Tabu by Dana
{{Short description|Women's fragrance}}
{{Use dmy dates|date=July 2022}}
{{Infobox fragrance
|Name = Tabu
|Image = The Ladies' home journal (1948) (14763610124).jpg
|Image size =
|Caption = Tabu by Dana in The Ladies' home journal (1948)
|Endorsed by = Dana
|Type =
|Released =1931
|Label =
|Tagline =
|Predecessor =
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Tabu by Dana is a women's fragrance created by French perfumer Jean Carles in 1931.{{cite book |last1=Rhind |first1=Jennifer Peace |title=Fragrance and Wellbeing: Plant Aromatics and Their Influence on the Psyche |date=2014 |publisher=Singing Dragon |location=London and Philadelphia |isbn=978-0-85701-073-5 |page=121 |chapter-url=https://books.google.com/books?id=LamNAQAAQBAJ&dq=Tabu+by+Dana&pg=PA121 |language=en |chapter=4. Perfume: the transcendence of the sweet life}}
Origins
The House of Dana was a perfumery established in 1932 in Barcelona, Spain by lawyer Javier Serra. It was later headquartered in Paris.
In 1940, it relocated to the US during the German occupation of France during World War II.{{cite book |last1=|first1=|title=Reports of the Tax Court of the United States |date=1966 |publisher=U.S. Government Printing Office |url=https://books.google.com/books?id=9iS_-ftGB10C&dq=Dana&pg=PA107 |pages=107–136|language=en}} Carles worked for Roure Bertrand, a company associated with fashion houses such as Nina Ricci, Christian Dior, Elsa Schiaparelli and Cristóbal Balenciaga.{{cite web | title = Jean Carles (1892-1966) | url = http://www.perfumeprojects.com/museum/perfumers/Jean_Carles.shtml | accessdate = 2010-04-11}}
Ingredients
Carles used an exceptionally high dose of patchouli (10%), which he combined with clove (carnation), oak moss and benzoin (vanilla effect). Other notes include Bergamot, Neroli, Orange, Coriander, Narcissus, Clover, Rose, Ylang Ylang, Jasmine, Cedar, Sandalwood, Vetiver, Civet, Amber, Musk. Supposedly Dana told Carles to "make a perfume a prostitute would wear". It was one of the first "oriental" scents created in the perfume world and one of the heaviest. It was the inspiration for the later orientals Tuvara (1948) and Youth Dew (1951).{{Cite web |title=Tabu |work=Dana Classic Fragrances |access-date=30 April 2025 |url=https://danaclassics.com/pages/tabu-anniversary}}
Advertising
File:Prinet - Kreutzer Sonata.jpg
The long-running print advertisement of Dan's Tabu reproduced the 1901 painting The Kreutzer Sonata by René-Xavier Prinet, inspired by the novella of the same title by Leo Tolstoy, showing a violinist, overcome with passion, breaking off his performance to embrace his female accompanist. The advertisement's tagline was "Tabu, the forbidden fragrance".{{cite book |last1=Moro |first1=Pamela A. |title=Violins: Local Meanings, Globalized Sounds |date=2018 |publisher=Routledge |isbn=978-0-429-88719-2 |url=https://books.google.com/books?id=O4V7DwAAQBAJ&dq=Kreutzer+Sonata&pg=PT223 |language=en}}{{cite book |last1=Hill |first1=Daniel Delis |title=Advertising to the American Woman, 1900-1999 |date=2002 |publisher=Ohio State University Press |isbn=978-0-8142-0890-8 |page=132 |url=https://books.google.com/books?id=HY5qgKfwmsEC&dq=Tabu+by+Dana&pg=PA132 |language=en}} People looked at the advertisement and linked the embracing couple with the fragrance.{{cite book |title=California Highway Patrolman |date=1960 |publisher=California Association of Highway Patrolmen. |page=27 |url=https://books.google.com/books?id=U4giAQAAMAAJ&q=tabu+sonata |language=en}}
Gallery
File:TabuPolvos.JPG
File:TABU colonia Dana.JPG
References
{{Reflist}}