Talk:Vineyard Vines#Target and COVID-19 updates

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Untitled

The article is written like a PR bit (most of the language seems to come from the website) but it's definitely becoming a fairly major independent clothing label, probably meets notability standards. It's pretty regional though, you're not going to see it outside the East Coast or South. But, especially in the Northeast and Mid-Atlantic, it's one of the most commonly scene high-end casualwear brands. There are about fifteen stores total from Florida to Massachusetts. Article needs a rewrite so it sounds less like advertising and uses news sources, but overall I think it meets notability standards. 173.73.89.48 (talk) 22:44, 28 December 2010 (UTC)

Move request

:The following discussion is an archived discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. No further edits should be made to this section.

The result of the move request was: page already moved. Vegaswikian (talk) 21:27, 22 April 2010 (UTC)

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:"Vineyard Vines"Vineyard Vines — Remove quotation marks. I tried to move it myself and got the message "You cannot move a page to this location, because the new title has been protected from creation". Maybe this article shouldn't exist, either? --Auntof6 (talk) 23:34, 15 April 2010 (UTC)

  • Support But would seriously question whether this article should even exist. Is the subject notable? The article looks like a pile of public relations bullshit. Skinsmoke (talk) 21:59, 19 April 2010 (UTC)

:The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page. No further edits should be made to this section.

Promotional content

The article was deleted in the past due to promotional content. I have tagged some unsourced sections as needing citations. if no references are added in one week I will remove them. If sources are found in the future any deleted content can be added back.--Crystallizedcarbon (talk) 07:01, 21 September 2015 (UTC)

Number of stores update

{{Connected contributor (paid)|User1=Nicole at Vineyard Vines|U1-employer=Vineyard Vines}}

On behalf of my employer Vineyard Vines, I'd like to suggest an update to this Wikipedia article. Currently, the "Stores" section says, "The company has expanded to more than 59 stores as well as 15 outlet locations across the U.S. states." Additionally, the infobox says, "70 Stores, 19 Outlets, 97 Retailers".

However, this is outdated. [https://www.usatoday.com/story/money/2019/05/31/vineyard-vines-target-how-to-find-items/1280715001/ This USA Today article from 2019] says, "The company has more than 100 freestanding stores, and its merchandise is also sold in over 600 specialty and department stores." Can someone please update the page accordingly?

User:Crystallizedcarbon, I see you've started a discussion above and worked on the article before, if you're interested in reviewing this request. Thanks! Nicole at Vineyard Vines (talk) 19:09, 4 November 2020 (UTC)

:I updated the information. --Crystallizedcarbon (talk) 17:00, 10 November 2020 (UTC)

Revenue Milestone

Sorry, User:Crystallizedcarbon, I posted a note to you on my talk page and meant to do so here. Thanks again for your previous assistance! I'd like to suggest mention of another milestone, this time related to revenue. Currently, the "Expansion" section has a revenue statement about the mid-2000s, then says, "In 2015, the company inaugurated a new headquarters in Stamford, Connecticut."

I propose adding the following sentence in between these two as a revenue milestone for the mid-2010s:

  • "In 2015, Racked said Vineyard Vines earned $308 million for the most recent fiscal year and had a 43 percent revenue growth in 2014.{{cite news |last1=Lieber |first1=Chavie |title=Vineyard Vines and the Enduring Power of Prep |url=https://www.racked.com/2015/3/5/8148405/vineyard-vines |work=Racked |publisher=Vox Media |date=March 5, 2015 |accessdate=November 9, 2020}}{{cite news |last1=Chapin |first1=Adele |title=Vineyard Vines Could Be Worth as Much as $1 Billion |url=https://www.racked.com/2016/5/18/11703938/vineyard-vines-1-billion-valuation |accessdate=November 9, 2020 |work=Racked |date=May 18, 2016}}"

{{Reflist-talk}}

I'll let editors decide if this is worth including as a general milestone. Crystallizedcarbon, I see you've gone back and forth with another editor over the "Legal Matters" section. The series of edits seems to be by [https://en.wikipedia.org/wiki/Special:Contributions/OdinNeith someone whose only edits are adding negative text about the company]. In doing so, from what I understand, they may have introduced copyright violations and added :Category:Discrimination and :Category:Lawsuits. I'll also ask, are Legal Newsline and ClassAction.org reliable journalistic sources? I wasn't sure based on my initial reading of guidelines. Thanks, Nicole at Vineyard Vines (talk) 15:49, 24 November 2020 (UTC)

