TVLine

In late 2010, Entertainment Weekly{{-'}}s Michael Ausiello announced that he would be leaving EW after nearly two years in their employ to establish a TV-centered website with PMC, the media company founded by Jay Penske. He later announced that fellow EW writer Michael Slezak, E! Online's Megan Masters, and TV Guide{{-'}}s Matt Mitovich would be joining him in the venture.{{cite press release |url=http://www.pmc.com/news/pressrelease/50.php |title=Entertainment Weekly's Michael Slezak Joins Michael Ausiello at TVLine.com |publisher=PMC |date=2010-12-10 |access-date=2011-04-21 |url-status=dead |archive-url=https://web.archive.org/web/20110715010705/http://www.pmc.com/news/pressrelease/50.php |archive-date=2011-07-15 }}

The site debuted January 5, 2011, and more than tripled initial expectations for internet traffic in its first six days.{{cite web |url=https://deadline.com/2011/01/advisory-check-out-new-tvline-com-97418/ |title=ADVISORY: Check Out New TVLine.com |website=Deadline Hollywood |date=2011-01-17 |first=Nikki |last=Finke |access-date=2022-05-20}}

In early 2011 a report by TV by the Numbers analyzed the pageview ratings for four television websites: TVLine, its sister site Deadline, TheWrap, and TV by the Numbers itself. With a high of just over 1 million daily pageviews, TVLine beat all three competitors.{{cite web |url=http://tvbythenumbers.zap2it.com/2011/05/20/michael-ausiellos-tvline-already-bigger-than-nikki-finkes-deadline/93481/ |archive-url=https://web.archive.org/web/20110523071315/http://tvbythenumbers.zap2it.com/2011/05/20/michael-ausiellos-tvline-already-bigger-than-nikki-finkes-deadline/93481/ |url-status=dead |archive-date=May 23, 2011 |title=Michael Ausiello's TVLine Already Bigger Than Nikki Finke's Deadline |last=Seidman |first=Robert |publisher=TV by the Numbers |date=May 20, 2011|access-date=April 20, 2013}} A similar report in summer 2012 compared TVLine again to three other websites: Deadline, The Hollywood Reporter, and HitFix. TVLine hit a high of approximately 23 million monthly pageviews, second only to The Hollywood Reporter.{{cite web |url=http://tvbythenumbers.zap2it.com/2012/10/09/lost-in-the-pmcfinkedeadlinevariety-news-michael-ausiellos-tvline-is-a-traffic-powerhouse/152340/ |title=Lost in the PMC/Finke/Deadline/Variety News: Michael Ausiello's TVLine is a Traffic Powerhouse |last=Seidman |first=Robert |publisher=TV by the Numbers |date=October 9, 2012 |access-date=April 20, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130326081001/http://tvbythenumbers.zap2it.com/2012/10/09/lost-in-the-pmcfinkedeadlinevariety-news-michael-ausiellos-tvline-is-a-traffic-powerhouse/152340/ |archive-date=March 26, 2013 }}

As of recent data, TVLine attracts approximately 12 million unique digital users and garners around 364 million video views. its social media presence is robust, with about 1.6 million followers across various platforms.{{cite web |last1=PMC |first1=TVLine |title=Metrics |url=https://www.pmc.com/our-brands/tvline |website=PMC}}

{{Reflist}}

• {{Official website}}
• [http://pmc.com/our-brands/tvline/ About TVLine] at PMC

{{Penske Media Corporation}}

Category:Penske Media Corporation

Category:Television websites

Category:Internet properties established in 2011

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