Tiffany & Co.

{{Short description|American luxury jewelry and specialty design house}}

{{Redirect|Tiffany's|other uses|Tiffany (disambiguation)}}

{{Use American English|date = August 2019}}

{{Use mdy dates|date = August 2019}}

{{Infobox company

| name = Tiffany & Co.

| logo = File:Tiffany & Co. wordmark 2003.svg

| logo_size =

| image = Tiffany & Co. flagship store (53872772975).jpg

| image_caption = Tiffany's flagship store on Fifth Avenue in 2024

| alt = The Tiffany & Co. flagship store, which has a banner with Tiffany blue, sits at the intersection of two streets with people walking across the crosswalk.

| type = Subsidiary

| parent = LVMH (2021–present)

| traded_as = {{NYSE was|TIF}} (1987–2021)

| former_name = Tiffany, Young and Ellis (1837–1853)

| foundation = {{Start date and age|1837|09|18}} in Brooklyn, Connecticut, U.S.

| founders = {{ubl|Charles Lewis Tiffany|John B. Young}}

| location = 200 Fifth Avenue
New York City, U.S.

| location_city =

| location_country =

| area_served = Worldwide

| key_people = {{ubl|Anthony Ledru (CEO) | Alexandre Arnault (EVP) | Michael Burke (chairman)}}

| products = {{hlist|Jewelry|porcelain|crystal|stationery|fragrances|watches|accessories|leather goods}}

| industry = Retail

| revenue = {{decrease}} {{US$|4.42 billion|link=yes}} (2020)

| operating_income = {{decrease}} {{US$|733 million}} (2020)

| net_income = {{decrease}} {{US$|541 million}} (2020)

| assets = {{increase}} {{US$|6.66 billion}} (2020)

| equity = {{increase}} {{US$|3.32 billion}} (2020)

| num_employees = 14,100 (2020)

| locations = 326 stores (2020)

| website = {{official URL}}

| footnotes = {{cite web|url=https://www.sec.gov/Archives/edgar/data/0000098246/000009824620000042/tif-2020131x10k.htm|title=US SEC: Form 10-K Tiffany & Co.|publisher=U.S. Securities and Exchange Commission|date=March 20, 2020|access-date=December 5, 2024}}

}}

Tiffany & Co. (colloquially known as Tiffany's) is an American luxury jewelry and specialty design house headquartered on Fifth Avenue in Manhattan.{{Cite web|url=https://observer.com/2010/04/tiffany-co-to-relocate-headquarters-to-flatiron-district/|title=Tiffany & Co. To Relocate Headquarters to Flatiron District|date=April 29, 2010|author=Dana Rubinstein|website=The New York Observer|access-date=February 8, 2021|archive-date=February 14, 2021|archive-url=https://web.archive.org/web/20210214102526/https://observer.com/2010/04/tiffany-co-to-relocate-headquarters-to-flatiron-district/|url-status=live}}{{cite news|title=Tiffany & Co.|work=The New York Times|url=http://topics.nytimes.com/top/news/business/companies/tiffany_and_co/index.html|access-date=20 January 2016|archive-date=September 6, 2015|archive-url=https://web.archive.org/web/20150906090010/http://topics.nytimes.com/top/news/business/companies/tiffany_and_co/index.html|url-status=live}} Tiffany is known for its luxury goods, particularly its sterling silver and diamond jewelry.{{cite web |url=http://www.fundinguniverse.com/company-histories/Tiffany-amp;-Co-company-History.html |title=History of Tiffany & Company – FundingUniverse |publisher=Fundinguniverse.com |access-date=2013-02-18 |archive-date=May 13, 2012 |archive-url=https://web.archive.org/web/20120513011759/http://www.fundinguniverse.com/company-histories/Tiffany-amp;-Co-company-History.html |url-status=live }} These goods are sold at Tiffany stores, online, and through corporate merchandising. Its name and branding are licensed to Coty for fragrances{{Cite web |last=Danziger |first=Pamela |date=2017-08-19 |title=Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty's Fragrance Deal |url=https://www.forbes.com/sites/pamdanziger/2017/08/19/luxury-brand-licensing-5-keys-to-success-revealed-in-critical-look-at-tiffany-cotys-fragrance-deal/ |access-date=2022-09-02 |website=Forbes |language=en |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902154710/https://www.forbes.com/sites/pamdanziger/2017/08/19/luxury-brand-licensing-5-keys-to-success-revealed-in-critical-look-at-tiffany-cotys-fragrance-deal/ |url-status=live }} and to Luxottica for eyewear.{{Cite news |last=Passariello |first=Christina |date=2006-12-05 |title=Tiffany Signs a Licensing Deal With Glasses Maker Luxottica |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/SB116528178200740672 |access-date=2022-09-02 |issn=0099-9660 |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902154703/https://www.wsj.com/articles/SB116528178200740672 |url-status=live }}

Tiffany & Co. was founded in 1837 by the jeweler Charles Lewis Tiffany and became famous in the early 20th century under the artistic direction of his son Louis Comfort Tiffany. In 2018, net sales totaled US$4.44 billion.{{cite web |url=https://www.bloomberg.com/profile/company/TIF*:MM |title=Tiffany & Co |date=11 July 2019 |publisher=Bloomberg |access-date=30 November 2019 |quote=and also engages in direct selling through internet, catalog, and business gift operations |archive-date=February 6, 2020 |archive-url=https://web.archive.org/web/20200206160353/https://www.bloomberg.com/profile/company/TIF*:MM |url-status=live }}{{cite web |url=https://www.statista.com/statistics/857587/number-of-tiffany-and-co-stores-by-region-worldwide/ |title=Number of Tiffany & Co. stores by region worldwide in 2018, by region |date=9 August 2019 |publisher=Statista |access-date=30 November 2019 |archive-date=August 3, 2020 |archive-url=https://web.archive.org/web/20200803234153/https://www.statista.com/statistics/857587/number-of-tiffany-and-co-stores-by-region-worldwide/ |url-status=live }} {{As of|2023}}, Tiffany operated over 300 stores globally, in many countries including the United States, Japan, and Canada, as well as Europe, Latin America, and the collective Asia-Pacific region, and is exploring opportunities in Africa. The company's product line features fine jewelry, sterling silver, watches, porcelain, crystal, stationery, {{lang|fr|haute couture}} fragrance and personal accessories, and leather goods.{{cite news|url=http://topics.nytimes.com/topics/news/business/companies/tiffany_and_co/index.html|title=Tiffany_and_co|last=Cohen|first=Patricia|work=The New York Times|access-date=March 15, 2012|archive-date=May 24, 2013|archive-url=https://web.archive.org/web/20130524001542/http://topics.nytimes.com/topics/news/business/companies/tiffany_and_co/index.html|url-status=live}}

On January 7, 2021, French conglomerate LVMH Moët Hennessy Louis Vuitton acquired a majority stake in Tiffany & Co. for US$15.8 billion{{Cite web |title=LVMH completes the acquisition of Tiffany & Co. |url=https://www.lvmh.com/news-documents/press-releases/lvmh-completes-the-acquisition-of-tiffany-and-co/ |access-date=2022-05-29 |website=LVMH |date=January 7, 2021 |language=en |archive-date=February 6, 2021 |archive-url=https://web.archive.org/web/20210206212439/https://www.lvmh.com/news-documents/press-releases/lvmh-completes-the-acquisition-of-tiffany-and-co/ |url-status=live }} and delisted Tiffany's stock from the New York Stock Exchange. It remains headquartered in New York City.

History

=Establishment=

File:Tiffany Co Union Square 1887.png, Manhattan, storage area with porcelain, {{Circa|1887}}]]

Tiffany & Co. was founded in 1837 by Charles Lewis Tiffany and John B. Young,{{cite web |url=http://press.tiffany.com/ViewBackgrounder.aspx?backgrounderId=38 |title=Tiffany & Co. | About | History | United States |publisher=Press.tiffany.com |access-date=2015-08-01 |archive-date=May 24, 2013 |archive-url=https://web.archive.org/web/20130524163337/http://press.tiffany.com/ViewBackgrounder.aspx?backgrounderId=38 |url-status=live }} in New York City, as a "stationery and fancy goods emporium", with the help of Charles Tiffany's father, who financed the store for only $1,000 with profits from a cotton mill.{{Cite web|last=World|first=Your Black|title=Shocking List of 10 Companies that Profited from the Slave Trade|url=https://www.racism.org/index.php/articles/law-and-justice/citizenship-rights/117-slavery-to-reparations/reparations/1697-reparations1001|access-date=2020-06-28|website=Race, Racism and the Law|language=en-gb|archive-date=July 1, 2020|archive-url=https://web.archive.org/web/20200701123527/https://www.racism.org/index.php/articles/law-and-justice/citizenship-rights/117-slavery-to-reparations/reparations/1697-reparations1001|url-status=live}} The store initially sold a wide variety of stationery items and, as of 1837, operated as "Tiffany, Young and Ellis" at 259 Broadway in Lower Manhattan.{{Cite web |date=February 16, 1988 |title=NYC Landmarks Preservation Commission – Designation List 200 I.P-1624 |url=https://s-media.nyc.gov/agencies/lpc/lp/1624.pdf |access-date=2023-04-22 |website=New York City Landmarks Preservation Commission |archive-date=June 4, 2023 |archive-url=https://web.archive.org/web/20230604203024/https://s-media.nyc.gov/agencies/lpc/lp/1624.pdf |url-status=live }} The name was shortened to Tiffany & Company in 1853, when Charles Tiffany took control and established the firm's emphasis on jewelry.{{cite web |url=http://www.awegirls.com/category/cushion-cut-engagement-rings/ |title=Cushion Cut Archives |publisher=Awegirls |access-date=2015-08-01 |archive-date=August 19, 2014 |archive-url=https://web.archive.org/web/20140819231801/http://www.awegirls.com/category/cushion-cut-engagement-rings/ |url-status=live }} The company has since opened stores in major cities worldwide. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods to forestall any haggling over prices. In addition, against the social norm at the time, Tiffany only accepted cash payments, and did not allow purchases on credit.{{cite web |url=http://www.fundinguniverse.com/company-histories/Tiffany-amp;-Co-Company-History.html |title=History of Tiffany & Company |publisher=Fundinguniverse.com |access-date=2013-02-18 |archive-date=May 13, 2012 |archive-url=https://web.archive.org/web/20120513011759/http://www.fundinguniverse.com/company-histories/Tiffany-amp;-Co-company-History.html |url-status=live }} Such practices (fixed prices for ready money) had first been introduced in 1750 by Palmer's of London Bridge.{{Cite book|title=A History of London Life|last=R. J. Mitchell and M. D. R. Leys|publisher=Longmans, Green and Co|year=1958|location=London|pages=182–184}}

="Blue Book" and the Civil War=

The first Tiffany mail order catalog, known as the "Blue Book", was published in 1845 in the United States (U.S.),{{cite web |url=https://www.tiffany.com/About/TheTiffanyStory/#p+1-n+6-cg+-c+-s+-r+-t+-ri+-ni+1-x+-pu+-f+/5/0/0 |title=Tiffany & Company | The Tiffany Story | United States |publisher=Tiffany.com |access-date=2013-02-18 |archive-date=July 8, 2015 |archive-url=https://web.archive.org/web/20150708144540/http://www.tiffany.com/About/TheTiffanyStory#p+1-n+6-cg+-c+-s+-r+-t+-ri+-ni+1-x+-pu+-f+/5/0/0 |url-status=live }} and publishing of the catalog continues in the 21st century. In 1862, Tiffany supplied the Union Army with swords (Model 1840 Cavalry Saber), flags and surgical implements. In 1867, Tiffany was the first U.S. firm to win an award for excellence in silverware at the Exposition Universelle in Paris. In 1868, Tiffany was incorporated.

