Television Viewer Rating

{{Short description|UK TV audience measurement system}}

{{EngvarB|date=June 2014}}

{{Use dmy dates|date=February 2025}}

{{Unreferenced|date=December 2009}}

TVRs (Television Viewer Ratings) are the standard buying currency for television advertising in the UK. Television ratings are expressed as a percentage of the potential TV audience viewing at any given time. TVR's measure the popularity of a television program or advertisement by comparing the number of target audience viewers who watched against the total available as a whole. One TVR is equivalent to 1% of a target audience. For example, if an ad in any afternoon show gets a Housewives' TVR of 20, that means that 20% of all housewives viewed the ad.

TVR=Reach x Time Spent

{{DEFAULTSORT:Tvr's}}

Category:Television in the United Kingdom

{{UK-tv-stub}}