Thrive Market

Thrive Market is based on an annual membership model, which allows the company to keep prices low. Thrive Market offers incentives with membership including discounts, gifts, exclusive product collaborations, and samples with orders. For every paid Thrive Market membership, a free membership is donated to a family in need in the United States as part of the company's Thrive Gives program.{{Cite web |url=http://www.latimes.com/business/technology/la-fi-tn-thrive-market-20150730-story.html |title=Online shop Thrive Market earns a chance to bloom with $30-million investment |website=Los Angeles Times|date=July 30, 2015 }}

{{Cite web |url=https://thrivemarket.com/thrive-gives |title=Organic, Healthy Food Delivery Online |website=Thrive Market |access-date=October 5, 2019}} Students, teachers, veterans, nurses, and first responders are also eligible for free memberships.{{Cite web |last=Williams |first=Tom |date=January 25, 2023 |title=ThriveMarket.com's Digital Shelf - January 2023 |url=https://frigginyeah.com/blog/thrivemarket-com-s-digital-shelf-january-2023 |access-date=January 25, 2023 |website=FrigginYeah - Price Monitoring for Brands by Brands}}

Thrive Market carries more than 6,900 products from over 800 brands, including organic and non-GMO foods, ethically sourced meat and seafood, nontoxic home and beauty products, organic and biodynamic wine, and items for babies and kids. Thrive also offers around 700 of its own products, available exclusively to members.{{cite web |title=Thrive |url=https://www.winsightgrocerybusiness.com/retailers/how-online-grocer-thrive-market-thriving-no-plans-ever-open-brick-mortar-store |website=Winsight Grocery}}

The company allows users to filter their search results by more than 90 different diets and lifestyle choices.{{Cite web |url=https://thrivemarket.com/about-us |title=About Us |website=Thrive Market |access-date=October 5, 2019}} Examples of filters include vegan, paleo, keto, gluten-free, Fair Trade Certified, and Non-GMO Project Verified.{{Cite web |url=https://thrivemarket.com/deals |title=Organic, Healthy Food Delivery Online |website=Thrive Market |access-date=October 5, 2019}} As of September 4, 2019, Thrive Market is the first retailer to use the Glyphosate Residue Free certification, created by the Detox Project, a research and certification platform.{{Cite web |url=https://detoxproject.org/thrive-market-is-first-retailer-to-support-glyphosate-residue-free-certification/ |title=Thrive Market is First Retailer to Support Glyphosate Residue Free Certification |date=September 4, 2019 |website=The Detox Project |access-date=October 5, 2019}}

In October 2020, Thrive became the first online grocer in the U.S. with B Corp certification from B-Lab.{{cite web |last1=Brown |first1=Michael |title=Thrive Market is first online grocer to become B Corp certified |url=https://www.supermarketnews.com/sustainability/thrive-market-first-online-grocer-become-b-corp-certified |website=Supermarket News}}

In January 2023, Thrive Market’s Hanover, Pennsylvania-based fulfillment center was awarded certification under the TRUE (Total Resource Use and Efficiency), the third and final fulfillment center to be TRUE certified. Also in 2023, Thrive became plastic-neutral and climate-neutral certified.{{cite web |last1=Chhabra |first1=Esha |title=How This Online Grocer Is Working Towards Becoming The World’s First Climate Positive Grocery Store |url=https://www.forbes.com/sites/eshachhabra/2023/01/31/how-this-online-grocer-is-working-towards-becoming-the-worlds-first-climate-positive-grocery-store/?sh=78f784405274 |website=Forbes}} Also in 2023, Thrive Market converted from a C-corporation to a Delaware Public Benefit Corporation.