="Gilded Age"=

In 1870, the company built a new store building at 15 Union Square West, Manhattan, which was designed by John Kellum and cost US$500,000. It was described by The New York Times as a "palace of jewels."{{cite news|author=Christopher Gray|url=https://www.nytimes.com/2006/07/02/realestate/02scap.html|title=Before Tiffany & Co. Moved Uptown|work=The New York Times|date=July 2, 2006|access-date=2013-09-25|archive-date=May 6, 2022|archive-url=https://web.archive.org/web/20220506140246/https://www.nytimes.com/2006/07/02/realestate/02scap.html|url-status=live}} Tiffany stayed at this site until 1906.

In 1877, an insignia that would become the New York Yankees "NY" logo was struck on a police medal of honor by Tiffany; the Yankees adopted the logo in 1909. In 1878, Tiffany won the gold medal for jewelry and a grand prize for silverware at the Paris Exposition. In 1879, Tiffany purchased one of the world's largest yellow diamonds which became known as the Tiffany Diamond. The Tiffany Diamond has only been worn by four people, one of whom was Audrey Hepburn for the promotion of Breakfast at Tiffany's.{{cite news|last=Maguire|first=Dannielle|date=February 25, 2019|title=Oscar nominee Lady Gaga wears Tiffany Diamond previously worn by Audrey Hepburn|url=https://www.abc.net.au/news/2019-02-25/lady-gaga-tiffany-diamond-necklace-oscars-academy-awards/10845458|work=ABC News|location=Sydney|access-date=2020-09-20|archive-date=November 7, 2020|archive-url=https://web.archive.org/web/20201107233939/https://www.abc.net.au/news/2019-02-25/lady-gaga-tiffany-diamond-necklace-oscars-academy-awards/10845458|url-status=live}} In 1887, Tiffany bought a number of pieces at the auction of part of the French Crown Jewels, which attracted publicity and further solidified the Tiffany brand's association with high-quality diamonds.{{cite web |url=https://www.tiffany.com/Expertise/Diamond/History/Default.aspx |title=Tiffany & Company | A Tiffany Diamond | Our Promise | Tiffany Diamond Certificate | United States |publisher=Tiffany.com |access-date=2013-02-18 |archive-date=July 7, 2013 |archive-url=https://web.archive.org/web/20130707041310/http://www.tiffany.com/Expertise/Diamond/History/Default.aspx |url-status=live }} The company revised the Great Seal of the United States in 1885.{{Cite web |last=Aitken |first=Lauren |date=2018-03-19 |title=The Great Seal |url=https://diplomacy.state.gov/the-great-seal/ |access-date=2023-04-22 |website=The National Museum of American Diplomacy |language=en-US |archive-date=April 22, 2023 |archive-url=https://web.archive.org/web/20230422081306/https://diplomacy.state.gov/the-great-seal/ |url-status=live }}

=20th century=

File:Tiffany Cross Medal of Honor.jpg" version of the Medal of Honor]]

In 1902, after the death of Charles Lewis Tiffany, his son, Louis Comfort Tiffany, became the company's first official design director.

Renowned for his innovations in stained glass, Louis Comfort Tiffany also made significant contributions to Art Nouveau jewelry. His pioneering work with iridescent glass, opals, and enamel introduced new techniques in jewelry design, blending organic forms with vibrant colors.{{Cite book |last1=Zapata |first1=Janet |url=https://archive.org/details/jewelryenamelso00zapa |title=The jewelry and enamels of Louis Comfort Tiffany / Janet Zapata |last2=Tiffany |first2=Louis Comfort |date=1993 |publisher=New York : H.N. Abrams |others=Internet Archive |isbn=978-0-8109-3506-8}} Tiffany’s innovative use of glass, enamel, and opals became a hallmark of his style, creating pieces that shimmered with light and color, adding depth and vibrancy.{{Cite web |title=Key Characteristics of Art Nouveau Jewelry |url=https://dsfantiquejewelry.com/blogs/gen/key-characteristics-of-art-nouveau-jewelry |access-date=2024-09-15 |website=DSF Antique Jewelry |language=en}} These materials were key elements in creating unique jewelry that enhanced Tiffany & Co.'s reputation during the Art Nouveau period.{{Cite book |last=Koch |first=Robert |url=https://archive.org/details/louisctiffanysgl0000koch |title=Louis C. Tiffany's glass-bronzes-lamps; a complete collector's guide |date=1971 |publisher=New York, Crown |others=Internet Archive}}

In 1905, the Manhattan flagship store was relocated to the corner of 37th Street and Fifth Avenue, where it would remain for 35 years.{{Cite news|url=https://www.nytimes.com/2006/07/02/realestate/02scap.html|title=Before Tiffany & Co. Moved Uptown|first=Christopher|last=Gray|date=July 2, 2006|access-date=May 7, 2020|newspaper=The New York Times|archive-date=May 6, 2022|archive-url=https://web.archive.org/web/20220506140246/https://www.nytimes.com/2006/07/02/realestate/02scap.html|url-status=live}}

In 1919, the company made a revision to the Medal of Honor on behalf of the United States Department of the Navy.{{cite web|url=http://www.news.navy.mil/search/display.asp?story_id=7048 |title="Tiffany" Medal of Honor Comes to Navy Museum |date=2003-04-27 |last=Birnie |first=Michael |publisher=United States Navy |work=U.S. Navy Museum |access-date=2010-02-15 |url-status=dead |archive-url=https://web.archive.org/web/20090906172852/http://www.news.navy.mil/search/display.asp?story_id=7048 |archive-date=2009-09-06 }} This "Tiffany Cross" version was rare because it was awarded only for combat, using the previous design for non-combat awards.{{cite book |title=Above and Beyond: The Aviation Medals of Honor |first=Barrett |last=Tillman |publisher=Smithsonian Institution Press |location=Washington, D.C. |year=2003 |page=3}} In 1942, the Navy established the Tiffany version for non-combat heroism as well but, in August 1942, the Navy subsequently eliminated the Tiffany Cross and the two-medal system.{{cite web |url = http://www.cmohs.org/medal-history.php |title = History of the Medal of Honor |work = Navy Medal of Honor (1913) |publisher = Congressional Medal of Honor Society |access-date = 2010-07-23 |archive-date = August 28, 2011 |archive-url = https://web.archive.org/web/20110828043704/http://www.cmohs.org/medal-history.php |url-status = live }}

The company moved its flagship store to its present-day 727 Fifth Avenue building in 1940; the building was designed by Cross & Cross.{{Cite web|url=https://www.dezeen.com/2020/08/25/oma-glass-volume-tiffany-co-new-york/|title=OMA designs glass volume to top Tiffany & Co's New York flagship store|date=August 25, 2020|website=Dezeen|access-date=February 4, 2021|archive-date=February 20, 2021|archive-url=https://web.archive.org/web/20210220230737/https://www.dezeen.com/2020/08/25/oma-glass-volume-tiffany-co-new-york/|url-status=live}} In 1956, legendary designer Jean Schlumberger joined Tiffany, and Andy Warhol collaborated with the company to create Tiffany holiday cards (circa 1956–1962).{{cite web |url=http://www.corbisimages.com/stock-photo/rights-managed/42-18454479/christmas-card-design-for-tiffany-co-by |title=Image not available |publisher=Corbisimages.com |access-date=2013-02-18 |archive-date=May 22, 2013 |archive-url=https://web.archive.org/web/20130522142914/http://www.corbisimages.com/stock-photo/rights-managed/42-18454479/christmas-card-design-for-tiffany-co-by |url-status=live }} Schlumberger's designs, such as the Bird on a Rock brooch, became synonymous with the company's post-war jewelry innovations.{{Cite web |title=Jean Schlumberger's Bird on a Rock Brooch |url=https://nuvomagazine.com/magazine/winter-2012/jean-schlumbergers-bird-on-a-rock-brooch |access-date=2024-09-11 |website=NUVO |language=en-US}} His ability to blend nature and fantasy in high jewelry remains iconic today. In 1968, Lady Bird Johnson, First Lady of the U.S. at the time, commissioned Tiffany to design a White House china-service that featured 90 flowers.{{cite web|url=https://georgewbush-whitehouse.archives.gov/history/whtour/china/johnson.html|work=whitehouse.gov|title=Presidential China|via=National Archives|access-date=2008-12-07|archive-date=March 5, 2021|archive-url=https://web.archive.org/web/20210305100743/https://georgewbush-whitehouse.archives.gov/history/whtour/china/johnson.html|url-status=live}}{{cite web|url=http://www.firstladies.org/documents/PartyPoliticsbrochure-webcompress.pdf|title=Party Politics" Entertaining at the White House|access-date=2008-12-07|publisher=National First Ladies Library|archive-date=July 4, 2007|archive-url=https://web.archive.org/web/20070704013431/http://www.firstladies.org/documents/PartyPoliticsbrochure-webcompress.pdf|url-status=live}}

In November 1978, Tiffany & Co. was sold to Avon Products, Inc for about US$104 million in stock.{{Cite web|title=Who Owns Tiffany & Co? {{!}} Luxury Brand|url=https://aalanddiamond.com/who-owns-tiffany-co/|access-date=2021-08-17|website=AaLAND Diamond Jewelers|date=August 6, 2020 |language=en-US|archive-date=August 17, 2021|archive-url=https://web.archive.org/web/20210817182816/https://aalanddiamond.com/who-owns-tiffany-co/|url-status=usurped}} However, in a 1984 Newsweek article, the Fifth Avenue Tiffany store was likened to the Macy's department store during a white sale, due to the high number of inexpensive items on sale; furthermore, customers complained about declining quality and service. In August 1984, Avon sold Tiffany to an investor group led by William R. Chaney for $135.5 million in cash. Tiffany went public again in 1987 and raised about $103.5 million from the sale of 4.5 million shares of common stock.

