ThatPower
{{for|the Childish Gambino song "That Power"|Camp (album){{!}}Camp (album)}}
{{lowercase title}}
{{Correct title|title=#thatPower|reason=hash}}
{{Use mdy dates|date=August 2016}}
{{Infobox song
| name =
| cover = Will.i.am - "thatPOWER".jpg
| alt =
| type = single
| artist = will.i.am featuring Justin Bieber
| album = #willpower
| released = March 15, 2013
| recorded = February 20, 2013
| studio = Metropolis, London
| venue =
| genre = {{hlist|Dance-pop{{cite web |url=http://www.digitalspy.com/music/single-reviews/review/a473637/william-ft-justin-bieber-thatpower-single-review/ |title=will.i.am ft. Justin Bieber: '#thatPOWER' - Single review |access-date=October 6, 2018 |date=April 16, 2013 |website=Digital Spy |author=Copsey, Robert |archive-date=October 6, 2018 |archive-url=https://web.archive.org/web/20181006235433/http://www.digitalspy.com/music/single-reviews/review/a473637/william-ft-justin-bieber-thatpower-single-review/ |url-status=live }}|EDM}}
| length = 4:39
| label = {{flat list|
| writer = {{flat list|
- William Adams
- Damien LeRoy
- Justin Bieber}}
| producer = {{flat list|
- will.i.am
- Verrigni
- Damien Leroy}}
| chronology = will.i.am
| prev_title = Scream & Shout
| prev_year = 2012
| next_title = Crazy Kids
| next_year = 2013
| misc = {{Extra chronology
| artist = Justin Bieber
| type = single
| prev_title = All Around the World
| prev_year = 2013
| title =
| year = 2013
| next_title = Lolly
| next_year = 2013
}}
{{External music video|{{YouTube|DGIgXP9SvB8|"#thatPower"}}}}}}
#thatPower is a song by American recording artist will.i.am, taken from his fourth studio album, #willpower. The song features Canadian singer Justin Bieber, who wrote the song alongside will.i.am, Verrigni, and Damien Leroy (DJ Ammo). The latter two also produced the song. "thatPOWER" was released in the United States and Canada on March 15, 2013, via Interscope Records, as the third single from the album. The song has since charted in several countries. A special version of the song was used for the 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5's primetime sports block on IBC, AKTV.
Background
"#thatPower" was released on YouTube on March 15 and on iTunes on March 18.{{cite web|url=http://www.hollywoodreporter.com/earshot/justin-bieber-william-collab-thatpower-429411|title=Justin Bieber, Will.i.am Collab '#THATPOWER' Hits the Web|access-date=March 18, 2013|date=March 18, 2013|work=The Hollywood Reporter|author=Brandle, Lars|archive-date=March 21, 2013|archive-url=https://web.archive.org/web/20130321073951/http://www.hollywoodreporter.com/earshot/justin-bieber-william-collab-thatpower-429411|url-status=live}} The song made its radio premiere on Capital FM in the United Kingdom on March 15.{{cite web|url=http://www.capitalfm.com/artists/william/news/justin-bieber-new-song-thatpower/|title=Will.i.am Premieres New Song '#ThatPower' Featuring Justin Bieber On Capital FM|access-date=March 19, 2013|date=March 15, 2013|publisher=Capital FM|archive-date=March 18, 2013|archive-url=https://web.archive.org/web/20130318005404/http://www.capitalfm.com/artists/william/news/justin-bieber-new-song-thatpower/|url-status=live}} Will.i.am tweeted the cover art for the song on March 15.{{cite web|url=https://twitter.com/iamwill/status/312499354625789952|title=@iamwill status|access-date=March 19, 2013|date=March 15, 2013|publisher=Twitter|author=will.i.am|author-link=will.i.am|archive-date=October 13, 2013|archive-url=https://web.archive.org/web/20131013051312/https://twitter.com/iamwill/status/312499354625789952|url-status=live}} The song was recorded on February 20, 2013, at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards. The song was released to American Contemporary radio on March 26, 2013.{{citation needed|date=April 2013}} The single sold 108,000 digital downloads in its first week of release.{{cite web|url=http://www.hollywoodreporter.com/news/justin-timberlake-debuts-at-no-431426|title=Justin Timberlake Debuts At No. 1 On Billboard 200, Earns Third-Largest Digital Week Ever|access-date=April 12, 2013|date=March 26, 2013|work=The Hollywood Reporter|author=Caulfield, Keith|archive-date=March 31, 2013|archive-url=https://web.archive.org/web/20130331030906/http://www.hollywoodreporter.com/news/justin-timberlake-debuts-at-no-431426|url-status=live}}