Since 2015, Thrive Market has given away more than 2 million memberships.{{Cite web |url=https://money.cnn.com/2016/09/15/technology/usda-food-stamps-thrive-market/index.html |title=USDA takes a step toward letting people use food stamps online |last=O'Brien |first=Sara Ashley |date=September 15, 2016}}{{Cite web |url=http://www.cleveland.com/cavs/index.ssf/2016/02/lebron_james_carmelo_anthony_c.html |title=LeBron James, Carmelo Anthony, Chris Paul donate goods to aid victims of Flint water crisis|date=February 24, 2016 }} They work closely with the True Sioux Hope Foundation to provide healthy offerings for native communities,{{Cite web |url=http://rapidcityjournal.com/news/local/program-boxes-up-good-will-for-pine-ridge-residents/article_59c6b47b-bbd6-5acf-bb1b-eb90cceda09d.html |title=Program boxes up good will for Pine Ridge residents |last=Casanova |first=Stephanie}}{{Cite web |url=https://www.buzzfeed.com/stephaniemlee/thrive-market |title=This Delivery Startup Says It's Like Whole Foods Meets Costco|website=BuzzFeed }} In 2020, Thrive Market announced its Food Equality Now campaign.{{cite web |title=Thrive Market Doubles Down on Mission Amid COVID-19 |url=https://www.uschamber.com/small-business/thrive-market-doubles-down-mission-amid-covid-19 |website=US Chamber of Commerce}}

Thrive Market was launched in November 2014 to address the geographical and monetary challenges that bar communities from healthy food.{{Cite web |url=https://www.forbes.com/sites/eshachhabra/2016/06/28/la-based-thrive-market-takes-on-the-usda-to-redefine-food-stamps-in-a-digital-era/ |title=LA-Based Thrive Market Takes on the USDA To Redefine Food Stamps in a Digital Era |last=Chhabra |first=Esha|website=Forbes }} Green and Lovelace met via Green's involvement in Launchpad LA.{{Cite web |title=Thrive Market's Nick Green On Building Better Access to Low-Cost Health & Wellness Goods |url=https://www.75andsunny.vc/officehours/nickgreen |access-date=2023-10-24 |website=75 & Sunny |language=en-US}} Lovelace grew up on an organic farm in Ojai, California and saw the power of group buying as a way to make healthy food affordable and build community.{{Cite web |url=http://www.refinery29.com/thrive-market-healthy-food-shopping |title=This Site Is The Costco For Healthy & Organic Food Shopping}}

When Green and Lovelace initially tried to raise money for Thrive Market, they were rejected by more than 50 venture-capital firms.{{Cite web |url=https://www.nytimes.com/2016/06/28/business/dealbook/thrive-market-an-online-grocer-raises-111-million.html |title=Thrive Market, an Online Grocer, Raises $111 Million |date=June 28, 2016 |website=The New York Times}} They then focused on building a network of more than 200 health and wellness investors—including Deepak Chopra, Tony Robbins, and Jillian Michaels—to support Thrive Market individually.{{Cite web |url=http://www.businessinsider.com/healthy-marketplace-thrive-market-launches-an-iphone-app-and-has-a-100-million-run-rate-2016-2 |title=2 years ago these founders were rejected by more than 20 investors – now they've raised $58 million and are growing like crazy|website=Business Insider }} As of 2016, Thrive Market has raised $141 million from Greycroft Partners, E-Ventures, Cross Culture Ventures, and Invus.{{Cite web |url=https://techcrunch.com/2016/04/05/thrive-market-brings-its-organic-grocery-store-to-android/ |title=Thrive Market brings its organic grocery store to Android |last=Perez |first=Sarah|date=April 5, 2016 }}

Thrive Market has three fulfillment centers from which distribution is made, one at Batesville, Indiana,{{Cite web |url=http://www.greensburgdailynews.com/news/local_news/thrive-market-to-open-fulfillment-center-in-batesville/article_bdcf3c06-b4cc-5bce-ab55-079efa3afd35.html |title=Thrive Market to open fulfillment center in Batesville}} and another at Tahoe Reno Industrial Center near Reno, Nevada. The most recent center opened in 2021 in Hanover Township, PA. They advertise delivery to 85% of the United States within two days.{{Cite web |url=http://www.nnbw.com/news/23462023-113/thrive-market-opens-distribution-center-in-nevada |title=Thrive Market opens distribution center in Nevada - nnbw.com}} The company currently employs more than 500 people.

