Technogym
{{Short description|Italian company for gym equipment}}
{{Infobox company
| name = Technogym SpA
| logo = Technogym Logo.svg
| type =
| traded_as = FTSE Italia Mid Cap
| genre =
| foundation = {{start date and age|1983}}
| founder = Nerio Alessandri
| location_city = Cesena
| location_country = Italy
| location =
| locations =
| area_served =
| key_people = Nerio Alessandri (president and founder)
| industry = Retail
| products = Fitness equipment
| services =
| revenue = {{Increase}} €509 million (2020)
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees = 2300 (2020)
| parent =
| divisions =
| subsid =
| homepage = [https://www.technogym.com/ www.technogym.com]
| footnotes =
| intl =
}}
Technogym is an Italian world-leading manufacturer of sports and leisure equipment based in Cesena. It was founded in 1983 by Nerio Alessandri.{{Cite web|date=2018-06-11|title=CONNECTED WELLNESS FOR A SEAMLESS WELLNESS EXPERIENCE|url=https://www.technogym.com/int/connected-wellness/|access-date=2021-02-23|website=Technogym - gym equipment and fitness solutions for home and business}}
It has around 55,000 installations worldwide, in 35,000 wellness centres and 20,000 private homes. The company employs 2000 people in 14 branches in Europe, the United States, Asia, the Middle East, Australia and South America and exports 90% of its turnover to 100 countries{{cite web |access-date=26 March 2019 |archive-date=13 September 2014 |archive-url=https://web.archive.org/web/20140913111501/http://www.italiaoggi.it/news/dettaglio_news.asp?id=201009091002001520&chkAgenzie=PMFNW&sez=news&testo=&titolo=Technogym:%20ricavi%20+21%%20e%20a%20fine%20anno%20350%20mln%20di%20fatturato%20(MF) |title=Technogym: ricavi +21% e a fine anno 350 mln di fatturato (MF) |url=http://www.italiaoggi.it/news/dettaglio_news.asp?id=201009091002001520&chkAgenzie=PMFNW&sez=news&testo=&titolo=Technogym:%20ricavi%20+21%%20e%20a%20fine%20anno%20350%20mln%20di%20fatturato%20%28MF%29}}
Technogym has been the exclusive and official supplier for the athletes' training centres in the last eight editions of the Olympic Games: from the Sydney Olympic Games to the Tokyo 2020 Olympics.
History
Entrepreneur Nerio Alessandri in the early 1980s began building the prototype of an exercise machine in the garage of his home in Cesena. He used a public telephone booth because he had no telephone at home, and got help from his brother Pierluigi Alessandri, from his then girlfriend and now wife Stefania, and from friends and neighbours who became his first collaborators. He left his job as a designer at a company in Cesena that manufactured automatic machines for packaging fruit, then rented a warehouse in Gambettola. In 1985 Technogym launched its first complete strength training line, and in 1986 it presented Unica, a home training multistation.
Then, in 1990, the company added its first cardiovascular training line. In 1992 Technogym defines its wellness concept as "a lifestyle based on regular physical activity, a balanced diet and a positive attitude", adding the slogan "The Wellness Company" to the company logo. The wellness concept is proposed as an alternative to the American concept of fitness. In 1996 the company introduced Wellness System, the first software to manage people's training programs at the gym.{{Cite web|date=2018-03-20|title=TECHNOGYM Becomes First Fitness Equipment Manufacturer to Release Apple GymKit|url=https://www.businesswire.com/news/home/20180320005268/en/TECHNOGYM-Becomes-First-Fitness-Equipment-Manufacturer-to-Release-Apple-GymKit|access-date=2021-02-23|website=www.businesswire.com|language=en}}
In 2000 it launched the Selection line and in 2002 it launched Excite, the first cardiovascular training line with an integrated TV screen. The company has been an official supplier for numerous Olympic Games.{{Cite web|date=2021-07-19|title=Technogym è pronta per le Olimpiadi di Tokyo. Le sue attrezzature prepareranno gli atleti dei Giochi|url=https://forbes.it/2021/07/19/technogym-e-pronta-per-le-olimpiadi-di-tokyo-le-sue-attrezzature-prepareranno-gli-atleti-dei-giochi/|website=www.forbes.it|language=it}}{{Cite web|date=2021-08-13|title=Technogym's next-level gym equipment helped power athletes to gold at Tokyo 2020|url=https://www.t3.com/news/this-next-level-gym-equipment-helped-power-athletes-to-gold-at-tokyo-2020|website=www.thenationalnews.com|language=en}}
In 2012 MyWellness Cloud, the evolution of the Wellness System that allows users to access their own personalized workout program on Technogym connected equipment, wherever they are, in the gym, in hotels, in medical centres, at home or outdoors thanks to a dedicated app.{{Cite web|date=2022-09-27|title=My Wellness Cloud: a nifty way to track every move you make|url=https://www.thenationalnews.com/lifestyle/wellbeing/my-wellness-cloud-a-nifty-way-to-track-every-move-you-make-1.649997|website=www.thenationalnews.com|language=en}}
In July 2014 Technogym partnered with industrial designer Antonio Citterio{{Cite web|date=2023-04-26|title=Technogym's Personal Line|url=https://www.iron-house.co/live-well-blog/technogym-personal-line-a-wellness-experience-tailored-to-your-home-interior}} to create a sleek line of home gym equipment. The Personal Line integrates tablet-style console called VISIOWEB that runs on an Android platformBy James Tarmy, Bloomberg. “[https://www.bloomberg.com/news/2014-07-25/finally-spectacular-home-gym-equipment-that-you-won-t-want-to-hide-in-the-basement.html].” July 25, 2014. August 1, 2014.