Due to the 1990–1991 recession in the United States, Tiffany commenced an emphasis upon mass merchandising. A new campaign was launched that stressed how Tiffany could be affordable for all; for example, the company advertised that the price of diamond engagement rings started at $850. "How to Buy a Diamond" brochures were sent to 40,000 people, who called a toll-free number specifically set up to target the broader population. However, to maintain its image as a luxury goods company, high-style images remained on display in Tiffany stores.

On September 4, 1994, a jewelry heist occurred at the store in New York City, in which six men stole $1.9 million of jewelry. During the incident, no shots were fired and no vandalism occurred. Two weeks after the robbery, the six men were arrested and the jewelry was recovered.{{Cite news|url=https://www.insideedition.com/break-tiffanys-how-thieves-stole-19-million-jewels-during-1994-new-york-heist-49395|title=Break-In at Tiffany's: How Thieves Stole $1.9 Million in Jewels During a 1994 New York Heist|date=December 22, 2018|work=Inside Edition|access-date=September 25, 2021|archive-date=September 25, 2021|archive-url=https://web.archive.org/web/20210925174327/https://www.insideedition.com/break-tiffanys-how-thieves-stole-19-million-jewels-during-1994-new-york-heist-49395|url-status=live}}

Tiffany & Co. trademarked their signature Tiffany Blue color in 1998. Three years later they partnered with Pantone to standardize the color as "1837 Blue".{{cite web |url=https://www.cnn.com/style/article/tiffany--co-blue/index.html |title=How Tiffany & Co. monopolized a shade of blue |last=Cohen |first=Alina |date=April 30, 2019 |website=CNN |access-date=May 4, 2020 |archive-date=June 3, 2020 |archive-url=https://web.archive.org/web/20200603222953/https://www.cnn.com/style/article/tiffany--co-blue/index.html |url-status=live }}

=2000s=

File:Tiffany blue box 2.jpg gift boxes]]

The Tiffany & Co. Foundation was established in 2000 to provide grants to nonprofit organizations working in the areas of the environment and the arts.{{cite web |url=http://www.tiffanyandcofoundation.org/about/ |title=The Tiffany & Co. Foundation | About the Foundation |publisher=Tiffanyandcofoundation.org |access-date=2013-02-18 |archive-date=April 16, 2013 |archive-url=https://archive.today/20130416000810/http://www.tiffanyandcofoundation.org/about/ |url-status=live }} In June 2004, Tiffany sued eBay, claiming that the latter was making profits from the sale of counterfeit Tiffany products;{{cite news | url=https://www.usatoday.com/tech/news/2004-06-22-tiffany-ebay_x.htm | title=Tiffany sues eBay, says fake items sold on Web site | publisher=USA Today | date=March 22, 2004 | access-date=October 29, 2017 | archive-date=April 21, 2012 | archive-url=https://web.archive.org/web/20120421002739/http://www.usatoday.com/tech/news/2004-06-22-tiffany-ebay_x.htm | url-status=live }} however, Tiffany lost both at trial and on appeal.{{cite news | url=http://www.ca2.uscourts.gov/decisions/isysquery/65a5a693-7086-4d06-a0d2-13e6c9981866/2/doc/08-3947-cv_opn.pdf | title=Tiffany, Inc. v. eBay | date=April 1, 2010 | access-date=June 22, 2010 | archive-date=June 10, 2015 | archive-url=https://web.archive.org/web/20150610215511/http://www.ca2.uscourts.gov/decisions/isysquery/65a5a693-7086-4d06-a0d2-13e6c9981866/2/doc/08-3947-cv_opn.pdf | url-status=dead }}

Tiffany & Co. established their subsidiary Laurelton Diamonds in 2002 to manage Tiffany's worldwide diamond supply chain.{{cite web |url=https://www.wsj.com/articles/SB125650986946206903 |title=Diamond Industry Makeover Sends Fifth Avenue to Africa |last=O'Connell |first=Vanessa |date=October 26, 2009 |website=Wall Street Journal |access-date=May 4, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809112532/https://www.wsj.com/articles/SB125650986946206903 |url-status=live }}

In 2009, a collaboration between the Japanese mobile-phone operator SoftBank and Tiffany & Co. was announced. The two companies designed a cellphone, limited to ten copies, and containing more than 400 diamonds, totaling more than {{convert|20|carat|g}}. Each cellphone cost more than 100 million yen ($672,687).

{{cite web

|url= http://mainichi.jp/enta/geinou/news/20080129spn00m200016000c.html |script-title=ja:上戸彩:超高価ケータイ「ないしょにしてね」 |publisher=Sports Nippon |access-date=2008-01-29 |language=ja |archive-url = https://web.archive.org/web/20080130125848/http://mainichi.jp/enta/geinou/news/20080129spn00m200016000c.html |archive-date = 2008-01-30}}

Also in 2009, the company launched their Tiffany Keys collection.{{cite web |url=https://www.tatlerasia.com/style/jewellery/the-tiffany-key-collection |title=The Tiffany Key Collection |last=Skinner |first=Poppy |date=September 3, 2015 |website=Singapore Tatler |access-date=May 4, 2020 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003084228/https://www.tatlerasia.com/style/jewellery/the-tiffany-key-collection |url-status=live }}

=2010s and 2020s=

In early July 2013, former Tiffany & Co. vice president Ingrid Lederhaas-Okun was arrested and charged with stealing and re-selling more than $1.3 million of diamond bracelets, drop earrings, and other jewelry.{{cite news | last=Bray | first=Chad | title=Tiffany executive gem theft charges | url=http://www.theaustralian.com.au/business/wall-street-journal/tiffany-executive-gem-theft-charges/story-fnay3ubk-1226673939784?net_sub_uid=44933799 | access-date=4 July 2013 | newspaper=The Australian | date=4 July 2013 | archive-url=https://archive.today/20170126020013/http://www.theaustralian.com.au/business/wall-street-journal/tiffany-executive-gem-theft-charges/news-story/2a9b1639a3c379becf1dec8f3e182dca | archive-date=January 26, 2017 | url-status=dead }} Lederhaas-Okun quickly pleaded guilty to theft{{cite web | title=Former Vice President Of High-End Jewelry Company Pleads Guilty In Manhattan Federal Court To Stealing Over $2 Million Of Jewelry | date=July 26, 2013 | url=https://www.justice.gov/usao-sdny/pr/former-vice-president-high-end-jewelry-company-pleads-guilty-manhattan-federal-court | work=justice.gov }} and was later sentenced to one year in federal prison.{{cite news | last=Garrity | first=Patrick | title=Ex-Tiffany exec gets year in prison for $2 million jewelry theft | date=December 23, 2013 | url=https://www.nbcnews.com/news/us-news/ex-tiffany-exec-gets-year-prison-2-million-jewelry-theft-flna2d11798018 | work=nbcnews.com }}

The company's Francesca Amfitheatrof-designed Tiffany T collection debuted in 2014.{{cite web |url=https://www.harpersbazaar.com/celebrity/party-pictures/g4457/tiffany-t-launch/ |title=Tiffany & Co. Takes Us for a Ride on the T Train |last=Rutherford |first=Chrissy |date=November 7, 2014 |website=Harpers Bazaar |access-date=May 4, 2020 |archive-date=June 8, 2020 |archive-url=https://web.archive.org/web/20200608083147/https://www.harpersbazaar.com/celebrity/party-pictures/g4457/tiffany-t-launch/ |url-status=live }}

In February 2017, the company announced that CEO Frédéric Cuménal was out of a job, effective immediately, after only 22 months, blaming weak sales results. He was replaced on an interim basis by the company's longtime former CEO, Michael Kowalski.{{Cite web|url=http://fortune.com/2017/02/05/tiffany-ceo/|title=Tiffany CEO Out After Less Than 2 Years Because of Poor Sales|website=Fortune|access-date=2017-02-06|archive-date=February 6, 2017|archive-url=https://web.archive.org/web/20170206124336/http://fortune.com/2017/02/05/tiffany-ceo/|url-status=live}} Shortly before his abrupt departure, Cuménal had appointed former Coach designer Reed Krakoff as the company's new chief artistic officer. Although Krakoff had had no previous experience with jewellery design, his previous success with Coach and "deep understanding of iconic American design" led to his appointment, with the hopes that Krakoff would be able to refresh the image of the brand.{{Cite web|url=https://www.businessoffashion.com/articles/news-analysis/tiffany-appoints-reed-krakoff-as-chief-artistic-officer|title=Tiffany Appoints Reed Krakoff as Chief Artistic Officer|date=2017-01-17|website=The Business of Fashion|language=en-GB|access-date=2019-09-28|archive-date=September 28, 2019|archive-url=https://web.archive.org/web/20190928125038/https://www.businessoffashion.com/articles/news-analysis/tiffany-appoints-reed-krakoff-as-chief-artistic-officer|url-status=live}}{{Cite web|url=https://www.businessoffashion.com/articles/news-analysis/can-the-man-who-made-coach-remake-tiffany|title=Can the Man Who Made Coach Remake Tiffany?|date=2018-05-01|website=The Business of Fashion|language=en-GB|access-date=2019-09-28|archive-date=September 28, 2019|archive-url=https://web.archive.org/web/20190928125037/https://www.businessoffashion.com/articles/news-analysis/can-the-man-who-made-coach-remake-tiffany|url-status=live}}

