Tareyton

Tareyton began as a variation of Herbert Tareyton cork-tipped non-filter cigarettes (whose slogan was, "There's something about them you'll like").{{Cite web|url=http://www.readex.com/blog/%E2%80%9Cthere%E2%80%99s-something-about-them-you%E2%80%99ll-like%E2%80%9D-continuing-adventures-herbert-tareyton|title="There's something about them you'll like": The Continuing Adventures of Herbert Tareyton|website=Readex|language=en|access-date=2018-03-22}} As filters gained in popularity in the late 1950s, Tareyton was created in 1954 as the filtered version of Herbert Tareyton, minus the cork tip. Tareyton is currently produced by R.J. Reynolds Tobacco Company, and can be found on the internet and specialty tobacco stores, but is no longer sufficiently popular to be stocked in many stores or receive marketing and advertising from R.J. Reynolds.{{Cn|date=April 2022}}

Tareyton's filter features a two-part design of fiber and activated charcoal.{{Cn|date=April 2022}}

{{main|Us Tareyton smokers would rather fight than switch!}}

Tareyton was perhaps better known for its advertisements than its sales.{{cite web|url=http://graphic-design.tjs-labs.com/gallery-view?product=TAREYTON|title=Gallery of Herbert Tareyton and filtered Tareyton marketing campaigns.|publisher=}}

In the 1930s, various cigarette cards were created to promote the original Herbert Tareyton brand.{{Cite web |title=Collectors.com - Trading Cards - 1939 - HERBERT TAREYTON |url=https://www.collectors.com/trading-cards/1939-herbert-tareyton/114412 |access-date=2018-03-22 |publisher=www.collectors.com}}

In the mid-1960s, Tareyton's TV and print advertisements featured the grammatically incorrect, but immensely popular slogan, "Us Tareyton smokers would rather fight than switch!" Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand and their devotion to the product. The slogan ran from 1963 until 1981.{{Cn|date=April 2022}}

In 1966, American celebrity Martha Stewart, then a model, appeared in a print ad for Tareyton cigarettes, along with actor Lyle Waggoner, who was also featured in a television commercial in the same year.

In the late 1960s, Tareyton commercials featured comedic unsuccessful attempts by frustrated smokers to attach Tareyton's filter to other brands of cigarettes. The new slogan was, "If you could put Tareyton's filter on any other cigarette, you'd have a better tasting cigarette (but not as good as a Tareyton)".{{Cite web|url=http://www.cigarettespedia.com/index.php/BrandHerbert_Tareyton|title=BrandHerbert Tareyton |publisher=Cigarettes Pedia|language=en|access-date=2018-03-22}}

R.J. Reynolds created various poster and magazine adverts to promote the Herbert Tareyton, as well as the Tareyton brand.{{Cite web|url=http://www.vintageadsandstuff.com/adstareyton.html|title=Tareyton cigarette ads|publisher=www.vintageadsandstuff.com|access-date=2018-03-22}}{{Cite web|url=http://www.vintageadbrowser.com/tobacco-ads-1950s/24|title=Vintage Tobacco/ Cigarette Ads of the 1950s (Page 24)|publisher=www.vintageadbrowser.com|language=en|access-date=2018-03-22}}{{Cite web|url=http://beachpackagingdesign.com/boxvox/martha-stewart-tareyton-cigarettes|title=Martha Stewart & Tareyton Cigarettes {{!}} BEACH|publisher=beachpackagingdesign.com|language=en-US|access-date=2018-03-22}}{{Cite news|url=http://beachpackagingdesign.com/boxvox/tareyton-cigarettes-anthro-pack-mascot|title=The Tareyton Cigarettes Anthro-Pack Mascot |date=2011-04-01|work=BEACH|access-date=2018-03-22|language=en-US}}{{Cite web|url=https://www.magazine-advertisements.com/tareyton-cigarettes.html|title=Tareyton Cigarettes|publisher=Advertisement Gallery|access-date=2018-03-22}}

• Tobacco smoking

{{reflist}}{{Reynolds American}}

Category:Products introduced in 1954

Category:R. J. Reynolds Tobacco Company brands

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