Timeline of e-commerce

!Decade

!Description

|Very basic systems of electronic commerce emerge, using new technologies electronic funds transfer (EFT) and electronic data interchange (EDI), used by a relatively small number of people.{{Cite web|url=http://www.spirecast.com/history-of-e-commerce/|title=History of E-Commerce|website=www.spirecast.com|access-date=2016-08-19}}{{Cite web|url=http://www.ecommerce-land.com/history_ecommerce.html|title=History of Ecommerce|website=www.ecommerce-land.com|access-date=2016-08-19}}

|During this time period, automated teller machines and credit cards laid down the foundation for the growing world of e-commerce. The Boston Computer Exchange and Minitel become among some of the first most notable e-commerce platforms in the world.{{Cite news|url=https://www.bbc.com/news/magazine-18610692|title=Minitel: The rise and fall of the France-wide web - BBC News|work=BBC News |date=27 June 2012 |access-date=2016-08-19}}{{Cite web|url=http://www.miva.com/blog/the-history-of-ecommerce-how-did-it-all-begin/|title=The History Of Ecommerce: How Did It All Begin? - Miva Blog|date=2011-10-26|access-date=2016-08-19}}

|The advent of the World Wide Web opened the door for many new e-commerce services to have a global scope. Services like Amazon.com and eBay were some of the most notable e-commerce websites to be released in this time period.

|Hundreds of e-commerce services such as online food ordering, media streaming, online advertising, online marketplace, brick and mortar retailers, e-commerce payment systems and online storefronts emerge.

!Year

!Event Type

!E-commerce Type

!Description

|Major launch

|N/A

|CompuServe, the first major American e-commerce company, is founded.{{Cite web|url=http://webcenters.netscape.compuserve.com/menu/about.jsp|title=About CompuServe|website=webcenters.netscape.compuserve.com|access-date=2016-08-24}}

|Invention, Milestone

|N/A

|Electronic shopping is invented by Michael Aldrich.2009 Tkacz, Ewaryst, Kapczynski, Adrian 'Internet Technical Development and Application', Springer p. 255 {{ISBN|978-3-642-05018-3}} 'The first pilot system was installing in Tesco in the UK [first demonstrated in 1979 by Michael Aldrich]'.

|Major launch, Milestone

|Online marketplace

|The Boston Computer Exchange, a prominent bulletin board system-based (BBS) marketplace for selling used computers, launches.{{Cite web|url=http://www.inc.com/magazine/19910501/4613.html|title=The Used-Computer Market|date=1991-05-01|access-date=2016-08-24}} This is one of the first, if not the first, ever platforms for e-commerce.{{Cite news|url=http://archive.boston.com/lifestyle/articles/2011/03/13/former_new_englanders_are_laughing_all_the_way_to_the_beach/|title=Former New Englanders are laughing all the way to the beach|newspaper=Boston.com |access-date=2016-08-24 |last1=Borns |first1=Patricia }}

|Invention,

Major launch

|Online marketplace

|Minitel, a pre-Internet Videotex online service, launches. This service could only be used in France.

|Major launch

|Online marketplace

|Electronic Mall by CompuServe, a popular online marketplace, launches. It offered pictures of products in full color.{{Cite web|url=http://www.bizjournals.com/columbus/stories/1997/03/10/daily12.html|title=CompuServe expands electronic mall - Columbus - Columbus Business First|website=Columbus Business First|access-date=2016-08-24}}

|Milestone

|N/A

|The United States (US) National Science Foundation (NSF) limits use of the National Science Foundation Network (NSFNET) for academic purposes only.{{Cite web|url=https://www.nsf.gov/about/history/nsf0050/internet/launch.htm|title=The Internet - The Launch of NSFNET|website=www.nsf.gov|access-date=2016-08-25}}

|Major launch, Milestone, Invention

|N/A

|The first ever web browser called WorldWideWeb is released by Tim Berners-Lee.{{Cite web|url=https://www.w3.org/People/Berners-Lee/WorldWideWeb.html|title=Tim Berners-Lee: WorldWideWeb, the first Web client|website=www.w3.org|access-date=2016-08-24}} Millions who have access to the internet can now browse e-commerce platforms with greater ease.