In April 2017, the company launched their Tiffany HardWear collection.{{cite web |url=https://observer.com/2017/04/tiffany-hardwear-collection-launch/ |title=Zoë Kravitz, Scarlett Johansson Are Really Into Tiffany's New Collection |last=Halberg |first=Morgan |date=April 28, 2017 |website=Observer |access-date=May 5, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809144204/https://observer.com/2017/04/tiffany-hardwear-collection-launch/ |url-status=live }}

In July 2017, it was announced that Bulgari veteran Alessandro Bogliolo would be taking over as CEO. Under his leadership, it was hoped that Tiffany & Co. could turn around slumping sales and capture a younger audience.{{Cite news|url=https://www.ft.com/content/71a04298-67cc-11e7-8526-7b38dcaef614|title=Tiffany picks luxury industry veteran Bogliolo to return sparkle|website=Financial Times|date=July 13, 2017|language=en-GB|access-date=2019-09-28|last1=Nicolaou|first1=Anna|archive-date=September 28, 2019|archive-url=https://web.archive.org/web/20190928123857/https://www.ft.com/content/71a04298-67cc-11e7-8526-7b38dcaef614|url-status=live}}

Tiffany & Co. opened the Blue Box Cafe in New York City in November 2017.{{cite web |url=https://www.wsj.com/articles/the-secret-inside-tiffanys-blue-box-reed-krakoff-1522072766 |title=The Secret Inside Tiffany's Blue Box: Reed Krakoff |last=Binkley |first=Christina |date=March 26, 2018 |website=Wall Street Journal |access-date=May 5, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809113740/https://www.wsj.com/articles/the-secret-inside-tiffanys-blue-box-reed-krakoff-1522072766 |url-status=live }} Also in November 2017, the company launched their Home & Accessories line.{{cite web |url=https://www.today.com/home/tiffany-co-launched-outrageously-indulgent-home-accessories-line-t118424 |title=Tiffany & Co. launched an outrageously indulgent home and accessories line |last=Roberts |first=Embry |date=November 4, 2017 |website=Today |access-date=May 5, 2020 |archive-date=August 11, 2020 |archive-url=https://web.archive.org/web/20200811045344/https://www.today.com/home/tiffany-co-launched-outrageously-indulgent-home-accessories-line-t118424 |url-status=live }}

In March 2018, the company opened the Jewelry Design and Innovation Workshop, a new 17,000-square-foot atelier.

In May 2018, Tiffany launched their Paper Flowers Collection, designed by Reed Krakoff.{{cite web |url=https://www.instyle.com/fashion/accessories/jewelry/tiffanys-paper-flowers |title=Tiffany & Co. Unveils a New Collection That Strips Away the Typical Rules of Fine Jewelry |last=Friedlander |first=Ruthie |date=May 1, 2018 |website=InStyle |access-date=May 4, 2020 |archive-date=March 21, 2022 |archive-url=https://web.archive.org/web/20220321120453/https://www.instyle.com/fashion/accessories/jewelry/tiffanys-paper-flowers |url-status=dead }}

In September 2018, Tiffany launched their Paper Flowers collection in Asia.{{cite web |url=https://www.scmp.com/magazines/style/people-events/article/2164257/tiffany-launches-paper-flowers-collection-star-studded |title=Tiffany launches Paper Flowers collection with a star-studded party in Shanghai |last=Soo-jin |first=Kim |date=September 14, 2018 |website=SCMP |access-date=May 4, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809201420/https://www.scmp.com/magazines/style/people-events/article/2164257/tiffany-launches-paper-flowers-collection-star-studded |url-status=live }} That same month, the company debuted a new proprietary engagement ring design called the Tiffany True.{{cite web |url=https://www.theknotnews.com/tiffany-co-debuts-true-diamond-ring-33723 |title=Tiffany & Co. Debuts New Engagement Design Called the "Tiffany True" Diamond |last=Chen |first=Joyce |date=September 19, 2018 |website=The Knot |access-date=May 5, 2020 |archive-date=August 8, 2020 |archive-url=https://web.archive.org/web/20200808233504/https://www.theknotnews.com/tiffany-co-debuts-true-diamond-ring-33723 |url-status=live }}

In August 2019, Tiffany launched their first men's jewelry collection in October of the same year.{{cite news |url=https://www.washingtonpost.com/business/2019/08/15/tiffany-launches-mens-line-hoping-diamonds-are-dudes-best-friend/ |title=Tiffany & Co. launches men's line, hoping diamonds are a dude's best friend |last=Siegel |first=Rachel |date=August 15, 2019 |newspaper=Washington Post |access-date=May 4, 2020 |archive-date=August 20, 2020 |archive-url=https://web.archive.org/web/20200820154532/https://www.washingtonpost.com/business/2019/08/15/tiffany-launches-mens-line-hoping-diamonds-are-dudes-best-friend/ |url-status=live }} The line was developed by Reed Krakoff.{{cite web |url=https://www.nytimes.com/2019/09/15/fashion/jewelry-tiffany-mens-reed-krakoff.html |title=Tiffany Creates Another Reason for Men to Shop |last=Remsen |first=Nick |date=September 15, 2019 |work=The New York Times |access-date=May 4, 2020 |archive-date=January 8, 2020 |archive-url=https://web.archive.org/web/20200108010436/https://www.nytimes.com/2019/09/15/fashion/jewelry-tiffany-mens-reed-krakoff.html |url-status=live }}

In October 2019, Tiffany opened a new brand exhibition in Shanghai, China called "Vision & Virtuosity".{{cite web |url=https://www.elle.com/fashion/a29670267/tiffany-vision-and-virtuosity-shanghai/ |title=Tiffany's Vision & Virtuosity Exhibition Offers A Glittering Escape From Reality |last=Connor |first=Katie |date=November 3, 2019 |website=Elle |access-date=May 5, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809114530/https://www.elle.com/fashion/a29670267/tiffany-vision-and-virtuosity-shanghai/ |url-status=live }}

Tiffany opened its first store in New Delhi, India on 3 February 2020.{{cite web |title=Tiffany opens first India store in New Delhi - ET Retail |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/jewellery/tiffany-opens-first-india-store-in-new-delhi/73892931 |website=ETRetail.com |access-date=13 February 2020 |language=en |archive-date=February 13, 2020 |archive-url=https://web.archive.org/web/20200213062444/https://retail.economictimes.indiatimes.com/news/apparel-fashion/jewellery/tiffany-opens-first-india-store-in-new-delhi/73892931 |url-status=live }}

After the start of Russia's full-scale invasion of Ukraine, the brand announced that it was stopping purchasing diamonds from Russia. However, it was later revealed that they continued to purchase through intermediaries, including the UAE.{{cite web | title=Tiffany та Cartier продовжують використовувати в своїх виробах російські діаманти | website=Економічна правда | date=October 12, 2023 | url=https://epravda.com.ua/news/2023/10/12/705412/ | language=uk | access-date=December 10, 2024}}

== Acquisition by LVMH ==

In November 2019, LVMH announced its purchase of Tiffany & Co for $16.2 billion, $135 per share.{{Cite web |last1=Kent |first1=Sarah |last2=Guilbault |first2=Laure |date=November 25, 2019 |title=LVMH Buys Tiffany in $16 Billion Deal |url=https://www.businessoffashion.com/articles/news-analysis/lvmh-buys-tiffany-in-16-2-billion-deal |access-date=2019-11-25 |work=www.businessoffashion.com |archive-date=November 2, 2020 |archive-url=https://web.archive.org/web/20201102064717/https://www.businessoffashion.com/articles/news-analysis/lvmh-buys-tiffany-in-16-2-billion-deal |url-status=live }}{{cite web |date=26 November 2019 |title=LVMH Acquires Tiffany & Co. For $16.2 Billion |url=https://www.forbes.com/sites/robertanaas/2019/11/26/lvmh-aquires-tiffany--co-for-162--billion/#619c1bee69ab |access-date=30 November 2019 |work=Forbes |quote=LVMH will "develop this jewel with the same dedication and commitment that we have applied to each and every one of our Maisons. We will be proud to have Tiffany sit alongside our iconic brands and look forward to ensuring that Tiffany continues to thrive for centuries to come" |archive-date=August 3, 2020 |archive-url=https://web.archive.org/web/20200803133638/https://www.forbes.com/sites/robertanaas/2019/11/26/lvmh-aquires-tiffany--co-for-162--billion/#619c1bee69ab |url-status=live }} LVMH cancelled the pending purchase in September 2020, with Tiffany filing a lawsuit asking the court to compel the purchase or to assess damages against LVMH.{{Cite web|url=https://www.24x7news.live/grandmaster%E2%80%89bernard-arnault-looks-to-the-tiffany-endgame/|title=Grandmaster Bernard Arnault looks to the Tiffany endgame|website=247 News|access-date=2020-09-12|archive-date=May 18, 2021|archive-url=https://web.archive.org/web/20210518205834/https://www.24x7news.live/grandmaster%E2%80%89bernard-arnault-looks-to-the-tiffany-endgame/|url-status=dead}} The same month, Forbes reported that LVMH had cancelled the deal because Tiffany was paying millions in dividends to shareholders despite financial losses during the COVID-19 pandemic. Some US$70 million had already been paid by Tiffany, with an additional US$70 million to be paid in November 2020.{{Cite web|url=https://www.24x7news.live/grandmaster%E2%80%89bernard-arnault-looks-to-the-tiffany-endgame/|title=Billionaire Arnault On The Offensive After Tiffany Pays Out $140 Million Pandemic Dividends Despite $32 Million In Losses|website=Forbes|access-date=2020-09-16|archive-date=May 18, 2021|archive-url=https://web.archive.org/web/20210518205834/https://www.24x7news.live/grandmaster%E2%80%89bernard-arnault-looks-to-the-tiffany-endgame/|url-status=dead}} LVMH filed a counterclaim against Tiffany for its mismanagement during the pandemic.{{cite web |url=https://beta.ctvnews.ca/national/business/2020/9/29/1_5124559.html |title=LVMH files countersuit against Tiffany over US$14.5B deal |date=29 September 2020 |publisher=CTV News |access-date=1 October 2020 |archive-date=October 1, 2020 |archive-url=https://web.archive.org/web/20201001215347/https://beta.ctvnews.ca/national/business/2020/9/29/1_5124559.html |url-status=live }}

