TYR Sport
{{Short description|American sportswear company}}
{{Infobox company
| name = TYR Sport, Inc.
| logo = TYR Sport logo.svg
| logo_size = 200px
| type = Private
| foundation = {{Start date|1985}}
| founder = Steve Furniss
Joseph DiLorenzo
| location_city = Seal Beach, California
| location_country = U.S.
| key_people = Joseph DiLorenzo (CEO), Steven Locke (COO)
| area_served = World-wide
| industry = Apparel, accessories
| products = Swimwear, Footwear, Triathlon Apparel, Sportswear, Accessories
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent =
| subsid =
| homepage = {{URL|https://www.tyr.com/|tyr.com}}
}}
TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere.[https://www.newsday.com/business/swimwear-company-s-task-find-talent-pool-1.3982303 Swimwear company's task: Find talent pool]
History
TYR was founded in Huntington Beach, California by Joseph DiLorenzo and Steve Furniss in 1985.{{Cite web|url=https://www.bizjournals.com/losangeles/news/2018/08/23/recent-moves-have-swimwear-companytyr-swimming.html|title=Recent moves have swimwear company TYR swimming with big fish|last=Fischer|first=Ben|date=23 Aug 2018|website=www.bizjournals.com|access-date=2019-06-14}}
The name TYR is a reference to the Norse god Týr.{{Cite web|url=https://www.swimmingworldmagazine.com/news/ashley-twichell-2x-world-champ-re-signs-tyr-sport/|title=Ashley Twichell, 2X World Champ, Re-signs with TYR Sport|date=2019-02-26|website=Swimming World News|language=en-US|access-date=2019-06-14}}
In 2019, Steve Furniss retired after 34 years with the company.{{Cite web |last=Team |first=Swimming World Editorial |date=2019-10-09 |title=TYR Sport Founder, Former Olympian, Steve Furniss Retires |url=https://www.swimmingworldmagazine.com/news/tyr-sport-founder-former-olympian-steve-furniss-retires/ |access-date=2024-12-02 |website=Swimming World News |language=en-US}}
The company expanded its portfolio by announcing in late 2021 that it would release a line of CrossFit and workout gear.{{Cite web |last=De George |first=Matthew |date=2021-11-08 |title=TYR Expanding Portfolio with Lines of CrossFit, Workout Gear |url=https://www.swimmingworldmagazine.com/news/tyr-expanding-portfolio-with-lines-of-crossfit-workout-gear/ |access-date=2024-12-17 |website=Swimming World News |language=en-US}}
In 2023, the company opened its first storefront in Roosevelt Field in Garden City.{{Cite web |date=2023-10-23 |title=Tyr Sport, known for swimwear worn by Olympic athletes, opens first store, at Roosevelt Field |url=https://www.newsday.com/business/tyr-sport-swimwear-roosevelt-field-garden-city-bpaz7ujp |access-date=2024-12-19 |website=Newsday |language=en}}
TYR was named the official footwear and eyewear partner for the 2023 SBD World’s Strongest Man competition.{{Cite web |title=In The News: Keds, Tyr Sport, PUMA, OrthoLite, Skechers - Footwear Insight |url=https://www.formula4media.com/articles/in-the-news-keds-tyr-sport-puma-ortholite-skechers#:~:text=Tyr%20Sport%20has%20been%20named%20the%20official,retail%20space%20within%20the%20WSM%20Fan%20Zone |access-date=2024-12-19 |website=www.formula4media.com}} The company was the exclusive outfitter of the USA Swimming National Team through the 2024 Olympics.{{Cite web |title=Tyr Partnered As Exclusive Outfitter Of The Usa Swimming National Team Through The 2024 Olympics |url=https://www.usaswimming.org/news/2023/04/13/tyr-partnered-as-exclusive-outfitter-of-the-usa-swimming-national-team-through-the-2024-olympics |access-date=2024-12-19 |website=www.usaswimming.org |language=en}}{{Cite web |last=Sanderson |first=Emily |date=2024-04-10 |title=USA Swimming, TYR Unveil National Team Kit for 2024 Paris Olympics |url=https://www.wlwt.com/article/usa-swimming-tyr-unveil-national-team-kit-olympics/60456473 |access-date=2024-12-19 |website=WLWT |language=en}}
Sponsorship
TYR sponsors many professional athletes; it dubs them Team TYR,{{Cite web|url=https://www.tyr.com/shop/team-tyr-athletes/|title=Team TYR Athletes {{!}} TYR|website=www.tyr.com|language=en|access-date=2018-08-06}} as well as the national swimming teams in the U.S.{{Cite web|url=https://swimswam.com/tyr-sport-extends-partnership-u-s-masters-swimming/|title=TYR Sport Extends Partnership with U.S. Masters Swimming|date=2016-04-15|website=SwimSwam|language=en-US|access-date=2019-06-14}} and in Singapore.{{Cite web|url=https://www.straitstimes.com/sport/swimming-ssa-seal-record-16-million-five-year-deal-with-apparel-company-tyr|title=Swimming: SSA seal record $1.6 million, five-year deal with apparel company TYR|last=Keng Gene|first=Ng|date=2016-05-28|website=The Straits Times|language=en|access-date=2019-06-14}} In 2018, TYR bought the title rights to USA Swimming's domestic circuit, the Pro Swim Series.{{Cite web|url=https://www.prweb.com/releases/tyr_sport_announces_position_as_new_title_sponsor_for_the_2018_tyr_pro_swim_series/prweb14775457.htm|title=TYR Sport Announces Position as New Title Sponsor for the 2018 TYR Pro Swim Series|website=PRWeb|access-date=2019-06-14}}
In 2023, it was announced that TYR would be the official outfitter for USA Diving.{{Cite web |date=2023-03-24 |title=Tyr Becomes Official Outfitter of USA Diving |url=https://money.yahoo.com/tyr-becomes-official-outfitter-usa-204004354.html |access-date=2024-12-17 |website=www.yahoo.com |language=en-US}}
See also
- List of swimwear brands
- Aquapel, a technical racing swimsuit designed by TYR
- Aquashift, another technical racing swimsuit designed by TYR
Notes
{{reflist|2}}
External links
- [https://www.tyr.com/ Official website]
{{Competitive swimwear}}
{{Sports equipment brands}}
Category:American companies established in 1985
Category:Sporting goods manufacturers of the United States