TUC (cracker)

{{short description|Brand of snack cracker}}

{{Other uses|TUC (disambiguation){{!}}TUC}}

{{Infobox brand

| name = TUC

| logo = Tuc cracker logo.png

| logo_size = 150

| image = Tuc Crackers On Plate With Packing 2012.jpg

| image_size = 200

| caption =

| producttype = Cracker

| currentowner = Mondelez International

| producedby =

| country = Belgium [https://www.mondelezinternational.com/-/media/Mondelez/Our-Brands/Brands/LU/lu_fact_Sheet.pdf 2017 Fact Sheet] at Mondelez

| introduced = {{start date and age|1958}}

| discontinued =

| related =

| markets =

| previousowners = LU

| trademarkregistrations =

| ambassadors =

| tagline =

| website = {{URL|https://www.mondelezinternational.com/Our-Brands/TUC|mondelez.com/tuc}}

| module =

| module1 =

| footnotes =

}}

TUC ({{IPAc-en|t|ʊ|k}}) is a brand of salted octagonal golden-yellow crackers, comparable in taste to Ritz crackers. The TUC brand originated in Belgium,{{cite web |title=Our brands: TUC |url=https://www.mondelezinternational.com/Our-Brands/TUC |website=Mondelēz International, Inc. |access-date=2 March 2020 |language=en}} and belonged to French company LU. Nowadays, TUC crackers are owned by Mondelēz International, which markets the brand in mainland India, while Valeo Foods' Jacob Fruitfield Food Group produces TUC crackers for markets in Europe, Asia, North America, and North Africa, but not in Italy, where they are produced by Saiwa (a company owned by Mondelez International). In Pakistan, TUC is manufactured and marketed by LU (Continental Biscuits) and by United Biscuits in the United Kingdom.