T-commerce
T-Commerce is a term describing trade via a (smart) digital TV-set which – besides its main functionality – acts as a marketing channel enabling bidirectional communication{{Cite web|url=http://lexicon.ft.com/Term?term=t_commerce|archive-url = https://web.archive.org/web/20160610180853/http://lexicon.ft.com/Term?term=t_commerce|archive-date = 2016-06-10|title = Financial Times}} enabling interactive advertising and addressable advertising.
It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce. The promise of T-commerce is to enhance shopping channels as well as regular TV ads by offering consumers a "One-Click" "Buy It" possibility.{{cite web | last=Rassool | first=Reza | title=T-commerce – one-click buying – RealNetworks | website=Medium | date=2018-04-11 | url=https://medium.com/realnetworks/t-commerce-one-click-buying-bdc745abf438 | access-date=2019-09-22}}
"Television" or "Tablet"?
An alternative reading of T-Commerce expands the "T" to tablet{{cite web | last=Beal | first=Vangie | title=What is Tablet Commerce? Webopedia Definition | website=Webopedia | date=2013-06-03 | url=https://www.webopedia.com/TERM/T/tablet_ecommerce.html | access-date=2019-09-22}} which would – as tablet computers are predominantly mobile devices -then belong to the realm of mobile commerce. Irrespective of the interpretation of the "T", the extra value of the marketing channel lies in the direct interactivity the devices offer.
Examples
Interactive television with pre-built-in T-commerce app that allows buying online through the television remote control was introduced by Samsung in 2012/13.{{cite web | last=Thames | first=Matt | title=How Does Samsung Smart TV T-Commerce Work? | website=Medium | date=2015-06-03 | url=https://medium.com/@MSelbyThames/how-does-samsung-smart-tv-t-commerce-work-cb12c4048ecf | access-date=2019-09-22}}{{cite web | title=T-Commerce – Revolutionizing the Omni-Channel Experience! | website=Customer Experience Blog | date=2013-08-12 | url=https://blogs.oracle.com/cx/t-commerce-revolutionizing-the-omni-channel-experience | access-date=2019-09-22}}
H&M was one of the first companies to air a commercial with t-commerce enabled during the Super Bowl in 2014.{{cite web | last=Ratcliff | first=Christopher | title=H&M's big gamble with t-commerce at the Super Bowl – Econsultancy | website=Econsultancy | date=2014-01-28 | url=https://econsultancy.com/h-m-s-big-gamble-with-t-commerce-at-the-super-bowl/ | access-date=2019-09-22}}