|Major launch

|Online marketplace

|Book Stacks Unlimited, an online marketplace for selling books, launches. Initially, it launched on BBS, then moved to the internet in 1994, in the form of www.books.com.{{Cite web|url=http://www.sbnonline.com/article/visionary-in-obscurity-charles-stack-operates-in-two-business-communities-151-cleveland-and-the-internet-151-and-isn-146-t-well-known-in-either-this-time-around-that-146-s-going-to-change-he-hopes/|title=Visionary in obscurity: Charles Stack - Smart Business Magazine|access-date=2016-08-24}}

|Major launch

|N/A

|Netscape launches Netscape Navigator, a very prominent web browser.{{Cite web|url=http://www.sfgate.com/business/ontherecord/article/page-5/|title=OPSWARE INC. / On the record: Marc Andreessen|last=|first=|date=7 December 2003|website=SFGATE|access-date=23 August 2016}}

|Major launch, Milestone

|N/A

|Ipswitch IMail Server became the first software to be sold online and then be available for immediate download.{{citation needed|date=November 2019}}

|Milestone

|N/A

|The NSF lifts its ban of internet commerce on NSFNET.{{Cite magazine|url=https://www.wired.com/2005/08/tech/?pg=2|title=We Are the Web|last=Kelly|first=Kevin|magazine=Wired |access-date=2016-08-24}}

|Major launch

|Online marketplace

|Amazon.com, an extremely prominent online marketplace, is launched by Jeff Bezos.{{Cite web|url=http://www.time.com/time/poy/bezos6.html|title=TIME.com:1999 Person of the Year, December 27, 1999|date=2000-06-09|access-date=2016-08-24|url-status=dead|archiveurl=https://web.archive.org/web/20000609113857/http://www.time.com/time/poy/bezos6.html|archivedate=June 9, 2000}}

|Major launch

|Online marketplace

|eBay.com, also an extremely prominent online marketplace, launches. Initially, eBay.com was called AuctionWeb.{{Cite web|url=http://www.computerweekly.com/photostory/2240110044/Photos-20-years-of-websites-the-defining-moments-of-the-web/7/1995-eBay-launched-under-the-name-AuctionWeb|title=1995: eBay launched under the name AuctionWeb - Photos: 20 years of websites - the defining moments of the web|website=www.computerweekly.com|access-date=2016-08-24}}

|Major launch

|Online marketplace

|IndiaMART, a prominent Indian online marketplace, launches.{{Cite web|url=http://www.vccircle.com/news/telecom/2016/01/04/exclusive-indiamarts-agarwal-backs-office-products-portal-instaproc|title=Exclusive: Indiamart's Agarwal backs office products portal ProcMart|website=www.vccircle.com|access-date=2016-08-24}}

|Major launch

|Online marketplace

|ECPlaza, a prominent Korean online marketplace, launches.{{Cite web|url=http://www.ecplaza.net/f.to/aboutus/introduction_b2b_business.html|title=B2B business helper ECPlaza - Find Buyers & Suppliers|website=www.ecplaza.net|access-date=2016-08-24}}

|Major launch

|Online advertising

|DoubleClick, a prominent and influential advertising launches. This one of the first services to serve ads on the internet.{{Cite web|url=https://www.linkedin.com/company/doubleclick|title=DoubleClick|last=|first=|date=|website=LinkedIn|publisher=|access-date=27 August 2016}}

|Major launch

|Media streaming service

|Netflix, an extremely popular subscription video on demand service, launches. Netflix also offers a DVD delivery service. Netflix only began offering online video streaming in 2007.{{Cite news|url=https://www.nytimes.com/2007/01/25/technology/25pogue.html|title=A Stream of Movies, Sort of Free|last=Pogue|first=David|date=2007-01-25|newspaper=The New York Times|issn=0362-4331|access-date=2016-08-24}}{{Cite web|url=https://www.linkedin.com/company/netflix|title=Netflix|last=|first=|date=|website=LinkedIn|publisher=|access-date=23 August 2016}}

|Acquisition

|N/A

|CompuServe is acquired by AOL.

