TV3 Toy Show
{{Use Hiberno-English|date=December 2013}}
{{Use dmy dates|date=April 2022}}
{{Infobox television
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| presenter = Alan Hughes (2013)
Karen Koster & Brian McFadden (2014)
Maria Walsh & Brian Ormond (2015)
Lucy Kennedy & Dustin the Turkey (2016)
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| country = Ireland
| language = English
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| location = TV3 Sony HD Studio,
Ballymount,
Dublin 24,
Ireland
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| network = TV3
| first_aired = {{start date|2013|11}}
| last_aired = {{end date|2016|11}}
| related = Ireland AM
}}
TV3 Toy Show was a special one-off programme that aired annually on Ireland's TV3 near the end of November or early-December. The TV3 Toy Show prominently featured the popular toys of the year that were showcased before the oncoming Holiday season by the presenters and demonstrated by various children on-stage, along with appearances by celebrity guests. The show was hosted by different presenters each year, and was a direct competitor to RTÉ One's The Late Late Toy Show. The final episode of the series was broadcast in November 2016.
Origin
In the mid-2000s TV3's morning show, Ireland AM, began an annual Toy Show special the morning of the Late Late Toy Show, which airs on rival channel RTÉ One.{{Cite web|url = https://www.tv3.ie/pr_sub.php?type=1&view_pr=18|title = IRELAND AM UNWRAPS TOY SHOW ON TV3|date = 2008-11-11|accessdate = 2015-11-26|website = tv3.ie|publisher = TV3 (Ireland)|last = |first = }} It was largely presented by Ireland AM regular Alan Hughes.
History
In 2013 TV3 decided to produce their own prime time version of The Toy Show. The first edition was called The Christmas Toy Show. It was presented by Ireland AM presenter Alan Hughes. Airing from 8pm to 10pm the show clashed with RTÉ's Late Late Toy Show for half an hour. The first edition had 352,000 viewers.
In 2014 TV3 decided to give the presenting role to a different person. Announcing that Xpose regular Karen Koster & former Westlife boy band member Brian McFadden would present the show. This edition was called the Showpal Toy Show, and was used to promote TV3's new Showpal app. The show aired one week before The Late Late Toy Show and had 472,100 viewers. It was presented from the RDS in Dublin.{{Cite web|url=http://www.thejournal.ie/tv3-toy-show-1796417-Nov2014/|title = So, a LOT of people tuned in to the TV3 Toy Show}}
In 2015 the series returned to TV3 studios. This time it was presented by the Rose of Tralee 2014 Maria Walsh and presenter Brian Ormond. Again, the show aired a week before rival show The Late Late Toy Show. It had just 264,000 viewers.{{cite web| url = http://www.irishexaminer.com/breakingnews/entertainment/tv3s-toy-show-ratings-plummet-by-over-200000-707388.html| url-status = dead| archive-url = https://web.archive.org/web/20151126114014/http://www.irishexaminer.com/breakingnews/entertainment/tv3s-toy-show-ratings-plummet-by-over-200000-707388.html| archive-date = 2015-11-26| title = TV3's Toy Show ratings plummet by over 200,000 {{!}} Irish Examiner}}
In 2016 the show was presented by Lucy Kennedy and Dustin the Turkey. It was also shown on 2 December at 8pm, the same day as the Late Late Toy Show.{{cite web|url=http://www.independent.ie/entertainment/television/tv-news/tv3-is-basically-the-teaser-for-the-late-late-toy-show-lucy-kennedy-35225750.html|title=TV3 is basically the teaser for the Late Late Toy Show' – Lucy Kennedy|date=18 November 2016|work=Irish Independent|accessdate=23 November 2016}}
See also
- The Late Late Toy Show, the annual special edition of The Late Late Show since 1975.
References
{{reflist}}
{{VMTV ROI programming}}
Category:2013 establishments in Ireland
Category:Virgin Media Television (Ireland) original programming