Taptu
{{EngvarB|date=January 2015}}
{{Infobox company
| name = Taptu Ltd, Taptu Inc
| foundation = 2007
| type = defunct
| industry = Social Media
| products = Mobile Social News Aggregator, Mobile Search|
}}
Taptu was a social media and technology company that built platforms, tools and applications that enabled content on touch screen mobile devices, including phones running iOS and Android. Taptu was a privately held company that was founded in Cambridge, England, in 2007 and was funded by DFJ Esprit and Sofinnova. The company was based in Cambridge and Denver, Colorado, United States.
In September 2012, Taptu was acquired by Mediafed Ltd. The Taptu service shut down March 31, 2015,{{cite news |url=http://www.androidpolice.com/2015/03/30/taptu-news-reader-service-shutting-down-developers-recommend-feedly-as-a-replacement/ |title=Taptu News Reader Service Shutting Down, Developers Recommend Feedly As A Replacement|last=Crider |first=Michael |date=Mar 30, 2015}} a year before Mediafed went into administration.{{cite news |url=https://www.prolificnorth.co.uk/digital/featured/2016/04/rss-feed-service-mediafed-goes-administration|title=RSS feed service Mediafed goes into administration |date=27 April 2016 }}
Products
=Original product=
Taptu's first product was a mobile search engine, provided as a website using html optimised for phones, and dedicated apps for iPhone and Android. It was closed in early 2011.
==My Taptu==
Its other product was My Taptu, a social news aggregator that drew heavily on the company’s mobile search heritage but attempts to move them beyond search.{{cite news |url=https://techcrunch.com/2010/11/09/mytaptu-arrives-to-take-on-flipboard-and-pulse-in-the-touch-aggregator-stakes/ |title=My Taptu arrives to take on Flipboard and Pulse in the touch aggregator stakes |last=Butcher |first=Mike |date=November 9, 2010 |work=TechCrunch}} According to Taptu, the app, which was available on the iPhone and Android devices, was "aimed at solving information overload," or what Taptu calls "app hopping."{{cite news |url=https://www.theguardian.com/technology/pda/2010/nov/09/taptu-app-aggregator |location=London |work=The Guardian |last=Kiss |first=Jemima |title=My Taptu app took the visual news aggregator to mobile |date=9 November 2010}} It presented all the information that a person "is into" in a "one- stop app" through "streams," or what CNET described as “content playlists.”{{cite web|url=http://www.cnet.com/8301-19736_1-20022141-251.html|title=Taptu releases new search apps for Android, iOS|publisher=|accessdate=9 January 2018}} My Taptu tried to separate itself in the social news space by offering ways of personalization.
Recognition and awards
{{cite news
| title = Taptu Takes Mobile Search Award
| url = http://www.mobilemarketingmagazine.co.uk/2008/09/taptu-takes-mob.html
| work = Mobile Marketing Magazine
}}
{{cite news
| title = ME Awards 2008: The winners in full
| url = http://www.mobile-ent.biz/news/31544/ME-Awards-2008-The-winners-in-full
| work = Mobile Entertainment
{{cite news
| title = Taptu Wins "Best Search Provider 2008" at Mobile Entertainment Awards
| url = http://www.taptu.com/blog/2008/09/28/taptu-wins-best-search-provider-2008-at-mobile-entertainment-awards/
| work = Taptu Blog
}}
{{cite news
| title = Day One, MEX 2008 & the winners of the MEX Awards
| url = http://www.mobileuserexperience.com/?p=570
| work = Mobile User Experience
}}
{{cite news
| title = Taptu honoured as recipient of Red Herring Top 100 Europe list
| url = http://www.taptu.com/blog/2008/04/16/taptu-honoured-as-recipient-of-red-herring-top-100-europe-list/
| work = Taptu Blog
}}
{{cite news
| title = MobileMonday Peer Awards Barcelona 2008
| url = http://www.mobilemondaybarcelona.com/peerawards/
| work = Mobile Monday Barcelona
}}
{{cite news
| title = Meffys 2010
| url = http://www.meffys.com/attend/meffys-winners-showcase-dynamic-mobile-media-industry
}}
{{cite news
| title = TechCrunch Europas 2010
| url = https://techcrunch.com/2010/11/20/the-europas-european-startup-awards-2010-the-winners-and-finalists/
}}
References
{{portal|Companies}}
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Category:Defunct internet search engines