|Major launch

|E-commerce payment system

|PayPal, a very prominent online payment system, launches.{{Cite web|url=https://www.finextra.com/resources/feature.aspx?featureid=890|title=Celebrating PayPal's centenary|date=2007-04-11|website=Finextra Research|access-date=2016-08-24}}

|Major launch

|Online marketplace

|Zappos, a popular online marketplace for shoes and other apparel, launches.{{Cite web|url=https://www.linkedin.com/company/zappos.com|title=Zappos Family of Companies|last=|first=|date=|website=LinkedIn|publisher=|access-date=28 August 2016}}

|Invention

|N/A

|Amazon patents its 1-Click service, which allows users to make faster purchases.{{Citation|last1=Hartman|first1=Peri|title=Method and system for placing a purchase order via a communications network|date=1999-09-28|url=https://worldwide.espacenet.com/publicationDetails/biblio;jsessionid=g0JtwsdiF+RM2YaXk50mT1Cx.espacenet_levelx_prod_1?FT=D&date=19990928&DB=&locale=en_EP&CC=US&NR=5960411A&KC=A&ND=1|last2=Bezos|last3=Kaphan|last4=Spiegel|first2=Jeffrey P.|first3=Shel|first4=Joel|accessdate=2016-08-27}}

|Major launch

|Online marketplace

|Tradera, an online marketplace similar to eBay.com in function, launches.{{Cite web|url=https://www.linkedin.com/company/tradera_2|title=Tradera|last=|first=|date=|website=LinkedIn|publisher=|access-date=27 August 2016}}

|Major launch

|Online marketplace

|Alibaba.com, a very prominent Chinese online marketplace, launches.{{Cite web|url=http://www.alibabagroup.com/en/about/history|title=Alibaba Group|website=www.alibabagroup.com|access-date=2016-08-24}}

|Major launch

|Online marketplace

|StubHub, a very popular online marketplace for event tickets, launches.{{Cite web|url=https://www.linkedin.com/company/stubhub|title=StubHub|last=|first=|date=|website=LinkedIn|publisher=|access-date=27 August 2016}}

|Major launch

|Online advertising

|Google launches AdWords, an advertising service that allows users to show an advertisement in Google search results that is related to the viewer's search.{{Cite web|url=http://googlepress.blogspot.com/2000/10/google-launches-self-service.html|title=Google Launches Self-Service Advertising Program – News announcements – News from Google – Google|website=googlepress.blogspot.com|access-date=2016-08-28}}

|Major launch

|Brick and mortar retailer

|Walmart launches its website, allowing customers to shop online.{{Cite web|url=http://corporate.walmart.com/our-story/our-history|title=Our History|website=corporate.walmart.com|access-date=2016-08-27}}

|Major launch

|E-commerce payment system

|Skrill (formerly known as Moneybookers.com), a prominent online payment platform, launches.{{Cite web|url=https://www.skrill.com/en-us/siteinformation/about-us/|title=About Us {{!}} Skrill|website=www.skrill.com|access-date=2016-08-24}}

|Major launch

|Brick and mortar retailer

|Costco launches its own business-to-business online shopping system.{{Cite web|url=http://www.thefreelibrary.com/Costco+Wholesale+Corporation+Launches+B2B+E-commerce+Site+for+Faster...-a073304365|title=Costco Wholesale Corporation Launches B2B E-commerce Site for Faster and Easier Business Shopping. - Free Online Library|website=www.thefreelibrary.com|access-date=2016-08-27}}

|Major launch

|Online marketplace

|Newegg, a very prominent online marketplace for technology, launches.{{Cite news|url=https://www.latimes.com/archives/la-xpm-2007-dec-29-fi-newegg29-story.html|title=Branching out from techie heaven|last=Quinn|first=Michelle|date=2007-12-29|newspaper=Los Angeles Times|issn=0458-3035|access-date=2016-08-24}}

