Timo Weiland (brand)

{{infobox brand

| name = Timo Weiland

| logo = 250px

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| type = Fashion line

| currentowner =

| origin = New York, New York

| introduced = 2010

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| website = {{URL|http://timoweiland.com}}

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Timo Weiland is a fashion line for men and women designed by Tim Weiland, Donna Kang and Alan Eckstein.{{cite magazine|url= http://nymag.com/thecut/2011/08/timo_weiland_alan_eckstein.html |title= Timo Weiland's Designers Love a 'Crunched-Up Blazer,' Are Strongly Opposed to 'Anything Sheer'|author= Sally Holmes|date= August 23, 2011|magazine= New York Magazine}} Based in the Garment District of New York City, Timo Weiland started as a neckwear collection and evolved into a full-range womenswear and menswear designer clothing line.{{cite web|url= http://www.thefashionspot.com/runway-news/102952-timo-weiland-and-alan-eckstein-of-timo-weiland-a-tfs-exclusive-interview/ |title= Timo Weiland and Alan Eckstein of Timo Weiland: A TFS Exclusive Interview| author= Andrea Grant|date= July 12, 2010|publisher= The Fashion Spot}}

History

The men's and women's clothing line, Timo Weiland, was launched in 2010 after co-designers Weiland and Eckstein had joined together for a neckwear collection in 2009.{{cite news|url= http://www.huffingtonpost.com/2011/08/26/timo-weiland-just-asking_n_936869.html |title= Timo Weiland: Just Asking| author= Erin Clements|date= August 26, 2011|work= Huffington Post}} Weiland graduated from Vanderbilt University in 2006 and moved to New York as an investment banking analyst for Deutsche Bank Securities.{{cite web|url= https://www.cnbc.com/2013/12/30/d-former-deutsche-bank-banker-starts-label.html |title= Banker follows his passion, goes into fashion| author= Mary Hanan and Joanna Weinstein| date= December 30, 2013|publisher= CNBC News}} Having grown up with an interest in fashion after having learned how to sew from his mother he eventually met and collaborated with Fashion Institute of Technology students Alan Eckstein and Donna Kang in 2009.

The designs exhibit an overall classic look with a "twist."{{cite web|url= http://annstreetstudio.com/2014/02/17/timo-weiland/ |title= Timo Weiland Fall 2014|author= Jamie Beck & Kevin Burg|year= 2014|publisher= Ann Street Studio}} The Timo Weiland designers cite various sources for their design inspirations including a fictional trip that Keith Richards took with Gloria Vanderbilt to India in the 1960s.{{cite web|url= http://www.elle.com/news/fashion-style/timo-weiland-grows-up-for-fall-2011-15379 |title= Timo Weiland Grows up for Fall 2011|author= Dhani Mau|date= February 14, 2011|publisher= Elle.com}} Other sources of inspiration for the fashion lines have included English Tudors architecture and upstate New York weekend getaways.{{cite web|url= http://www.style.com/fashionshows/review/F2013RTW-TWEILAND |title= Fall 2013 Ready-to-wear Timo Weiland|author= Maya Singer|date= February 7, 2013|publisher= Style.com}}

