Teespring
{{Short description|Custom clothing merchandise platform}}
{{Use mdy dates|date=June 2021}}
{{Blacklisted-links|1=
- http://teespring.com
- :''Triggered by
\bteespring\.com\b
on the local blacklist''|bot=Cyberbot II|invisible=true}}
{{Infobox website
| name = Spring, Inc.
| logo = Spring (e-commerce platform) logo.svg
| logo_size =
| location_city = San Francisco, California, U.S.
| foundation = {{Start date and age|2011|8}}
Providence, Rhode Island, U.S.
| founder = {{Unbulleted list|Walker Williams|Evan Stites-Clayton}}
| website_type = E-commerce
| website = https://spri.ng
}}
Teespring, known since 2021 as Spring, is a social commerce platform that allows people to create and sell custom products.Rich, Nathaniel. [https://www.nytimes.com/2013/05/05/magazine/y-combinator-silicon-valleys-start-up-machine.html Silicon Valley's Start-Up Machine] The New York Times. May 2, 2013. The company was founded in 2011 by Walker Williams and Evan Stites-Clayton in Providence, Rhode Island.Perez, Sarah. [https://techcrunch.com/2012/10/11/teespring-wants-to-be-the-place-where-you-can-crowdfund-anything-is-starting-with-t-shirts/ Teespring Wants To Be The Place Where You Can Crowdfund Anything, Starting With T-Shirts] TechCrunch. October 11, 2012. By 2014, the company had raised $55 million in venture capital from Khosla Ventures and Andreessen Horowitz.Konrad, Alex. [https://www.forbes.com/sites/alexkonrad/2014/11/18/teespring-says-it-making-millionaires-raises-millions/ Teespring Says It's Minting New Millionaires Selling Its T-Shirts, Raises $35 Million Of Its Own] Forbes. November 18, 2014. In 2018 Spring launched its merchandise shelf integration in partnership with YouTube, enabling creators to sell their products directly below video content, and expanded this business model with similar integrations for Twitch, Instagram, TikTok, etc. in the years following. Over the past few years, Teespring has had to make significant reforms to its safety operations in response to criticism over apparel that promoted violence and racist messaging. In 2019 Chris Lamontagne became CEO of Spring. In 2021, Teespring was rebranded as Spring.
Business model
Individuals create campaigns in order to sell custom products on Teespring. Campaign creators are expected to design and market the product themselves. Teespring fulfills orders on campaigns that have reached a minimum sales goal (called "tipped" campaigns), and ships items to the buyers.{{cite web |last=Dumas |first=John Lee |title=271: Walker Williams and Evan Stites-Clayton Talk T-shirts Via Teespring |date=July 18, 2013 |url=http://www.entrepreneuronfire.com/podcast/walker-williams-and-evan-stites-clayton-interview-of-teespring-com-and-john-lee-dumas-of-entrepreneur-on-fire/ |publisher=Entrepreneur On Fire |access-date=March 12, 2014}} Products are printed or manufactured in various screen-printing facilities. Teespring handles distribution of the products and customer service. Teespring offers various apparel such as T-shirts, hoodies, sweatshirts, leggings and children's wear.
History
Brown University students Walker Williams and Evan Stites-Clayton first attempted to create a company linking students with internships called Jobzle in 2010.{{cite news |last1=Bramson |first1=Kate |title=Founders of R.I. startup Teespring see broader lessons in their business success |url=https://www.providencejournal.com/article/20141124/Business/311249986 |work=Providence Journal |date=November 24, 2014 |language=en}} When the popular, student-oriented Providence dive bar Fish Co. appeared to be going out of business in 2011, they designed T-shirts that said "FREE FISHCO".{{cite news |last1=Furst |first1=Miriam |title=Fish Co. goes belly up |url=https://www.browndailyherald.com/2011/02/02/fish-co-goes-belly-up/ |work=Brown Daily Herald |date=February 2, 2011}} Unable to pay to print a batch of T-shirts, they created a one-page website where the shirts could be pre-ordered.{{cite magazine |last1=Wohlsen |first1=Marcus |title=These Guys Made a T-Shirt. Now Silicon Valley Is Giving Them Millions |url=https://www.wired.com/2014/11/guys-made-t-shirt-now-silicon-valley-giving-millions-2/ |magazine=Wired |date=November 18, 2014}} While they needed 200 orders to cover their costs, they sold over 400 T-shirts, making $2,000 for themselves.
