Teleflora
{{Short description|Floral wire service company}}
{{Use dmy dates|date=May 2023}}
{{Infobox company
| name = Teleflora
| logo = Teleflora logo.png
| type = Subsidiary
| industry = Retail
| products = Flowers
| parent = The Wonderful Company
(1979–present)
| homepage = [https://www.teleflora.com www.teleflora.com]
| foundation = {{start date and age|1934}}
| location = Los Angeles, California
}}
Teleflora is a floral wire service company which brokers orders to local florists for delivery.[http://www.teleflora.com/ Teleflora Website, Teleflora.com], retrieved on: 4 June 2007 It has been a subsidiary of The Wonderful Company since 1979.
History
Headquartered in Los Angeles, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas.{{cite book |url=https://books.google.com/books?id=H7G3ie8Xf_oC&dq=telegraph+delivery+service+tds+founded+1934&pg=PT254 | title=Favored Flowers: Culture and Economy in a Global System | isbn=978-0822390015 | last1=Ziegler | first1=Catherine | date=10 July 2007 }} Privately owned since 1979 by Lynda Resnick and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries.{{cn|date=June 2025}}
In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, a company with more than 2,500 active customers.{{cite web|url=http://www.flowerbuyer.com/flower_buyer_celebrates_10_years.asp|title=Flowerbuyer.com – News}}{{cite web|title=Flower delivery in New Zealand|url=http://floristnz.co.nz/Tropical-Flowers-And-Gifts|website=Floristnz.co.nz}}
=Advertising=
{{unbalanced|section|date=February 2012}}
Teleflora ran an advertisement during the 2011 Super Bowl featuring Faith Hill; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal".{{cite web|url=http://stlouis.sbnation.com/2011/2/6/1979041/super-bowl-commercials-faith-hills-flowers-nice-rack|title=Super Bowl Commercials: Faith Hill's Flowers, "Nice Rack"|date=6 February 2011 }} Unfortunately, his love letter is a "bust."{{cite news|url=http://www.boston.com/business/gallery/super_bowl_ads_2011?pg=22|title=Preview of the 2011 Super Bowl TV ads |archive-url=https://web.archive.org/web/20110202044002/https://www.boston.com/business/gallery/super_bowl_ads_2011?pg=22|archive-date=2011-02-02 |newspaper=Boston Globe }} Teleflora's partnership with Faith Hill included a new collection of flower arrangements for Valentine's Day 2011.{{cn|date=June 2025}}
In 2012, Teleflora ran a similar Super Bowl campaign, this time with model Adriana Lima.{{cite web|url=http://adage.com/article/special-report-super-bowl/teleflora-s-super-bowl-spot-give-flowers-laid/232503/|title=Teleflora's Super Bowl Spot: Give Flowers, Get Laid|date=2 February 2012 }} A 2022 advertisement features Mrs. Claus.{{cite web|url=https://www.adweek.com/brand-marketing/a-surprise-bouquet-slays-mrs-claus-holiday-blues-in-poignant-teleflora-campaign/ | title=A Surprise Bouquet Slays Mrs Claus' Holiday Blues in Poignant Teleflora Campaign |first1=T.L. |last1=Stanley |date=November 29, 2022|magazine=AdWeek}} Another ad campaign shows a teacher receiving flowers from a student.{{Cite news|last=Teleflora |date=2023-01-27 |title=Teleflora Launches New Valentine's Day Ad Campaign |url=https://www.perishablenews.com/floral/teleflora-launches-new-valentines-day-ad-campaign/ |access-date=2023-06-13 |magazine=Perishable News |language=en-US}}