Tendam
{{short description|Spanish fashion company}}
{{Use dmy dates|date=September 2018}}
{{Primary sources|date=December 2015}}
{{Infobox company
| name = Tendam
| logo = Logo-tendam-cabecera.svg
| location_city = Madrid
| location_country = Spain
| key_people = Jaume Miquel, CEO
| area_served = mainly Spain and Portugal, presence in further 77 countries all around the world
| industry = Retail
| products = Clothing
| revenue = 10px € 1.154,7 millions (2017){{cite news|title=Tendam entra en beneficios en 2017 a las puertas de su salida a bolsa|url=https://www.modaes.es/empresa/tendam-entra-en-beneficios-en-2017-a-las-puertas-de-su-salida-a-bolsa.html|date=27 June 2018|access-date=2 August 2018|work=MODAES|language=es}}
| num_employees = 10,291 (2017)
| parent =
| subsid = Cortefiel
Springfield
Women's Secret
Pedro del Hierro
| owner =
| homepage = {{URL|http://www.tendam.es}}
| footnotes =
}}
Tendam (formerly The Cortefiel Group) is a Spanish fashion retailer.{{Cite web|url=https://www.retaildetail.eu/en/news/mode/grupo-cortefiel-will-continue-tendam|title=Grupo Cortefiel will continue as Tendam|date=2018-04-23|website=RetailDetail|language=en|access-date=2018-12-07}} Tendam is present in 79 countries with 1,462 directly operated stores and 594 franchises, a total of 2,056 points of sale.{{Cite web|url=https://www.horario.es/cortefiel/|title=Horario Cortefiel – Horario.es|language=en-US|access-date=2018-12-07}}
History
Tendam started out in 1880 as a family-run haberdashery store on Calle Romanones in Madrid. The business moved into textile production and distribution, and in 1933 the company built the La Palma shirt factory. It was followed in 1945 by the tailoring factory, which in 1946 produced the first men's suits under the Cortefiel label. In 1954, and coinciding with the founding of Manufacturas del Vestido, the firm became a holding company.
The Group continued to grow during the 1980s with the creation of the men's tailoring brand Milano (1984) and its casual youth fashion brand, Springfield (1988). In 1989 the firm acquired Pedro del Hierro, and in 1993 launched women'secret, its underwear and swimwear brand created by and for women.
During the 1980s work also got underway on the diversification of the Group's retail formats. Its international expansion strategy dates back to 1993, although the period of fastest growth was registered between 2000 and 2003, when the sales surface area handled by the Group increased by more than 70%. In 2005 MEP Retail acquired a stake in the Group, bringing about a change in the share ownership and management team. This same period also saw a sharp rise in the Group's global franchise business.
The women'secret online store was launched in 2000, and 2010 saw the consolidation of the Group's ecommerce area with the creation of the SPF.com online store, followed by further online stores from Pedro del Hierro, Cortefiel and Fifty Factory.