After receiving numerous requests from other organizations asking for a custom campaign, Walker and Evan decided to pursue the concept of crowdfunded custom apparel full-time.{{Needs citation|date=April 2024}}
Rhode Island angel investors Bill Cesare and Mark Weiner invested the first $600,000 in seed funding. The company officially launched in October 2012 in Providence, Rhode Island.
Growth
In October 2012, the company announced they had reached over $500,000 in monthly sales. In March 2013, the company reported $750,000 in monthly revenue and a 50% month-over-month growth rate.{{cite news |url=https://techcrunch.com/2014/01/16/andreessen-horowitz-invests-20m-in-custom-apparel-platform-teespring/ |title=Andreessen Horowitz Invests $20M In Custom Apparel Platform Teespring |last=Perez |first=Sarah |work=TechCrunch |access-date=January 25, 2014}}
In December 2013, Teespring was accepted into the start-up accelerator Y-Combinator which is based in Mountain View, California. Within two weeks of finishing the three-month accelerator, Teespring raised another $1.3 million including $500,000 from Sam Altman, then president at Y-Combinator. In January 2014, Teespring closed a Series A round of $20 million from venture capital firm Andreessen Horowitz. Andreessen partner Laars Dalgaard, formerly of SuccessFactors, led the investment, his first with the firm.{{citation needed|date=August 2020}} In November 2014, partner Keith Rabois joined the company's board and the company announced the closure of its Series B funding round with $35 million from Khosla Ventures and also including Andreessen.{{cite news |last=Perez |first=Sarah |title=Teespring Raises $35 Million Series B From Khosla Ventures As It Prepares To Expand Beyond Apparel |url=https://techcrunch.com/2014/11/18/teespring-raises-35-million-series-b-from-khosla-ventures-as-it-prepares-to-expand-beyond-apparel/ |work=TechCrunch |date=November 18, 2014}}
A new manufacturing facility in Kentucky was expected to create hundreds of jobs and by 2015, Teespring had expanded to around 300 employees in the United States.Perez, Sarah. [https://techcrunch.com/2015/01/28/custom-apparel-platform-teespring-acquires-london-based-fabrily-to-expand-internationally/ "Custom Apparel Platform Teespring Acquires London-Based Fabrily To Expand Internationally".] TechCrunch. January 28, 2015. The company had employed 120 workers in Providence before reducing the number to 52 by June 2015. By 2016, the entire Rhode Island staff had been laid off and the company announced plans to close its office there.{{cite news |last1=Perez |first1=Sarah |title=Custom Apparel Shop Teespring Lays Off Staff, Exits Providence |url=https://techcrunch.com/2016/01/29/custom-apparel-shop-teespring-lays-off-10-percent-of-staff-exits-providence/ |work=TechCrunch |date=January 29, 2016}}
Criticism
Teespring has been criticized for creating apparel that promotes violence and includes racist messaging. While the company claims that it monitors designs for offensive content, it has continually gained attention for its controversial designs.{{cite news |last1=Weise |first1=Elizabeth |title='Rope. Tree. Journalist': Walmart yanks lynching T-shirt made by controversy-steeped Teespring |url=https://www.usatoday.com/story/tech/news/2017/11/30/walmart-com-yanks-t-shirt-lynching-journalists-made-controversy-steeped-teespring/910197001/ |work=USA Today |date=December 1, 2017}}
=2017=
In May 2017, Teespring caused controversy by selling T-shirts that featured the words, "Black Women Are Trash," resulting in many Twitter users calling for a boycott of the platform.{{cite web |url=https://www.aol.com/article/news/2017/05/10/store-apologizes-for-selling-black-women-are-trash-shirts/22079769/ |title=Store apologizes for selling 'Black Women Are Trash' shirts |first=Alex |last=Lasker |date=May 10, 2017 |publisher=AOL}}{{cite web |url=http://magazine.promomarketing.com/article/teesprings-black-women-trash-shirt-sparks-outrage/ |title=Teespring's 'Black Women Are Trash' Shirt Sparks Outrage |first=Hannah |last=Abrams |work=Promo Marketing |date=May 10, 2017 |publisher=Promo Marketing Magazine}}{{cite web |url=https://www.yahoo.com/style/clothing-company-apologizes-black-women-trash-t-shirts-203628771.html |title=Clothing Company Apologizes for 'Black Women Are Trash' T-Shirts |first=Elise |last=Solé |date=May 8, 2017 |publisher=Yahoo! Style}} Teespring's director of seller success, Brett Miller, responded, "Once we learned of the error we immediately took steps to remove all content in question and ban the offending seller from our platform. We have since fixed the issue."{{cite web |url=https://www.usatoday.com/story/tech/news/2017/05/09/teespring-blames-code-human-error-racist-t-shirts/101474678/ |title=Clothing Company Apologizes for 'Black Women Are Trash' T-Shirts |first=Elizabeth |last=Weise |date=May 9, 2017 |publisher=USA Today}}
