The Native
{{Short description|Nigerian music magazine}}
{{For other uses|Native (disambiguation){{!}}Native}}
{{Use Nigerian English|date=July 2022}}
{{Use dmy dates|date=June 2021}}
{{Infobox magazine
| title = The Native
| logo =
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| editor = Tami Makinde
| editor_title = Managing Editor
| previous_editor =
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| category = Music magazine
| frequency = 4 per annum
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| publisher = The NATIVE Networks
| founder = {{hlist|Teezee|Seni Saraki|Sholz}}
| founded = 2016
| firstdate = {{Start date|2016|12}}
| company =
| country = Nigeria
| based = Lagos
| language = English
| website = {{URL|thenativemag.com}}
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The Native (stylized in all caps) is a Nigerian-based music magazine publishing in Lagos. Founded in 2016, The Native focuses primarily on music, style, and art, championing the sounds and culture of tomorrow, today.{{cite web |last=McLaughlin |first=Aimée |title=The Native on the rise of Nigerian youth culture |url=https://www.creativereview.co.uk/the-native-nigerian-youth-culture/ |website=Creative Review |access-date=29 June 2021 |date=2021-05-28}}{{cite web |last=Idowu |first=Tomi |title=The NATIVE Magazine launches its website |url=https://culturecustodian.com/the-native-magazine-launches/ |website=The Culture Custodian (Est. 2014.) |access-date=29 June 2021 |date=2017-01-19}}
History
The Native was established in 2016 by Seni Saraki, Teni (Teezee) Zaccheaus, Olushola (Sholz) Fagbemi, Addy Edgal and Suleiman Shittu. Since launching, the magazine has featured Nigerian artists including Wizkid, Burna Boy, Naira Marley and fashion designer Mowalola Ogunlesi.{{cite web |title=Nigeria's Hottest Magazine Speaks to Fashion's Global Future |url=https://www.vogue.com/slideshow/native-magazine-time-issue-interview |website=Vogue |access-date=29 June 2021}}{{cite web |title=Vote for The Native on the #Dazed100 |url=https://www.dazeddigital.com/projects/article/53120/1/the-native-culture-biography-dazed-100-2021-profile |website=Dazed |access-date=29 June 2021 |date=2021-06-03}} Burna Boy was the first artist featured on the magazine in 2017 with The Native{{'}}s Birth Issue, setting the tone for their future. In 2018, The Native released the second issue of its print magazine. The issue was released at a launch party in London, organised by the magazine and Boiler Room. The event provided a platform for artist to perform such as Lady Donli, Pretty Boy D-O, Wizkid, and Tau Benah, among others.{{cite web |title=Wizkid, Burna Boy, Pretty Boy D-O Show Support At The Native Magazine Issue 2 Launch in London |url=https://culturecustodian.com/burna-boy-pretty-boy-d-o-lady-donli-perform-at-the-native-magazine-issue-2-launch-in-london/ |website=The Culture Custodian |access-date=29 June 2021 |date=2018-05-11}} Later that year, The Native collaborated with Nike on limited edition football jersey, Nike by Native.{{cite web |last=Adeoye |first=Aanu |title=The 23-year-old Nigerian who designed a special edition jersey with Nike |url=https://edition.cnn.com/style/article/native-mag-nike-jersey-intl/index.html |website=CNN |publisher=CNN |access-date=29 June 2021}}{{cite web |title=The Native's Football Shirt is Worthy of the Pitch and the Dance Hall |url=https://news.nike.com/news/native-lagos-football-jersey |website=Nike News |publisher=Nike |access-date=29 June 2021}}
In 2019, The Native released three covers in its Rebel issue which featured singer and rapper, Cruel Santino, Odunsi The Engine and TENI. Mowalola, Naira Marley and Tems featured on the NATIVE's Time Issue in the summer of 2020. A few months later, in December, the magazine partnered with Wizkid for a limited edition magazine Wizmag that celebrates his album, Made in Lagos.{{cite web |title=From "Made In Lagos" to His Music Journey… Wizkid teams up with Native Magazine to Create WizMag |url=https://www.bellanaija.com/2020/12/wizkid-native-magazine-wizmag/ |website=BellaNaija |access-date=29 June 2021 |date=2020-12-14}}{{cite web |last=Ayomide |first=Damilola |title=Wizkid Partners With Native Magazine For 'Made In Lagos' Limited Edition |url=https://www.informationng.com/2020/12/wizkid-partners-with-native-magazine-for-made-in-lagos-limited-edition.html |website=Information Nigeria |access-date=29 June 2021 |date=2020-12-14}}
Nativeland
Nativeland is an annual music concert organised by The Native at Muri Okunola, Victoria Island, Lagos. The first Nativeland concert was held in December 2016, the same day the magazine was launched.{{cite web |last1=Idowu |first1=Tomi |title=NATIVELAND Festival 2016 in pictures |url=https://culturecustodian.com/pictures-from-nativeland-festival-2016/ |website=The Culture Custodian (Est. 2014) |access-date=19 July 2021 |date=28 December 2016}}
See also
References
{{Reflist}}
External links
- [https://thenativemag.com/about/ Official website]
{{Authority control}}
{{Nigerian magazines}}
{{DEFAULTSORT:Native, The}}
Category:Magazines established in 2016
Category:Magazines about the media
Category:2016 establishments in Nigeria
Category:Professional and trade magazines