TRIAD Berlin

File:Expo 2010 Shanghai, Urban Planet Pavilion.jpg

The Berlin agency was founded in 1994 by Lutz Engelke to realize the exhibition The Dream of Vision – Age of Televisions at Gasometer Oberhausen in the city of Oberhausen.{{Cite news|url=https://www.tagesspiegel.de/themen/koepfe/triad-berlin-eine-agentur-mit-der-besonderen-dna/12526828.html|title=Eine Agentur mit der besonderen DNA|publisher=Der Tagesspiegel|date=1 November 2015|access-date=2018-03-16|language=de}} After designing the theme pavilion Urban Planet at Expo 2010, the company also established an additional permanent office in Shanghai, China.{{cite web |url=https://www.chinadaily.com.cn/life/2010-11/02/content_11489135.htm |title=How to build cities with character|publisher=China Daily|date=2 November 2010|accessdate=2018-04-16}} At the beginning of 2020 the agency filed for insolvency.{{cite web |url=https://insolvex.de/#!/case-info/426610563991028 |title=Insolvex|accessdate=2020-02-26}} Since then a TRIAD network has been operating with several companies.{{Cite web|last=|first=|date=|title=NeoNext – the Spin-off of TRIAD Berlin|url=https://www.neonext.de/en|archive-url=|archive-date=|access-date=2020-08-07|website=}}{{cite web |url=http://c4berlin.de |title=website of C4 Berlin|accessdate=2020-02-26}}

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File:DFB Museum Dortmund.jpg

File:Porzellanwelten Leuchtenburg - Das Kostbare.jpg]]

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File:Expo 2000 Planet M 2011.jpg

File:MS Wissenschaft 2018 Nienburg 1806181513.jpg

The agency focusses on spatial communication and sees itself as a Think & Do Tank. Its main goal is to turn complex ideas into tangible experiences. Although the content of the projects varies, the method used for their development is always the same: the creation of stories that can be experienced from abstract ideas. A key component of this process is the development of a narrative that structures the messages and guides the visitor through the exhibition. Most of the times, the storytelling is enhanced by digital media. TRIAD exhibitions rely heavily on digital interactive exhibits with the intention of bridging the gap between the intellectual learning process and the physical experience. In many cases, TRIAD combines education and entertainment in a multimedia space. The result is the so-called edutainment, whose goal is to educate through entertainment.Engelke/Osswald, 2017, p. 964.

TRIAD has applied edutainment concepts to various projects focused on children's education, such as the 2018 exhibition on the MS Wissenschaft about working life of the future.{{cite web |url=https://ms-wissenschaft.de/english/ |title=MS Wissenschaft – The Floating Science Center|accessdate=2018-06-25}} In the same way, the company has used this approach in the Brandenburg Gate Museum in Berlin.{{Cite news|url=http://www.tagesspiegel.de/berlin/emotionen-am-tor-the-gate-zeigt-stadtgeschichte-in-einer-multimedia-show/13511474.html|title="The Gate" zeigt Stadtgeschichte in einer Multimedia-Show|access-date=2017-03-01|language=de}}

The company is also tackling other challenges that exhibitions face today, like the creation of barrier-free museums. An example of this is the exhibition Wilderness Dreams in Eifel National Park which is part of the United Nations Decade on Biodiversity.{{cite web |url=https://www.undekade-biologischevielfalt.de/projekte/aktuelle-projekte-beitraege/detail/projekt-details/show/Wettbewerb/1863/?cHash=59202f3f0faf587a430c6400f5b54774&L=0 |title=Wildnis(t)räume im Nationalpark-Zentrum Eifel|accessdate=2018-06-25}}

The agency designs exhibitions, museums, experience centers, trade fairs, expo pavilions, edutainment concepts, brand environments and events. A lot of the company's projects focus on three main areas: sustainability, sports, and culture.