The Group has a network of international buying offices in Spain, Hong Kong and India. Distribution is centralised at the Madrid logistics platform, backed up by an additional centre in Hong Kong, supplying both the Group's own stores and franchises. The multibrand growth strategy has been further reinforced through international expansion and the development of the online channel.{{cite web |url=http://www.memoriaaudiovisualgrupocortefiel.com/en/reporting/reports/2014/home |title=Sustainability Report 2014 |access-date=28 October 2015 |url-status=dead |archive-url=https://web.archive.org/web/20151222162343/http://www.memoriaaudiovisualgrupocortefiel.com/en/reporting/reports/2014/home |archive-date=22 December 2015 }}
Brands
Tendam brands include as of 2023:{{cite web |title=About Us {{!}} Tendam |url=https://www.tendam.es/about-us/?lang=en/#nuestras-marcas |website=Tendam Retail SA |access-date=6 December 2023}}
| class="wikitable sortable"
!rowspan= 2 | Brand ! colspan= 4 |No. of stores July 2023According to [http://chainxy.com ChainXY] ! rowspan = 2 |Year founded |
| Worldwide
!Spain !Portugal !Mexico |
|---|
| Women'secret
| 325 |65 |26 |1993 |
| class="expand-child"
| colspan="6" |
|
| Springfield
|283 |63 |23 |1988 |
| class="expand-child"
| colspan="6" |
|
| Cortefiel
|298 |60 |26 |1945 |
| class="expand-child"
| colspan="6" |
|
| Pedro del Hierro
|299 |61 |8 |1974 |
| class="expand-child"
| colspan="6" |
|
| Dash and Stars
|0 |0 |0 |0 |
| class="expand-child"
| colspan="6" |
|
| Hi&Bye
|0 |0 |0 |0 |
| class="expand-child"
| colspan="6" |
|
| High Spirits
|0 |0 |0 |0 |
| class="expand-child"
| colspan="6" |
|
| Hoss Intropia
|0 |0 |0 |0 |{{dts|2021|2}}{{cite web |title=Tendam announces the addition of Hoss Intropia to the group |url=https://www.tendam.es/tendam-acquires-the-hoss-intropia-brand-for-its-growing-portfolio/?lang=en |website=Tendam Retail SA |access-date=6 December 2023 |date=25 November 2019}} |
| class="expand-child"
| colspan="6" | |
| OOTO
|0 |0 |0 |0 |
| class="expand-child"
| colspan="6" | |
| SlowLove
|0 |0 |0 |0 |
| class="expand-child"
| colspan="6" | |
| {{anchor|fifty}}
|Fifty (factory outlets ) | 53 | 10 | 2 | |
| class="expand-child"
| colspan="6" |
|
| Total
! 2,359 ! 1,258 (53%) ! 259 (11%) ! 83 (3.5%) ! |
File:Madrid - Cortefiel-Pedro del Hierro (Castellana 180) 2.jpg in Madrid]]
Each brand has its own design team as well as sales and management structure. They share the administration, finance, technology, expansion and sourcing and human resource divisions, as well as other corporate functions, based at the central offices in Madrid.{{Cite web|url=https://www.europapress.es/economia/noticia-tendam-antiguo-grupo-cortefiel-planea-implantar-sistema-fichaje-todas-tiendas-20181118121650.html|title=Tendam, antiguo grupo Cortefiel, planea implantar el sistema de fichaje en todas sus tiendas|date=2018-11-18|publisher=Europa Press|access-date=2018-12-07}}
External links
- [http://tendam.es Official website]
- {{cite video|url=https://www.youtube.com/watch?v=Khkb0ed4ccg&t=7s |title=El viaje pendiente|trans-title=The Upcoming Trip - launch campaign for the SlowLove brand|publisher=Tendam (Tendam Global Fashion Retail channel)|website=YouTube|access-date=6 December 2023 }}
- {{cite video |title=Grupo Cortefiel is renamed Tendam |url=https://www.youtube.com/watch?v=A5uwSnnaEiA |website=YouTube |publisher=Tendam (Tendam Global Fashion Retail channel) |access-date=6 December 2023 |language=en |date=2018}}
Stores and international presence
Tendam brands’ are present in 86 countries with 1,990 physical points of sale and 47 online markets in 2023 across five continents: Europe, North and South America, Asia, and Africa. International expansion is based on two management models: The proprietary management model allows Tendam to operate in an integrated business in which the complete management of the market is controlled.
The franchise model is managed through franchisees specialized in the distribution sector, with extensive knowledge of their local markets and financial capacity to develop their brands.
Tendam has a large presence especially in Spain and Portugal.
As of April 2023, Tendam has 67 stores in Mexico, 30 in Ecuador of which 15 are Women'Secret, and stores in Paraguay and Venezuela as well.{{cite news |last1=Mares |first1=Alicia |title=Tendam acelera en Latinoamérica con nuevas tiendas en Ecuador, México y Venezuela |url=https://pe.fashionnetwork.com/news/Tendam-acelera-en-latinoamerica-con-nuevas-tiendas-en-ecuador-mexico-y-venezuela,1510061.html |access-date=6 December 2023 |work=FashionNetwork.com |date=25 April 2023 |language=es}}