Thirteen Lune

Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré.{{Cite web |date=2021-07-20 |title=Introducing JCPenney Beauty, the Retailer's New, Fully Inclusive Beauty Experience |url=https://www.businesswire.com/news/home/20210720005734/en/Introducing-JCPenney-Beauty-the-Retailer%E2%80%99s-New-Fully-Inclusive-Beauty-Experience |access-date=2022-01-02 |website=www.businesswire.com |language=en}} The company initially launched with 13 brands. By the end of 2021 the company carried 100 brands.

In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores. In January 2021, Thirteen Lune raised $1 million from Sean Combs, Gwyneth Paltrow,{{Cite web |last=Jackson |first=Angelique |date=2022-08-25 |title=CAA Signs Beauty Entrepreneur, Thirteen Lune Co-Founder Nyakio Grieco (EXCLUSIVE) |url=https://variety.com/2022/biz/news/caa-signs-beauty-entrepreneur-nyakio-grieco-1235350255/ |access-date=2022-08-25 |website=Variety |language=en-US}} Naomi Watts, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant, Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic).{{Cite web |last=Chikhoune |first=Ryma |date=2021-01-15 |title=Thirteen Lune Raises $1 Million, Invested by Sean Combs, Gwyneth Paltrow, Naomi Watts |url=https://wwd.com/beauty-industry-news/beauty-features/thirteen-lune-raises-1-million-invested-sean-combs-gwyneth-paltrow-naomi-watts-1234696599/ |access-date=2022-08-12 |website=WWD |language=en-US}}

In November 2021, Thirteen Lune closed a $3 million funding round by Fearless Fund, Capstar Ventures, Fab Ventures, Swiftarc Ventures and Gaingels.{{Cite web |last=Bryant |first=Taylor |date=2021-11-03 |title=Thirteen Lune Closes $3M Funding Round Led By Fearless Fund |url=https://www.beautyindependent.com/thirteen-lune-closes-3m-funding-round-led-fearless-fund/ |access-date=2022-08-06 |website=Beauty Independent |language=en-US}}

In September 2022, JCPenney announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with Sephora.{{Cite web |last=Bossi |first=Andrea |date=2022-09-20 |title=Thirteen Lune's Inclusive Beauty Offering Will Expand Into 600 JCPenney Stores |url=https://fashionista.com/2022/09/jcpenney-thirteen-lune-partnership-store-expansion |access-date=2022-10-20 |website=Fashionista |language=en}} In addition to offering 65 BIPOC-owned beauty brands, the store's associates will also receive training on how to address diverse beauty needs.

Thirteen Lune is a direct-to-consumer company that highlights skin care, makeup, hair care and wellness items almost exclusively (90%) from Black and Brown-owned companies.{{Cite web |last=Browley |first=Jasmine |date=2021-11-05 |title=Black Beauty Retailer Thirteen Lune Closes $3M Seed With Black-Founded Fearless Fund As Lead |url=https://www.essence.com/news/money-career/thirteen-lune-closes-seed-fearless-fund/ |access-date=2022-09-15 |website=Essence |language=en-US}} Their products are primarily targeted at under-represented people of color.{{Cite web |last=Penrose |first=Nerisha |date=2020-12-02 |title=Thirteen Lune Is the One-Stop-Shop For Your Favorite Black Beauty Brands |url=https://www.elle.com/beauty/makeup-skin-care/a34851519/thirteen-lune-nyakio-grieco-black-beauty/ |access-date=2022-01-02 |website=ELLE |language=en-US}} The remaining 10% represent Ally Brands, which are selected brands the retailer recognizes for their continued efforts to "be exclusive in product assortment and promote change beyond beauty."

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• {{Official website|https://thirteenlune.com/}}

Category:Online companies of the United States

Category:Makeup

Category:Skin care brands

Category:Hair care products

Category:American companies established in 2020

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