|Acquisition

|N/A

|eBay.com acquires PayPal for $1.5 billion in stocks.{{Cite web|url=http://www.fundinguniverse.com/company-histories/paypal-inc-history/|title=History of PayPal Inc. – FundingUniverse|website=www.fundinguniverse.com|access-date=2016-08-24}}{{Cite web|url=https://investors.ebayinc.com/releasedetail.cfm?releaseid=84142|title=eBay to Acquire PayPal - eBay Inc.|website=investors.ebayinc.com|access-date=2016-08-24}}

|Major launch

|Brick and mortar retailer

|Safeway Inc. launches an online delivery service, allowing customers to shop online.{{Cite web|url=http://www.cnet.com/news/grocers-make-another-go-at-home-delivery/|title=Grocers make another go at home delivery|access-date=2016-08-27}}

|Major launch

|Online advertising

|Google launches AdSense, allowing users to promote their goods on the web based on the product's relevance to the viewer of the advertisement.{{Cite news |last=Fallows |first=James |date=2004-06-13 |title=TECHNO FILES; How Google Took the Work Out of Selling Advertising |language=en-US |work=The New York Times |url=https://www.nytimes.com/2004/06/13/business/techno-files-how-google-took-the-work-out-of-selling-advertising.html |access-date=2022-04-25 |issn=0362-4331}}

|Major launch

|Online marketplace

|Valve launches Steam, the most popular Digital rights management (DRM) and gaming platform in the world.{{Cite web|url=http://www.alexa.com/topsites/category/Games|title=Alexa - Top Sites by Category: Games|website=www.alexa.com|access-date=2016-08-24|archive-date=2016-08-25|archive-url=https://web.archive.org/web/20160825131544/http://www.alexa.com/topsites/category/Games|url-status=dead}}

|Invention

|N/A

|Amazon launches its Amazon Prime service, which allows users to expedite shipping on any purchases for a flat annual fee.{{Cite news|url=http://www.slate.com/blogs/moneybox/2014/03/13/amazon_prime_price_increase_still_inexpensive.html|title=Amazon Is Jacking Up the Cost of Prime, and It's Still Cheap|last=Weissmann|first=Jordan|date=2014-03-13|newspaper=Slate|issn=1091-2339|access-date=2016-08-27}}

|Major launch

|Online storefront service

|Shopify, a prominent storefront service, launches.{{Cite web|url=https://www.linkedin.com/company/shopify|title=Shopify|last=|first=|date=|website=LinkedIn|publisher=|access-date=26 August 2016}}`

|Acquisition

|N/A

|Tradera is acquired by eBay.com for approximately $50 million.{{Cite web|url=https://investors.ebayinc.com/ReleaseDetail.cfm?releaseid=193649|title=eBay Acquires Sweden's Tradera.com - eBay Inc.|website=investors.ebayinc.com|access-date=2016-08-27}}

|Acquisition

|N/A

|StubHub is acquired by eBay.com.{{Cite web|url=https://investors.ebayinc.com/releasedetail.cfm?releaseid=225333|title=eBay To Acquire Online Tickets Marketplace StubHub - eBay Inc.|website=investors.ebayinc.com|access-date=2016-08-27}}

|Major launch

|Media streaming service

|Hulu, a popular subscription video on demand service, launches. Hulu is composed of various media organizations.{{Cite web|url=https://www.linkedin.com/company/hulu|title=Hulu|last=|first=|date=|website=LinkedIn|publisher=|access-date=23 August 2016}}

|Major launch

|Online advertising

|Facebook launches its Facebook Beacon service to display more relevant information to users by collecting data on their web browsing outside of Facebook.{{Cite web|url=http://www.pcworld.com/article/140182/article.html|title=Facebook's Beacon More Intrusive Than Previously Thought|website=PCWorld|access-date=2016-08-27}} With this, Facebook can also promote products based on whatever is relevant.