:{{re|Nicole at Vineyard Vines}} Is there anything more current? Including their most recent figures if they have received coverage by reliable sources could make sense. As far as the Legal Matters section, In my opinion is undue, but I did not want to be dragged into an edit war I will consult with an experienced admin on how to best address it. --Crystallizedcarbon (talk) 17:34, 25 November 2020 (UTC)

::{{reply to|Crystallizedcarbon}} Thanks for replying. I've struggled to find very recent revenue figures in news sources, but [https://www.forbes.com/sites/stevenbertoni/2018/04/10/how-vineyard-vines-built-a-giant-brand-without-raising-a-penny-of-equity/?sh=45df393a6c95 this one] (which is already used as a citation) says "the company now has 95 stores, and sales of its colorful, whale-logoed shirts and neckties hit $476 million in 2016". Hopefully this helps, at least I can find a more recent number. Also, thanks for reaching out to User:Ritchie333 for feedback re: Legal Matters. I look forward to seeing this issue resolved. Nicole at Vineyard Vines (talk) 21:07, 30 November 2020 (UTC)

:::Hello {{re|Nicole at Vineyard Vines}} I have added the information as it is sourced and relevant. --Crystallizedcarbon (talk) 08:38, 1 December 2020 (UTC)

Target and COVID-19 updates

Hi again! I'd like to suggest a couple additional updates to the article's History section. More specifically, I propose adding mention of the company's partnership with Target Corporation in 2019 and the temporary store closures because of the ongoing COVID-19 pandemic. Here are sources and text for consideration:

  • In 2019, Target Corporation offered a 300-product limited edition Vineyard Vines collection in stores and online.{{cite news |last1=Tyko |first1=Kelly |title=Target's Vineyard Vines: It's not impossible to find items. Here's how and where to save |url=https://www.usatoday.com/story/money/2019/05/31/vineyard-vines-target-how-to-find-items/1280715001/ |access-date=December 1, 2020 |work=USA Today |date=May 31, 2019}}{{cite journal |last1=Van Abbema |first1=Alex |title=Target teams with preppy fashion label Vineyard Vines |journal=Minneapolis / St. Paul Business Journal |date=February 28, 2019 |url=https://www.bizjournals.com/twincities/news/2019/02/28/target-teams-with-preppy-fashion-label-vineyard.html |access-date=December 1, 2020}}
  • All Vineyard Vines stores were temporarily closed in March 2020 due to the COVID-19 pandemic.{{cite news |last1=Schott |first1=Paul |title=Stamford-based Vineyard Vines temporarily closes all stores due to coronavirus |url=https://www.stamfordadvocate.com/business/article/Stamford-based-Vineyard-Vines-temporarily-closes-15134472.php |access-date=December 1, 2020 |work=Stamford Advocate |date=March 16, 2020}}

{{reflist-talk}}

User:Crystallizedcarbon, Are you available to review this request as well? Thanks! Nicole at Vineyard Vines (talk) 20:53, 1 December 2020 (UTC)

: Hello {{re|Nicole at Vineyard Vines}} I am sorry to say that I don't think that either one of those facts are relevant enough to merit inclusion at this time. The first one seems a bit promotional to me. I am neutral on the second one. Has either received coverage by multiple reliable sources at national level? Regards. --Crystallizedcarbon (talk) 22:22, 1 December 2020 (UTC)

:: {{reply to|Crystallizedcarbon}} In addition to the aforementioned articles, the Target collection has been discussed by [https://www.businessinsider.com/target-vineyard-vines-collaboration-sold-out-2019-5 Business Insider], [https://www.cnn.com/2019/05/18/cnn-underscored/target-vineyard-vines-release/index.html CNN], [https://www.foxbusiness.com/retail/targets-vineyard-vines-collection-selling-out-angering-customers Fox Business], [https://www.glamour.com/gallery/vineyard-vines-target-collection Glamour], [https://www.townandcountrymag.com/style/fashion-trends/g27285129/target-vineyard-vines-collaboration-shop/ Town and Country], [https://www.vox.com/the-goods/2019/5/17/18627056/target-fashion-collaborations-vineyard-vines Vox], [https://www.wmagazine.com/story/vineyard-vines-target-release-sold-out-twitter-reaction/ W magazine], [https://wwd.com/fashion-news/fashion-scoops/target-to-partner-with-vineyard-vines-1203059904/ Women's Wear Daily], etc. The temporary closures due to COVID-19 have received less detailed coverage, but [https://www.businessinsider.com/13-retailers-announce-temporarily-store-closures-to-fight-coronavirus-2020-3#crate-and-barrel-6 Business Insider], [https://www.cnbc.com/2020/03/15/these-retailers-are-closing-stores-to-slow-coronavirus-outbreak.html CNBC], and [https://www.nytimes.com/2020/03/18/style/coronavirus-clothing-beauty-stores-closed.html The New York Times] should help. [https://www.nj.com/coronavirus/2020/03/a-list-of-stores-that-temporarily-have-closed-or-cut-hours-because-of-coronavirus.html NJ.com], the [https://www.ajc.com/news/here-list-retail-chains-that-have-closed-stores-altered-hours/yOvUJfkmMG6oxUMdSbVXEL/ Atlanta Journal-Constitution] (April), and [https://wwd.com/business-news/retail/store-closure-list-coronavirus-march-1203540360/ Women's Wear Daily] also confirm. I hope this helps, Nicole at Vineyard Vines (talk) 19:39, 7 January 2021 (UTC)

