Tesco Direct

{{Short description|Shopping catalogue and website from Tesco}}

{{about|the retailer Tesco's former direct service|the retailer itself|Tesco}}

{{Use dmy dates|date=April 2022}}

{{Infobox website

| name = Tesco Direct

| logo = Tesco_Direct_Logo.jpg

| logo_size = 100px

| url = www.tesco.com/direct

| commercial = Yes

| type = Online retailer

| language = English

| owner = Tesco

| launch_date = 2006

| current_status = Closed

}}

Tesco Direct was a shopping catalogue and website operated by the British supermarket chain and retailer Tesco. It was supplying non-food goods such as homeware and consumer products with delivery or in-store collection through collection points in Tesco stores.{{cite web |last1=Tran |first1=Mark |title=Tesco to launch non-food delivery service |url=https://www.theguardian.com/business/2006/aug/30/supermarkets.tesco |website=the Guardian |accessdate=31 August 2018 |language=en |date=30 August 2006}} It was run in competition with Argos and Amazon.{{cite web |last1=Christie |first1=Sophie |title=Tesco admits defeat against Amazon as it closes Tesco Direct, putting 500 jobs at risk |url=https://www.telegraph.co.uk/business/2018/05/22/tesco-direct-close-putting-500-jobs-risk/ |website=The Telegraph |accessdate=31 August 2018 |date=22 May 2018}} Its final catalogue was published and printed in 2012.

Tesco Direct opened in 2006 and ceased trading on 9 July 2018.{{cite web |last1=Wood |first1=Zoe |title=Tesco shuts its non-food website, Tesco Direct |url=https://www.theguardian.com/business/2018/may/22/tesco-shuts-its-online-non-food-website-tesco-direct |website=the Guardian |accessdate=31 August 2018 |language=en |date=22 May 2018}} When it closed it employed around 500 people.{{cite web |title=500 Tesco website jobs under threat |url=https://www.bbc.co.uk/news/business-44211616 |website=BBC News |accessdate=31 August 2018 |date=22 May 2018}} Tesco described the loss-making service as having “no route to profitability” when announcing the closure.{{cite web |last1=Frank |first1=Knight |title=Tesco Direct — Death of E-commerce and Online Retailing? |url=https://www.knightfrank.co.uk/blog/2018/05/24/tesco-direct-death-of-ecommerce-and-online-retailing |website=www.knightfrank.co.uk |accessdate=31 August 2018}} Citing high costs of marketing and fulfillment for the service as responsible for the failure.{{cite web |last1=Narwan |first1=Gurpreet |title=Lossmaking Tesco Direct website to be scrapped |url=https://www.thetimes.com/article/lossmaking-tesco-direct-website-to-be-scrapped-thw88b06w |website=The Times |access-date=31 August 2018 |language=en |date=23 May 2018}}