The case was set aside after LVMH agreed to purchase Tiffany at a reduced price of almost $16 billion in October 2020.{{Cite news|date=2020-10-28|title=LVMH Revives Luxury's Biggest Deal by Settling Tiffany Dispute|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/news/articles/2020-10-28/tiffany-jumps-on-report-it-s-close-to-new-deal-on-sale-to-lvmh|access-date=2020-10-29|archive-date=November 5, 2020|archive-url=https://web.archive.org/web/20201105182722/https://www.bloomberg.com/news/articles/2020-10-28/tiffany-jumps-on-report-it-s-close-to-new-deal-on-sale-to-lvmh|url-status=live}}{{Cite news|last=White|first=Greg Roumeliotis, Sarah|date=2020-10-28|title=LVMH, Tiffany agree on lower price in $16 billion takeover deal, sources say|language=en|work=Reuters|url=https://uk.reuters.com/article/uk-tiffany-m-a-lvmh-idUKKBN27D2GL|access-date=2020-10-29|archive-date=November 1, 2020|archive-url=https://web.archive.org/web/20201101064043/https://uk.reuters.com/article/uk-tiffany-m-a-lvmh-idUKKBN27D2GL|url-status=dead}} The $15.8 billion deal was approved by shareholders in December 2020.{{Cite news |date=2020-12-30 |title=Tiffany shareholders back LVMH takeover, ending long-drawn dispute |language=en |work=Reuters |url=https://www.reuters.com/article/us-tiffany-m-a-lvmh-idUSKBN2941IZ |url-status=live |access-date=2020-12-30 |archive-url=https://web.archive.org/web/20201230195818/https://www.reuters.com/article/us-tiffany-m-a-lvmh-idUSKBN2941IZ |archive-date=December 30, 2020}} Tiffany was delisted from the New York Stock Exchange when the deal closed in January 2021.{{cite web|url=https://www.lvmh.com/news-documents/press-releases/lvmh-completes-the-acquisition-of-tiffany-and-co/|title=LVMH completes the acquisition of Tiffany & Co.|date=January 7, 2021|access-date=February 8, 2021|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206212439/https://www.lvmh.com/news-documents/press-releases/lvmh-completes-the-acquisition-of-tiffany-and-co/|url-status=live}}{{Cite web |title=Upcoming delisting of Tiffany & Co's stock |url=https://www.jfdbrokers.com/en/about-jfd/company-news/upcoming-delisting-of-tiffany-co-stock |access-date=2022-05-29 |website=www.jfdbrokers.com |language=en |archive-date=December 10, 2022 |archive-url=https://web.archive.org/web/20221210102307/https://www.jfdbrokers.com/en/about-jfd/company-news/upcoming-delisting-of-tiffany-co-stock |url-status=live }} After LVMH's acquisition, several of Tiffany's senior leaders were replaced with executives from other sectors of LVMH.{{Cite web |last=Research |first=Jeweller |date=2021-12-26 |title=Tiffany & Co. problems continue: French-US rivalry causes confusion |url=https://www.jewellermagazine.com/Article/10288/Tiffany-Co-problems-continue-French-US-rivalry-causes-confusion |access-date=2022-05-29 |website=jewellermagazine.com |archive-date=May 15, 2022 |archive-url=https://web.archive.org/web/20220515223758/https://www.jewellermagazine.com/Article/10288/Tiffany-Co-problems-continue-French-US-rivalry-causes-confusion |url-status=live }}{{Cite news |last=Kapner |first=Suzanne |date=2021-12-23 |title=Tiffany's New French Owner Brings a Makeover—and a Culture Clash |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/tiffanys-new-french-owner-brings-a-makeoverand-a-culture-clash-11640264191 |access-date=2022-05-29 |issn=0099-9660 |archive-date=May 29, 2022 |archive-url=https://web.archive.org/web/20220529180317/https://www.wsj.com/articles/tiffanys-new-french-owner-brings-a-makeoverand-a-culture-clash-11640264191 |url-status=live }} Alexandre Arnault was given the role of executive vice president.{{Cite news |date=2021-01-07 |title=LVMH gives Tiffany a makeover, promotes Arnault scion after $16 billion deal |language=en |work=Reuters |url=https://www.reuters.com/article/us-tiffany-m-a-lvmh-idUSKBN29C1SM |access-date=2022-05-30 |archive-date=May 30, 2022 |archive-url=https://web.archive.org/web/20220530221452/https://www.reuters.com/article/us-tiffany-m-a-lvmh-idUSKBN29C1SM |url-status=live }}

Stores

File:Tiffany & Company's flagship store interior 2016.jpg

File:Tiffany & Co Phipps.jpg in Atlanta, Georgia]]

Since 1940, Tiffany's flagship store has operated at the corner of Fifth Avenue and 57th Street in Manhattan, New York City. The polished granite exterior is well known for its window displays, and the store has been the location for a number of films, including Breakfast at Tiffany's, starring Audrey Hepburn, and Sweet Home Alabama, starring Reese Witherspoon. Beginning in 2019, the store underwent an extensive renovation, concluding in 2023 and reopening to the public on April 27. The project was designed by American architect Peter Marino.{{Cite web |last=Martin |first=Hannah |date=2023-07-06 |title=Peter Marino Conjures a Private Paradise Atop Tiffany & Co.'s Revamped Manhattan Flagship |url=https://www.architecturaldigest.com/story/peter-marino-conjures-a-private-paradise-atop-tiffany-and-cos-revamped-manhattan-flagship |access-date=2024-04-29 |website=Architectural Digest |language=en}}

The former Tiffany and Company Building on 37th Street is on the U.S. National Register of Historic Places.{{cite web |author=Holly Hayes |url=http://gohistoric.com/places/350605 |title=Tiffany and Company Building - New York, New York |publisher=Gohistoric.com |date=1978-06-02 |access-date=2015-08-01 |archive-date=September 11, 2014 |archive-url=https://web.archive.org/web/20140911212816/http://gohistoric.com/places/350605 |url-status=live }}

When it opened in 1990, the Tiffany & Co. store at Fairfax Square in Tysons Corner, Virginia, became the largest outside of New York City, with {{convert|14500|sqft|m2|-1|abbr=on}} of retail space.Potts, M. (1989) "The Swanky Side of Fairfax Square" Washington Post

In France, Tiffany stores are located in Rue de la Paix and the Avenue des Champs Elysées (the largest European store{{Cite news|url=http://www.lemonde.fr/economie/article/2012/11/05/le-joaillier-americain-tiffany-arrive-sur-les-champs-elysees_1785916_3234.html|title=Le joaillier américain Tiffany arrive sur les Champs-Elysées|date=2012-11-05|work=Le Monde.fr|access-date=2017-11-26|language=fr|issn=1950-6244|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201033650/http://www.lemonde.fr/economie/article/2012/11/05/le-joaillier-americain-tiffany-arrive-sur-les-champs-elysees_1785916_3234.html|url-status=live}}) in Paris.

In Australia, Tiffany's flagship store is located on Collins Street in Melbourne, first established in 1996.{{Cite web|url=https://www.heraldsun.com.au/lifestyle/fashion/tiffany-co-reopens-in-collins-street-melbourne/news-story/dff99481d6415e59b3d79522162dcfd7|title=Tiffany is out of the box|date=2011-08-23|website=www.heraldsun.com.au|language=en|access-date=2019-07-14|archive-date=July 14, 2019|archive-url=https://web.archive.org/web/20190714062519/https://www.heraldsun.com.au/lifestyle/fashion/tiffany-co-reopens-in-collins-street-melbourne/news-story/dff99481d6415e59b3d79522162dcfd7|url-status=live}} Tiffany has since opened a further eight stores in Australia, located in Melbourne, Sydney, Brisbane, Perth, Adelaide and the Gold Coast.{{Cite web |title=Tiffany Store Locations - Australia |url=https://www.tiffany.com.au/jewelry-stores/store-list/australia/ |website=Tiffany & Co. |access-date=February 25, 2024 |archive-date=March 3, 2023 |archive-url=https://web.archive.org/web/20230303082419/https://www.tiffany.com.au/jewelry-stores/store-list/australia/ |url-status=live }}

On March 8, 2001, Tiffany launched its first Latin American store in São Paulo, Brazil, located in the Iguatemi São Paulo shopping center.{{cite web |url=http://www.estadao.com.br/arquivo/arteelazer/2001/not20010509p4667.htm |title=Tiffany abre em SP primeira filial na América Latina |work=Estadão |access-date=2010-07-26 |language=pt |archive-date=December 4, 2015 |archive-url=https://archive.today/20151204223859/https://www.westfield.com.au/bondijunction/stores/all-stores/tiffany-and-co/50213 |url-status=live }} The company opened a second store in the city on October 20, 2003,{{cite web |url=http://www.terra.com.br/istoegente/222/entrevista/index.htm |title=Quem entra na Tiffany acaba se apaixonando |publisher=Terra |access-date=2010-07-26 |language=pt |archive-date=September 11, 2012 |archive-url=https://archive.today/20120911065831/http://www.terra.com.br/istoegente/222/entrevista/index.htm |url-status=dead }} near the famous Oscar Freire Street.

