The Daily Toreador

{{see also|History of Texas Tech University}}

On October 3, 1925, two days after classes began at Texas Technological College, the first issue of The Toreador was published.{{Cite book| last = Andrews | first = Ruth Horn | title = The First Thirty Years: a History of Texas Technological College | publisher = The Texas Tech Press | pages=341–342| year = 1956 | location = Lubbock, Texas}} The chosen name of the publication was explained in the first issue relevant to the Spanish Renaissance architecture of the campus buildings and unofficial moniker of the football team:

{{Blockquote|It is well known, of course, that in the favorite sport of Spain and Old Mexico, the 'toreador' is an assistant to the 'matador,' or bull fighter—an aggravation you might say. So when the name Matador was suggested in keeping with the Spanish architecture and design of the college buildings, nothing seemed more appropriate as a name for the student publication than The Toreador. And we might add that it is our intention to have the name retain its full meaning, for we expect it to be one of the strongest supporters of the Tech Matadors. Therefore when The Toreador announces that the Matadors are ready to 'kill,' you may depend upon it.|The Toreador Vol. 1, No. 1{{cite news | title=El Toro | url=http://collections.swco.ttu.edu/bitstream/handle/10605/7810/The%20Toreador_October%203%2c%201925.pdf?sequence=1 | date=October 3, 1925 | url-status=dead |archive-url=https://web.archive.org/web/20130921060503/http://collections.swco.ttu.edu/bitstream/handle/10605/7810/The%20Toreador_October%203%2c%201925.pdf?sequence=1 | archive-date=September 21, 2013 | page=1 | newspaper=The Toreador}}}}

In 1929, The Toreador hosted a contest to create a new school song, with a prize 25 dollar prize offered to the winner. The final result was The Matador Song written by the R.C. Marshall, the editor of the 1931 La Ventana.{{cite news | title=Student Council to Select School Song | url=http://collections.swco.ttu.edu/bitstream/handle/10605/11421/The%20Toreador_April%2010%2c%201930.pdf?sequence=1 | date= April 10, 1930 | accessdate=December 11, 2013 | page=3 | newspaper=The Toreador}}{{cite news | title=Council Adopts Song for Tech | url=http://collections.swco.ttu.edu/bitstream/handle/10605/11424/The%20Toreador_May%201%2c%201930.pdf?sequence=1 | date= May 1, 1930 | accessdate=December 11, 2013 | page=5 | newspaper=The Toreador}}

During World War II, the newspaper format of The Toreador was reduced in size to tabloid format, and publication was reduced from semi-weekly to weekly.{{Cite book| last = Andrews | first = Ruth Horn | title = The First Thirty Years: a History of Texas Technological College | publisher = The Texas Tech Press|page=63 | year = 1956 | location = Lubbock, Texas}}

In 1962, the name of newspaper changed to The Daily Toreador reflecting the increased frequency in publication.{{cite news | title=The Daily Toreador | url=http://collections.swco.ttu.edu/handle/10605/52389 | date= November 14, 1962 | accessdate=March 4, 2014 | page=1 | newspaper=The Daily Toreador}}

To represent a change in size format from tabloid to broadsheet, the newspaper debuted its new name The University Daily, on September 20, 1966, three years prior to the name change of Texas Technological College to Texas Tech University.{{cite news | title=With new size format: University Daily debuts | url=http://collections.swco.ttu.edu/handle/10605/53007 | date= September 20, 1966 | accessdate=March 4, 2014 | page=1 | newspaper=The University Daily}}{{cite web | url=http://lubbockonline.com/stories/060205/edu_060205013.shtml | title=Tech reclaims identity with renamed student newspaper, 'Daily Toreador' | publisher=Lubbock Avalanche-Journal | website=www.lubbockonline.com | date=June 2, 2005 | accessdate=October 13, 2013 | first=Elliott | last=Blackburn}}

To coincide with its 80th anniversary in 2005, the name was reverted to The Daily Toreador. Following the Rawls College of Business move to a new building in 2012, the College of Media & Communication and Student Media relocated to the old Business Administration building.{{cite web | url=http://today.ttu.edu/2012/08/newly-remodeled-media-and-communication-building-opens/ | title=Newly Remodeled Media and Communication Building Opens | publisher=Texas Tech Today | website=today.ttu.edu | date=August 23, 2012 | accessdate=October 13, 2013 | first=Leslie | last=Cranford}}{{cite web | url=http://lubbockonline.com/education/2012-08-23/texas-tech-opens-newly-remodeled-media-and-communication-building | title=Texas Tech opens newly remodeled Media and Communication building | publisher=Lubbock Avalanche-Journal | first=Brittany | last=Hoover | website=www.lubbockonline.com | date=August 23, 2012 | accessdate=October 13, 2013}}

