The Poor Pay More

{{Short description|1967 book by David Caplovitz}}

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| image = The Poor Pay More.jpg

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| author = David Caplovitz

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| country = United States

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| subject = Consumer movement

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| publisher = Free Press

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| english_pub_date = October 1967

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| isbn = 978-0029052501

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The Poor Pay More is a 1967 book published by David Caplovitz. It is a sociology study of what could be called the "poverty penalty", which is a concept that poor people pay more for the same goods and services as people with more money do.

Esther Peterson cited the book as being important for understanding contemporary consumer problems.{{cite journal|last=Goodman|first=Charles S.|title=Do the poor pay more?|journal=Journal of Marketing|date=Jan 1968|volume=32|issue=1|pages=18–24|jstor=1249191|publisher=American Marketing Association|doi=10.2307/1249191}}

In 2010 a researcher cited the book as still being relevant.{{Cite journal | last1 = Mierzwinski | first1 = E. | title = Colston E. Warne Lecture: Consumer Protection 2.0-Protecting Consumers in the 21st Century | doi = 10.1111/j.1745-6606.2010.01185.x | journal = Journal of Consumer Affairs | volume = 44 | issue = 3 | pages = 578–597 | year = 2010 }}