• Exhibition The Dream of Vision – Age of Televisions, Gasometer Oberhausen, 1997{{cite web |url=http://www.gasometer.de/en/exhibitions/the-dream-of-vision |title=Gasometer Oberhausen website|accessdate=2018-04-13}}
• Pavilion Planet m, Hanover, Germany, Expo 2000Grau, 2003, p. 149.
• Theme pavilion Urban Planet, Shanghai, China, Expo 2010Ang, 2013, p. 112.
• Visitor center Qinhu Wetland National Park, Jiangsu, China 2011Wong, 2013, p. 79.
• Conference Creating Climate Wealth Summit, Siemens-Villa Wannsee, Germany 2012Figueres 2013, p. 192.
• Museum Porcelain Worlds, Leuchtenburg, Thuringia, Germany 2014{{cite web |url=https://www.leuchtenburg.de/porcelain-experience.html |title=website of the museum|accessdate=2018-04-13}}
• German Football Museum, Dortmund, Germany 2015{{cite web|url=https://www.nytimes.com/2017/04/03/world/europe/a-museum-about-soccer-and-about-germany.html|title=A Museum About Soccer, and About Germany|work=The New York Times|date=3 April 2017|accessdate=13 April 2018}}
• Showroom Hanergy Renewable Energy Exhibition Center, Beijing, China 2015{{cite web |url=https://www.dexigner.com/news/28564 |title=Hanergy Renewable Energy Exhibition Center|publisher=Dexigner|date=14 January 2016|accessdate=2018-04-13}}
• FIFA World Football Museum, Zürich, Switzerland 2016{{cite web |url=http://www.dw.com/en/despite-image-problem-a-new-fifa-museum-glorifies-european-football/a-19082501 |title=Despite image problem, a new FIFA museum glorifies European Football|publisher=Deutsche Welle|date=29 February 2016|accessdate=2018-06-26}}
• Brandenburg Gate Museum, Berlin, Germany 2016{{cite web |url=https://www.lonelyplanet.com/germany/berlin/attractions/the-gate/a/poi-sig/1539950/359364 |title=Lonely Planet Berlin|accessdate=2018-04-13}}
• Exhibition Wilderness Dreams, Eifel National Park, Germany 2016{{cite web |url=http://www.vogelsang-ip.de/en//eifel-national-park-centre/wilderness-dreams.html |title=website of Eifel National Parc Centre|accessdate=2018-04-18}}
• Visitor center 360 Degrees – Thuringia Goes Digital, Erfurt, Germany 2017{{cite web |url=https://www.visit-thuringia.com/travel-hotel-holiday-tour/page-inhaltsseite-360grad-162893.html |title=website of visit-thuringia|accessdate=2018-04-13}}
• Event 100 Years UFA Anniversary Night, Berlin, Germany 2017
• Exhibition ALL IN ALL. Jacob Böhme, Dresden State Art Collections, Germany 2017{{cite web |url=https://www.skd.museum/en/besucherservice/press/2017/all-in-all-the-conceptual-world-of-the-mystical-philosopher-jacob-boehme/ |title=website of Dresden State Art Collections|accessdate=2018-04-13}}
• Conference Astana Expo 2017 Future Energy Forum, Expo Astana, Kazakhstan 2017{{cite web|url=https://www.worldenergy.org/news-and-media/news/future-energy-leaders-contribute-to-astana-expo-2017-manifesto/|title=website of World Energy Council|accessdate=2018-06-26|archive-date=2018-06-26|archive-url=https://web.archive.org/web/20180626135304/https://www.worldenergy.org/news-and-media/news/future-energy-leaders-contribute-to-astana-expo-2017-manifesto/|url-status=dead}}
• Exhibition Working life of the future on MS Wissenschaft, currently visiting 34 cities in Germany, Austria and Switzerland