::: Thank you {{re|Nicole at Vineyard Vines}} That is clearly enough to merit inclusion. I went ahead and added it to the article. I also expanded the first point to include the criticism for how quickly it was sold out. --Crystallizedcarbon (talk) 16:04, 8 January 2021 (UTC)

:::: {{Reply to|Crystallizedcarbon}} Thanks so much for your help. I see one editor keeps adding back the Legal Matters section you've removed before, and the categories "Discrimination" and "Lawsuits" still appear at the bottom of the page. Will you please consider removing from the article again? Nicole at Vineyard Vines (talk) 20:27, 8 January 2021 (UTC)

::::: Hello {{re|Nicole at Vineyard Vines}} I removed the categories. For the section I agree it does not belong, but I have gotten no answer from the admin and I do not want to engage on an edit war over it. If no other editors get involved and if there is no further coverage in a couple of months and no arguments are presented to justify keeping it I would remove it by the end of march. --Crystallizedcarbon (talk) 09:14, 9 January 2021 (UTC)

$1 billion valuation

I propose adding mention of the company's approximately $1 billion valuation in 2016, per many sources:

  • [https://www.reuters.com/article/us-vineyardvines-m-a/vineyard-vines-explores-stake-sale-sources-idUSKCN0Y722K Reuters]: "Vineyard Vines, a U.S preppy clothing and accessory retailer, is working with investment bank Goldman Sachs Group Inc GS.N to sell a minority stake that could value the company at as much as $1 billion, people familiar with the matter said on Monday."
  • [https://www.racked.com/2016/5/18/11703938/vineyard-vines-1-billion-valuation Racked]: "Vineyard Vines – the prep-tastic retailer with the pink whale logo — could soon be valued at as much as $1 billion, according to a report from Reuters. Sources tell Reuters that Vineyard Vines is working with investment bank Goldman Sachs in order to sell a minority stake to investors, and that process could result in a billion-dollar valuation."
  • [https://wwd.com/menswear-news/mens-sportswear/vineyard-vines-grand-central-terminal-store-shep-murray-ian-murray-investor-10470123/ Women's Wear Daily]: "Although a Reuters report put the valuation of the company at $1 billion"
  • [https://www.fastcompany.com/4017879/as-ralph-lauren-and-tommy-hilfiger-face-shrinking-revenues-vineyard-vines-expands-nationwide Fast Company]: "In 2015, the brand brought in $308 million in revenue and Goldman Sachs recently valued the company at as much as $1 billion."
  • [https://www.businessinsider.com/brothers-who-founded-vineyard-vines-reveal-why-they-quit-their-jobs-2016-9 Business Insider]: "...share what it was like quitting their corporate jobs to sell ties on the beach and cofound Vineyard Vines, a company worth nearly $1 billion"
  • [https://www.bostonmagazine.com/news/2017/08/06/vineyard-vines/ Boston Magazine]: "... turned the brand into a billion-dollar empire" + "in 2016, Reuters estimated the company's value at nearly a billion dollars"
  • [https://www.forbes.com/sites/stevenbertoni/2018/04/10/how-vineyard-vines-built-a-giant-brand-without-raising-a-penny-of-equity/?sh=58c5f2106c95 Forbes]: "Despite the fall of retail and the rise of casual wear, Vineyard Vines has quietly built a near-billion-dollar brand"

{{Reply to|Crystallizedcarbon}} Might you be willing to update the article again using whichever sources you think are best? Thanks again for your continued help. Nicole at Vineyard Vines (talk) 15:40, 20 January 2021 (UTC)

:Hello {{re|Nicole at Vineyard Vines}} The right place for making edit requests is the article's talk page. I have copied above your request from your talk page.

:I went ahead and added the information. Regards. --Crystallizedcarbon (talk) 22:42, 20 January 2021 (UTC)