Composition
Will.i.am described "#thatPower" as up-tempo. MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'".{{cite web|url=http://www.mtv.com/news/articles/1703733/justin-bieber-will-i-am-single-thatpower.jhtml|title=Justin Bieber, will.i.am's '#thatpower' Comes 'Alive' With New Track|access-date=March 19, 2013|date=March 15, 2013|publisher=MTV|author=Vena, Jocelyn|archive-date=March 18, 2013|archive-url=https://web.archive.org/web/20130318004257/http://www.mtv.com/news/articles/1703733/justin-bieber-will-i-am-single-thatpower.jhtml|url-status=dead}} According to The Hollywood Reporter, the song is club-oriented.
Critical reception
"#thatPower" received mixed reviews from music critics. E.E. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song."{{cite web|last=Bradman|first=E.|title="#thatPower" (CD Single)|url=http://www.commonsensemedia.org/music-reviews/thatpower-cd-single|publisher=Common Sense Media|access-date=April 30, 2013|archive-date=April 18, 2013|archive-url=https://web.archive.org/web/20130418020156/http://www.commonsensemedia.org/music-reviews/thatpower-cd-single|url-status=live}} Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL."{{cite magazine |last=Rosen |first=Jody |date=March 28, 2013 |title=Will.i.am feat. Justin Bieber: "#thatPower" |url=https://www.rollingstone.com/music/songreviews/thatpower-20130328 |url-status=dead |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20160828190144/http://www.rollingstone.com/music/songreviews/thatpower-20130328 |archive-date=August 28, 2016 |access-date=April 30, 2013}}
Music video
On March 21, will.i.am tweeted about how exhausting rehearsals for the video were.{{cite web|url=http://www.capitalfm.com/artists/william/news/thatpower-music-video/|title=Will.i.am Teases '#ThatPower' Music Video: "The World Isn't Ready"|access-date=April 12, 2013|date=March 21, 2013|publisher=Capital FM|archive-date=March 24, 2013|archive-url=https://web.archive.org/web/20130324044302/http://www.capitalfm.com/artists/william/news/thatpower-music-video/|url-status=live}}{{cite web|url=https://twitter.com/iamwill/status/314617966727684096|title=@iamwill status update|access-date=April 12, 2013|date=March 21, 2013|publisher=Twitter|author=Will.i.am|archive-date=March 4, 2014|archive-url=https://web.archive.org/web/20140304200644/https://twitter.com/iamwill/status/314617966727684096|url-status=live}} On March 25, Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles.{{cite web|url=http://www.capitalfm.com/artists/william/news/thatpower-music-video-shoot/|title=Will.i.am Spotted Shooting '#ThatPower' Music Video In Los Angeles|access-date=April 12, 2013|date=March 25, 2013|publisher=Capital FM|archive-date=May 24, 2013|archive-url=https://web.archive.org/web/20130524201341/http://www.capitalfm.com/artists/william/news/thatpower-music-video-shoot/|url-status=live}} The official video premiered on April 19, 2013.{{cite web|url=http://www.eonline.com/news/409808/will-i-am-and-justin-bieber-s-that-power-video-hits-the-web-watch-now|title=News/ Will.i.am and Justin Bieber's "#That Power" Video Hits the Web—Watch Now|access-date=April 20, 2013|date=April 19, 2013|publisher=E!|author=Grossberg, Josh|archive-date=April 22, 2013|archive-url=https://web.archive.org/web/20130422062711/http://www.eonline.com/news/409808/will-i-am-and-justin-bieber-s-that-power-video-hits-the-web-watch-now|url-status=live}} An alternate "second screen" music video is available through an unlisted YouTube link when the song is tagged via Shazam. The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.