In 2004, Tiffany created "Iridesse", a chain of stores dedicated to pearl-only jewelry. The company operated 16 stores in Florida, New Jersey, New York, Pennsylvania, California, Illinois, Massachusetts, and Virginia. However, the chain operated at a loss since its founding and the company announced in early 2009 that, despite its continued belief in the concept, it would discontinue Iridesse due to the Great Recession.{{cite news | last=Cheng | first=Andria | url=https://www.marketwatch.com/story/tiffany-plans-shut-iridesse-jewelry-chain | title=Tiffany plans to shut Iridesse pearl-jewelry chain | work=Marketwatch | date=March 10, 2009 | access-date=February 3, 2019 | archive-date=February 4, 2019 | archive-url=https://web.archive.org/web/20190204122323/https://www.marketwatch.com/story/tiffany-plans-shut-iridesse-jewelry-chain | url-status=live }}

As of 2018, Tiffany operated 93 stores in the US and 321 stores worldwide, including (as of 31 January 2017) 55 locations in Japan and 85 in the Asia-Pacific region. Net sales in 2018 totaled US$4.44 billion.{{cite web |url=https://www.reuters.com/companies/TIF |title=Tiffany & Co.TIF |date=29 November 2019 |publisher=Reuters |access-date=30 November 2019 |quote=the Company's segments include Americas, Asia-Pacific, Japan, Europe and Other |archive-date=November 6, 2019 |archive-url=https://web.archive.org/web/20191106223300/https://www.reuters.com/companies/TIF |url-status=dead }}

In December 2023, Tiffany opened a store in Shanghai Taikoo Li Qiantan,{{Cite web |last=Fabris-Shi |first=Amy |date=2024-03-22 |title=Tiffany's 'Bird on a Pearl' takes flight in Shanghai |url=https://jingdaily.com/posts/tiffany-bird-on-a-pearl-takes-flight-in-shanghai |access-date=2024-03-22 |website=Jing Daily |language=en}} with the facade designed by MVRDV. This opening followed earlier work between the two companies at Singapore's Changi Airport for which MVRDV created a 3-D printed facade using recycled ocean plastic.{{Cite web |last=Zeitoun |first=Lea |date=2023-10-17 |title=using ocean plastic, MVRDV sculpts 3D-printed screen around tiffany store in singapore |url=https://www.designboom.com/architecture/using-ocean-plastic-mvrdv-sculpts-3d-printed-screen-for-tiffany-store-singapore-changi-airport-10-17-2023/ |access-date=2024-04-29 |website=Designboom |language=en}}

In April 2024, Tiffany & Co. opened their newest store at QueensPlaza in Brisbane.{{Cite web |title=Tiffany & Co. in Brisbane, and Melanie Grant's NZ-skincare partnership: here's what you missed in fashion this week |url=https://www.russh.com/fashoin-moments-22-mar-2024/ |access-date=26 April 2024 |website=Rushh|date=March 22, 2024 }}

Advertising

File:HK Central Landmark Mall Tiffany & Co a.jpg]]

After the initial publication of the "Blue Book" Tiffany catalog in 1845, Tiffany continued to use its catalog as part of its advertisement strategy. The Tiffany catalog, one of the first catalogs printed in full color, remained free until 1972. Tiffany's mail-order catalogs reached 15 million people in 1994. Tiffany also produces a corporate-gift catalog each year, and corporate customers purchase Tiffany products for business gift-giving, employee-service and achievement-recognition awards, and for customer incentives. As of 2013 Tiffany still produces a catalog for subscribers, but its advertisement strategy no longer focuses primarily on its catalog.

In addition to the mail-order catalog, Tiffany displays its advertisements in many locations, including at bus stops, in magazines and newspapers, and online. With the advent of new technologies, Tiffany placed banner advertisements in the New York Times' mobile app for the iPhone, whereby the user can download the Tiffany app.{{cite web |url= http://www.luxurydaily.com/tiffany-co-continues-app-push-with-banner-ads/ |title= Tiffany & Company continues app push with banner ads - Luxury Daily - Mobile |publisher= Luxury Daily |date= 2011-08-01 |access-date= 2013-02-18 |archive-date= September 5, 2012 |archive-url= https://archive.today/20120905235847/http://www.luxurydaily.com/tiffany-co-continues-app-push-with-banner-ads/ |url-status= live }}{{cite web

|url= https://itunes.apple.com/us/app/tiffany-co.-engagement-ring/id375427126?mt=8

|title= Tiffany & Co. Engagement Ring Finder for iPhone, iPod touch, and iPad on the iTunes App Store

|publisher= iTunes

|date= 2011-10-22

|access-date= 2013-02-18

|archive-date= December 4, 2015

|archive-url= https://archive.today/20151204230715/https://itunes.apple.com/us/app/tiffany-co.-engagement-ring/id375427126?mt=8

|url-status= dead

}} In January 2015, Tiffany launched its first ever same-sex couple campaign.

In 2017, Tiffany partnered with American pop star Lady Gaga for an ad campaign promoting the company's HardWear collection.{{cite magazine |url=https://www.billboard.com/articles/news/lifestyle/7752284/lady-gagas-ad-campaign-for-tiffany-co-is-out-now |title=Lady Gaga's Ad Campaign for Tiffany & Co. is Out Now |last=Adducci |first=Shannon |date=April 6, 2017 |magazine=Billboard |access-date=May 1, 2020 |archive-date=August 20, 2020 |archive-url=https://web.archive.org/web/20200820044428/https://www.billboard.com/articles/news/lifestyle/7752284/lady-gagas-ad-campaign-for-tiffany-co-is-out-now |url-status=live }} The announcement came as a Super Bowl ad prior to Lady Gaga's Super Bowl LI halftime show performance.{{cite web |url=https://www.nytimes.com/2019/09/15/fashion/jewelry-tiffany-mens-reed-krakoff.html |title=Tiffany Creates Another Reason for Men to Shop |last=Remsen |first=Nick |date=September 15, 2019 |work=The New York Times |access-date=May 1, 2020 |archive-date=January 8, 2020 |archive-url=https://web.archive.org/web/20200108010436/https://www.nytimes.com/2019/09/15/fashion/jewelry-tiffany-mens-reed-krakoff.html |url-status=live }}

In May 2018, Tiffany partnered with Spotify for the launch of Tiffany's "Believe in Dreams" campaign and Paper Flowers collection, releasing a cover of the song "Moon River" by Elle Fanning and rapper A$AP Ferg on the music streaming service.{{cite web |url=https://www.refinery29.com/en-us/2018/05/198198/asap-ferg-elle-fanning-moon-river-remix |title=Elle Fanning & A$AP Ferg Remix Breakfast At Tiffany's "Moon River" |last=Hargrove |first=Channing |date=May 3, 2018 |website=Refinery29 |access-date=May 1, 2020 |archive-date=June 22, 2020 |archive-url=https://web.archive.org/web/20200622142554/https://www.refinery29.com/en-us/2018/05/198198/asap-ferg-elle-fanning-moon-river-remix |url-status=live }}

In 2019, Tiffany partnered with American celebrity Kendall Jenner to promote the company's spring fashion line.{{cite web |url=https://www.usmagazine.com/stylish/pictures/kendall-jenner-stars-in-tiffany-co-s-spring-2019-campaign-pics/robed-and-ready/ |title=A Behind-the-Scenes Look at Kendall Jenner's Stunning Spring 2019 Tiffany & Co. Campaign |last=Birmingham |first=Kirsten |date=April 17, 2019 |website=US Magazine |access-date=May 1, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809135018/https://www.usmagazine.com/stylish/pictures/kendall-jenner-stars-in-tiffany-co-s-spring-2019-campaign-pics/robed-and-ready/ |url-status=live }}

In 2021, Tiffany partnered with American singer Beyoncé and rapper Jay-Z to promote the company's "About Love" campaign.{{Cite web|last=Kinsella|first=Eileen|date=2021-08-23|title=Here's the Little-Known History of the Robin's Egg Blue Basquiat Painting That Stars in Beyoncé and Jay-Z's New Tiffany Ad|url=https://news.artnet.com/art-world/tiffany-unveils-new-ad-campaign-starring-beyonce-and-basquiat-2001708|url-status=live|access-date=2021-08-23|website=Artnet News|language=en-US|archive-date=August 23, 2021|archive-url=https://web.archive.org/web/20210823211422/https://news.artnet.com/art-world/tiffany-unveils-new-ad-campaign-starring-beyonce-and-basquiat-2001708}} Beyoncé became the fourth woman, and first Black woman, to wear the Tiffany Yellow Diamond.{{Cite web|last=Treisman|first=Rachel|date=August 23, 2021|title=Beyoncé Just Became The First Black Woman To Wear The Iconic Tiffany Diamond|url=https://www.npr.org/2021/08/23/1030291790/beyonce-jayz-tiffany-diamond-ad-campaign-basquiat|url-status=live|access-date=2021-08-23|website=NPR.org|language=en|archive-date=August 23, 2021|archive-url=https://web.archive.org/web/20210823211428/https://www.npr.org/2021/08/23/1030291790/beyonce-jayz-tiffany-diamond-ad-campaign-basquiat}} The campaign incorporated Tiffany's recently acquired robin egg blue painting, Equals Pi (1982), by American artist Jean-Michel Basquiat.

In 2022, Tiffany partnered with Curtis Kulig while retaining his original "Love Me" concept, Kulig also created other love-themed messages such as: "Dare Me," "Know Me," and "Kiss Me" to be displayed alongside the Tiffany HardWear, Tiffany Knot and Tiffany T collections.{{Cite web |date=2022-01-20 |title=Dazzle Your Darling With Tiffany & Co. For Valentine's Day |url=https://harpersbazaar.com.au/tiffany-and-co-love-me-valentines-day-campaign/ |access-date=2022-05-15 |website=Harper's Bazaar Australia |language=en-US |archive-date=May 26, 2022 |archive-url=https://web.archive.org/web/20220526105741/https://harpersbazaar.com.au/tiffany-and-co-love-me-valentines-day-campaign/ |url-status=live }}

In 2023, actress Anya Taylor-Joy became the face of Tiffany's fine jewelry campaign. She features prominently in the 2023 Blue Book collection.{{Cite web |last=Enke |first=Anne |date=2023-10-04 |title=Anya Taylor-Joy in Tiffany & Co. 'Blue Book 2023: Out of the Blue' High Jewelry by Craig McDean |url=https://anneofcarversville.com/daily/2023/10/3/anya-taylor-joy-tiffany-co-blue-book-2023-j3tp6 |access-date=2024-12-10 |website=Anne of Carversville |language=en-US}}

Products

=Diamonds=

File:Tiffany Diamond2.jpg]]