In 2015, Timo Weiland announced its partnership with Project I, a boutique incubator company focused on early stage apparel companies. Project I, the brand's first outside investment, took a 25 percent minority investment.{{cite web| url=http://fashionista.com/2015/02/timo-weiland-investment-fall-2015| title=Timo Weiland Eyes Growth with First Outside Investment| last=Mau| first=Dhani| date=February 13, 2015| publisher=Fashionista| access-date=August 17, 2015}} In 2016, the company was named the style director for Crowne Plaza and debuted a line of uniforms for the hotel chain.{{cite news|url=https://www.usatoday.com/story/travel/roadwarriorvoices/2016/09/09/-plaza-employees-dressed-designer-timo-weiland/90117648/|title=Crowne Plaza Employees to be Dressed by Designer Timo Weiland|newspaper=USA Today|first=Nancy |last=Trejos|date=September 12, 2016|access-date=October 26, 2016}}{{cite web|url=https://www.ihgplc.com/en/news-and-media/news-releases/2016/crowne-plaza-uniform-design|title=Crowne Plaza Brand Announces Timo Weiland As Style Director for the Americas Region|publisher=InterContinental Hotels Group|date= September 12, 2016|access-date=October 26, 2016}} In 2017, the brand announced it would focus on direct-to-consumer sales.{{cite web|url=http://wwd.com/fashion-news/fashion-scoops/timo-weiland-tests-uniforms-for-crowne-plaza-staffers-plans-direct-to-consumer-e-tail-focus-10775289/|title=Timo Weiland Tests Uniforms for Crowne Plaza Staffers, Plans Direct-to-Consumer E-Tail Focus|publisher=WWD|author=Rosemary Feitelberg|date=February 2, 2017|access-date=February 27, 2017}}

In the summer of 2019, Weiland, Kang, and Eckstein reunited the brand after each of the founders pursued their own fashion-related ventures.{{cite web|url=https://www.forbes.com/sites/abinlot/2019/07/31/timo-weiland-returns-to-its-roots-in-suiting/#1f267df5790b|title=Timo Weiland Returns To Its Roots In Suiting|website=Forbes}}

Fashion lines

In 2011, Timo Weiland had its first runway show. Timo Weiland debuted its fashion lines for four seasons before introducing its first ready-to-wear line in spring 2013.{{cite web|url = http://www.style.com/fashionshows/designerdirectory/TWEILAND/seasons/ |title= Timo Weiland: All Seasons|publisher= Style.com}} Since then, it has produced three other ready-to-wear lines for fall 2013, spring 2014, and fall 2014. Timo Weiland has also done a pre-fall collection in 2013 and a resort collection in 2014.

The label is sold at high-end stores such as Barneys New York and Takashimaya.{{cite journal|last= Keltner|first= Jane|date= May 2010|title= Dandy Land|journal= Teen Vogue|volume= 10|issue= 4}}

Collaborations

The designers at Timo Weiland have stated that collaborative efforts are great learning experiences for them in which one can see how a different company operates and how their creative processes work.{{cite web|url= http://www.out.com/fashion/2012/05/11/interview-timo-weiland-and-alan-eckstein |title= Timo Weiland and Alan Eckstein Explain How New York Inspires|author= Geoffrey Brown|date= December 11, 2012|publisher= OUT- Here Media Inc.}} Timo Weiland has participated in various collaborations with companies such as: Tsubo shoes,{{cite web|url= http://www.refinery29.com/tsubo-timo-weiland#slide |title= Exclusive! Check Out Timo Weiland's NYFW Footwear|author= Nicole Shoohed|date= September 6, 2013|publisher= Refinery 29}} Topman/Topshop, Bing Bang jewelry with Anna Sheffield, Urban Outfitters, Anthropologie,{{cite magazine|url= http://www.teenvogue.com/fashion/fall-trends/2012-10/anthropologie-made-in-kind/?slide=1 |title= Tracy Reese And Timo Weiland Walk Us Through Their Anthropologie Collaboration|author= Julie Rubin|date= Fall 2012|magazine= Teen Vogue}} and Banana Republic.{{cite magazine|url=http://www.usmagazine.com/celebrity-style/pictures/banana-republic-x-cfda-x-timo-weiland-collection-lookbook-w166794/landing-page-w166798|title=Banana Republic X CFDA X Timo Weiland Collection: See the Complete Look Book|magazine=Us Weekly|date=March 11, 2016|access-date=July 13, 2016}}{{cite magazine|url=http://nymag.com/thecut/2015/09/banana-republic-gets-a-little-edge.html|title=Banana Republic Gets a Little Edge|magazine=New York Magazine|first=Lindsay |last=Peoples|date=September 2, 2015 |access-date=October 26, 2016}} In November 2016, the company partnered with Zenni Optical to open its first brick-and-mortar location in New York City.{{cite web | url = https://www.forbes.com/sites/abinlot/2016/11/10/watch-out-warby-parker-zenni-opticals-affordability-makes-having-an-eyewear-wardrobe-possible/#9312bb83962b | title = Watch Out, Warby Parker: Zenni Optical's Affordability Makes Having An Eyewear Wardrobe Possible | website = Forbes | date = 10 November 2016}} In 2017, Timo Weiland designed jackets for the EDM duo, The Chainsmokers, the brand said similar styles will be available later in the year.{{cite magazine|url=http://www.billboard.com/articles/news/lifestyle/7662683/the-chainsmokers-timo-weiland-fashion-collaboration|title=The Story Behind the Chainsmoker's Collaboration With Timo Weiland|magazine=Billboard|author=Carson Griffith|date=January 23, 2017|access-date=February 27, 2017}}

