 2014 | archive-date=12 May 2014 | archive-url=https://web.archive.org/web/20140512172028/http://www.thisdaylive.com/articles/ay-live-day-of-happiness/177661/ | url-status=live }} In May 2014, he performed "Surulere" with Phyno at the 2014 edition of Star Music Trek.{{cite web | url=http://www.channelstv.com/2014/05/07/phyno-joins-dr-sid-to-perform-surulere-remix-at-star-music-trek/ | title=Phyno Joins Dr Sid To Perform 'Surulere' Remix At Star Music Trek | publisher=Channels TV | date=7 May 2014 | accessdate=3 June 2014 | archive-date=15 May 2014 | archive-url=https://web.archive.org/web/20140515003530/http://www.channelstv.com/2014/05/07/phyno-joins-dr-sid-to-perform-surulere-remix-at-star-music-trek/ | url-status=live }}
Surulere (Remix)
{{Infobox song
| name = Surulere (Remix)
| cover =
| alt =
| type =
| artist = Dr SID featuring Don Jazzy, Wizkid, and Phyno
| album = Siduction
| recorded = 2013
| studio =
| venue =
| genre = Afropop
| length = {{Duration|m=04|s=14}}
| label = Mavin Records
| writer = {{flatlist|
- Sidney Onoriode Esiri
- Michael Collins Ajereh
- Ayodeji Balogun
- Azubuike Chibuzo Nelson
}}
| producer = Don Jazzy
}}
The official remix of "Surulere" features guest vocals from Don Jazzy, Wizkid and Phyno. It appeared on the Siduction album and is a deviation from Dr SID's usual themes of love, romance and sex. The song was also produced by Don Jazzy and recorded in November 2013, at the Mavin Headquarters in Lekki, Lagos.{{cite web | url=http://thenet.ng/2013/12/dr-sid-records-surulere-remix-with-don-jazzy-wizkid-phyno/ | title=Dr SID records 'Surulere' remix with Don Jazzy, Wizkid, Phyno | publisher=Nigerian Entertainment Today | date=19 December 2013 | access-date=3 June 2014 | author=Alonge, Osagie | archive-date=19 May 2014 | archive-url=https://web.archive.org/web/20140519231450/http://thenet.ng/2013/12/dr-sid-records-surulere-remix-with-don-jazzy-wizkid-phyno/ | url-status=dead }}
=Critical reception=
The remix of "Surulere" received mixed reviews from music critics. Jim Donnett of YNaija applauded Phyno for giving "a self composed, on point delivery and in his expected local dialect", but ended up criticizing Wizkid for sounding "a bit rushed, losing timing on the beat, and clashing harmonies with Don Jazzy".{{cite web | url=http://ynaija.com/teen/teen-y-music-video-review-dr-sids-surulere-remix-is-a-good-one-download/ | title=TEEN Y! MUSIC VIDEO REVIEW : DR SID'S "SURULERE" REMIX IS A GOOD ONE | publisher=YNaija | date=21 December 2013 | accessdate=3 June 2014 | author=Donnett, Jim | archive-date=6 June 2014 | archive-url=https://web.archive.org/web/20140606232623/http://ynaija.com/teen/teen-y-music-video-review-dr-sids-surulere-remix-is-a-good-one-download/ | url-status=live }} A writer for Fuse.com.ng awarded the song 3 stars out of 5, commending its production while also stating that it would have been exceptional if Wizkid's verse was omitted altogether.{{cite web | url=http://www.fuse.com.ng/2013/12/23/747/ | title=GIVE US THE ORIGINAL ANYTIME. #FUSE REVIEW ON DR. SID'S 'SURULERE' REMIX with Wizkid + Phyno | publisher=Fuse.com.ng | date=23 December 2013 | accessdate=3 June 2014 | archive-date=5 June 2014 | archive-url=https://web.archive.org/web/20140605180104/http://www.fuse.com.ng/2013/12/23/747/ | url-status=live }} The website GTCrea8 criticized Wizkid and Phyno's inclusion on the track and said it "sounded like a rush job."{{cite web | url=http://gtcrea8.com/gist/lightning-review-dr-sid-surulere-feat-don-jazzy-house-remix/ | title=Lightning Review: Dr SID – Surulere (Feat. Don Jazzy) [House Remix] | publisher=Guaranty Trust Bank PLC | date=28 March 2014 | accessdate=3 June 2014 | archive-date=6 June 2014 | archive-url=https://web.archive.org/web/20140606224100/http://gtcrea8.com/gist/lightning-review-dr-sid-surulere-feat-don-jazzy-house-remix/ | url-status=live }}
Covers and remixes
- ;Digital download
- "Surulere" (Official remix featuring Don Jazzy, Wizkid and Phyno) - 4:19
- "Surulere" (Tiwa Savage remix)
References
{{Reflist|30em}}
External links
- {{Youtube|SWPnSbf_klQ|Surulere (Official Video)}}
- {{Youtube|61EaSDuRG9Y|Dr Sid Interview on Ndani TV}}
- {{Youtube|LLt4CBFJB34|Surulere Remix (audio)}}
{{Dr SID}}