|Major launch

|Online marketplace

|Flipkart, a popular Indian online marketplace, launches.{{Cite web|url=http://www.flipkart.com/about-us|title=Flipkart.com|website=www.flipkart.com|access-date=2016-08-28}}

|Major launch

|Online food ordering service

|Amazon Fresh, a very prominent online food ordering service, launches in Seattle.{{Cite web|url=https://www.amazon.com/p/feature/tvannkowwtff9zo|title=About Amazon - Our Innovations - AmazonFresh|website=www.amazon.com|access-date=2016-08-27}} It has since spread to dozens of cities across the US.{{Cite web|url=https://techcrunch.com/2016/06/22/amazonfresh-amazons-grocery-delivery-service-wakes-back-up-with-a-launch-in-boston/|title=AmazonFresh, Amazon's grocery delivery service, wakes back up with a launch in Boston|last=Perez|first=Sarah|website=TechCrunch|date=22 June 2016 |access-date=2016-08-27}}

|Major launch

|Online storefront service

|Magento. a popular online storefront service, launches.{{Cite web|url=https://www.linkedin.com/company/magento|title=Magento Commerce|last=|first=|date=|website=LinkedIn|publisher=|access-date=26 August 2016}}

|Acquisition

|N/A

|Google acquires DoubleClick for $3.1 billion in cash.{{Cite web|url=http://googlepress.blogspot.com/2007/04/google-to-acquire-doubleclick_13.html|title=Google to Acquire DoubleClick – News announcements – News from Google – Google|website=googlepress.blogspot.com|access-date=2016-08-28}}

|Acquisition

|N/A

|PayPal Credit (formerly known as Bill Me Later), is acquired by eBay.com.{{Cite web|url=https://techcrunch.com/2008/10/06/ebay-spends-more-than-1-billion-to-buy-billmelater-and-dbadk-and-lays-off-10-of-employees/|title=eBay Spends More Than $1.2 Billion To Buy Bill Me Later And DBA.dk, And Lays Off 10% Of Employees|last=Arrington|first=Michael|website=TechCrunch|date=6 October 2008 |access-date=2016-08-27}}

|Major launch

|Online marketplace

|GOG.com, a prominent online gaming marketplace that offers DRM-free games, launches.{{Cite web|url=https://www.linkedin.com/company/gog-com|title=GOG.com|last=|first=|date=|website=LinkedIn|publisher=|access-date=23 August 2016}}

|Major launch

|Online storefront service

|BigCommerce, another popular online storefront service, launches.{{Cite web|url=http://mashable.com/2014/11/19/bigcommerce-50-million-funding/|title=2 Aussies who met in a chat room created a start-up valued at $500 million|last=Ryall|first=Jenni|website=Mashable|date=20 November 2014 |access-date=2016-08-27}}

|Acquisition

|N/A

|Amazon acquires Zappos.com for $1.2 billion.{{Cite web|url=https://techcrunch.com/2009/11/02/amazon-closes-zappos-deal-ends-up-paying-1-2-billion/|title=Amazon Closes Zappos Deal, Ends Up Paying $1.2 Billion|last=Wauters|first=Robin|website=TechCrunch|date=2 November 2009 |access-date=2016-08-24}}

|Major launch, Milestone

|E-commerce payment system

|Bitcoin, a very prominent cryptocurrency launches, and changes how consumers can pay for online purchases or even in restaurants.{{Cite magazine|url=http://www.newyorker.com/magazine/2011/10/10/the-crypto-currency|title=The Crypto-Currency|magazine=The New Yorker|access-date=2016-08-24}}{{Cite web|url=http://bitcoinrestaurants.net/|title=Find Restaurants that Accept Bitcoin in the United States {{!}} Bitcoin Restaurants|website=bitcoinrestaurants.net|access-date=2016-08-24}}

|Major launch

|Online marketplace

|Groupon, a prominent online marketplace, launches.{{Cite web|url=https://www.linkedin.com/company/groupon|title=Groupon|last=|first=|date=|website=LinkedIn|publisher=|access-date=24 August 2016}}