Awards and recognition

When the Timo Weiland brand was launched, it was named one of the industry’s top 10 breakouts.{{cite news|url=https://www.nytimes.com/2019/06/05/style/new-york-mens-fashion-week.html|title=For New York Men's Fashion, Small Is Beautiful|newspaper=New York Times}} The Timo Weiland designers were included in the 2012 Council of Fashion Designers of America's Incubator Program.{{cite magazine|url= https://www.forbes.com/sites/hannahelliott/2012/07/18/the-cfda-fashion-incubator-is-a-hotbed-of-style/ |title= The CFDA Fashion Incubator Is A Hotbed Of Style| author= Hannah Elliot|date = July 18, 2012| magazine= Forbes}} The CFDA's Incubator Program includes 12 spots that are allotted to new and upcoming fashion designers. The program awards its participants with two years of coaching and collaboration in a New York-based office.

The Timo Weiland label was one of the finalists for the International Woolmark Prize for 2013-2014.{{cite web|url= http://www.elle.com/news/fashion-style/timo-weiland-altuzarra-international-woolmark-prize-nomination |title= Timo Weiland, Altuzarra, Creatures of the Wind, and Ohne Titel Nominated for the Next International Woolmark Prize| author= Lauren Levinson|date= May 8, 2013|publisher= Elle Magazine}} The label was nominated again for the 2014-2015 Woolmark prize.{{cite web|url= http://fashionista.com/2014/04/2014-us-woolmark-prize#awesm=~oFKJbQfphgKNoV |title= U.S. INTERNATIONAL WOOLMARK PRIZE ADDS MENSWEAR CATEGORY, ANNOUNCES ALL NOMINEES|author= Tyler McCall|date= April 14, 2014|publisher= Fashionista, Breaking Media Inc.}}

In 2014, Timo Weiland, Alan Eckstein and Donna Kang won the Ecco Domani Fashion Foundation Award for their Timo Weiland brand.{{cite web|url= http://www.eccodomani.com/fashion-foundation/2014-fashion-designers/timo-weiland.asp|title= Timo Weiland 2014|year= 2014|publisher= Ecco Domani|url-status= dead|archiveurl= https://web.archive.org/web/20140607000944/http://www.eccodomani.com/fashion-foundation/2014-fashion-designers/timo-weiland.asp|archivedate= 2014-06-07}} The foundation annually recognizes emerging designers and winners of the award receive the opportunity to show their designs at New York's fall fashion week and are awarded a $25,000 grant. In 2016, the brand was awarded the first of six $75,000 CFDA x Cadillac grants and a retail spot lasting three months at Cadillac's global headquarters in New York City.{{cite magazine|url=http://www.vogue.com/13423492/cfda-cadillac-retail-lab-announcement/|title=The CFDA and Cadillac Have a Plan to Boost Fashion Retail|magazine=Vogue|author=Steff Yotka|date=April 5, 2016 |access-date=July 13, 2016}}

References