A special version was shot with National Basketball Association (NBA) players, including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony and Chris Bosh, to be used as the opening theme introduction for the 2013 NBA Playoffs television broadcasts on ABC and ESPN.{{cite web|url=http://espnmediazone.com/us/press-releases/2013/04/nba-playoffs-to-exclusively-tip-off-on-abc-espn/|title=NBA Playoffs to Exclusively Tip Off on ABC & ESPN|access-date=April 28, 2013|date=April 18, 2013|author=Cafardo, Ben|publisher=ESPNMediaZone.com|archive-date=April 24, 2013|archive-url=https://web.archive.org/web/20130424012635/http://espnmediazone.com/us/press-releases/2013/04/nba-playoffs-to-exclusively-tip-off-on-abc-espn/|url-status=live}} The video is also used at various commercial breaks throughout the broadcasts.
Live performances
will.i.am performed the track at Le Grand Journal on April 16, 2013, and it featured his backing dancers.{{citation needed|date=April 2013}} Four days later, he performed the song on The Jonathan Ross Show, doing a similar performance.{{citation needed|date=April 2013}} He performed the song on Dancing with the Stars results show on April 23, 2013, while Justin Bieber's solos played in the background in a video.{{citation needed|date=April 2013}} On May 19, will.i.am and Bieber also performed the song live during the 2013 Billboard Music Awards, in Las Vegas.
Cover versions
A funk and soul-infused version of "#thatPower" was arranged, recorded and performed by Judith Hill, on the television singing competition show The Voice. The performance was held on May 27, 2013, and was broadcast live on NBC.{{cite news |last=Kroll |first=Katy |date=May 29, 2013 |title=The Voice Recap: Judith Hill, Sarah Simmons Cut in Shocking Elimination |newspaper=Rolling Stone |url=https://www.rollingstone.com/movies/videos/the-voice-recap-judith-hill-sarah-simmons-cut-in-shocking-elimination-20130529 |url-status=live |access-date=September 15, 2017 |archive-url=https://web.archive.org/web/20170619234114/http://www.rollingstone.com/movies/videos/the-voice-recap-judith-hill-sarah-simmons-cut-in-shocking-elimination-20130529 |archive-date=June 19, 2017}} The studio-recorded version was digitally released during the same period.
Track listing
{{Track listing
| title1 = #thatPower
| note1 = featuring Justin Bieber
| length1 = 4:39
}}
{{Track listing
| title1 = #thatPower
| note1 = featuring Justin Bieber) (radio edit
| length1 = 4:01
| title2 = #thatPower
| note2 = instrumental
| length2 = 4:39
}}
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
| class="wikitable sortable plainrowheaders" style="text-align:center" |
| scope="col"|Chart (2013–2014)
!scope="col"|Peak |
|---|
| {{single chart|Australia|6|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 8, 2013|refname=aus}} |
| {{single chart|Austria|13|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 10, 2013}} |
| {{single chart|Flanders|15|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 5, 2013}} |
| {{single chart|Wallonia|9|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 5, 2013}} |
