Threshold Editions

Threshold Editions was founded to "provide a forum for the creative people, bedrock principles, and innovative ideas of contemporary conservatism".{{Cite web|url=http://simonandschusterpublishing.com/threshold-editions/#mission|title=Threshold Editions {{!}} Home|website=simonandschusterpublishing.com|archive-url=https://web.archive.org/web/20160928150859/http://simonandschusterpublishing.com/threshold-editions/|archive-date=September 28, 2016|url-status=dead}} The imprint was launched after Penguin Books launched Sentinel and Random House launched Crown Forum. Within four years of launching and due to Matalin's network, the imprint had already counted Glenn Beck, Vice President Dick Cheney, and Karl Rove among its authors and was producing bestselling books.

The publisher of Threshold Editions, Louise Burke, stated in an interview that Threshold "best understands the conservative book-buying audience--a key factor needed to keep the hits coming." Matalin and Burke were introduced in 2005 and Burke said, "We were kindred spirits and we took it from there." Of the launch Burke said, "This is an area where it really helps to be a believer. I don't feel you can be successful in this particular genre if you are opposed to the message."

Glenn Beck's book, An Inconvenient Book, reached No.1 on the New York Times Bestseller in 2007.{{Cite news|url=https://www.nytimes.com/2007/12/22/arts/22arts-ROVEREAPSHIS_BRF.html|title=Rove Reaps His Reward|last=Rich|first=Motoko|date=2007-12-22|newspaper=The New York Times|issn=0362-4331|access-date=2016-12-30}}

Karl Rove sold his memoirs, Courage and Consequence: My Life as a Conservative in the Fight, to Threshold in 2007 after an auction with nine bidders, including another one of Simon & Schuster's imprints, Free Press. Rove, who received a seven-figure deal, stated that he chose the imprint as he was a longtime friend of Mary Matalin.

While sales of hardcovers were down for Simon & Schuster in 2009 and early 2010, Threshold Editions had the biggest hits for the company.{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/43400-karp-replaces-rosenthal-at-simon-schuster.html|title=Karp Replaces Rosenthal at Simon & Schuster|newspaper=PublishersWeekly.com|access-date=2016-12-31}}

By 2014, Threshold was not only publishing memoirs and political commentary, but also young adult and fiction novels such as Rush Limbaugh's Rush Revere and the Brave Pilgrims.{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/61447-for-children-s-books-in-2013-divergent-led-the-pack-facts-figures-2013.html|title=Facts & Figures 2013: For Children's Books, Divergent Led the Pack|newspaper=PublishersWeekly.com|access-date=2016-12-31}}

In 2015, Threshold signed a book deal with Donald Trump, for a book originally titled Crippled America: How to Make America Great Again. The title was later changed to Great Again: How to Fix Crippled America. The book debuted at #5 on Publishers Weekly Frontlist Hardcover Nonfiction list.{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/digital/Apps/article/68684-pw-online-and-on-air-week-of-november-16-2015.html|title=PW Online and On Air: Week of November 16, 2015|newspaper=Publishers Weekly|access-date=2016-12-30}}

In late 2016, Threshold signed a deal with Milo Yiannopoulos with a purported advance of {{USD|250,000}} for his book Dangerous.{{Cite web|url=http://www.latimes.com/books/jacketcopy/la-et-jc-milo-yiannopoulos-book-deal-20161229-story.html|title=Milo Yiannopoulos, controversial Breitbart editor, lands a reported $250,000 book deal|last=Roy|first=Jessica|website=Los Angeles Times|date=29 December 2016 |access-date=2016-12-30}}{{Cite news|url=http://www.hollywoodreporter.com/news/milo-yiannopoulos-strikes-250k-book-deal-959745|title=Milo Yiannopoulos Strikes $250K Book Deal (Exclusive)|newspaper=The Hollywood Reporter|access-date=2016-12-31}}{{Cite news|url=http://www.slate.com/articles/arts/books/2017/01/should_simon_schuster_be_publishing_milo_yiannopoulos_book_a_slate_debate.html|title=Should Simon & Schuster Be Publishing Alt-Right Hatemonger Milo Yiannopoulos' Book?|last1=Katz|first1=Amanda|date=2017-01-05|last2=Mathis-Lilley|first2=Ben|newspaper=Slate|language=en-US|issn=1091-2339|access-date=2017-01-08}} The Hollywood Reporter broke the news and social media quickly responded.{{Cite news|url=https://www.theguardian.com/books/2016/dec/30/breitbart-milo-yiannopoulos-claims-deal-autobiography|title=Breitbart's Milo Yiannopoulos claims lucrative deal struck for autobiography|last=Hunt|first=Elle|date=December 29, 2016|work=The Guardian|language=en-GB|issn=0261-3077|access-date=2016-12-31}} Within 24 hours of the book being announced it had reached number one on the Amazon best-seller list.{{Cite news|url=http://www.businessinsider.com/milo-yiannopoulos-book-2016-12|title=Milo Yiannopoulos' just-announced book hits No. 1 on Amazon—here's our Q&A with him|newspaper=Business Insider|access-date=2016-12-31}}{{Cite news|url=https://thehill.com/blogs/ballot-box/312240-alt-right-leaders-book-hits-1-on-amazon/|title=Alt-right leader's book hits No. 1 on Amazon|last=Seipel|first=Brooke|date=2016-12-30|newspaper=The Hill|access-date=2016-12-31}}

