Tata Cliq
{{short description|Indian e-commerce company}}
{{Use dmy dates|date=September 2019}}
{{Infobox website
| name = Tata CLiQ
| logo = Tata Cliq logo.svg
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| screenshot_size = 220px
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| founded = {{start date and age|df=y|2016|05|27}}
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| commercial = Yes
| company_type = Private
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| industry = {{plainlist|
- E-commerce
- Internet
- Retail
- Luxury Retail}}
| type = {{plainlist|
| location = Mumbai, Maharashtra, India{{Cite web |url=https://www.owler.com/company/tatacliq |title=Tata CLiQ Competitors, Revenue and Employees - Owler Company Profile |website=owler.com |publisher=Owler |location=San Mateo, California, U.S. |access-date=2019-04-26}}
| services = Online shopping
| key_people = Gopal Asthana
(CEO)
| registration = Required
| area_served = India
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| owner = Tata Digital
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| parent = Tata Unistore Limited
| subsid =
| advertising = No
| current_status = Active
| website = {{url|www.tatacliq.com}}
| footnotes =
}}
Tata CLiQ (stylised as TΛTΛ CLiQ) is an Indian e-commerce company based in Mumbai, India.{{Cite web |url=https://economictimes.indiatimes.com/industry/services/retail/tata-cliq-takes-on-bigger-rivals-with-big-discounts/articleshow/63496809.cms?from=mdr |title=Tata CLiQ takes on bigger rivals with big discounts |last=Mukherjee |first=Writankar |date=2018-03-28 |website=economictimes.indiatimes.com |publisher=The Economic Times |location=India |access-date=2019-04-26}} It is owned by Tata Digital, under the Tata Group.{{Cite web |url=https://www.tata.com/newsroom/tata-unistore-ecommerce-platform-tata-cliq |title=Tata Unistore to launch its e-commerce platform, Tata CLiQ |website=www.tata.com |publisher=Tata |location=India |access-date=2019-04-26}} Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ, also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury, and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.
On Feb19 2024, Tata CLiQ Luxury launched the ReLoved Store, which primarily serves used luxury watches{{Cite web |title=Tata CLiQ to have a bigger pre-owned luxury basket: CEO Gopal Asthana |url=https://www.business-standard.com/companies/news/plan-to-launch-other-pre-owned-luxury-categories-soon-tata-cliq-ceo-124021800490_1.html}}
On May 24, 2017, Tata CLiQ collaborated with American clothing brand Brooks Brothers.{{Cite web |last=US |first=FashionNetwork com |title=Tata Cliq Luxury adds American brand Brooks Brothers to brand portfolio |url=https://us.fashionnetwork.com/news/Tata-cliq-luxury-adds-american-brand-brooks-brothers-to-brand-portfolio,830958.html |access-date=2024-07-28 |website=FashionNetwork.com |date=24 May 2017 |language=en-US}}
History
Tata CLiQ was launched on 27 May 2016.{{Cite web |url=https://gadgets.ndtv.com/internet/news/tata-group-enters-e-commerce-market-with-apparel-electronics-site-cliq-842455 |title=Tata Enters E-Commerce Market With Apparel, Electronics Site 'Cliq' |website=gadgets.ndtv.com |date=27 May 2016 |publisher=NDTV Gadgets |access-date=2019-04-26}} It tied up with Genesis Luxury Fashion to sell international luxury brands{{Cite web |url=https://economictimes.indiatimes.com/industry/services/retail/tata-cliq-ties-up-with-genesis-luxury-to-bring-international-brands-for-online-portal/articleshow/52355053.cms?from=mdr |title=Tata CLiQ ties up with Genesis Luxury, to bring international brands for online portal |last=Chaturvedi |first=Anumeha |date=2016-05-20 |website=economictimes.indiatimes.com |publisher=The Economic Times |location=India |access-date=2019-04-26}} and partnered with Adobe for digital shopping.{{Cite web |url=https://www.thehindubusinessline.com/info-tech/tata-cliq-adobe-partner-for-enhancing-digital-shopping-experience/article23515099.ece |title=Tata Cliq, Adobe partner for enhancing digital shopping experience |last=PTI |website=thehindubusinessline.com |date=12 April 2018 |publisher=Business Line |location=India |access-date=2019-04-26}} It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.{{Cite web |url=https://economictimes.indiatimes.com/industry/services/retail/tata-cliq-launches-tata-cliq-luxury/articleshow/56103349.cms |title=Tata CLiQ launches Tata CLiQ Luxury |date=2016-12-21 |website=economictimes.indiatimes.com |publisher=The Economic Times |location=India |access-date=2019-04-26}}{{cite web| url=https://www.indianbeautyhub.com/online-shopping-experience-tata-cliq/ |title= Tata Cliq History |date= 12 June 2016 }} Friday, 26 July 2019 In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.{{Cite web |url=https://inc42.com/buzz/tata-cliq-to-be-integrated-with-tata-neu-super-app-report/ |title= Tata Cliq exits electronics business|date= July 2022}}
Business Model
TataCLiQ has an omni-channel marketplace model.
Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.{{citation needed|date=May 2022}}
See also
- E-commerce in India
- Online shopping
- Retail-Westside, Tanishq, 1mg, Zudio etc.
- Omnichannel order fulfillment
References
{{reflist}}
External links
- [https://www.tatacliq.com/ Official website]
{{Tata Group|state=expanded}}
Category:Companies based in Mumbai
Category:Indian companies established in 2016
Category:Retail companies established in 2016
Category:Internet properties established in 2016
Category:Online retailers of India
Category:Privately held companies of India
Category:2016 establishments in Maharashtra
{{India-company-stub}}