The Counter
{{Short description|Restaurant chain}}
{{Other uses|Counter (disambiguation){{!}}Counter}}
{{Infobox company
| logo = The Counter logo.svg
| name = The Counter
| parent = Kahala Brands
| image = The Counter (4662026475).jpg
| image_caption=Pasadena location
| type =
| slogan =
| foundation = {{Start date and age|2003}}
| location = Scottsdale, Arizona, U.S.
| locations =
| key_people = Eric Lefebvre{{cite news|url=https://www.verdictfoodservice.com/news/mty-food-group-names-eric-lefebvre-new-ceo/|title=MTY Food Group names Eric Lefebvre as new CEO|newspaper=Verdict Food Service |date=3 May 2018 |last1=Victor |first1=Nancy }}
| industry = Food Franchising
| num_employees =
| revenue =
| operating_income =
| net_income =
| homepage = {{URL|www.thecounter.com}}
}}
The Counter is a high-end casual dining restaurant chain in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan offering custom-topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.
History
The Counter was founded in Santa Monica, California, United States in 2003 by Jeff Weinstein.[http://washington.bizjournals.com/washington/stories/2007/06/25/story12.html The Counter concept moves into Greater D.C.] Washington Business Journal (2007-06-22)
Recognition
The Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006,[https://web.archive.org/web/20061016184408/http://www.oprah.com/tows/slide/200602/20060228/slide_20060228_350_101.jhtml The Oprah Winfrey Show, February 28, 2006][http://boutique.oprah.com/product/show/5942 The Oprah Winfrey Show, Episode 5942, Transcript] It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.{{Cite news|url=https://www.gq.com/story/hamburger-death-eat|title=The 20 Hamburgers You Must Eat Before You Die|last=Richman|first=Alan|date=2006-02-09|work=GQ|access-date=2018-01-19|language=en}}
In the August 14, 2005 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts."
Locations
At 45 units, The Counter is a mostly full-service, build-your-own burger concept. As of 2016, the company was also growing a fast-casual sister concept called BUILT Custom Burgers, with six locations in the US, one in Canada, and one in Ghana.{{Cite web|url=http://nrn.com/operations/counter-refocuses-burger-customization|title=The Counter refocuses on burger customization|website=nrn.com|access-date=2016-06-27 | date = 13 June 2016 }}{{update inline|date=August 2021}}
See also
{{portal|Food|Companies}}
References
{{Reflist}}
External links
- [http://www.thecounter.com The Counter official website]
- [https://www.builtcustomburgers.com/locator/ BUILT Custom Burgers official website]
{{DEFAULTSORT:Counter, The}}
Category:2003 establishments in California
Category:Fast casual restaurants
Category:Fast-food chains of the United States