| {{single chart|Canada|6|artist=will.i.am|rowheader=true|access-date=28 March 2013}} |
| {{single chart|Billboardcanadachrtop40|10|artist=Justin Bieber|rowheader=true|access-date=July 4, 2021}} |
| {{single chart|Billboardcanadahotac|32|artist=Justin Bieber|rowheader=true|accessdate=July 4, 2021}} |
| {{single chart|Czech Republic|32|year=2013|week=15|rowheader=true}} |
| {{single chart|Denmark|19|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 10, 2013}} |
| {{single chart|Finland|13|artist=Will.i.am|song=#thatpower (feat. Justin Bieber)|rowheader=true|access-date=May 12, 2013}} |
| {{single chart|France|11|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 10, 2013}} |
| {{single chart|Germany|7|artist=will.i.am feat. Justin Bieber|song=#thatPOWER|songid=1123171|rowheader=true|access-date=October 18, 2018|refname=germchart}} |
| {{single chart|Hungarydance|35|year=2013|week=25|rowheader=true}} |
| {{single chart|Hungaryradio|27|year=2013|week=20|rowheader=true}} |
| {{single chart|Ireland|5|year=2013|week=16|rowheader=true}} |
| {{single chart|Israelairplay|10|artist=will.i.am feat. Justin Bieber|song=#thatPOWER|year=2013|week=15|rowheader=true}} |
| scope="row"| Italy (FIMI){{cite web|url=https://www.fimi.it/top-of-the-music/history.kl#/history|title=FIMI Charts - Justin Bieber|publisher=FIMI|access-date=August 25, 2021|archive-date=May 5, 2019|archive-url=https://web.archive.org/web/20190505063351/https://www.fimi.it/top-of-the-music/history.kl#/history|url-status=live}}
| 19 |
| {{single chart|Billboardjapanhot100|27|artist=will.i.am|rowheader=true|access-date=February 26, 2020}} |
| scope="row"| Mexico (Billboard Mexican Airplay){{cite magazine|url=https://www.billboard.com/artist/justin-bieber/chart-history/mex/|title=Justin Bieber Chart History (Mexico Airplay)|magazine=Billboard|access-date=July 3, 2021|archive-date=February 28, 2022|archive-url=https://web.archive.org/web/20220228221148/https://www.billboard.com/artist/justin-bieber/chart-history/mex/|url-status=live}}
| 8 |
| scope="row"| Mexico Anglo (Monitor Latino){{cite web|url=http://charts.monitorlatino.com/top20/Print/Mexico/Anglo/20130624|title=Top 20 Inglés Del 24 al 30 de Junio, 2013|date=2013-06-30|work=Monitor Latinoaccessdate=2018-05-02}}
| 8 |
| {{single chart|Dutch40|14|year=2013|week=21|rowheader=true|access-date=May 23, 2018}} |
| {{single chart|Dutch100|17|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=February 7, 2020}} |
| {{single chart|New Zealand|16|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 1, 2013}} |
| {{single chart|Norway|4|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=May 12, 2013}} |
| scope="row"| Romania (Airplay 100){{cite news|url=https://www.kissfm.ro/emisiuni/54/Airplay-100-Cristi-Nitzu|title=Airplay 100 – Cristi Nitzu {{!}} Kiss FM – July 22, 2013|access-date=27 January 2018|publisher=Kiss FM|url-status=live|archive-url=https://web.archive.org/web/20180127090412/https://www.kissfm.ro/emisiuni/54/Airplay-100-Cristi-Nitzu|archive-date=27 January 2018}} Note: User may scroll down the 'Podcasturi' menu to play or download the respective podcast.