In August 2017, Teespring was blamed for selling products claiming to "reclaim" the swastika, considered a symbol of hate.{{cite web |url=https://www.npr.org/sections/thetwo-way/2017/08/07/542068985/companys-line-of-rainbow-themed-swastika-t-shirts-backfires |title=Company's Line Of Rainbow-Themed Swastika T-Shirts Backfires |last=Neuman |first=Scott |date=August 7, 2017 |publisher=NPR}}{{cite web |url=http://www.nydailynews.com/news/national/teespring-removes-swastika-t-shirt-sale-online-outrage-article-1.3394091 |title=Teespring removes swastika T-shirt for sale online after outrage |date=August 8, 2017 |work=New York Daily News}} KA Design listed rainbow swastika designs on Teespring in an attempt to rebrand the contested symbol used by the Nazis.{{cite web |url=https://www.asicentral.com/news/web-exclusive/august-2017/teespring-t-shirt-creator-criticized-for-swastika-shirt/ |title=Teespring, T-Shirt Creator Criticized For Swastika Shirt |last=Ruvo |first=Christopher |date=August 7, 2017 |publisher=Advertising Specialty Institute}} Jewish groups called for a boycott of Teespring following news of the controversial products.{{cite web |url=https://www.cbsnews.com/news/swastika-t-shirt-rainbow-teespring/ |title=Clothing company yanks rainbow swastika T-shirt |date=August 8, 2017 |publisher=CBS News}} Another T-shirt offered on the site in October 2017 bore the message "Eat Sleep Rape Repeat".
In November 2017, Walmart removed a shirt bearing the words "Rope. Tree. Journalist. Some assembly required" from its website, following a complaint from Radio Television Digital News Association, a journalist advocacy group. The shirt was listed on Walmart's website through Teespring (as a third-party seller). Time magazine reported that at the time, according to the U.S. Press Freedom Tracker,{{cite magazine |last1=Perrigo |first1=Billy |date=December 1, 2017 |title='Rope. Tree. Journalist. Some Assembly Required': Walmart Removes Threatening Shirt From Store |url=https://time.com/5044596/rope-tree-journalist-walmart-shirt-removed-threatening/ |url-status=live |department=U.S. * violence |magazine=Time |publisher=Time Inc. |archive-url=https://web.archive.org/web/20180217014012/http://time.com/5044596/rope-tree-journalist-walmart-shirt-removed-threatening/ |archive-date=February 17, 2018 |access-date=February 17, 2018}} there had been 35 physical attacks on journalists so far in 2017.{{cite web |url=https://pressfreedomtracker.us/ |title=U.S. Press Freedom Tracker |year=2017 |archive-url=https://web.archive.org/web/20171203003742/https://pressfreedomtracker.us/ |archive-date=December 3, 2017 |url-status=live |access-date=February 17, 2018}} An analysis by USA Today found that the site was selling T-shirts reading "Hitler did nothing wrong" and one with an image of Bill Cosby paired with the slogan "drinks on me ladies".
=2018=
In April 2018, the company came under fire for providing items for sale that celebrated Dylann Roof, a neo-Nazi mass murderer.{{cite news |url=http://www.newsweek.com/dylann-roof-t-shirts-sold-online-899180 |title=Dylann Roof T-Shirts and sweatshirts are being sold online by a Silicon Valley-backed company |date=April 24, 2018 |work=Newsweek |access-date=April 24, 2018 |language=en}}
In June 2018, an article by Alex Dalbey in The Daily Dot detailed criticism on social media of Teespring for pulling a line of T-shirts featuring the term "TERFs" (short for Trans-Exclusionary Radical Feminists). The most notable design stated "Fuck TERFs".{{cite web |url=https://www.dailydot.com/irl/teespring-transgender-terf-hate-speech/ |title=Transgender designer says she was banned by Teespring for anti-transphobic designs |date=June 6, 2018 |website=The Daily Dot |access-date=November 4, 2019}} Teespring said the T-shirt "violates our Hate Speech section of our acceptable use policy".
