Taiwan Television

{{multiple issues|{{More citations needed|date=June 2020}}

{{Expand Chinese|date=May 2022}}

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{{Infobox television channel

| name = Taiwan Television

| logo = 200px

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| type = Free-to-air nationwide TV

| country = Taiwan

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| owner = Unique Satellite TV

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| founded = {{Start date and age|1962|04|28}}

| founder = Taiwan Provincial Government

| launch_date = {{Start date and age|1962|10|10}}

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| website = http://www.ttv.com.tw

| webcast =

| online_serv_1 = Sling TV

| online_chan_1 = Internet Protocol television

}}

Image:TTV Building view from Taipei Stadium 20100618.jpg]]

Taiwan Television Enterprise, Ltd. ({{lang-zh|t=臺灣電視公司|p=Táiwān Diànshì Gōngsī|poj=Tâi-ôan-tiān-sī-kong-si}}), commonly known as TTV and formerly known as Central Television and Voice of Taiwan, is the first terrestrial television station in Taiwan.{{cite news |last=Yiu |first=Cody |date=2004-06-01 |title=TTV starts digital broadcast system. New Era: The first terrestrial television station to broadcast digital signals will offer three programming options, tripling content choices for its home viewers. |url=https://www.taipeitimes.com/News/taiwan/archives/2004/06/01/2003157794 |newspaper=Taipei Times |accessdate=2022-05-10|archiveurl=https://web.archive.org/web/20220510091148/https://www.taipeitimes.com/News/taiwan/archives/2004/06/01/2003157794 |archivedate=2022-05-10 }} It was established on April 28, 1962, and started formal broadcasting on October 10, 1962, as free-to-air.{{cite book |last1=Zhao |first1=Yunze |last2=Sun |first2=Ping |date=2009 |title=A History of Journalism and Communication in China |url=https://books.google.com/books?id=o31aDwAAQBAJ&pg=PA124 |location=London |publisher=Routledge |via=Google Books |page=124 |isbn=978-1-138-85509-0 |accessdate=2022-05-10}}{{cite book |editor1-last=Zhu |editor1-first=Ying |editor2-last=Berry |editor2-first=Chris |date=2009 |title=TV China |url=https://books.google.com/books?id=pnP4tzxEKqsC&pg=PA2 |location=Bloomington, Indiana |publisher=Indiana University Press |via=Google Books |page=2 |isbn=978-0-253-35257-6 |accessdate=2022-05-10}} It is the first television company in Taiwan.{{cite book|author1-link=Gary D. Rawnsley |author2-link=Ming-Yeh Rawnsley |last1=Rawnsley |first1=Gary D. |last2=Rawnsley |first2=Ming-Yeh T. |orig-year=2001 |date=2018 |title=Critical Security, Democratisation and Television in Taiwan |url=https://books.google.com/books?id=7vhKDwAAQBAJ&pg=PT46 |location=Oxon |publisher=Routledge |via=Google Books |isbn=978-1-138-70623-1 |accessdate=2022-05-10}}{{cite book|author1-link=Shelley Rigger |last=Rigger |first=Shelley |date=1999 |title=Politics in Taiwan: Voting for Reform |url=https://books.google.com/books?id=hiiEAgAAQBAJ&pg=PA73 |location=London |publisher=Routledge |via=Google Books |page=73 |isbn=0-415-17209-8 |accessdate=2022-05-10}}

The station became home to many trailblazing and innovative shows at the time. Recently{{When|date=February 2025}}, the station enjoyed a resurgence in viewership when it inked a major contract with Sanlih E-Television to promote and air the latter's shows. TTV's pop idol dramas have consistently rated high, although sometimes these dramas have fluctuated in ratings on account of the storyline and the stars' appeal.

Under media reform laws, TTV was tapped for privatization in 2007.{{cite book |last=Hsu |first=Chien-Jung |date=2014 |title=The Construction of National Identity in Taiwan's Media, 1896-2012 |url=https://books.google.com/books?id=qdhXAwAAQBAJ&pg=PA78 |location=Leiden |publisher=Brill Publishers |via=Google Books |pages=78–79, 82–83 |isbn=978-90-04-22770-5 |accessdate=2022-05-10}} Currently, the financial TV network, Unique Satellite TV owns most of the stake of TTV.

Since 1962, TTV has reached milestones that changed the landscape of television, which include presenting the first Taiwanese-language TV serial as well as the first Mandarin drama anthology series. TTV presented the first costume drama serial "Cheng Ch'eng-kung" (1963) starring Ts'ao Chien as the title role. In July 1969, TTV aired the Apollo 11 landing on the Moon. This would be one of the stations last major broadcasts in monochrome, as on September 7, 1969, TTV transitioned to color.