The newspaper prints 10,000 issues on Thursdays during the fall and spring semesters and Tuesdays during summer sessions, and has around 2,000 to 5,000 unique visitors per day to its website, continually making it one of the top-25 read college newspapers in the nation.{{cite web |url=http://www.collegepublisher.com/ |title=Home |website=collegepublisher.com}}

Associated Collegiate Press

• 2003–2004 Newspaper Pacemaker Finalist {{cite web | url=http://www.studentpress.org/acp/winners/npm04.html | title=2004 ACP Newspaper Pacemaker Finalists | publisher=Associated Collegiate Press | website=www.StudentPress.org | accessdate=September 4, 2013 | url-status=dead | archive-url=https://web.archive.org/web/20090217182639/http://studentpress.org/acp/winners/npm04.html | archive-date=February 17, 2009 }}
• 2011 Online Pacemaker Finalist {{cite web | url=http://www.dailytoreador.com/news/article_f975c4ec-7438-11e0-967c-001a4bcf6878.html | title=The Daily Toreador's website named finalist for Online Pacemaker award | publisher=The Daily Toreador | website=www.DailyToreador.com | last=Magelssen | first=Tommy | date=May 1, 2011 | accessdate=September 4, 2013}}{{cite web | url=http://today.ttu.edu/2011/05/the-daily-toreador-up-for-high-honor/ | title=The Daily Toreador Up for High Honor | last=Cortez | first=Lori | publisher=Texas Tech Today | website=today.ttu.edu | date= May 17, 2011 | accessdate=September 4, 2013}}

Columbia Scholastic Press Association

• 2000–2001 Silver Crown Certificate {{cite web | url=http://cspa.columbia.edu/recepient-lists/2002-awards-student-work-crown-awards-collegiate-recipients | title=2002 – Awards For Student Work Crown Awards – Collegiate Recipients | publisher= Columbia Scholastic Press Association | website=www.cspa.columbia.edu | accessdate=August 19, 2013}}
• 2003–2004 Silver Crown Certificate {{cite web | url=http://cspa.columbia.edu/recepient-lists/2005-awards-student-work-crown-awards-collegiate-recipients | title=2005 – Awards For Student Work Crown Awards – Collegiate Recipients | publisher= Columbia Scholastic Press Association | website=www.cspa.columbia.edu | accessdate=August 19, 2013}}
• 2022–2023 Gold Crown Certificate {{cite web | url=https://cspa.columbia.edu/recepient-lists/2023-awards-student-work-crown-awards-collegiate-recipients | title=2023 – Awards For Student Work Crown Awards – Collegiate Recipients | publisher= Columbia Scholastic Press Association | website=www.cspa.columbia.edu | accessdate=August 19, 2013}}

Although two advisers watch over the operations of the newspaper, the day-to-day decisions for the newspaper rest on the student staff. The advisers choose not to restrict the content that is placed in the paper, but instead make suggestions and give advice to the editorial board.

• Sheri Lewis – director
• Marianna Souriall – editor-in-chief
• Jacob Lujan – managing editor {{cite web|url=http://www.dailytoreador.com/site/contact.html|title=The Daily Toreador Contact Page|website=www.DailyToreador.com|publisher=The Daily Toreador|accessdate=February 20, 2022}}
• Ty Kaplan – sports editor
• Aynsley Larsen – news editor
• Grace Hawkins – features editor
• Jacob Lujan – multimedia editor
• Marianna Souriall – opinions editor
• Cameron Zapata – digital content manager
• Audrey Boissoneault – copy editor
• Nathan Kenison – puzzles editor

• Dawn Zuerker – sales, marketing, & design manager
• Vacant – student marketing manager

• Sheri Lewis – director
• Kristi Morse – business manager
• Vacant – administrative assistant

{{see also|List of Texas Tech University alumni}}

{{Dynamic list}}

• Texas Tech University
• List of college newspapers
• La Ventana

{{reflist|3}}

• [https://www.dailytoreador.com The Daily Toreador]
• [https://collections2.swco.ttu.edu/handle/20.500.12255/71383 The Daily Toreador digital collection at TTU]

{{Texas Tech University}}

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Category:Student newspapers published in Texas

Category:Texas Tech University

Category:Newspapers established in 1925

Category:Newspapers published in Lubbock, Texas

Category:Daily newspapers published in Texas