Time After Time (The Beloved song)

{{Infobox song

| name = Time After Time

| cover = The_Beloved-Time_After_Time.jpg

| alt =

| type = single

| artist = The Beloved

| album = Happiness

| B-side = Remix

| released = 1990

| recorded =

| studio =

| venue =

| genre = *Electronic music

| length = 4:05

| label =

| writer = Jon Marsh

| producer = Martyn Phillips

| prev_title = Your Love Takes Me Higher

| prev_year = 1990

| next_title = It's Alright Now

| next_year = 1990

| misc = {{External music video|type=single|header=Music video|1={{YouTube|GJK4o84lGxc|"Time After Time"}}}}

}}

"Time After Time" is a 1990 song by British electronic music group The Beloved, released as the fifth and last single from their second album, Happiness (1990). Written by frontman Jon Marsh and produced by Martyn Phillips, the song peaked at number 46 on the UK Singles Chart. A music video was also produced to promote the single.

Critical reception

Pan-European magazine Music & Media described the song as "a melancholic sound that is actually very British. Dreamy synthesizers carry a repetitive tune that some might consider a bit too monotonous for a single. Brave choice."{{cite magazine|first= |last= |title= Previews: Singles |work= Music & Media |date= 1990 |page= 16 |accessdate= 21 March 2021 |url= https://worldradiohistory.com/UK/Music-and-Media/90s/1990/MM-1990-06-30.pdf}} David Giles from Music Week stated, "The best track from the Happiness LP, which catches the duo in a rare soulful moment." He added, "Strong on melody and, because the vocals are subdued, it marks their final break from "indie" music. Whether it will sell – it is the fifth track from the album – remains to be seen."{{cite magazine|first= David |last= Giles |title= Singles |work= Music Week |date= 9 June 1990 |page= 21 |accessdate= 21 March 2021 |url= https://worldradiohistory.com/UK/Music-Week/1990/MW-1990-06-09.pdf}}