Today's Parent

Before launching Today's Parent, founder Beverly Topping acquired the pregnancy publication Great Expectations in 1983, hoping to use the mailing list to promote a parenting magazine.{{cite web|url=http://rrj.ca/m4147/ |title=Family Planning :: Ryerson Review of Journalism :: The Ryerson School of Journalism |publisher=Rrj.ca |date= |accessdate=2012-09-04}}

Today's Parent was first published in December 1984 as a 48-page saddle-stitched book. The magazine was originally published bimonthly and distributed through doctor offices. It did not reach newsstands until Rogers Publishing Ltd purchased the magazine.

In 2003, Today's Parent won the gold award in the parenting magazine category from Folio Magazine, the trade publication for the US magazine industry.{{cite web|url=http://www.mastheadonline.com/archives/2003/200310.shtml |title=Canadians honoured with stateside awards :: Masthead News Archives :: Masthead Online |date= October 31, 2003}}

In the Canadian National Magazine Awards, the magazine has been repeatedly recognized, having won 4 gold medals (in 1992, 2003, 2011, and 2012) and a silver medal (2004).{{cite web|url=http://www.magazine-awards.com/index.cfm?ci_id=1397&la_id=1|title=Past Awards|work=Magazine-awards|accessdate=September 4, 2012}} In 2012, Today's Parent won the Magazine of the Year — Digital award for its website.{{cite web|url=http://blog.magazine-awards.com/2012/06/07/35th-national-magazine-awards-winners/|title=The Winners of the 35th anniversary National Magazine Awards! " Magazine Awards|work=Magazine-awards|date=June 7, 2012|accessdate=September 4, 2012}}

Karine Ewart became editor-in-chief in June 2011, after Caroline Connell left the position in February 2011.{{cite web|author=Anonymous |url=http://canadianmags.blogspot.ca/2011/06/karine-ewart-former-eic-of-fashion-18.html |title=Canadian Magazines |publisher=Canadianmags.blogspot.ca |date=2011-06-01 |accessdate=2012-08-31}} After spending three years as executive editor, Connell was promoted to editor-in-chief in September 2006 when Linda Lewis resigned to launch More magazine at Transcontinental Media.[http://rrj.ca/m4147/ Connell joined Today's Parent as a Senior Editor in 2002].

Under Ewart's editorial direction, the magazine emphasized a variety of real-life stories from parents while balancing expert testimonials from pediatricians and psychologists.{{cite web|url=http://www.marketingmag.ca/news/media-news/today%E2%80%99s-parent-redesigns-46819|title=Today's Parent redesigns|work=Marketing Magazine|date=February 23, 2012|accessdate=August 31, 2012}} Ewart's parenting motto was, "Whatever works for your family is the right answer".{{cite web|url=http://www.brainpowerinitiative.com/events/speakers/karine-ewart/ |title=Karine Ewart|work=Brain power initiative|accessdate=August 31, 2012}}

Since its March 2012 issue, Today's Parent has undergone a redesign to foster a sense of community between its readers/parents. The magazine introduced more lifestyle content (topics like fashion, beauty, travel and finance) in shorter pieces. The food section was also revamped, focusing more on images and simple recipes with accompanying grocery lists.

In January 2014, Sasha Emmons was named editor-in-chief.{{Cite web|url=http://www.adnews.com/32311|title=New editor-in-chief at Today's Parent|last=|first=|date=30 January 2014|website=www.adnews.com|archive-url=|archive-date=|access-date=2020-02-11}}{{Cite web|url=http://marketingmag.ca/advertising/on-the-move-weekly-roundup-15-99621|title=On The Move – Weekly Roundup|last=Laird|first=Kristin|date=3 February 2014|website=Strategy|language=en-US|archive-url=|archive-date=|access-date=2020-02-11}} In 2017, the print magazine became bi-monthly.{{Cite web|url=https://mediaincanada.com/2017/06/14/todays-parent-targets-time-starved-families-with-new-app/|title=Today's Parent targets time-starved families with new app|last=Rody|first=Bree|date=14 June 2017|website=Media in Canada|archive-url=|archive-date=|access-date=2020-02-11}} In June 2017, Rogers Media launched the Today's Parent Mealtime app.

In August 2018, Kim Shiffman became editor-in-chief of the magazine.{{Cite web|url=https://mediaincanada.com/2018/08/03/icymi-sportsnet-vet-announces-his-departure-rogers-names-new-eics/|title=ICYMI: Sportsnet vet departs; Rogers names new EICs|last=Rody|first=Bree|date=3 August 2018|website=Media in Canada|archive-url=|archive-date=|access-date=2020-02-11}} Former editor-in-chief Sasha Emmons was promoted to director of lifestyle content.

On March 20, 2019, Rogers announced a deal to sell the magazine to St. Joseph Communications.[https://www.theglobeandmail.com/business/article-toronto-life-owner-st-joseph-communications-to-buy-rogers-magazines/ "Toronto Life owner St. Joseph Communications to buy Rogers magazines"]. The Globe and Mail, March 20, 2019.

Today's Parent has a circulation of between 73,000{{cite web|url=http://abcas3.accessabc.com/ecirc/magtitlesearch.asp|title=ACCESS ABC: eCirc for Consumer Magazines|last=|first=|date=2019-11-01|work=ABC|archive-url=|archive-date=|accessdate=2019-11-01}} and 90,000{{Cite web|url=https://www.rogersmedia.com/brands/todays-parent/|title=Today's Parent|last=|first=|date=|website=Rogers Media|language=en|url-status=live|archive-url=https://web.archive.org/web/20191101160613/https://www.rogersmedia.com/brands/todays-parent/|archive-date=2019-11-01|access-date=2019-11-01}} and claims an audience of 1.3 million readers.

{{Reflist}}

• {{Official website|http://www.todaysparent.com}}

{{St. Joseph Communications}}

Category:Bi-monthly magazines published in Canada

Category:Monthly magazines published in Canada

Category:English-language magazines

Category:Magazines established in 1984

Category:Magazines published in Toronto

Category:Parenting magazines