| style="text-align:center;" |72 |
| {{single chart|Russiaradio|14|artist=will.i.am feat. Justin Bieber|song=#ThatPower|date=20130705-20130711|access-date=June 13, 2025|rowheader=true}} |
| {{single chart|Scotland|1|date=20130421|rowheader=true}} |
| {{single chart|Spain|45|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 10, 2013}} |
| {{single chart|Sweden|3|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=May 20, 2013}} |
| {{single chart|Switzerland|23|artist=will.i.am feat. Justin Bieber|song=%23thatPOWER|rowheader=true|access-date=April 10, 2013}} |
| {{single chart|UK|2|date=20130421|rowheader=true}} |
| {{single chart|UKdance|2|date=20130421|rowheader=true}} |
| {{single chart|UKrandb|1|date=20130421|rowheader=true}} |
| {{single chart|Ukraineradio|46|artist=will.i.am feat. Justin Bieber|song=#ThatPower|date=20130621-20130627|access-date=June 15, 2025|rowheader=true}} |
| {{single chart|Billboardhot100|17|artist=will.i.am|rowheader=true|access-date=March 28, 2013}} |
| {{single chart|Billboarddanceclubplay|10|artist=will.i.am|rowheader=true}} |
| {{single chart|Billboarddanceelectronic|3|artist=will.i.am|rowheader=true}} |
| {{single chart|Billboardpopsongs|11|artist=will.i.am|rowheader=true}} |
| {{single chart|Billboardrhythmic|16|artist=will.i.am|rowheader=true}} |
{{col-2}}
=Year-end charts=
{{col-end}}
Certifications
{{Certification Table Top}}
{{Certification Table Entry|region=Australia|relyear=2013|certyear=2013|type=single|award=Platinum|number=2|access-date=July 4, 2021}}
{{Certification Table Entry|region=Belgium|relyear=2013|certyear=2014|title=#thatPower|artist=will.i.am feat. Justin Bieber|type=single|award=Gold}}
{{Certification Table Entry|region=Brazil|artist=will.i.am|title=#thatPower|type=single|award=Platinum|number=2|relyear=2013|certyear=2024|access-date=July 19, 2024}}
{{Certification Table Entry|region=Germany|relyear=2013|certyear=2018|title=#thatPower|artist=will.i.am feat. Justin Bieber|type=single|award=Gold|access-date=May 15, 2018}}
{{Certification Table Entry|region=Italy|artist=will.i.am feat. Justin Bieber|title=#thatPower|type=single|award=Platinum|relyear=2013|certyear=2014|id=2350}}
{{Certification Table Entry|region=Mexico|type=single|artist=will.i.am|title=#thatPower|access-date=January 11, 2014|relyear=2013|certyear=2013|award=Platinum}}
{{Certification Table Entry|region=New Zealand|artist=will.i.am feat. Justin Bieber|title=#thatPower|award=Platinum|type=single|relyear=2013|access-date=December 14, 2024|certyear=2015|source=radioscope}}
{{Certification Table Entry|region=Sweden|award=Platinum|type=single|artist=will.i.am feat. Justin Bieber|relyear=2013|certyear=2013|certweek=30|position=27|access-date=August 23, 2022}}
{{Certification Table Entry|region=United Kingdom|artist=will i am ft Justin Bieber|title=thatPower|type=single|award=Gold|relyear=2013|certyear=2020|id=9527-2749-1|access-date=May 8, 2020}}
{{Certification Table Entry|region=United States|relyear=2012|certyear=2013|title=thatPower|artist=will.i.am feat. Justin Bieber|type=single|nocert=true|digital=true|salesamount=1,018,369|salesref={{cite web |url=http://music.yahoo.com/blogs/chart-watch/week-ending-may-12-2013-songs-letdown-205153774.html |title=Week Week Ending May 12, 2013. Songs: #Letdown |work=Chart Watch |publisher=Yahoo Music |date=May 15, 2013 |access-date=May 16, 2013 |archive-date=June 21, 2013 |archive-url=https://web.archive.org/web/20130621124832/http://music.yahoo.com/blogs/chart-watch/week-ending-may-12-2013-songs-letdown-205153774.html |url-status=live }}}}
{{Certification Table Separator|title=Streaming}}
{{Certification Table Entry|region=Denmark|relyear=2013|certyear=2013|streamsonly=true|title=#thatPower|artist=will.i.am feat. Justin Bieber|type=single|award=Platinum|id=6174|access-date=July 3, 2021}}
{{Certification Table Bottom|streamsonly=true|streaming=true}}
Release history
References
{{Reflist}}
External links
- {{YouTube|DGIgXP9SvB8|Official video}}
- {{YouTube|tXqz93lDxXI|2013 NBA playoff version video}}
{{will.i.am}}
{{Justin Bieber songs}}
{{Authority control}}
Category:Interscope Records singles
Category:Song recordings produced by will.i.am
Category:Songs written by will.i.am
Category:Songs written by Justin Bieber