• Engelke, Lutz/Osswald, Anja: Die Metamedienmaschine. Kommunikation im digitalen Zeitalter. In Hildebrandt, Alexandra/Landhäußer, Werner (eds.). CSR und Digitalisierung. Der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft. Berlin: Springer-Verlag, 2017, p. 961–973. {{ISBN|978-3662532010}}.
• Engelke, Lutz/Osswald, Anja: „Weltregal“ or the World on a Shelf. In Grau, Oliver et al. (eds.). Museum and Archive on the Move. Changing Cultural Institutions in the Digital Era. Berlin/Boston: De Gruyter, 2017, p. 277–284. {{ISBN|978-3-11-052963-0}}.
• Engelke, Lutz: Zur Ökologie von Kreativität, Innovation und Organisation – ein Reisebericht. In Roehl, Heiko/Asselmeyer, Herbert (eds.). Organisationen klug gestalten. Das Handbuch für Organisationsentwicklung und Change Management. Stuttgart: Schäffer-Poeschel, 2017, p. 157–164. {{ISBN|978-3-7910-3677-9}}.
• Engelke, Lutz: Globalization and transformation. What can design accomplish in the 21st century? In Eysoldt, Robert/Ruddigkeit, Raban (eds.). Berlin Design Digest Berlin. 100 successful projects, products, and processes Berlin: Slanted Publishers, 2017, p. 242–247. {{ISBN|978-3-9818296-0-0}}.
• Engelke, Lutz: Die Dauerausstellung. Eine Reise in die Tiefe des Raums. In Neukirchner, Manuel (ed.): Mehr als ein Spiel. Das Buch zum Deutschen Fußballmuseum. Essen: Klartext, 2015, p. 54–85. {{ISBN|978-3-8375-0973-1}}.
• Figueres, José Maria: Zukunft entscheidet sich in Deutschland. Ein Land auf dem ökologischen Vormarsch. In Bachmann, Günther/Engelke, Lutz (eds.). future lab germany. innovationen für die welt von morgen. Hamburg: Murmann, 2013. p. 189–193. {{ISBN|978-3867742702}}.
• Wong, Liliane: Sustainability: Industry Standards and Innovation. In Leydecker, Sylvia (ed.): Designing Interior Architecture. Concept Typology Material Construction. Basel: Birkhäuser, 2013, p. 66–97. {{ISBN|978-3-0346-1580-8}}.
• Ang, Ien: On Display. The State of the World. In Winter, Tim: Shanghai Expo. An International Forum on the Future of Cities. London/New York: Routledge, 2013, p. 101–119. {{ISBN|978-0-415-52462-9}}.
• Rat für Nachhaltige Entwicklung/TRIAD Berlin (eds.): Visionen 2050. Dialoge Zukunft „Made in Germany“. Texte Nr. 25, Jan. 2011. [https://www.nachhaltigkeitsrat.de/wp-content/uploads/migration/documents/RNE_Visionen_2050_texte_Nr_35_Januar_2011.pdf online]
• Schaade, Christian/Deutsches Zollmuseum Hamburg (ed.): Deutsches Zollmuseum. Ein Ausstellungsrundgang. Hamburg: Deutsches Zollmuseum, 2008. {{ISBN|978-3554668698}}.
• Grau, Oliver: Virtual Art: From Illusion to Immersion. Cambridge (Mass.)/London: MIT Press, 2003. {{ISBN|0-262-07241-6}}.
• Kubitz, Peter Paul/Hoenisch, Peter/TRIAD Berlin (eds.): Der Traum vom Sehen. Zeitalter der Televisionen. Amsterdam/Dresden: Verlag der Kunst, 1997. {{ISBN|90-5705-054-4}}.

{{Reflist}}

• [https://www.triad.de/en/ official website]
• [https://www.youtube.com/watch?v=wBEoERPp0lI Lutz Engelke's talk ‘Beyond Creativity’] at CreativeMornings, April 28, 2017
• [https://www.bbc.com/sport/football/35651791/ BBC Sport correspondent Richard Conway takes a tour around the new Fifa museum, February 24, 2016]
• [https://www.tele-task.de/lecture/video/3483/ Lutz Engelke's talk ‘Making Global Change Visible’] at HPI School of Design Thinking, September 22, 2012

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Category:Design companies established in 1994

Category:German companies established in 1994

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Category:Communication design

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Category:Companies based in Berlin