Toaster Strudel
{{short description|Brand of toaster pastries}}
{{infobox brand
| name = Toaster Strudel
| image = Strudel1.jpg
| type = Toaster pastry
| origin = United States
| introduced = {{start date and age|1985}}
| related = Toaster Scrambles
| currentowner = General Mills
| previousowners = Pillsbury Company
| trademarkregistrations = {{start date and age|1992|7|28}}
| tagline = "Something better just popped up" and "Get Zem Göing"
| website = {{Official website|https://www.pillsbury.com/products/toaster-strudel}}
}}
Toaster Strudel is the brand name of a toaster pastry, prepared by heating the frozen pastries in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.
History
The Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985 as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries. In 1994, the company launched the advertising slogan "Something better just popped up". {{As of|August 2013}}, the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".
In 2001, General Mills acquired the Toaster Strudel product line with its purchase of Pillsbury. In 2023, General Mills used the advertising slogan, "Gooey. Flaky. Happy".{{Cite web |title=Pillsbury™ Toaster Strudel™ |url=https://www.pillsbury.com/products/toaster-strudel |access-date=2023-02-15 |website=Pillsbury.com |language=en |archive-date=2019-04-29 |archive-url=https://web.archive.org/web/20190429045838/https://www.pillsbury.com/products/toaster-strudel |url-status=live }}
Varieties
Toaster Strudels come in several flavors, with strawberry, blueberry, and apple flavors being the most common varieties. They also come in flavors such as cinnamon roll, chocolate, and boston cream pie.{{cite web |title=Pillsbury Toaster Strudel |url=https://www.pillsbury.com/products/toaster-strudel |website=Pillsbury |access-date=11 January 2022 |archive-date=29 April 2019 |archive-url=https://web.archive.org/web/20190429045838/https://www.pillsbury.com/products/toaster-strudel |url-status=live }} In 2020, the company released a limited-edition "Mean Girls" Toaster Strudel, which featured pink icing instead of the brand's traditional white icing.{{cite web |title=Gretchen Wieners Helps Launch a Limited-Edition Mean Girls Toaster Strudel |url=https://www.foodnetwork.com/fn-dish/news/mean-girls-gretchen-wieners-toaster-strudel |website=Food Network |access-date=26 September 2022 |archive-date=26 September 2022 |archive-url=https://web.archive.org/web/20220926215900/https://www.foodnetwork.com/fn-dish/news/mean-girls-gretchen-wieners-toaster-strudel |url-status=live }}
In popular culture
In the 2004 film Mean Girls, it was fictionally claimed that Gretchen Wieners' family fortune was due to her father's invention of the Toaster Strudel.
See also
{{portal|Food}}
References
{{reflist| refs=
- {{cite web |title=Mean Girls |website=Internet Movie Database |url=https://www.imdb.com/title/tt0377092/?ref_=fn_al_tt_1 |access-date=2018-07-21 |archive-date=2018-03-27 |archive-url=https://web.archive.org/web/20180327142110/http://www.imdb.com/title/tt0377092/?ref_=fn_al_tt_1 |url-status=live }}{{rs|date=April 2022}}
{{cite press release | url=http://www.prnewswire.com/news-releases/pillsbury-toaster-strudel-reinvents-itself-with-das-strudel-218374681.html | title=Pillsbury Toaster Strudel Reinvents Itself With "Das Strudel" | publisher=PR Newswire | date=August 5, 2013 | access-date=March 18, 2014 }}
}}
External links
- {{Official website |https://www.pillsbury.com/products/toaster-strudel}}
- {{Official website |https://www.pillsbury.com/products/toaster-scrambles| Toaster Scrambles }}
{{General Mills}}{{Pastries}}
Category:Brand name snack foods