|Major launch

|Media streaming service

|HBO Go, a popular subscription video on demand service that offers streaming of exclusively HBO content, launches.{{Cite web|url=http://www.cnet.com/news/hbo-launches-netflix-rival/|title=HBO launches Netflix rival|access-date=2016-08-24}}

|Acquisition

|N/A

|Magento is acquired by eBay.com.{{Cite web|url=http://mashable.com/2011/06/06/ebay-acquires-magento/|title=eBay Acquires Open Source Ecommerce Company Magento|last=Warren|first=Christina|website=Mashable|date=6 June 2011 |access-date=2016-08-27}}

|Major launch

|E-commerce payment system

|Google Wallet, a prominent online payment system similar to PayPal, launches.{{Cite web|url=http://mashable.com/category/google-wallet/|title=Google Wallet|website=Mashable|access-date=2016-08-24}}

|Defunction

|Online advertising

|Facebook Beacon is shut down due to privacy concerns.{{Cite web|url=https://newsroom.fb.com/news/2011/11/our-commitment-to-the-facebook-community/|title=Our Commitment to the Facebook Community {{!}} Facebook Newsroom|date=30 November 2011 |access-date=2016-08-27}}

|Major launch

|Online food ordering service

|Instacart, a popular and growing online food ordering and delivery, launches.{{citation needed|date=November 2019}}

|Major launch

|Online advertising

|Facebook begins letting users sponsor posts, which helps give their posts or products more publicity among their friends, followers, and those to whom the post is relevant.{{Cite web|url=http://www.dummies.com/web-design-development/social-media-commerce/sponsor-posts-and-stories-on-social-media/|title=Sponsor Posts and Stories on Social Media - dummies|access-date=2016-08-28}}{{Cite web|url=https://www.fastcompany.com/3006506/creative-conversations/would-you-pay-facebook-sponsored-posts-dramatically-your-rate-updated|title=Would You Pay Facebook For Sponsored Posts To Dramatically Up Your "Like" Rate? (Updated)|date=2013-03-04|access-date=2016-08-28}}

|Major launch

|Online food ordering service

|Google Express (formerly known as Google Shopping Express), a service similar to AmazonFresh and Instacart launches in several cities across the US, starting with San Francisco.{{Cite web|url=https://techcrunch.com/2013/09/25/google-shopping-express-launches-to-all-of-bay-area-debuts-new-apps/|title=Google Shopping Express Launches In San Francisco Peninsula, Debuts New Apps|last=Perez|first=Sarah|website=TechCrunch|date=25 September 2013 |access-date=2016-08-27}}

|Milestone

|N/A

|China becomes the largest e-commerce market in the world.{{cite web |url= http://www.scmp.com/tech/e-commerce/article/2005784/china-tipped-overtake-us-worlds-largest-retail-market-year|title= China tipped to overtake US as world's largest retail market this year|first= Bien|last= Perez|date= August 18, 2016|accessdate= August 30, 2016|work= South China Morning Post}}

|Major launch, Milestone

|E-commerce payment system

|Apple Pay, a prominent payment system in the form of a mobile app that mimics a credit or debit card, launches.{{Cite web|url=https://www.apple.com/pr/library/2014/10/16Apple-Pay-Set-to-Transform-Mobile-Payments-Starting-October-20.html|title=Apple - Press Info - Apple Pay Set to Transform Mobile Payments Starting October 20|last=Inc.|first=Apple|website=www.apple.com|access-date=2016-08-24}}

|Major launch

|Online marketplace

|Jet.com, an online marketplace, launches.{{Cite web|url=https://www.linkedin.com/company/jet-com|title=Jet.com|last=|first=|date=|website=LinkedIn|publisher=|access-date=27 August 2016}}