In 2016, the company raised a $111M Series B led by Invus. At the time, the company had 300,000 paying members and sold $200,000 worth of goods per day. That February, Thrive Market launched a mobile app, available for iOS and Android systems.{{cite web |title=Thrive Market Raises 11 Million |url=https://www.nytimes.com/2016/06/28/business/dealbook/thrive-market-an-online-grocer-raises-111-million.html |website=NYTimes}}{{Cite web |url=http://www.cbsnews.com/videos/thrive-market-aims-to-make-natural-products-more-affordable/ |title=Thrive Market aims to make natural products more affordable|website=CBS News }}

In June 2016, Thrive Market launched an online petition asking the USDA to accept food stamps online. Soon after the petition launched, Gunnar Lovelace participated in a congressional briefing hosted by Congressman Tim Ryan and actress-activist Shailene Woodley. Lovelace also met with Senior Nutrition Policy Advisor Debra Eschmeyer and USDA officials in the White House. On September 25, 2016, the USDA announced plans for its pilot program for online shopping and called for volunteers to apply for participation.{{Cite web |url=http://www.etonline.com/news/194013_exclusive_kristen_bell_talk_thrive_campaign_online_food_stamps_charity_daughters_gun_control/ |title=EXCLUSIVE: Kristen Bell Opens Up About Thrive's Online Food Stamp Petition, Motherhood, and Possibly More 'Veronica Mars'}}{{Cite web |url=https://thehill.com/blogs/in-the-know/287546-actress-shailene-woodley-pushes-for-online-food-stamps/ |title=Actress Shailene Woodley pushes for online food stamps |last=Mali |first=Meghashyam |date=July 13, 2016}}{{Cite web |url=http://www.politico.com/tipsheets/morning-agriculture/2016/07/pence-could-be-trumps-ticket-to-farm-state-cred-215307 |title=Pence could be Trump's 'ticket' to farm state cred|website=Politico }} {{Cite web |url=http://www.chicagotribune.com/business/ct-online-food-stamp-program-0915-biz-20160914-story.html |title=Federal food stamp program to test online shopping for recipients|website=Chicago Tribune }}

Thrive Market launched 165 self-branded products in 2018. Thrive Market grew rapidly during the COVID-19 pandemic. Revenues grew by 90%.{{cite web |last1=Bitter |first1=Alex |title=thrive-market-doubled-sales-during-pandemic-says-ceo-nick-green |url=https://www.businessinsider.com/thrive-market-doubled-sales-during-pandemic-says-ceo-nick-green-2021-1 |website=Business Insider}}

In 2021, it was reported Thrive sought a valuation of over $2 billion while considering going public. Two of Thrive’s three distribution centers were TRUE-certified in 2021.{{cite web |title=Thrive Market Earns TRUE Zero Waste Certification for 2 Fulfillment Centers |url=https://progressivegrocer.com/thrive-market-earns-true-zero-waste-certification-2-fulfillment-centers |website=Progressive Grocer |access-date=29 April 2024}}{{cite web |title=Thrive Market Is Considering an IPO at $2 Billion-Plus Value |url=https://www.bloomberg.com/news/articles/2021-07-08/thrive-market-is-said-to-plan-ipo-at-2-billion-plus-value?leadSource=uverify%20wall |website=Bloomberg}}