Publication of the book by Simon & Schuster was eventually canceled in February 2017 after a video clip of Yiannopoulos appearing to defend pedophilia resurfaced. He defended himself asserting that he had used regrettably "imprecise language" and was not an advocate for pedophilia.{{cite news|last=Izadi|first=Elahe|url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2017/02/20/milo-yiannopoulos-loses-his-book-deal-with-simon-schuster-amid-growing-outcry/|title=Milo Yiannopoulos loses his book deal with Simon & Schuster amid growing outcry|newspaper=The Washington Post|date=February 20, 2017|access-date=October 22, 2020}} Yiannopoulos attempted to sue the publishers for breach of contract, but later dropped his lawsuit.{{cite news|last=Schaub|first=Michael|url=https://www.latimes.com/books/la-et-jc-milo-yiannopoulos-suit-20180220-story.html|title=Milo Yiannopoulos ends his lawsuit against Simon & Schuster|work=Los Angeles Times|date=February 20, 2018|access-date=October 22, 2020}}

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The imprint's authors include:

; Broadcasters

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• Glenn Beck{{Cite news|url=http://www.publishersweekly.com/9781501137044|title=Book Reviews, Bestselling Books & Publishing Business News |newspaper=Publishers Weekly |access-date=2016-12-31}}
• Lou Dobbs
• Mike Gallagher
• Laura Ingraham
• Mark R. Levin{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/industry-news/book-deals/article/60034-book-deals-week-of-november-18-2013.html|title=Book Deals: Week of November 18, 2013 |newspaper=Publishers Weekly |access-date=2016-12-31}}{{Cite news|url=http://www.publishersweekly.com/978-1-4165-6285-6|title=Nonfiction Book Review: Liberty and Tyranny: A Conservative Manifesto by Mark R. Levin |newspaper=Publishers Weekly |access-date=2016-12-31}}
• Rush Limbaugh{{Cite news|url=http://www.publishersweekly.com/9781501156892|title=Book Reviews, Bestselling Books & Publishing Business News |newspaper=Publishers Weekly |access-date=2016-12-31}}
• John Stossel

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; Political leaders

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• Jeb Bush
• John Bolton
• Herman Cain
• Dick Cheney{{Cite news|url=http://www.publishersweekly.com/9781501115417|title=Book Reviews, Bestselling Books & Publishing Business News |newspaper=Publishers Weekly |access-date=2016-12-31}}
• Bobby Jindal
• Karl Rove
• Donald Trump{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/industry-news/book-deals/article/68124-trump-signs-for-new-book-with-s-s.html|title=Trump Signs for New Book with S&S |newspaper=Publishers Weekly |access-date=2016-12-31}}{{Cite news|url=http://www.publishersweekly.com/9781501138003|title=Book Reviews, Bestselling Books & Publishing Business News |newspaper=Publishers Weekly |access-date=2016-12-31}}

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; Political commentators

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• Dinesh D'Souza
• Tom Fitton
• Pete Hegseth
• David Limbaugh
• Michelle Malkin
• Jason Mattera
• Oliver North
• James O'Keefe
• Katie Pavlich
• Ben Shapiro
• Michael Knowles

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• Regnery, the publisher that influenced the creation of conservative non-fiction imprints at the Big Five
• Broadside Books, the competing imprint of HarperCollins
• Center Street, the competing imprint of Hachette Book Group
• Crown Forum, the competing imprint of Crown Publishing Group, a subsidiary of Random House
• Sentinel, the competing imprint of Penguin Group

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• {{official website|http://authors.simonandschuster.com/Threshold-Editions/80028338}}

{{Kohlberg Kravis Roberts}}

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Category:Book publishing company imprints

Category:Book publishing companies of the United States

Category:Simon & Schuster

Category:Publishing companies established in 2005

Category:Conservative media in the United States