Talk:WE Communications#Requested move 23 April 2025

:The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review after discussing it on the closer's talk page. No further edits should be made to this discussion.

The result of the move request was: not moved. Note to {{u{{!}}Sunagurol2}}, see WP:NAMECHANGES, come back in 6 months time with more organic usage of the new name. – robertsky (talk) 02:34, 8 May 2025 (UTC)

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:WE Communications → {{no redirect|We. Communications}} – The company has rebranded; starting this thread in response to a request from {{u|Sunagurol2}}. Courtesy pings to {{u|EchoMosaic77}} and {{u|Pppery}} who have previously moved this article. ~ L 🌸 (talk) 04:34, 23 April 2025 (UTC) — Relisting. Jeffrey34555 (talk) 05:39, 30 April 2025 (UTC)

:The company has rebranded and changed their name from "WE Communications" to "We. Communications".

:Press Release:

:https://www.wecommunications.com/news/we-communications-unveils-refreshed-brand

:Media coverage:

:https://www.prweek.com/article/1910557/communications-rebrands-we-communications https://www.provokemedia.com/latest/article/we-communications-unveils-new-branding

:I do work for We. Communications. Sunagurol2 (talk) 19:37, 28 April 2025 (UTC)

:Oppose per WP:COMMONNAME, MOS:TMCAPS, and WP:OFFICIALNAMES. Coverage of the rebranding itself in trade publications is not enough to demonstrate widespread common usage. I cannot find much coverage of this company in independent, reliable sources since the rebranding occurred last month. It's possible this change will be adopted widely after some time. "Common name" is the most important overall consideration here, and we often weigh how branded styling conforms with normal English orthography and punctuation and whether this improves or impedes readability. See recently closed discussion at Talk:Done (The Band Perry song)#Requested move 14 April 2025 and ongoing discussion at Talk:Aberdeen Group#Requested move 24 March 2025 for related considerations. --MYCETEAE 🍄‍🟫—talk 15:27, 30 April 2025 (UTC)

::See below reply to BarrelProof for additional proof of name change. Sunagurol2 (talk) 21:45, 1 May 2025 (UTC)

:Leaning against: It is a styling from "Waggener Edstrom", and Wikipedia tends to strongly resist full stops inserted as decorative styling in article titles. —⁠ ⁠BarrelProof (talk) 02:07, 1 May 2025 (UTC)

::Understand that it is unusual to have a name with a period in it! See below for additional examples of our name in use. Note: We are a PR agency so our role is usually NOT to be in the news but behind the curtain.

::Example of our name on another website -- Microsoft press release as the press contact:

::-- https://news.microsoft.com/2025/04/30/microsoft-earnings-press-release-available-on-investor-relations-website-26/

::Example of our name at an event - Geekwire event honoring Microsoft:

::-- https://www.geekwire.com/2025/microsoft50-recap-company-faithful-mark-first-50-years-and-look-to-future-at-geekwire-event/

::-- YouTube video about the same event: https://www.youtube.com/watch?v=obFyVMFHGQ4

::Interview with We. Communications's subject matter expert about other topics:

::-- https://www.campaignasia.com/article/from-seo-to-geo-how-agencies-are-navigating-llm-driven-search/501593

::-- https://www.prweek.co.uk/article/1914684/katy-perry-space-pr-firework-flop

::Article about We. Communications being named a best agency in the US:

::-- https://www.provokemedia.com/events-awards/agencies-of-the-year/the-best-agencies-in-na-2025/the-80-best-agencies-in-the-us/we-communications

::International Trade Journals:

::Germany:

::-- https://pr-journal.de/nachrichten/agenturen/33191-neuer-markenauftritt-betont-wir-gefuehl.html

::India:

::-- https://www.marcamoney.com/we-communications-unveils-refreshed-branding/

::-- https://www.afaqs.com/corporate-communications-and-pr/we-communications-unveils-new-branding-8871601

::Asia-Pacific:

::-- https://www.marketing-interactive.com/we-communications-rebrands-to-we-communications Sunagurol2 (talk) 21:44, 1 May 2025 (UTC)

:::I note that many of those are not really independent sources (e.g. Microsoft and Geekwire's event that was "gold sponsored" by this company). Some of those are also specifically about the company's rebranding efforts (Wikipedia would prefer to see references to a subject that aren't discussing its name specifically), and at least one is not in English (see WP:USEENGLISH). Decorative full stops, and especially terminating full stops, are frowned upon in Wikipedia article titles, as in the "{{!xt|skate.}}" example of MOS:TM and the prior RM discussions for Bakuman, Crazy, Stupid, Love, Damn (Kendrick Lamar album), Done (The Band Perry song), Fun (band), Gangsta (manga), Hat (Mike Keneally album), IMP (band), Janet (album), Kobato, Lovestrong, Mad Love (JoJo album), Melody (Japanese singer), Moon (visual novel), Ms. Vampire Who Lives in My Neighborhood, Okay (album), Respect (magazine), Shakira (album), The Goods: Live Hard, Sell Hard, They (duo), Withering to Death, Tori (album), WSJ Magazine, and Your Name. For a non-terminating full stop, see India Arie. —⁠ ⁠BarrelProof (talk) 22:03, 1 May 2025 (UTC)

::::Thank you BarrelProof! Just to confirm the types of references that are valid would these?

::::Example of our name on another website -- Microsoft press release as the press contact:

::::-- https://news.microsoft.com/2025/04/30/microsoft-earnings-press-release-available-on-investor-relations-website-26/

::::And Interview with We. Communications's subject matter expert about other topics:

::::-- https://www.campaignasia.com/article/from-seo-to-geo-how-agencies-are-navigating-llm-driven-search/501593

::::-- https://www.prweek.co.uk/article/1914684/katy-perry-space-pr-firework-flop Sunagurol2 (talk) 16:01, 2 May 2025 (UTC)

:::::You may not have understood my remark about independence. Please see WP:INDEPENDENT. I do not consider a Microsoft press release on which Waggener Edstrom is identified as the contact to be independent of Waggener Edstrom, as there is a very direct relationship between that press release and this company. I don't have a strong current opinion about the other two (and one of them has restricted access, so I have not seen it). I also have not checked whether these seem like representative samplings of references to the company or are cherry-picked. I do not plan to further comment here. —⁠ ⁠BarrelProof (talk) 17:09, 2 May 2025 (UTC)