Tiffany is known for its luxury goods, particularly its diamond and sterling silver jewelry.{{Cite web|url=https://www.forbes.com/sites/ajagrawal/2016/01/04/how-tiffany-and-co-built-a-marketing-empire/|title=How Tiffany & Co. Built A Marketing Empire|last=Agrawal|first=A. J.|website=Forbes|language=en|access-date=2019-03-24|archive-date=August 9, 2020|archive-url=https://web.archive.org/web/20200809133124/https://www.forbes.com/sites/ajagrawal/2016/01/04/how-tiffany-and-co-built-a-marketing-empire/|url-status=live}}{{Cite news|url=https://www.telegraph.co.uk/luxury/jewellery/tiffany--co-leading-the-way-in-ethically-produced-jewellery/|title=Tiffany & Co: leading the way in ethically produced jewellery|last=King|first=Steve|date=2016-11-18|work=The Telegraph|access-date=2019-03-24|language=en-GB|issn=0307-1235|archive-date=November 24, 2020|archive-url=https://web.archive.org/web/20201124165132/https://www.telegraph.co.uk/luxury/jewellery/tiffany--co-leading-the-way-in-ethically-produced-jewellery/|url-status=live}}{{Cite news|url=https://www.reuters.com/article/us-tiffany-results-competition-idUSKCN0YH2IV|title=Tiffany's 'old-world luxury' fails to charm millennials|date=2016-05-26|work=Reuters|access-date=2019-03-24|language=en|archive-date=August 9, 2020|archive-url=https://web.archive.org/web/20200809115955/https://www.reuters.com/article/us-tiffany-results-competition-idUSKCN0YH2IV|url-status=live}}{{Cite web|url=https://jingdaily.com/the-anglo-effect-u-s-and-british-luxury-brands-gain-ground-with-chinas-rich/|title=The Anglo Effect: U.S. and British Luxury Brands Gain Ground With China's Rich|work=Jing Daily|date=Feb 16, 2015|access-date=2020-02-04|archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108134218/https://jingdaily.com/the-anglo-effect-u-s-and-british-luxury-brands-gain-ground-with-chinas-rich/|url-status=live}}
{{Cite web|url=https://www.businessinsider.com/tiffany-and-co-is-now-the-number-one-american-luxury-brand-for-chinese-shoppers-2015-2|title=Tiffany & Co. is now the no. 1 American luxury brand for Chinese shoppers|work=Jing Daily|date=Feb 17, 2015|via=Business Insider|access-date=2019-03-24|archive-date=March 24, 2019|archive-url=https://web.archive.org/web/20190324205143/https://www.businessinsider.com/tiffany-and-co-is-now-the-number-one-american-luxury-brand-for-chinese-shoppers-2015-2|url-status=live}}

George Frederick Kunz (1856–1932), a Tiffany gemologist, became instrumental in the international adoption of the metric carat as a weight standard for gems. The Tiffany Yellow Diamond ({{convert|128.54|carat|g}}) is usually on display in the New York City flagship store.{{cite web |url= https://socialbilitty.com/2014/02/breakfast-at-tiffanys-beverly-hills/ |title= Breakfast at Tiffany's in Beverly Hills |date= February 9, 2014 |access-date= February 9, 2014 |archive-date= March 21, 2022 |archive-url= https://web.archive.org/web/20220321120450/https://socialbilitty.com/2014/02/breakfast-at-tiffanys-beverly-hills/ |url-status= dead }}

In 1886, founder Charles Tiffany conceived of the Tiffany Setting ring design, in which six prongs hold the diamond off of the band, in order to better accentuate the diamond.{{cite web |url=https://www.instyle.com/fashion/accessories/jewelry/history-of-tiffany-co |title=The Reason Most Engagement Rings Look the Way They Do |last=Pantin |first=Laurel |date=December 16, 2019 |website=InStyle |access-date=May 7, 2019 |archive-date=December 17, 2019 |archive-url=https://web.archive.org/web/20191217030854/https://www.instyle.com/fashion/accessories/jewelry/history-of-tiffany-co |url-status=live }}

Like other similar diamond retailers, Tiffany enacts a strict policy against the repurchasing of diamonds sold from its stores. In 1978, a woman in New York City was denied after she attempted to sell back a diamond ring she had bought from Tiffany two years earlier for $100,000.{{cite news|title= Have You Ever Tried to Sell a Diamond?|url= https://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/?single_page=true|access-date= 15 July 2013|newspaper= The Atlantic|date= 1 February 1982|author= Edward Jay Epstein|archive-date= March 5, 2017|archive-url= https://web.archive.org/web/20170305070554/https://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/?single_page=true|url-status= live}}

In 2019, Tiffany CEO Alessandro Bogliolo announced that in 2020 the company would become transparent regarding the country or region of origin of the company's newly sourced and individually registered diamonds.{{cite web |url=https://www.bloomberg.com/news/articles/2019-01-09/tiffany-ceo-says-it-s-his-duty-to-reveal-diamonds-provenance |title=Tiffany CEO Says It's His 'Duty' to Reveal Diamonds' Provenance |last1=Bhasin |first1=Kim |last2=Chandra |first2=Emma |date=January 9, 2019 |website=Bloomberg |access-date=May 7, 2020 |archive-date=August 20, 2020 |archive-url=https://web.archive.org/web/20200820122759/https://www.bloomberg.com/news/articles/2019-01-09/tiffany-ceo-says-it-s-his-duty-to-reveal-diamonds-provenance |url-status=live }}

=Colored gemstones=

Tiffany offers jewelry incorporating a wide variety of colored gemstones, including gems it played a role in popularizing, such as tsavorite,{{cite web |url= http://www.gemstone.org/gem-by-gem/english/tsavorite.html |title= Tsavorite Garnet |publisher= Gemstone.org |access-date= 2015-08-01 |url-status= dead |archive-url= https://web.archive.org/web/20080610182036/http://www.gemstone.org/gem-by-gem/english/tsavorite.html |archive-date= 2008-06-10 }} kunzite, and morganite. In February 2015 a turquoise and aquamarine bib designed by Francesca Amfitheatrof, Tiffany's design director, and worn by Cate Blanchett at the 2015 Academy Awards, contrasted favorably with the white–diamond encrusted jewelry worn by other stars, according to Guy Trebay of the New York Times.{{cite news|author1= Guy Trebay|title= At Tiffany, Something New Inside the Blue Box|url= https://www.nytimes.com/2015/04/16/style/at-tiffany-something-new-inside-the-blue-box.html|access-date= April 16, 2015|work= The New York Times|date= April 14, 2015|quote= [...] the scene-stealing bib had the commercially desirable effect of making the million-dollar gems on other entertainers look like so much borrowed ice.|archive-date= April 16, 2015|archive-url= https://web.archive.org/web/20150416141502/http://www.nytimes.com/2015/04/16/style/at-tiffany-something-new-inside-the-blue-box.html|url-status= live}}

=Fragrances=

File:Tiffany4men.jpg

In the late 1980s, Tiffany & Co. ventured into the fragrance business. "Tiffany" for women was launched in 1987, a floral perfume for women by perfumer François Demachy. At $220 per ounce, "Tiffany" was successfully marketed by major department stores across the United States.{{cite web |url=http://www.fundinguniverse.com/company-histories/Tiffany-amp;-Co-Company-History.html |title=Tiffany & Co. Company History |publisher=Funding Universe |access-date=2013-02-18 |archive-date=May 13, 2012 |archive-url=https://web.archive.org/web/20120513011759/http://www.fundinguniverse.com/company-histories/Tiffany-amp;-Co-company-History.html |url-status=live }} Two years later, "Tiffany for Men" was launched in 1989 and developed by perfumer Jacques Polge. The bottles for both the men's and women's fragrance were designed by Pierre Dinand.{{Cite news|url=https://www.nytimes.com/1987/07/12/magazine/beauty-a-new-smell-for-success.html|title=BEAUTY; A NEW SMELL FOR SUCCESS|last=Wells|first=Linda|date=1987-07-12|work=The New York Times|access-date=2017-10-01|language=en-US|issn=0362-4331|archive-date=November 1, 2017|archive-url=https://web.archive.org/web/20171101065059/http://www.nytimes.com/1987/07/12/magazine/beauty-a-new-smell-for-success.html|url-status=live}} In 1995, Tiffany launched "Trueste" perfume for women, which was later discontinued.{{Citation needed|date=August 2022}}

In October 2019, Tiffany launched a new fragrance line, Tiffany & Love.{{cite web |url=https://www.forbes.com/sites/celiashatzman/2019/10/01/tiffany-uses-groundbreaking-technology-to-create-new-note-for-latest-fragrance/#4dfeda1415f8 |title=Tiffany & Co. Uses Groundbreaking Technology To Create A New Note For Its Latest Fragrance |last=Shatzman |first=Celia |date=October 1, 2019 |work=Forbes |access-date=May 7, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809115739/https://www.forbes.com/sites/celiashatzman/2019/10/01/tiffany-uses-groundbreaking-technology-to-create-new-note-for-latest-fragrance/#4dfeda1415f8 |url-status=live }}

Sports awards

Tiffany & Co is the maker of the Vince Lombardi Trophy, made for the winner of the NFL team that wins the Super Bowl that year.{{cite web|title=Super Bowl Trophy|url=http://www.ixgames.com/super_bowl_trophy/|publisher=ixgames|date=18 September 2008|access-date=March 2, 2012|archive-date=January 3, 2013|archive-url=https://archive.today/20130103170006/http://www.ixgames.com/super_bowl_trophy/|url-status=live}}

Since 1977, Tiffany & Co. has manufactured Larry O' Brien Trophy, the trophy that is given to the winner of the NBA Finals.

Tiffany makes and designed the World Baseball Classic Trophy, and Commissioner's Trophy trophy each year, given to the winner of the World Series. Tiffany & Co made the 2010 and 2012 World Series rings for the San Francisco Giants.{{cite news|title=Giants get Tiffany World Series rings|url=https://www.espn.com/mlb/news/story?id=6318744|agency=Associated Press|date=10 April 2011|access-date=October 11, 2011|archive-date=July 16, 2012|archive-url=https://archive.today/20120716100834/http://sports.espn.go.com/mlb/news/story?id=6318744|url-status=live}}

Since 1987, Tiffany silversmiths have crafted the US Open trophies for the United States Tennis Association.{{cite web|title=Tiffany Trophies by the Numbers|url=https://www.tiffany.com/stories/sports-trophies/|access-date=2020-02-04|archive-date=February 4, 2020|archive-url=https://web.archive.org/web/20200204145120/https://www.tiffany.com/stories/sports-trophies/|url-status=live}}

Tiffany & Co. makes the PGA Tour FedEx Cup Trophy each year since 2007.