In August 2014, the 2016 Summer Olympics in Rio, announced it was choosing Technogym as an exclusive supplier.NewsWire."[http://www.newswire.ca/en/story/1403222/rio-2016-olympics-chooses-technogym / Rio 2016 Olympics Chooses Technogym]". August 27, 2014. Retrieved August 22, 2014. On 29 September 2012, the new Technogym Village was officially inaugurated in Cesena, with the presence of the President of the Italian Republic Giorgio Napolitano, the ministers Corrado Passera, Piero Gnudi and Renato Balduzzi, and the former President of the United States Bill Clinton.{{Cite web|date=2021-03-19|title=Technogym: Giorgio Napolitano e Bill Clinton inaugurano la cittadella del wellness|url=https://www.huffingtonpost.it/2012/11/29/technogym-giorgio-napolit_n_1925481.html|website=www.huffingtonpost.it|language=it}} The new headquarters was designed by architect Antonio Citterio.{{Cite web|date=2021-03-19|title=Architect Antonio Citterio and His Body of Work for TechnoGym|url=https://design-milk.com/architect-antonio-citterio-and-his-body-of-work-for-technogym/|website=design-milk.com|language=en}}
In 2019 Technogym enhanced its focus on digital introducing Technogym Bike,{{Cite news|date=2019|title=With Technogym Bike You Can Choose Your Favourite Indoor-cycling Class Streamed from Fitness Studios Around the World|work=NewsWire|url=https://www.prnewswire.co.uk/news-releases/with-technogym-bike-you-can-choose-your-favourite-indoor-cycling-class-streamed-from-fitness-studios-around-the-world-884294233.html}} its first indoor bike that offers indoor-cycling classes live and on-demand run by trainers from fitness studios around the world.
After selling 6.96% of the capital in April 2019, in February 2020 Alessandri's Wellness Holding sold almost 5% of Technogym in an accelerated placement, cashing in 114 million. Wellness thus drops to 39.8% of the capital of the Romagna giant, equal to 56.9% of the voting rights.{{Cite web|date=2019-04-09|title=Technogym, la holding di Nerio Alessandri cede il 7 per cento con collocamento accelerato|url=https://www.corrierecesenate.it/Cesena/Technogym-la-holding-di-Nerio-Alessandri-cede-il-7-per-cento-con-collocamento-accelerato|website=www.corrierecesenate.it|language=it}}
Partnerships
=Olympics=
Technogym has been appointed Official Supplier to the Tokyo 2020 {{Cite web|title=Tokyo 2020 welcomes TECHNOGYM as Official Supporter|url=https://tokyo2020.org/en/news/technogym-spa-as-official-supporter|access-date=2021-02-23|website=Tokyo 2020|language=en-US}} Olympics for the eighth time, after Sydney 2000, Athens 2004, Turin, 2006, Beijing 2008, London 2012, Rio de Janeiro 2016{{Cite web|date=27 August 2014|title=Technogym signs exclusive deal with Rio 2016 to supply fitness equipment|url=https://www.insidethegames.biz/articles/1022184/technogym-signs-exclusive-deal-with-rio-2016-to-supply-fitness-equipment|access-date=2021-02-23|website=www.insidethegames.biz}} and Pyeongchang 2018.
