The Network is the Computer
{{Short description|Information technology slogan}}
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| caption1 = Sun Microsystems originally started using the slogan in the 1980s.
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| caption2 = In 2019, the content delivery network and DDoS mitigation company Cloudflare took the rights of the slogan by registering it.
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"The Network is the Computer" is a slogan that was originally coined by John Gage for Sun Microsystems in 1984.{{Cite web|last=S. Perry|first=Tekla|date=July 30, 2019|title=Does the Repurposing of Sun Microsystems' Slogan Honor History, or Step on It?|url=https://spectrum.ieee.org/does-repurposing-of-sun-microsystems-slogan-honor-history|access-date=December 21, 2021|website=IEEE Spectrum|language=en}}{{Cite web|last=Johnson|first=Maryfran|date=September 30, 2002|title=Scott McNealy|url=https://www.computerworld.com/article/2579291/scott-mcnealy.html|access-date=December 21, 2021|website=Computerworld|language=en}}{{Cite web|last=Hughes|first=Matthew|date=July 11, 2019|title=Cloudflare acquired an old Sun Microsystems slogan and I'm feeling nostalgic|url=https://thenextweb.com/news/cloudflare-acquired-an-old-sun-microsystems-slogan-and-im-feeling-nostalgic|access-date=December 21, 2021|website=TNW|language=en}}{{Cite web|last=Yu|first=Eileen|title=VMware mobile-cloud vision stirs memories of Sun 'network is computer'|url=https://www.zdnet.com/article/vmware-mobile-cloud-vision-stirs-memories-of-sun-network-is-computer/|access-date=December 21, 2021|website=ZDNet|language=en}}{{Cite web|last=Caruso|first=Jeff|date=April 21, 2009|title=The network is the computer is the network|url=https://www.networkworld.com/article/2267816/the-network-is-the-computer-is-the-network.html|access-date=December 21, 2021|website=Network World|language=en}} Contrary to popular belief, the slogan was not coined by Scott McNealy.{{Cite web|title=IN PICTURES: Remember this? The rise and fall of Sun Microsystems|url=https://www.arnnet.com.au/slideshow/334210/pictures-remember-rise-fall-sun-microsystems/|access-date=December 21, 2021|website=ARNnet}} Wired dubbed the phrase a "truism of Silicon Valley".{{Cite magazine|last=Reiss|first=Spencer|title=Power to the People|language=en-US|magazine=Wired|url=https://www.wired.com/1996/12/esgage/|access-date=December 21, 2021|issn=1059-1028}}
Sun employee Larry Wake said of the slogan, "When Sun originated that tag line in the early 1980s, it was actually quite audacious. It was a stake in the ground [stating] ‘Computers should be networked, or they're… not computers. Well, at least, you're missing their potential by a country mile.{{' "}}
History
The first slogan used by Sun was "Open Systems for Open Minds"; "The Network is the Computer" has been the tagline of Sun for decades. According to Sun's former director of CAD/CAM marketing, the meaning of the slogan is that you had one window into the network through your desktop computer and that with the appropriate software, other people's computing power could be utilized with offloading. In 2010, Oracle bought Sun but without the slogan being discussed, used or defended. In July 2019, content delivery network provider Cloudflare bought the rights to the expired trademark. John Gage stated in an interview with John Graham-Cumming that he was fine with Cloudflare having bought the rights because it meant Sun's efforts were successful.
See also
- {{section link|Eric Schmidt#Schmidt's Law}}
Further reading
- {{Cite journal |last=Perry |first=T.S. |date=February 2004 |title=John Gage: he is the network |url=https://ieeexplore.ieee.org/document/1265128 |journal=IEEE Spectrum |volume=41 |issue=2 |pages=32–33 |doi=10.1109/MSPEC.2004.1265128 |s2cid=42375939 |issn=1939-9340}}
References
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External links
- "[https://tsdr.uspto.gov/#caseNumber=88094654&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch The Network is the Computer]" at the United States Patent and Trademark Office (USPTO) database
{{Sun Microsystems}}