In 2018, a Women's March spokesperson told CNN that "many of these fake pages are used to sell merchandise, with the proceeds benefiting individuals instead of our movement. The efforts to capitalize on movement work isn't new, but it is frustrating, particularly as we make an effort to only sell ethically sourced and produced merchandise — a rule these imposter pages don't abide by."{{cite web |url=https://www.cnn.com/2018/10/17/tech/womens-march-facebook-scam-bangladesh/index.html |title=Exclusive: Women's March target of elaborate Facebook scam run from Bangladesh |last=O'Sullivan |first=Donie |date=October 18, 2018 |publisher=Cable News Network.}}
=2020=
Following the death of Caroline Flack in February 2020, Teespring received criticism for selling counterfeit versions of the "Be Kind" T-shirts created by Leigh Francis to raise money for mental health charity The Samaritans. Teespring received criticism for allowing the sale of the counterfeit T-shirts to go ahead, preventing the charity from receiving funds.{{cite news|url=https://metro.co.uk/2020/02/20/keith-lemon-plans-festival-honour-caroline-flack-sells-kind-t-shirts-mental-health-charity-12274851/|title=Keith Lemon plans festival in honour of Caroline Flack and sells 'be kind' T-shirts for mental health charity|last=Novak|first=Kim|date=February 20, 2020|work=Metro|accessdate=July 23, 2020}}{{cite news|url=https://www.independent.co.uk/life-style/keith-lemon-caroline-flack-t-shirt-fake-samaritans-charity-be-kind-a9359556.html |archive-url=https://ghostarchive.org/archive/20220526/https://www.independent.co.uk/life-style/keith-lemon-caroline-flack-t-shirt-fake-samaritans-charity-be-kind-a9359556.html |archive-date=May 26, 2022 |url-access=subscription |url-status=live|title=Keith Lemon criticises websites selling fake Caroline Flack charity T-shirts|last=Novak|first=Kim|date=February 26, 2020|work=The Independent|accessdate=July 23, 2020}}
In August 2020 Teespring reported that the word 'antifa' was in violation of their acceptable use policy.
=2021=
On January 6, 2021, the US Capitol was invaded by rioters. In a viral photo, one rioter is wearing a Camp Auschwitz T-shirt. On January 11, 2021, Teespring removed and apologized for the sale of Camp Auschwitz shirts on their platform.{{cite journal |last=Jackson |first=Jon |title=Teespring Apologizes for Selling 'Camp Auschwitz' Shirts Like Those Seen on Capitol Rioters |journal=Newsweek |date=January 11, 2021 |url=https://www.newsweek.com/teespspring-apology-capitol-antisemitic-shirts-1560569 |access-date=June 16, 2021}}
= 2022 =
On Nov. 8, 2022, Amaze Software Inc. released a press announcement declaring the acquisition of Spring's.{{Cite press release |date=8 Nov 2022 |title=Fast-growing Amaze acquires Spring in landmark deal to accelerate creator commerce |url=https://www.prnewswire.com/news-releases/fast-growing-amaze-acquires-spring-in-landmark-deal-to-accelerate-creator-commerce-301672108.html |agency=PRNewswire}}
= 2023 =
Spring has faced lawsuits from several vendors and business partners, with Fair Capital debt collection agency representing some of these vendors in their efforts to retrieve the unpaid debt. In total, the lawsuits are seeking over $1.5 million in payments, along with other unspecified damages.{{Cite news |last=Bradley |first=Sydney |date=Sep 11, 2023 |title=Spring has been hit with 7 lawsuits this year |url=https://www.businessinsider.com/creator-merch-company-spring-faces-lawsuits-2023-8}}{{Cite web |date=2023-09-11 |title=Creator Merchandise Company Spring Has Been Hit With 7 Lawsuits This Year - RetailWire |url=https://retailwire.com/creator-merchandise-company-spring-has-been-hit-with-7-lawsuits-this-year/ |access-date=2024-04-10 |language=en-US}}
Rebranding
On February 1, 2021, Teespring announced they were transitioning to a new brand name, Spring.{{Cite web|last=Jordan |first=Luiza |date=January 6, 2021 |title=Spring is here |url=https://www.spri.ng/blog/spring-is-here|access-date=February 1, 2021|website=Spring}}
References
{{Reflist}}
External links
- {{Official website}}
{{Self-publishing}}
Category:Online clothing retailers of the United States
Category:American companies established in 2011
Category:Clothing companies established in 2011
Category:Retail companies established in 2011
Category:Self-publishing companies