=Football=
The football teams Juventus FC,{{Cite web|last=Juventus.com|title=Partners {{!}} Juventus|url=https://www.juventus.com/it/partners/|access-date=2021-02-23|website=Juventus.com|language=it}} Milan AC,{{Cite web|title=Struttura del Centro Sportivo Milanello|url=http://www.acmilan.com/it/club/le-sedi/milanello/strutture|access-date=2021-02-23|website=AC Milan}} Inter FC{{Cite web|date=2018-12-07|title=Technogym e Inter: vent'anni di partnership {{!}} Milanosportiva - Milan, Inter, calcio e sport a Milano|url=https://milanosportiva.com/2018/12/07/technogym-e-inter-ventanni-di-partnership/|access-date=2021-02-23|language=it-IT}} have chosen Technogym as a partner for the athletic preparation of their players, as well as the F1 teams Ferrari{{Cite web|title=Technogym Fornitore - Ferrari.com|url=https://www.ferrari.com/it-IT/formula1/partners/technogym|access-date=2021-02-23|website=www.ferrari.com|language=it}} and McLaren.{{Cite web|title=McLaren Racing - Technogym|url=https://www.mclaren.com/racing/partners/technogym/|access-date=2021-02-23|website=www.mclaren.com|language=en}}
=Other sports=
In the world of tennis, Technogym has been chosen as supplier by Rafael Nadal,{{Cite news|last=Murphy|first=Jen|date=2021-05-15|title=Rafael Nadal's High-Intensity Workout|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/rafael-nadal-french-open-tennis-workout-11620857629|access-date=2021-10-21|issn=0099-9660}} and Jannik Sinner.{{Cite web|title=Sinner va oltre la racchetta: "La palestra è fondamentale"|url=https://www.gazzetta.it/fitness/allenamento/28-06-2020/sinner-va-oltre-racchetta-la-palestra-fondamentale-3702198619245.shtml|access-date=2021-10-21|website=La Gazzetta dello Sport|language=it-IT}} In basket by the teams Olimpia Milano{{Cite web|title=Technogym-Olimpia: il video|url=http://www.olimpiamilano.com/technogym-olimpia-il-video/|access-date=2021-10-21}} and Virtus Bologna. In sailing Technogym is partner of Luna Rossa,{{Cite web|title=LUNA ROSSA SCEGLIE TECHNOGYM - Luna Rossa Prada Pirelli Team|url=https://www.lunarossachallenge.com/it/news/337_LUNA-ROSSA-SCEGLIE-TECHNOGYM|access-date=2021-10-21|website=www.lunarossachallenge.com}} and in golf it's Official Partner of PGA (Professional Golfers Association),{{Cite web|title=Technogym becomes official supplier of PGA TOUR Player Performance Centers|url=https://www.pgatour.com/company/2018/100/29/technogym-official-supplier-pga-tour-player-performance-centers.html|access-date=2021-10-21|website=PGATour|language=en}} the organization that manages the main professional golf tours in the United States
Design awards
Technogym has received many awards for the design of its products: 3 Compasso d'Oro awards,{{Cite web|title=Compasso d'Oro Adi: i 13 "nobel" del design|url=https://design.repubblica.it/2016/06/14/compasso-doro-adi-i-vincitori-2016/|access-date=2021-10-21|website=Casa & Design|language=it-IT}} 12 ADI awards,{{Cite web|title=ADI - Associazione per il Disegno Industriale|url=https://www.adi-design.org/prova-i-vincitori.html|access-date=2021-10-21|website=www.adi-design.org}}{{Cite web|date=2019-10-21|title=Skillbike di Technogym vince il premio ADI Design Index 2019|url=https://bikefortrade.sport-press.it/2019/10/21/skillbike-di-technogym-vince-il-premio-adi-design-index-2019/|access-date=2021-10-21|website=bikefortrade – ebikefortrade|language=it-IT}} 12 Red Dot Design Awards,{{Cite web|title=Red Dot Design Award: MYRUN TECHNOGYM|url=https://www.red-dot.org/project/myrun-technogym-32899|access-date=2021-10-21|website=www.red-dot.org}}{{Cite web|title=Kinesis Personal di Technogym conquista il Red Dot Design Award 2007 - Pambianconews notizie e aggiornamenti moda, lusso e made in Italy|url=https://www.pambianconews.com/2007/07/19/kinesis-personal-di-technogym-conquista-il-red-dot-design-award-2007-22282/|access-date=2021-10-21|website=pambianconews.com/|date=19 July 2007 |language=it-IT}} 3 International Design Excellence Awards, and 4 iF awards.{{Cite web|title=Technogym|url=https://ifworlddesignguide.com/profile/5180-technogym|access-date=2021-10-21|website=iF WORLD DESIGN GUIDE|language=en}}
See also
{{Portal|Italy|Companies}}