The Pudding

{{Short description|Online data journalism publisher}}

The Pudding is a digital publisher which produces data journalism for storytelling. Articles in the publication are visual essays which emphasize data visualizations and use fewer words than conventional journalism.{{cite web |last1=Merten |first1=Paxtyn |title=How The Pudding structures stories as visual essays |url=https://www.storybench.org/pudding-structures-stories-visual-essays/ |website=Storybench |date=2 March 2018}}

The publication does not have central editorial planning, and instead invites its journalists to publish according to their interests and expertise.{{cite web |last1=Joyce |first1=Gemma |title=Interview: The Pudding Journalists on Bringing Data to Life in Incredible Visual Essays |url=https://www.brandwatch.com/blog/interview-the-pudding-data-visualization/ |website=Brandwatch |date=7 January 2019}}

The organization was founded in 2017 and as of January 2021 had 8 full time journalists on staff.{{cite web |last1=Delgado |first1=Lidia |title=The Pudding is Changing Journalism with Visual Storytelling |url=https://www.hercampus.com/school/fiu/pudding-changing-journalism-visual-storytelling |website=Her Campus |language=en |date=20 January 2021}}

The organization won a Peabody Award in 2017{{cite web |title=The Pudding |url=https://peabodyawards.com/award-profile/the-pudding/ |website=The Peabody Awards |date=2017}} and an Online Journalism Award in 2023.{{cite web|url=https://awards.journalists.org/entries/the-pudding-2/|title=The Pudding |publisher=Online News Association|access-date=2023-09-03|date=2023}}