As of November 2022, Thrive Market serves 1.2 million members. In April 2023, Thrive Market converted to a Public-benefit corporation.{{cite web |title=Thrive Market uses less selection, larger orders to fight grocery inflation |url=https://finance.yahoo.com/news/thrive-market-uses-less-selection-larger-orders-to-fight-grocery-inflation-191744781.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACkwWOpM4ii-wdQ4rRGaVmnrGbfRdI3CQzqx8wBbRHCm0gwlw0yFYPqH7QiiRLlbmVPOrcOg415mQOogGcGMBI8lDu591e-spj1qGGBwIN1SvutZG1MAxVmV-fgjwHU5gIKwFl67nF12WDt53pRAgpiwDWkyJH2DHOZmjCwSnu_y |website=Yahoo Finance}} On February 26, 2024, Thrive Market became the first online-only grocer to accept SNAP EBT.{{cite web |last1=Goldschmidt |first1=Bridget |title=Thrive Market Becomes 1st Online-Only Retailer to Accept SNAP EBT |url=https://progressivegrocer.com/thrive-market-becomes-1st-online-only-retailer-accept-snap-ebt |website=Progressive Grocer}}

Thrive Market is the largest national retailer of exclusively non-GMO foods.{{Cite web |url=http://www.consciouscompanymagazine.com/blogs/press/84255553-company-on-the-rise-thrive-market |title=Company On the Rise: Thrive Market |website=Conscious Company Media |date=January–February 2016 |archive-date=July 4, 2016 |archive-url=https://web.archive.org/web/20160704053242/http://www.consciouscompanymagazine.com/blogs/press/84255553-company-on-the-rise-thrive-market}} They launched their own product line in November 2015, aiming to develop affordable products in categories where there is not enough margin to cover cost.{{Cite web |url=http://fortune.com/2016/01/04/costco-whole-foods-startup-thrive-market/ |title=This startup wants to Kill off the center of the supermarket |date=January 4, 2016}} They currently offer more than over 800 different Thrive Market branded items by SKUs, including coconut oil, tomato sauce, olive oil, baking goods, and spices. Thrive has launched two new Thrive sub-brands, Rosey and f.a.e. Rosey which are a line of home cleaning products and constitutes over 35 SKUs while f.a.e. currently has 55 SKUs in January 2023.{{Cite web |last=Williams |first=Tom |date=January 25, 2023 |title=Thrive debuts private label brand products |url=https://frigginyeah.com/blog/thrivemarket-com-s-digital-shelf-january-2023 |access-date=January 25, 2023 |website=FrigginYeah - Price Monitoring for Brands by Brands}} In 2021, Thrive partnered with Beyond Meat to release a line of frozen plant-based meals. {{cite web |last1=Redman |first1=Russell |title=Thrive Market serves up frozen meals with Beyond Meat |url=https://www.supermarketnews.com/online-retail/thrive-market-serves-frozen-meals-beyond-meat |website=Supermarket News}} Thrive expanded into meat, seafood, frozen food, organic and biodynamic wine throughout 2019-2021.{{cite web |last1=Olsen |first1=Cassidy |title=IS THRIVE MARKET WORTH IT? THE PROS, CONS, AND EVERYTHING IN BETWEEN |url=https://reviewed.usatoday.com/cooking/content/thrive-market-review-organic-online-grocery-worth |website=USAToday}}

Thrive Market attracts new users through free trial memberships, which last one month before automatically renewing at an annual cost of $59.95 billed to the customer.{{Cite web |url=http://help.thrivemarket.com/hc/en-us/articles/360001342823-How-much-does-the-membership-cost- |title=How much does the membership cost? |website=Thrive Market |access-date=October 5, 2019}}

In 2022, the company was voted as the Top-Performing Brand in Sailthru’s Retail Personalization Index along with Sephora and was also included in Time Magazine’s TIME100’s Most Influential Companies List in the Disruptor category.

In May 2024, Thrive Market lost a consumer protection lawsuit for automatic renewal charges and automatic membership subscription charges without the consumers' knowledge.

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Category:Online food retailers of the United States

Category:American companies established in 2014

Category:Food and drink companies based in Los Angeles

Category:Privately held companies based in California

Category:Social enterprises

Category:B Lab-certified corporations