Tata Cliq

{{short description|Indian e-commerce company}}

{{Use dmy dates|date=September 2019}}

{{Infobox website

| name = Tata CLiQ

| logo = Tata Cliq logo.svg

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| screenshot_size = 220px

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| founded = {{start date and age|df=y|2016|05|27}}

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| commercial = Yes

| company_type = Private

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| industry = {{plainlist|

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| location = Mumbai, Maharashtra, India{{Cite web |url=https://www.owler.com/company/tatacliq |title=Tata CLiQ Competitors, Revenue and Employees - Owler Company Profile |website=owler.com |publisher=Owler |location=San Mateo, California, U.S. |access-date=2019-04-26}}

| services = Online shopping

| key_people = Gopal Asthana
(CEO)

| registration = Required

| language = English, Hindi

| area_served = India

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| owner = Tata Digital

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| parent = Tata Unistore Limited

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| native_clients = Android
iOS

| advertising = No

| current_status = Active

| website = {{url|www.tatacliq.com}}

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}}

Tata CLiQ (stylised as TΛTΛ CLiQ) is an Indian e-commerce company based in Mumbai, India.{{Cite web |url=https://economictimes.indiatimes.com/industry/services/retail/tata-cliq-takes-on-bigger-rivals-with-big-discounts/articleshow/63496809.cms?from=mdr |title=Tata CLiQ takes on bigger rivals with big discounts |last=Mukherjee |first=Writankar |date=2018-03-28 |website=economictimes.indiatimes.com |publisher=The Economic Times |location=India |access-date=2019-04-26}} It is owned by Tata Digital, under the Tata Group.{{Cite web |url=https://www.tata.com/newsroom/tata-unistore-ecommerce-platform-tata-cliq |title=Tata Unistore to launch its e-commerce platform, Tata CLiQ |website=www.tata.com |publisher=Tata |location=India |access-date=2019-04-26}} Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ, also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury, and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.

On Feb19 2024, Tata CLiQ Luxury launched the ReLoved Store, which primarily serves used luxury watches{{Cite web |title=Tata CLiQ to have a bigger pre-owned luxury basket: CEO Gopal Asthana |url=https://www.business-standard.com/companies/news/plan-to-launch-other-pre-owned-luxury-categories-soon-tata-cliq-ceo-124021800490_1.html}}

On May 24, 2017, Tata CLiQ collaborated with American clothing brand Brooks Brothers.{{Cite web |last=US |first=FashionNetwork com |title=Tata Cliq Luxury adds American brand Brooks Brothers to brand portfolio |url=https://us.fashionnetwork.com/news/Tata-cliq-luxury-adds-american-brand-brooks-brothers-to-brand-portfolio,830958.html |access-date=2024-07-28 |website=FashionNetwork.com |date=24 May 2017 |language=en-US}}

History

Tata CLiQ was launched on 27 May 2016.{{Cite web |url=https://gadgets.ndtv.com/internet/news/tata-group-enters-e-commerce-market-with-apparel-electronics-site-cliq-842455 |title=Tata Enters E-Commerce Market With Apparel, Electronics Site 'Cliq' |website=gadgets.ndtv.com |date=27 May 2016 |publisher=NDTV Gadgets |access-date=2019-04-26}} It tied up with Genesis Luxury Fashion to sell international luxury brands{{Cite web |url=https://economictimes.indiatimes.com/industry/services/retail/tata-cliq-ties-up-with-genesis-luxury-to-bring-international-brands-for-online-portal/articleshow/52355053.cms?from=mdr |title=Tata CLiQ ties up with Genesis Luxury, to bring international brands for online portal |last=Chaturvedi |first=Anumeha |date=2016-05-20 |website=economictimes.indiatimes.com |publisher=The Economic Times |location=India |access-date=2019-04-26}} and partnered with Adobe for digital shopping.{{Cite web |url=https://www.thehindubusinessline.com/info-tech/tata-cliq-adobe-partner-for-enhancing-digital-shopping-experience/article23515099.ece |title=Tata Cliq, Adobe partner for enhancing digital shopping experience |last=PTI |website=thehindubusinessline.com |date=12 April 2018 |publisher=Business Line |location=India |access-date=2019-04-26}} It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.{{Cite web |url=https://economictimes.indiatimes.com/industry/services/retail/tata-cliq-launches-tata-cliq-luxury/articleshow/56103349.cms |title=Tata CLiQ launches Tata CLiQ Luxury |date=2016-12-21 |website=economictimes.indiatimes.com |publisher=The Economic Times |location=India |access-date=2019-04-26}}{{cite web| url=https://www.indianbeautyhub.com/online-shopping-experience-tata-cliq/ |title= Tata Cliq History |date= 12 June 2016 }} Friday, 26 July 2019 In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.{{Cite web |url=https://inc42.com/buzz/tata-cliq-to-be-integrated-with-tata-neu-super-app-report/ |title= Tata Cliq exits electronics business|date= July 2022}}

Business Model

TataCLiQ has an omni-channel marketplace model.

Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.{{citation needed|date=May 2022}}

See also

References

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