Talk:Scott Reifert

{{oldafdfull| date = 19 June 2013 (UTC) | result = no consensus | page = Scott Reifert }}

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Possible sources (via top of Google Scholar Search)

I think there are sources for expanding this.

  • One of his press statements is analyzed for a scientific paper:

Cashman, Holly R. "Homophobic slurs and public apologies: The discursive struggle over fag/maricón in public discourse*." Journal of Cross-Cultural and Interlanguage Communication 31.1 (2012): 55-81.

Partial quote (from preview)

"In his statement, Vice President for Communications for the Chicago White Sox, Scott Reifert

takes a markedly different stance: I don't think in that case that Ozzie was trying to disparage

a group. That said, it certainly is a poor word choice. It's insensitive. ..."

  • He's known for digital marketing but the relevant sources are pretty close. He was interviewed for a Master's thesis at Georgetown University: [http://repository.library.georgetown.edu/bitstream/handle/10822/551616/etd_alw29.pdf?sequence=2 Online sports culture: Finding the sacred in new media environments] by Amy Louise Wittenbach.
  • His former employee, Amy Joe Martin, quoted him and writes about the beginnings of their marketing in Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate (e.g. pages 95-96)

Jodi.a.schneider (talk) 13:05, 20 June 2013 (UTC)