The MLS championship trophy was made by Tiffany & Co.{{Cite web|url=http://www.mlssoccer.com/post/2012/11/19/mls-cup-trophy-tour-launches-week-houston|title=MLS Cup trophy tour launches this week in Houston | MLSsoccer.com|access-date=October 28, 2019|archive-date=February 8, 2020|archive-url=https://web.archive.org/web/20200208160207/https://www.mlssoccer.com/post/2012/11/19/mls-cup-trophy-tour-launches-week-houston|url-status=live}}

A £10,000 Rugby League World Cup trophy was made by Tiffany's to celebrate the centenary of Rugby league.{{cite news|title=A history of the Rugby League World Cup|url=http://www.sthelensstar.co.uk/sport/rl_world_cup_2013/did_you_know/10263005.print/|access-date=4 January 2014|newspaper=St Helens Star|date=1 October 2013|archive-date=August 18, 2016|archive-url=https://web.archive.org/web/20160818181632/http://www.sthelensstar.co.uk/sport/rl_world_cup_2013/did_you_know/10263005.print/|url-status=live}}

In 2021, Tiffany & Co. joined the LCK sponsorship team after noticing the league's rapid growth. Tiffany & Co. would award championship rings to the winners of the LCK finals for the next three years beginning with the Summer Split of 2021.{{Cite web|last=Lee|first=Yoonjae|date=2021-08-18|title=Tiffany & Co. reaveals the LCK championship ring design|url=https://www.invenglobal.com/articles/14870/tiffany-co-reaveals-the-lck-championship-ring-design|access-date=2022-02-24|website=Inven Global|language=en|archive-date=February 24, 2022|archive-url=https://web.archive.org/web/20220224094638/https://www.invenglobal.com/articles/14870/tiffany-co-reaveals-the-lck-championship-ring-design|url-status=live}} In LPL, a trophy was designed by Tiffany and Co. for the new Silver Dragon Cup to commemorate LoL's tenth anniversary in China.{{Cite news|last=Waananen|first=Kerry|date=2021-09-02|title=LPL unveils Tiffany and Co. crafted 2021 Summer Final Trophy|url=https://esportsinsider.com/2021/09/lpl-tiffany-and-co-trophy/|access-date=2022-02-24|newspaper=Esportsinsider|language=en-GB|archive-date=February 24, 2022|archive-url=https://web.archive.org/web/20220224094638/https://esportsinsider.com/2021/09/lpl-tiffany-and-co-trophy/|url-status=live}}

From the 2022 League of Legends World Championship onwards, Tiffany & Co. are the official makers of the newly redesigned Summoner's Cup, which was first awarded to DRX after their 3-2 victory over T1.

Since 2023, Tiffany & Co. has manufactured the NBA Cup and Cup MVP trophies, awarded to the winning team and most valuable player of the NBA's annual In-Season Tournament.{{Cite web |title=NBA unveils trophies for inaugural In-Season Tournament |url=https://www.nba.com/news/nba-unveils-trophies-in-season-tournament |url-status=live |archive-url=https://web.archive.org/web/20231204214428/https://www.nba.com/news/nba-unveils-trophies-in-season-tournament |archive-date=December 4, 2023 |access-date=December 4, 2023 |website=nba.com |language=en}}

Philanthropy

In 2000, The Tiffany & Co. Foundation awarded its first grant to support coral and marine conservation. To date, the foundation has awarded over $20 million in grant money to coral and marine conservation causes.{{cite web |url=https://www.elle.com/fashion/accessories/a28834154/tiffany-sustainability-mauritius/ |title=Tiffany & Co. Is Working To Save Coral Reefs In Mauritius |last=Hyland |first=Veronique |date=August 30, 2019 |website=Elle |access-date=May 5, 2020 |archive-date=May 6, 2020 |archive-url=https://web.archive.org/web/20200506191749/https://www.elle.com/fashion/accessories/a28834154/tiffany-sustainability-mauritius/ |url-status=live }} Tiffany launched their Save the Wild Collection in 2017, a line at promoting endangered wildlife conservation.{{cite web |url=https://www.barrons.com/articles/good-company-tiffany-co-s-save-the-wild-collection-01551960005 |title=Good Company: Tiffany & Co.'s Save the Wild Collection |last=Park |first=Andrea |date=March 7, 2019 |website=Barrons |access-date=May 4, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809114634/https://www.barrons.com/articles/good-company-tiffany-co-s-save-the-wild-collection-01551960005 |url-status=live }} Save the Wild debuted as part of the #KnotOnMyPlanet wildlife conservation campaign.{{cite web |url=https://www.lofficielusa.com/politics-culture/game-changers-tiffany-elephant-2019 |title=Game Changers: How Tiffany & Co and KnotOnMyPlanet Are Trying to Save the Elephants |last=Akel |first=Joseph |date=July 24, 2019 |website=L'Officiel |access-date=May 4, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809084247/https://www.lofficielusa.com/politics-culture/game-changers-tiffany-elephant-2019 |url-status=live }} In 2018, Tiffany announced a commitment of approximately $1.4 million to Australia for efforts to protect and conserve the Great Barrier Reef.{{cite web |url=https://www.marieclaire.com.au/tiffany-and-co-great-barrier-reef |title=Tiffany & Co. Is Campaigning To Save The Great Barrier Reef |last=Truman |first=Isabelle |date=July 26, 2018 |website=Marie Claire |access-date=May 4, 2020 |archive-date=September 25, 2020 |archive-url=https://web.archive.org/web/20200925102740/https://www.marieclaire.com.au/tiffany-and-co-great-barrier-reef |url-status=live }}

Corporate sustainability efforts

Tiffany has bought ethically mined gold since 1992. The company also abides by the Kimberley certification process when sourcing diamonds.{{cite web |url=https://www.triplepundit.com/story/2011/tiffany-co-launches-sustainability-website/71586 |title=Tiffany & Co Launches Sustainability Website |last=Vijayaraghavan |first=Akhila |date=November 16, 2011 |website=Triple Pundit |access-date=May 5, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809090531/https://www.triplepundit.com/story/2011/tiffany-co-launches-sustainability-website/71586 |url-status=live }}

Tiffany discontinued sales of coral jewelry in 2004 due to declining oceanic health. In 2005, Tiffany joined Earthwork's No Dirty Gold campaign, becoming the first jewelry company to apply the Earthwork's Golden Rules for responsible mining.{{cite news |url=https://www.latimes.com/archives/la-xpm-2007-feb-14-fi-jewelry14-story.html |title=Jewelry companies look for values in valuables |last=Semeuls |first=Alana |date=February 14, 2007 |newspaper=LA Times |access-date=May 5, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809110932/https://www.latimes.com/archives/la-xpm-2007-feb-14-fi-jewelry14-story.html |url-status=live }}

In 2006, Tiffany & Co. joined Microsoft, IdustriALL Global Union, United Steelworkers along with others in founding the Initiative for Responsible Mining Assurance, known as IRMA.{{cite web |url=https://www.miningmagazine.com/sustainability/news/1378795/bmw-backs-responsible-mining |title=BMW backs responsible mining |date=January 10, 2020 |website=Mining Magazine |access-date=May 4, 2020 |archive-date=January 14, 2020 |archive-url=https://web.archive.org/web/20200114073922/https://www.miningmagazine.com/sustainability/news/1378795/bmw-backs-responsible-mining |url-status=live }}

In 2011, Tiffany joined the United Nations Global Compact initiative in efforts to align company operations with the non-binding global sustainability and human rights goals.

In 2015, Anisa Costa was appointed Tiffany's first-ever Chief Sustainability Officer.{{cite web |url=https://www.vogue.com.au/gamechangers/fashion-and-culture/anisa-kamadoli-costa-chief-sustainability-officer-at-tiffany-co/news-story/da762a85a597d01754b60b58eb186749 |title=Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. |last=Faulkner |first=Noelle |date=March 11, 2018 |website=Vogue |access-date=May 4, 2020 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809091513/https://www.vogue.com.au/gamechangers/fashion-and-culture/anisa-kamadoli-costa-chief-sustainability-officer-at-tiffany-co/news-story/da762a85a597d01754b60b58eb186749 |url-status=live }}{{cite web |url=https://www.bloomberg.com/profile/person/19130197 |title=Anisa Kamadoli Costa Bloomberg profile |website=Bloomberg |access-date=May 4, 2020 |archive-date=October 1, 2021 |archive-url=https://web.archive.org/web/20211001224125/https://www.bloomberg.com/profile/person/19130197 |url-status=live }} That same year, Tiffany pledged to reach net-zero greenhouse gas emissions by 2050. The company also advocated for the U.S. to remain in the Paris Agreement along with other companies.{{cite web |url=https://www.hollywoodreporter.com/news/tiffany-climate-change-message-donald-trump-1001902 |title=Tiffany & Co. Sends Message About Climate Change to Donald Trump |last=Stephanie |first=Chan |date=May 9, 2017 |website=THR |access-date=May 4, 2020 |archive-date=August 28, 2020 |archive-url=https://web.archive.org/web/20200828011548/https://www.hollywoodreporter.com/news/tiffany-climate-change-message-donald-trump-1001902 |url-status=live }}

Gallery

File:WLA lacma Tiffany Studios Tea Set partial A.jpg|Silver tea pot

File:Johnson-343.jpg|White House china service for Lady Bird Johnson

File:Tea Set by Tiffany & Company.jpg|Tea set, {{Circa|1877}}, held at the Birmingham Museum of Art

File:Tiffany and Company - Frog - Walters 42288 - Three Quarter.jpg|Carved frog for display at the Exposition Universelle (1900) in Paris

File:Tiffany and Company - Necklace - Walters 572121.jpg|Diamond necklace, c. 1904

File:Hooker Emerald Brooch.jpg|Hooker Emerald Brooch, commissioned by Tiffany in 1950

File:Tiffany & Co, Tray. 1893.jpg|Tray or Waiter, displayed at World's Columbian Exposition, 1893, Brooklyn Museum

See also

Notes

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References

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  • Carpenter, Charles and Janet Zapata. The Silver of Tiffany & Company, 1850–1987. Boston: Museum of Fine Arts, 1987.
  • Dietz, Ulysses Grant, Jenna Weissman Joselit, and Kevin J. Smead. The Glitter and the Gold: Fashioning America's Jewelry. Newark: The National Endowment for the Humanities, 1997.
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