|Major launch

|E-commerce payment system

|Google launches Android Pay, a prominent payment system similar to Apple Pay.{{Cite web|url=https://www.theverge.com/2015/9/10/9298795/android-pay-available-today|title=Google's Android Pay is launching today {{!}} The Verge|last=Welch|first=Chris|date=2015-09-10|access-date=2016-08-24}}

|Milestone

|N/A

|Singles' Day sales on Alibaba sites reach {{USD|9.3 billion}}.{{cite web |url= http://www.scmp.com/tech/enterprises/article/1867526/chinese-e-commerce-titan-alibaba-poised-set-another-record-double|title= Bingo! China's Alibaba likely to conjure up another e-sales record on 'Double 11' singles day after hitting US$9.3 billion last year|first= Bien|last= Perez|date= October 14, 2015|accessdate= August 30, 2016|work= South China Morning Post}}

|Milestone

|N/A

|Cyber Monday sales set a new record of $3 billion.{{Cite web|url=https://money.cnn.com/2015/11/30/news/companies/cyber-monday-sales/index.html|title=Cyber Monday hits $3 billion sales record|last=Wattles|first=Jackie|date=2015-11-30|website=CNNMoney|access-date=2016-08-27}}

|Major launch

|Online marketplace

|Pinterest enters the e-commerce scene by adding Buyable Pins, a feature that allows users to sell their pins to other users.{{Cite web|url=https://techcrunch.com/2015/06/02/pinterest-unveils-buyable-pins-a-way-to-purchase-things-directly-from-pinterest/|title=Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest|last=Lynley|first=Matthew|website=TechCrunch|date=2 June 2015 |access-date=2016-08-27}}{{Cite web|url=https://time.com/3905904/pinterest-shopping-buyable-pins/|title=Pinterest Wants You to Go Shopping with New 'Buyable Pins'|last=Rao/Fortune|first=Leena|website=Time|date=2 June 2015 |access-date=2016-08-27}}{{Cite web|url=https://blog.pinterest.com/en/buyable-pins|title=Coming soon: Buyable Pins!|date=2015-06-02|access-date=2016-08-27}}

|Milestone

|N/A

|Singles' Day sales on Alibaba sites reach {{USD|14.3 billion}}.{{cite web |url= https://www.reuters.com/article/us-alibaba-singles-day-idUSKCN0SZ34J20151111|title= Alibaba's Singles' Day sales surge 60 percent to $14.3 billion|first= Paul|last= Carsten|date= November 11, 2015|accessdate= August 30, 2016|work= Reuters}}

|Acquisition

|N/A

|Walmart announces it will be acquiring Jet.com for $3 billion.{{Cite web|url=http://www.recode.net/2016/8/7/12395114/walmart-jet-acquisition-3-billion-price|title=Walmart is buying Jet.com for $3 billion|last=Rey|first=Jason Del|date=2016-08-08|website=Recode|access-date=2016-08-27}}

|Acquisition

|N/A

|Alibaba announces it will be acquiring a controlling stake in Lazada Group for around {{USD|1 billion}}.{{cite web |url= http://www.scmp.com/business/companies/article/1935597/alibaba-makes-biggest-overseas-bet-us1b-lazada-deal|title= Alibaba makes biggest overseas bet with US$1b Lazada deal|agency= Reuters|date= April 12, 2016|accessdate= August 30, 2016|work= South China Morning Post}}

|Milestone

|N/A

|Singles' Day sales on Alibaba sites reach {{USD|17.7 billion}}.{{cite web |url= https://www.techinasia.com/alibaba-smashes-records-sells-billion-on-singles-day|title= Alibaba breaks records, sells $17.7 billion on Singles Day|author= C. Custer|date= November 11, 2016|accessdate= November 11, 2016|work= Tech in Asia}}

|Acquisition

|N/A

|Flipkart is acquired by Walmart.{{cite web |url= https://news.walmart.com/2018/05/09/walmart-to-invest-in-flipkart-group-indias-innovative-ecommerce-company | title= Walmart to Invest in Flipkart Group, India's Innovative eCommerce Company |date= May 9, 2018|accessdate= May 9, 2018|work= Walmart News}}